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当AI负责思考,营销人靠什么生存?
Hu Xiu· 2025-06-04 23:53
Group 1: Core Concepts of Emotional Economy - The rapid development of artificial intelligence (AI) is leading to a transformative shift towards an "emotional economy," where human emotions and empathy are elevated in importance [1] - Marketing professionals are increasingly required to develop "soft" skills, such as intuition and sensitivity, as AI takes over analytical tasks [1][3] - The concept of "professional capital" is introduced, emphasizing the unique role of marketers in leveraging their emotional intelligence and intuition in the marketing field [1][3] Group 2: Importance of Intuition and Sensitivity - Marketing decisions are akin to a tennis player's instinctive reactions, where intuition and "feel" play a crucial role in decision-making [2][3] - AI can provide data-driven insights, but the unique context of each marketing situation necessitates human intuition for effective decision-making [2][3] - The significance of marketers' intuition and sensitivity is heightened in the context of AI-driven marketing practices [3] Group 3: Marketing Revolution in the Age of AI - The emergence of generative AI technologies poses a potential threat to traditional marketing roles, as these technologies can automate content creation and marketing strategies [4][5] - Generative AI has proven effective in generating marketing content and creative ideas, leveraging historical data to enhance marketing efforts [4][5] - The focus of marketing has shifted towards emotional engagement, with AI capable of analyzing consumer behavior to create emotionally resonant content [5][6] Group 4: Role of Marketers in AI-Driven Marketing - Despite AI's capabilities, marketers remain essential for selecting, modifying, and executing AI-generated content, as they understand consumer emotions and market dynamics [15][18] - Marketers' experience and theoretical knowledge are critical in transforming AI-generated ideas into actionable marketing strategies [19][20] - The dynamic nature of marketing requires human intervention to adapt strategies based on real-time market changes, which AI alone cannot achieve [19][24] Group 5: Practical Theories and Experience - Practical theories, such as service-dominant logic, guide marketers in understanding consumer needs and avoiding short-sighted marketing strategies [20][22] - Marketers' accumulated experience enhances their intuition and decision-making capabilities, allowing them to navigate complex market environments effectively [23][24] - The interplay of experience and intuition is vital for marketers to maintain their relevance and effectiveness in an AI-driven landscape [23][26] Group 6: Future of Marketing in the Emotional Economy - The predictions made in "The Emotional Economy" regarding the impact of AI on work processes are applicable to the marketing sector, indicating that marketers cannot be fully replaced [25] - Companies are encouraged to cultivate their unique skills and knowledge to enhance their professional capital in the emotional economy [26]
未来职业的两极分化:科技与人工服务?
Hu Xiu· 2025-06-04 23:21
Group 1 - The article discusses the evolution of job markets through different industrial eras, emphasizing that while old professions decline, new ones emerge, allowing people to adapt and survive [1] - It highlights the success of various Japanese retail brands and the rise of specific product categories, indicating a trend towards affordable consumer goods [2] - The decline of Japan's once-dominant industries, such as home appliances and automobiles, is contrasted with China's rise in smart electric vehicles and technology sectors [3] Group 2 - The article suggests that China's economic structure may resemble that of the United States, with a focus on high-tech industries and financial sectors, while traditional industries face challenges [6] - It posits that future earners in China will likely be divided into two extremes: high-tech professionals and those in pure manual service roles [7] - The importance of specialized skills and standardized operating procedures (SOP) is emphasized as a key to profitability, especially when combined with high technology [9] Group 3 - The article references successful individuals from top universities who have chosen diverse industries, illustrating the varied paths of highly educated professionals in China [10][11]
职业本科,高考新宠|「教」量
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-03 13:33
对于高考考生来说,职业本科高校还是一个新生事物。这些高校过往招收了怎样的生源,职业本科适合 什么样的考生报考,如何招收更多高质量生源,既关乎学校发展,也是广大考生的关切。 职业本科升格路径 21世纪经济报道记者王峰 北京报道 2025年高考临近,23所新高校值得关注。 5月22日,教育部对拟同意设置的本科高等学校进行公示,其中包括设立芜湖职业技术大学等23所本科 层次职业学校,即职业本科高校。 截至目前,国内已设立和拟设立的职业本科高校共83所。我国提出,到2025年,职业本科教育招生规模 不低于高等职业教育招生规模的10%,也就是每年50万人左右,但2023年仅招生将近9万人。 此次新设23所职业本科高校,包括位于广东、浙江、江苏等经济发达地区的多所"双高"职业院校,料将 吸引大量高考考生报考,壮大职业本科规模。 我国职业教育长期处在中专、大专层次办学,提出本科职业教育不过十几年时间。 2014年发布的《国务院关于加快发展现代职业教育的决定》提出,"探索发展本科层次职业教育"。2019 年1月,《国家职业教育改革实施方案》提出"开展本科层次职业教育试点",同年5月,教育部批准首批 15所职业本科试点院校。这 ...
