南都讯 记者 谢宇野 2025年5月17日，2025深圳国际渔业博览会盐田分会场在大百汇中心开幕。活动 以"渔跃盐田·筑梦深蓝"为主题，聚焦海洋经济高质量发展，展现盐田区在海洋文化保护、智慧渔业创 新及消费新场景打造上的探索成果，为深圳建设"全球海洋中心城市"注入新动能。 非遗传承：百年渔火点亮城市文化IP 分会场以"非遗新生"开篇，盐田外国语小学东和分校的"小非遗代表性传承人"通过舞蹈《鱼跃龙门》， 将疍家渔灯文化与现代表演艺术融合，再现渔舟唱晚的千年诗意。非遗手作区内，亲子家庭在传承人指 导下体验疍家鱼贴画、浸纸拓印等技艺，感受海洋文明的智慧。"这不仅是一次文化体验，更是一场跨 越时空的对话。"一位家长感叹道。 此次活动响应国家"非遗保护传承高质量发展"政策，通过创新表达让传统渔业文化"活"起来，助力盐田 培育具有盐田特色的海洋文化。 科技赋能：智慧渔业与蓝色教育共塑可持续未来 政策联动：锚定全球海洋中心城市核心区 今年正值广东省海洋经济发展"十四五"深化实施阶段，盐田依托港口优势与生态资源，通过博览会对接 国际资源，，加速构建"渔业+"产业生态圈，争当海洋经济高质量发展排头兵，助力粤港澳大湾区海洋 产业 ...

Core Perspective - The article highlights the journey of a Chinese content creator, Xiao Ming, who promotes Chinese intangible cultural heritage (ICH) through ethnic costumes on social media platforms, particularly Douyin, and emphasizes the importance of cultural confidence among the Z generation [1][5]. Group 1: Cultural Promotion - Xiao Ming, born in 2000, has gained over 2 million followers by showcasing Chinese ethnic costumes in various international locations, addressing the question of how ICH can become trendy among younger generations [1][5]. - She initially started as a campus life blogger but shifted her focus to ICH after being inspired by the vibrant display of ethnic costumes during a tea-picking festival in Yunnan [1][3]. Group 2: Content Creation Process - The creation of content involves extensive preparation, including sourcing costumes, researching cultural details, and ensuring accurate representation of traditional attire, which can take several months [3][4]. - Xiao Ming's videos have evolved from simple costume displays to in-depth cultural interpretations, incorporating elements like ethnic introductions, craft explanations, and festival backgrounds [4]. Group 3: Cross-Cultural Interaction - Xiao Ming has taken her work abroad, wearing traditional Chinese costumes in countries like France, Italy, and South Korea, and has received positive reactions from local audiences, indicating a growing interest in Chinese ICH [5]. - She believes that the charm of traditional Chinese culture can transcend language and national boundaries, as evidenced by the enthusiastic responses from foreign viewers [5]. Group 4: Future Aspirations - Looking ahead, Xiao Ming aims to integrate ethnic culture into modern life, envisioning a future where traditional attire is worn casually in everyday settings, thus enhancing the vitality of traditional culture [5].

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]

5月15日下午，展览开幕式隆重举行。中国驻匈牙利大使馆代表、匈中友好协会副主席维兹·巴拉兹和巴尔塔·艾丽卡等中外嘉宾出席开幕活动。 布达佩斯中国文化中心主任金浩和上海市对外文化交流协会项目负责人金晓琳代表活动主办方分别致辞。上海市文联副主席、上海民间文艺家协会 主席、上海市工艺美术大师、"非遗"海派剪纸代表性传承人李守白邀请全体嘉宾参与体验海派剪纸，共同开启此次展览的精彩之旅。 本次展览通过四个版块："彩墨纸韵·绘影江南""锦绣霓裳·织绣美学""精工造物·器物之美""岁时风华·节庆韵律"，集中展示了包括海派剪纸、金 山农民画、衍纸、松江丝网版画、顾绣、点翠、药斑布、盘扣、宝山罗泾十字挑花、嘉定竹刻、微缩艺术技艺、卢(鲁)庵印泥、老凤祥金银细工制 作技艺、珐琅工艺、罗店彩灯、香囊、上海面人赵、毛氏风筝等在内的十八项上海特色非遗技艺。 展览采用"情景再现"的影像作品，以现当代视角叙事性地展示了上海本土特色民间技艺的工艺流程、工艺技法、主要材料、制作工具以及生活 习俗运用场景和文化表现，将传统民间艺术及非遗技艺与现代影像艺术语言完美融合，呈现生活中的非遗之美。此外，展览还聚焦海派民间手工艺 人的创新创造，重新定义都 ...

