6月17日，伊利官宣成为2025江苏省城市足球联赛赛事官方赞助商。伊利表示，围绕"苏超搭子有伊 利"的主题，已经策划了一系列线上线下（300959）联动、紧贴苏超文化和球迷喜好的活动。此前，针 对网友呼唤"大飞机"的"梗"，伊利在第四轮比赛前夕特意在南京上空放飞了1000架无人机组成"飞机"图 案进行呼应。未来，伊利还将考虑通过定制化联名产品、组织球迷观赛派对、提供专属门票福利等多种 方式，深化与苏超和球迷的互动。在赞助苏超希望达成的目标方面，伊利表示，希望通过一系列深度、 有趣、接地气的互动，深化"苏超搭子有伊利"，提升在苏超球迷及泛体育人群中的活跃度、好感度和情 感共鸣，并推动在江苏及周边区域市场的渗透与增长。(新浪科技) ...

近日,全球知名数字资产交易平台BitradeX正式宣布,法国传奇球星、世界杯冠军Olivier Giroud(奥利维耶· 吉鲁)将出任BitradeX全球品牌大使。这一跨界合作不仅引发了加密圈的广泛关注,也为体育与金融科技 的深度融合带来了全新范本。 作为法国国家队历史射手王、前意甲豪门AC米兰主力前锋,吉鲁始终以"稳定进球机器"著称。他并非球 场上的天赋型明星,而是凭借冷静、耐心和对时机的精准把控,在关键时刻屡屡成为改变比赛走势的关键 先生。从被低估到逆袭封神,吉鲁的职业生涯正是稳健与长期主义的最佳注脚。 BitradeX方面表示,未来将围绕吉鲁的职业故事与平台核心产品展开多维度合作,包括主题活动、独家福 利、策略教育等,持续赋能用户成长。对于数字资产行业而言,吉鲁的加盟无疑为Web3世界注入了更多信 任与激情,也让"掌控节奏,致胜每一场"的理念深入人心。 欲了解更多BitradeX动态、体验AI Bot等核心产品,欢迎访问BitradeX官网。加入BitradeX,携手吉鲁,共同 开启稳健致胜的全新征程! 据悉,BitradeX近年来持续深耕产品创新,在同质化的交易所赛道走出了属于自己的差异化之路。拳头产 ...

编者按今夏，"苏超"(江苏省城市足球联赛)火爆出圈，成为现象级传播话题与文体旅商融合发展的生动 样本。其成功背后的深层逻辑与创新密码是什么？面对这"泼天的流量"，如何将其转化为推动区域发 展、提振消费的长效动能？为深度解码"苏超现象"，提炼可复制、可推广的经验启示，新华传媒 （600825）智库特开设"智库专家看苏超"专栏，邀请专家学者，从经济、文化、社会、传播等多维视角 进行深度解析，由表及里，探寻规律。敬请期待。 其次是经济发展必然性。江苏是我国的经济大省，南京、苏州、常州入选我国首批体育消费试点城市， 三市人均体育消费支出均超过3000元。良好的经济基础为"苏超"提供经济动能和消费空间，形成政府有 投入、企业愿赞助、居民能消费的正向循环。 再次是文化发展必然性。"比赛第一、友谊第十四"等诙谐的赛事宣传火爆网络，但是江苏"内斗梗"背后 折射出的是各地鲜明的文化特色和强烈的文化自信，是各地居民对于家乡深刻的归属感和认同感，反映 出江苏各市在维护宣传在地文化、增强居民生活幸福感的成功。 最后是体育发展必然性。自2014年国务院46号文颁布以来，我国体育产业飞速发展，十年间我国体育产 业规模由1.35万亿元增至 ...

火爆的"苏超"，是体育赛事下沉市场的一个好样本。从贵州"村超"到江苏"城超"，体育的热度正从职业 联赛的聚光灯下，流向更接地气的生活场景，需要将专业体育知识向大众普及。在球赛现场，有球迷对 点球、越位等专业知识不甚了解，大多都是看个"热闹"，但正是通过这种体育赛事下沉，体育文化得以 在更广泛的群体中传播和普及。 "苏超"火了，其他省都相继开设相关赛事，但不一定能学得像。"苏超"能火，还在于江苏13个地级市 GDP上下之间较为均衡分布，江苏各城市没有"一家独大"的压迫感，都有了"争一口气"的动力。从2024 年数据来看，南京与无锡、南通与常州、扬州与盐城等在GDP数据上相差不大。这种相对均衡的经济格 局，为"苏超"各城市之间的良性竞争和一体化发展提供了基础。而从2024年全国GDP百强市来看，江苏 有13个地级市跻身百强行列，正是它们组织了"苏超"的13支球队。相比之下，广东省21个地级市GDP呈 现马太效应，甚至呈现断档现象。不过，无论是江苏还是广东，部分城市只要努努力，是能够在GDP排 名中向上窜一窜的。此外，江苏名胜古迹资源富集，这种经济格局与文化上的特色，也从侧面反映 出"苏超"火爆的经济基础和文化优势 ...