高考专业指南这门生意,没必要割完韭菜还卖惨
Hu Xiu· 2025-06-03 12:21
这两天,张雪峰自曝可能告别直播这事儿冲上热搜。镜头前的他含泪哽咽,说出"干我这个行当不容 易,动了太多人的蛋糕""不敢保证明年一定能见到我""不管以后发生什么事情"之类的话,暗示自己受 到了种种压力。 这让不少人产生共鸣,他们猜测张雪峰受到了怎样的迫害,还有不少信徒喊出了"张雪峰配享太庙"的段 子。 我不否认不少人因为信息差的缘故,在报考志愿时需要指南。我也不否认高考专业指南有用和实际的一 面,比如张雪峰建议穷人家孩子如果非要读医,最好读牙医,因为学制和就业都有优势,即使进不了公 立医院,一般牙科诊所的收入也有保障,不然实在耗不起漫长学制和就业初期的经济压力。 但它终究是一门生意,一门迎合时代粗鄙、依靠割韭菜赚得盆满钵满的生意。至于"受迫害"的想象,纯 属群众主动加戏。如果有一天,这个行当被整顿,原因肯定不是因为动了谁的蛋糕,而是因为蛋糕要被 吃了。 这门生意是时代何等粗鄙的见证,在张雪峰和他的同行眼中,知识和专业不过是如何就业、是否便于考 公考编、能赚多少钱的工具,所以自然有很多专业不该存在,很多知识变得无用。面对知识、面对书 籍,张嘴就以"有用""无用"划分的人,当然是短视,但他们确实只是时代的一部分,抱 ...
推进微专业建设要避免一哄而上
Bei Jing Qing Nian Bao· 2025-06-03 08:56
Group 1 - The Ministry of Education has launched a "Double Thousand" plan to enhance college students' employability by establishing 1,000 micro-specialties or professional course clusters and 1,000 vocational training courses nationwide [2] - Micro-specialties differ from traditional majors and are designed to provide a set of core courses around specific academic fields or core competencies, allowing students to broaden their knowledge and improve their employability [2][3] - The implementation of micro-specialties allows for greater flexibility in course content and teaching methods, addressing issues such as narrow traditional majors and outdated course settings, thus promoting interdisciplinary talent development [2][3] Group 2 - Micro-specialty courses can be adjusted based on market demand and interdisciplinary needs, with shorter training periods, making them easier to implement alongside traditional majors [3] - There are challenges in ensuring broader student participation in micro-specialties and maintaining course quality, which requires universities to clarify their educational positioning and avoid turning micro-specialties into mere exam preparation courses [3][4] - The initiative is part of a broader effort to reform and innovate higher education, aiming to integrate cross-disciplinary course modules into all professional curricula, thereby enhancing students' learning interests and employability [4]
创建高质量全链式就业服务
Guo Ji Jin Rong Bao· 2025-06-03 08:43
Core Viewpoint - The article discusses the challenges and strategies related to the employment of college graduates in China, highlighting the government's initiatives to improve the quality and effectiveness of employment services for graduates [1][3]. Group 1: Talent Development Optimization - Since 2003, the Ministry of Education has been issuing guidelines for higher education institutions to adjust their programs based on market demand, resulting in the cancellation of 12,000 unfit programs and the introduction of 21,000 new undergraduate programs [2]. - Despite these adjustments, there remains a