Core Viewpoint - BMW China is launching a series of innovative actions under the theme of "Innovation + Responsibility" to enhance the cultural experience of its new generation of vehicles in China, incorporating traditional elements and modern technology [1][3]. Group 1: Innovative Actions - The first initiative involves inviting and funding intangible cultural heritage (ICH) inheritors to co-create conceptual cultural products at the "Qingmei-BMW ICH Protection Innovation Base," selecting 10 inheritors from various crafts such as lacquer art, weaving, and ceramics [5][6]. - The second initiative will explore the cultural heritage along the Grand Canal in Henan, focusing on the theme "Inheritance Lights Up the Future," and will be part of a public welfare project supported by the BMW Love Fund [8]. - The third initiative includes a collaboration with CCTV's popular food program "A Bite of China" to produce a cross-border Vlog titled "Savoring Suzhou," showcasing the culinary and cultural richness of the Grand Canal region [10]. - The fourth initiative aims to bring ICH cultural products to market, with the launch of the "BMW ICH Longquan Celadon Travel Tea Set," designed in collaboration with a heritage inheritor and a professor from Tsinghua University, reflecting a modern interpretation of traditional tea ware [12]. Group 2: Cultural Commitment - BMW emphasizes that its commitment to social responsibility and cultural heritage is integral to its operations in China, having established the first corporate public welfare fund in the Chinese automotive industry and engaging in various community initiatives [12].

Core Viewpoint - The upcoming 2025 Intangible Cultural Heritage Video Creation Conference aims to leverage digitalization to promote the transmission and development of intangible cultural heritage in China, featuring various activities and initiatives to support young creators and heritage practitioners [1][2]. Group 1: Conference Overview - The conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, co-hosted by the China Intangible Cultural Heritage Protection Association and several new media platforms [1]. - The theme of the conference is "Vision of Intangible Heritage, Creating the Future - Building a New Ecology for Heritage Communication" [1]. - Key activities include a "Five Good" heritage fair, video creation master classes, experience sharing sessions, and on-site video creation activities [1]. Group 2: Participation and Support - Over 200 intangible cultural heritage practitioners and nearly 100 young creators will participate, focusing on professional training and collaboration [2]. - Platforms will implement diverse support plans, including traffic incentives and creative rewards, to enhance the dissemination of intangible heritage content [2]. - A master class will feature renowned experts sharing insights with selected young practitioners to elevate their creative skills [2]. Group 3: Local Cultural Features - Wuyuan, as a national-level cultural ecological protection area, boasts rich intangible cultural heritage resources, including unique local projects like Nuo Dance and Huiju Opera [3]. - The conference will showcase local intangible cultural heritage projects alongside those from across the country, providing an immersive experience for visitors [3]. - The "Five Good" heritage fair will offer a variety of traditional foods, music, and crafts, creating an engaging cultural experience for attendees [3].

Core Viewpoint - The article highlights the dedication and innovation of Master Liang Zhongxiu in preserving and revitalizing the ancient craft of Pingyao lacquer art, transforming it into a global treasure over his 50-year career [1][4]. Group 1: Master Liang's Journey - Liang Zhongxiu began his lacquer art journey at the age of 17, training under renowned master Xue Shengjin, where he honed his skills in traditional techniques and studied classical art [2]. - He furthered his education at Sichuan Fine Arts Institute and Guangzhou Academy of Fine Arts, merging academic techniques with traditional Pingyao lacquer craftsmanship, leading to the creation of new processes like "gold, silver, and shell inlay" [2]. - His works have received numerous accolades, including the Craft Award at the first China Lacquer Painting Exhibition and a gold medal at the World Handicraft Conference, establishing him as a leading figure in the field [2]. Group 2: Passing on the Craft - Liang Zhongxiu actively trains young artisans in his studio, emphasizing the importance of skill and dedication in lacquer art, with several of his apprentices achieving recognition as provincial and municipal masters [3]. - He has established multiple platforms for talent development, including guest professorships and workshops, contributing to the growth of Pingyao lacquer art and its economic impact [3]. - The "Pingyao Zhongxiu Lacquer Art Culture Research Base," built by Liang, serves as a vital hub for the living transmission of this intangible cultural heritage [3]. Group 3: Global Recognition of Chinese Lacquer Art - Liang's innovative approach combines traditional craftsmanship with modern design principles, enhancing the cultural depth and regional characteristics of lacquer art [4]. - His works have been commissioned for significant institutions, including the Great Hall of the People and various embassies, showcasing the evolution of Pingyao lacquer from folk art to high-end artistic expression [4]. - Since the 1990s, his innovative products have been exported to Europe, America, and Asia, significantly contributing to national revenue and elevating Pingyao lacquer to an esteemed art form [4].