"苏超"（江苏省城市足球联赛）通过"10元低价门票"策略，撬动全省超3亿元经济收益，成为现象级体育经济案例。 一、核心策略：普惠票价激活全民参与 票价设计与客流规模 官方票价仅5-10元（部分场次20元），远低于中超（200-800元）。低门槛吸引超18万人次现场观赛，单场最高上座人数达3.08万人（徐 州主场），创联赛纪录。黄牛票被炒至600元仍供不应求，溢价60倍反映市场热度。 文旅消费乘数效应 赛事带动餐饮、住宿、旅游等关联消费： 扬州炒饭销量增长80%，常州恐龙园推出"门票+萝卜干炒饭"套餐； 镇江景区联动赛事折扣，端午假期旅游订单增近10%； 多地推行"观赛+文旅"套餐（如常州景区对扬州球迷免票），形成消费闭环。 | | | | 11:2 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 数据截至6月15日 | | | | | | | | | 场次 | 胜 | 址 | 负 | 进球 | 失球 | 净胜球 | 积分 | | 1 | ● 南通队 | 3 | 3 | 0 | 0 | 8 ...

Group 1 - The core viewpoint of the article is that the company, Lianzhong, has signed a cooperation agreement with the Hainan Province Danzhou Municipal Government and Huanxin Bay (Hainan) Industrial Operation Management Co., Ltd. to launch the "Intellectual Master Competition" in Danzhou, aiming to activate regional development in Hainan Free Trade Port through a "sports + industry + cultural tourism" model [1][2] - The collaboration will integrate government resources, industry operation experience, and digital sports event IP to host a series of events in the Huanxin Bay area, enhancing local cultural and sports life while boosting regional cultural soft power [1] - The initiative aims to attract domestic and international tourists through nationwide promotion and digital operation of the events, leading to an upgrade in the tourism industry consumption in Huanxin Bay [1][2] Group 2 - Huanxin Bay is positioned as a core area of the Danyang Economic Circle and a demonstration zone for the integration of port, industry, and city development in Hainan Free Trade Port [2] - The company plans to leverage its resources and collaborate with various parties to promote high-quality development in Huanxin Bay through multiple dimensions, including event IP introduction, supporting industry incubation, and cultural tourism scene linkage [2]

Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]

Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]

中新网嘉兴6月16日电（黄彦君）"身体前倾，膝盖下压……"近日，在浙江海宁国际轮滑运动中心内， 一个个轻盈身影飞驰而过，"85后"台湾青年骆威霖带领一群轮滑小将驰骋在赛道上。 从台湾高雄到浙江海宁，从冠军轮滑运动员到培养诸多优秀选手的轮滑队主教练，骆威霖在人生不 同"赛道"上切换自如，始终疾驰向前。 "因为对轮滑的热爱，我和海宁这座城市结下了不解之缘，也在大陆开创了人生的无限可能。"骆威霖接 受中新网采访时说。 2008年，21岁的骆威霖作为中国台北队轮滑运动员，第一次来到海宁参加亚洲轮滑锦标赛，在场地赛、 公路赛中拿下多块金牌；次年，他再次来到海宁，夺得世界速度轮滑锦标赛500米争先赛金牌，打破该 项目世界纪录。 从那时起，在骆威霖心中，自己已与这座钱塘江畔的城市紧紧联系在一起。 2024年，骆威霖在云南进行轮滑公益教学。受访者供图 "缺乏大赛经验情况下，我们合理制定策略、一路顶住压力冲进决赛。夺冠的那一刻，激动感仍历历在 目。"骆威霖感慨道，张振海如今已是中国速度轮滑领域的领先选手，这是作为一个教练最欣慰的时 刻。 浙江、河北、河南、安徽……"轮上"追梦路上，骆威霖的足迹遍布中国南北。他观察到，近年，大陆 ...

今天盘面都符合预判。从数字货币的发酵力度上来看，6月的数字货币很像5月份的核电，体育方向之前 跟大家讲过，一开始发酵的原因是苏超，然后就是越超到串超，沪超题材在一步步发散，但是也体现了 该题材强度在减弱。虽然今天金陵在10日线有一定支撑，可以适当博弈反抽，但是叠加共创今天尾盘跌 停，今天在指数修复的过程中没有什么表现，不排除后续有消息刺激后还会反复，但是节奏上偏边打边 撤。如果之前是创新药体育跟数字货币来回轮动，那今天全天盘面就发现节奏出现变化了。数字货币今 天上午发酵后，一波完日内调整后，下午又继续发力，属于持筹者的盛宴，外加上四方尾盘涨停，这个 感觉其实情绪高潮了，而今天的高潮其实也代表了明天存在分化预期。 因为之前数字货币的表现整体就是走结构性行情大涨后然后震荡或者接着调整几天，外加上乐乐最近发 现可以开始把目光往低位方向去观察，一个是继续走趋势的sport方向，并没有因为市场缩量而停止继续 上攻的表现。另外就是最近异动频繁的传媒影视方向，代表核心容量票中文最近也是沿着5日线强势上 行，所以如果高位不想去参与的，可以多观察一下低位传媒方向，看资金会不会继续进一步高低，且属 于新题材，但是目前还没爆发。 ...