significant gap in the effectiveness of educational supply and the alignment with social demand, with many institutions lacking sensitivity to technological changes and employment signals [2][3]. Group 2: Employment Guidance Enhancement - Over 90% of universities have established employment guidance courses, and the Ministry of Education has launched initiatives like the National College Student Career Planning Competition to enhance students' employability [4]. - The "Double Thousand" plan aims to improve students' employment capabilities by offering 1,000 micro-specialties and 1,000 vocational training courses [4]. Group 3: Job Recruitment System Improvement - The Ministry of Education has organized various recruitment events and launched the "National 24365 University Student Employment Service Platform" to expand job opportunities for graduates [7]. - However, there are issues with the homogeneity of campus recruitment activities and a lack of coordination between institutions [7]. Group 4: Support and Assistance Mechanisms - The "Macro志助航计划" has trained 1.4 million participants online and 306,000 offline, focusing on providing support for key employment groups, which constitute about 10% of graduates [9]. - The government has implemented a "one person, one policy" assistance mechanism for disadvantaged groups, ensuring they receive priority in job recommendations and training [9][10]. Group 5: Monitoring and Evaluation System Innovation - Since 2004, the Ministry of Education has been collecting employment statistics and has established a graduate destination registration system to monitor employment trends [11][12]. - The new policies aim to enhance the accuracy of employment data and improve the evaluation of employment quality through innovative methods [12]. Group 6: Support and Guarantee System Strengthening - The Ministry of Education has initiated actions to improve the employment guidance system, with over 100,000 employment guidance teachers currently in place [13]. - There is a need for better resource allocation and quality improvement in employment services to meet the demands of graduates [13][14].
数字货运揭示骑行经济版图,中国“自行车之都”是哪
Feng Huang Wang· 2025-06-03 06:43
凤凰网科技讯 6月3日,在世界自行车日当天,数字货运平台运满满发布的行业数据显示,中国自行车 制造业正呈现区域集中化与专业分工并存的新格局。数据揭示,天津单个城市的自行车发货量已超越广 东全省,而广东、河北、江苏、浙江、山东五省则构成了全国自行车生产的主要版图。 今年1月,天津某自行车工厂通过运满满平台发布的一笔成都订单格外引人注目——约2000辆自行车、 总重达300吨,这一订单创下该平台2025年以来自行车货源重量纪录。这一案例折射出天津作为传统自 行车制造重镇的产能实力。 个人骑行需求的增长同样值得关注。2025年,运满满平台记录的最远距离自行车转运订单从海南陵水到 新疆克孜勒苏,跨越5793公里,由17.5米货车拼单完成。这类个人转运需求涵盖跨城骑行、异地参赛托 运、骑行社团活动以及大学生爱车运输等多个场景。 从地理分布看,中国自行车生产形成了明显的区域集群效应。广东占据华南、河北立足华北、江浙沪盘 踞华东,三大区域构成稳定的产业三角。在城市排名中,天津、惠州、深圳、邢台、广州位列发货量前 五,其中广东独占三席,显示出该省在自行车制造领域的集群优势。 天津海关统计数据显示,今年前4个月,天津市累计出口 ...