汨罗的龙舟赛多以村为单位，进行组队。"五月五，龙船下水打烂鼓"这句湖南当地流传多年的俗语，记录着龙舟竞渡自古至今激烈的氛围。龙舟，是龙与舟 的结合，一条传统龙舟要经过选材、伐木、放样、组船、捻缝、上漆、绘鳞等10余道工序才得以诞生， 总台央视记者 黄达：一条龙舟可以有多长？比如我身边的这艘可坐66人的龙舟，如果通过镜头您的感受还不是很直观，那我给您一个数字，如果把它立起 来，它的高度相当于10-11层楼。而这里的工人们介绍，他们做的最长的龙舟可以乘坐126人，长度达到62米。如果同样立起来，相当于20多层楼的高度。 赛龙舟，作为一项传统习俗和体育活动，承载着中华儿女同舟共济、奋勇争先的精神追求，在我国已传承千年。赛龙舟已被列入国家级非物质文化遗产代表 性项目名录。龙舟竞渡也是我国列入人类非遗代表作名录的端午节的习俗之一。今天的《文化中国行》，我们一起追寻赛龙舟的历史文脉，感受龙舟竞渡的 激情与拼搏。 锣鼓声起，水花飞溅，龙舟飞驰，在被誉为中国龙舟名城的湖南省汨罗市，66名龙舟健儿在汨罗江上，形同一人，挥动桨柄，向终点奋力前进，这是大家在 为5月下旬即将在这里举行的国际龙舟赛进行训练准备。 从陕西到云南，再到广 ...

为了让更多人了解箫笛文化，玉屏县还打造了多个品牌活动。原创音乐剧《平箫玉笛》在第二届全国优 秀音乐剧展演中大放异彩；"侗听音乐会"借助抖音直播吸引了大量观众关注。通过新媒体平台与国际乐 器展览结合，玉屏箫笛正一步步走向世界舞台。 保护与创新并重，玉屏县对传统技艺进行了数字化记录，并出版多本文史书籍。升级改造后的玉屏箫笛 博物馆，不仅成为展示箫笛文化的窗口，更是一处沉浸式体验场所。漫步玉屏街头，你会发现箫笛元素 无处不在，从街道命名到酒店设计，处处彰显着这座城市的独特魅力。 央视网消息 在贵州东北部的玉屏侗族自治县，有一种穿越了四百年的清音雅乐——玉屏箫笛。它以独 特的制作工艺和清越的音色闻名遐迩，被誉为"中国三大名箫"之一，更是国家级非物质文化遗产。如 今，这项古老技艺正在新时代焕发出勃勃生机。 玉屏箫笛的故事可以追溯到明代万历年间。据说，当地郑氏族人受道士指点，选用特有玉屏水竹制作箫 笛。因其音韵清幽、形制典雅，一度被列为贡品。然而，随着时间推移，这项技艺一度面临传承危机。 幸运的是，近年来，玉屏县通过一系列创新举措，让这门古老的非遗技艺重新走进大众视野。 为了让箫笛文化更好地融入现代生活，玉屏县实施了"四 ...

Core Viewpoint - The establishment and growth of the Intangible Cultural Heritage (ICH) Inheritance Association at Hunan Railway Technology Vocational College has successfully combined traditional cultural practices with modern educational initiatives, benefiting both students and the community [1][3][4]. Group 1: Association Formation and Development - The ICH Inheritance Association was founded after a faculty member discovered a student's unique paper-cutting skills, which were influenced by their family's heritage [3]. - Initial challenges included a small membership and limited influence, but the association grew as students engaged in creating and sharing their works [3]. Group 2: Community Engagement and Impact - The association has expanded its activities beyond the campus, participating in public welfare and rural revitalization projects, such as teaching handicrafts to children with autism and contributing to community mental health initiatives [4]. - Over a thousand students have joined the association, which has utilized online platforms to promote and sell their handmade ICH products, thus integrating cultural heritage with economic development [4].