招商基金三首席同日上任!“去管理化”浪潮下高管密集换防为哪般
Sou Hu Cai Jing· 2025-06-02 06:18
当同行纷纷为投研人才做"去管理化"减法时,招商基金却反其道而行之,提拔朱红裕、王景两位基金经 理。这究竟是向市场秀出"重视投研"的肌肉,还是在行业"去行政化"与"专业化"的钢丝上踩出了独特的 平衡? 新任总经理上任仅十天,招商基金管理有限公司(以下简称"招商基金")又迎来高管层面的人事变动。 自2025年5月30日起,公司任命王景、朱红裕、陈方元为公司首席(副总经理级)。同一天内如此大规 模的高管任命,在业内实属罕见。 注:以上人物从左到右依次为王景、朱红裕、陈方元 值得关注的是,招商基金此次任命的三位公司首席中,朱红裕、王景两位基金经理此前已分别担任公司 首席研究官、总经理助理,陈方元则出任首席机构业务官。 2024年以来,公募基金行业屡有"副总级"基金经理卸任,业绩绞杀与行政重负压垮不少投研干将。当同 行纷纷为投研人才做"去管理化"减法时,招商基金却反其道而行之,提拔朱红裕、王景两位基金经理。 这究竟是向市场秀出"重视投研"的肌肉,还是在行业"去行政化"与"专业化"的钢丝上踩出了独特的平 衡? | 管理公司 | 基金代码 | 产品名称 | 投资类型 | 任职日期 | 高任日期 | 任职园报 | 年化园报 ...
高校英语专业,快没了
36氪· 2025-05-31 09:28
以下文章来源于书单SHUDAN ,作者书单 书单SHUDAN . 对世界的另一种关注。 感受到英语专业地位下降的, 不只是大学英语老师。 文 | 笔下长青 编辑 | 宋函 来源| 书单SHUDAN(ID:SHUDAN20150423) 封面来源 | 视觉中国 这两年,湖南、福建、河南、湖北许多高校都在撤销英语专业。2023年,中科大发布《关于拟撤销"英语"等6个本科专业的公示》,一度登上热搜,成了 第一个裁撤英语专业的985高校。 但让王芸想不通的是,学生少了,按理说她的工作会轻松一点,谁知道反而更忙了。除了正常的授课任务,她还要参加各种培训、教研活动、教学比赛以 及指导学生的各种竞赛,比如她最近刚刚指导了学生用英语讲中国故事的短视频比赛。 感受到英语专业地位下降的,不只是大学英语老师。在小红书上,中小学英语老师被裁员、英专生找不到工作的帖子比比皆是。有小学英语老师在一个日 常的下午突然接到领导电话,得知自己被辞退后一脸茫然,也有英专生吐槽,毕业时全班公认的"翻译之光"在纽约总部写外交公报,而他自己则收到3次 教培机构的裁员通知。"毕业前月薪3000狗都不干,毕业后狗都不干,我来干"的段子逐渐成为英专生的现实 ...
事关志愿填报!高校招生章程必看的核心信息大盘点
Yang Shi Xin Wen Ke Hu Duan· 2025-05-31 01:44
Group 1 - The core viewpoint of the article emphasizes the importance of understanding university admission regulations as they provide critical information for candidates regarding enrollment rules and requirements [1] - Admission regulations include key information such as distribution principles of enrollment plans, admission rules, health requirements, tuition fees, and locations of study [1] - Candidates should pay special attention to specific requirements and restrictions related to the majors they are applying for [1] Group 2 - The article highlights that various universities are expanding their enrollment plans, particularly focusing on urgently needed majors such as artificial intelligence and renewable energy [12][15] - Notable universities like Tsinghua University and Peking University have announced increases in enrollment numbers, with some institutions expanding by hundreds of students [12] - The Ministry of Education has established a mechanism for the rapid setting of strategic urgent majors, allowing for immediate responses to industry needs [15] Group 3 - The article discusses the expansion of vocational undergraduate programs, with 32 new schools proposed, including 23 vocational universities upgraded from higher vocational colleges [21] - Vocational undergraduate programs are designed to meet the demand for high-level technical talent, closely aligning with local industry needs [21] - The training model for vocational undergraduates emphasizes practical experience through school-enterprise cooperation, with over 50% of study time dedicated to practical training [25]