Core Insights - Xiaomi's marketing strategy for the YU7 vehicle has generated significant consumer interest, with over 200,000 pre-orders within three minutes of the launch event [1] - The company employs a "hunger marketing" approach, creating urgency among consumers by emphasizing limited availability and the need to act quickly to secure a vehicle [2][4] - Despite the initial excitement, there are concerns regarding the sustainability of this marketing tactic and its potential negative impact on customer satisfaction [5][9] Marketing Strategy - The first wave of marketing was initiated by Xiaomi's chairman, Lei Jun, who highlighted the limited availability of 30,000 vehicles, urging consumers to place orders quickly [2] - Following the price announcement, sales staff actively encouraged consumers to place orders, using phrases like "early orders lead to early production" to stimulate demand [4] - The final wave involved promoting test drives, with sales representatives indicating that priority would be given to customers who had already placed orders [4] Consumer Reactions - Some consumers expressed reluctance to place orders without first test-driving the vehicle, citing safety concerns based on previous incidents with Xiaomi's SU7 model [5] - Reports indicate that there are already instances of YU7 orders being resold on second-hand platforms, raising questions about the actual end-users of the vehicles [6] Order Management - Industry insiders noted that the number of pre-orders does not equate to actual sales, as consumers can modify their vehicle configurations within a week of placing a deposit [8] - Xiaomi has implemented a more cautious approach compared to previous launches, ensuring that customers are aware of the non-refundable nature of deposits after a certain period [8] Market Dynamics - The introduction of technology companies into the automotive sector has brought internet-based marketing strategies, such as "hunger marketing," into play, which can lead to both increased product awareness and potential negative consumer experiences [9]

据了解，不同集团 的 目标客群为平均年龄在35岁的新中产家庭，主要产品是高颜值、高客单 价的婴儿推车、儿童安全座椅和婴儿腰凳等耐用消费品。依托于小红书、抖音等平台推广， 这家在2019年才推出新锐品牌BeBeBus的公司迅速崛起，只用了不到六年就叩响了资本市场 的 大门。 营销费用高居不下 除税前利润率不足10% 一家从小红书起家的"母婴顶流"即将赴港上市。 6月26日晚，中国证监会国际合作司发布关于BUTONG GROUP（不同集团）境外发行上市 备案通知书。 今年1月2日，不同集团曾向港交所递交招股书，拟在香港主板挂牌上市。 根据弗若斯特沙利文的资料，按2023年GMV （ 商品交易总额 ） 计算，BeBeBus是中国最 畅销的耐用型高端育儿产品品牌。 招股书显示，2022年、2023年和2024年前9个月（报告期内），不同集团营业收入分别为 5.07亿元、8.52亿元和8.84亿元，相应的净利润分别为-2122.9万元、2722.4万元和 4642.1万元，在其 产品 最畅销的2023年刚刚扭亏为盈。 值得注意的是，公司除税前利润率在2024年前三季度不足10%。 | | | 截至12月31日止年度 | ...

Core Viewpoint - The article discusses how traditional food brands like Shuanghui and TaTa Le are leveraging internet culture and user-generated content to engage with younger consumers through their IP characters, leading to increased brand interaction and marketing opportunities [1][41]. Group 1: Shuanghui's "Top Stream Pig" - Shuanghui's new IP character, referred to as "Top Stream Pig," gained popularity on social media without any prior media presence, solely based on its packaging design [3][7]. - The brand is actively engaging with consumers by inviting them to create derivative content, suggesting names, and developing merchandise like stickers and wallpapers [7][10]. - The character has become a frequent element in Shuanghui's marketing strategy, serving as a hook for interaction with consumers [12]. Group 2: TaTa Le's "Le Le Chicken" - TaTa Le's IP character "Le Le Chicken" has a similar trajectory, gaining traction through user-generated content and brand engagement [13][16]. - The brand has embraced the creativity of its audience, allowing for modifications and enhancements to the character, which has led to a more relatable and engaging persona [13][16]. - Both Shuanghui and TaTa Le are seen as adapting to the younger demographic's preferences, utilizing humor and relatability in their marketing strategies [19][41]. Group 3: Broader Industry Trends - The article highlights a trend among food and beverage brands to utilize IP characters for marketing, with examples including Wangzai and M&M's, which have successfully integrated their characters into social media and consumer interactions [19][28]. - Brands are increasingly using humor and relatability to connect with younger audiences, as seen in the campaigns of companies like Luckin Coffee and Mixue Ice Cream [32][37]. - The success of these strategies indicates a shift in marketing approaches, where brands are not just waiting for trends but actively participating in the cultural conversation [41].

开年以来，AI 图片赛道迎来一轮小高潮。今年 3 月，在我们统计的月访问量超 200 万的 Web 端 AI 图片产品中，有 45 款产品访问量呈现环比上涨，最高 增幅超过 600%。这些爆款背后的共同特征，是一股席卷社交平台的"吉卜力风"。 回顾 2022 年至今几轮 AI 爆款产品（如 Lensa、妙鸭相机、黏土滤镜、吉卜力），其流量爆发的逻辑始终贯穿着四大共性：操作门槛极低、个性表达鲜 明、用户参与感强烈，且天然具备高分享属性。而在用户"了解—制作—发布—传播"的链路中，社交平台也不再只是承接内容的渠道，更是 AI 图片工具 之外最重要的"参与者"。 在这股 AI 特效热潮中，Snapchat 这个风靡海外的社交平台显得尤为特殊——它既是滤镜创作的工具平台，也是内容传播的分发平台。事实上，早在 AI 生图流行前，Snapchat 就已借助"宝宝滤镜""性别互换滤镜""哭泣滤镜"等 AI/AR 滤镜实现过"病毒式"传播，不少玩法甚至成为全球社交平台竞相模仿的对 象。如今，随着生成式 AI 拓宽创作边界，Snapchat 也开始了让品牌自然融入用户表达的进一步探索。 核心入口相机中的滤镜从 AR 升级到 A ...

奥运的新时代来了。 6月23日，国际奥委会（IOC） 在瑞士洛桑举行主席交接仪式，71岁的托马斯·巴赫正式卸任。柯丝蒂·考文垂成为 IOC 历史上第一位女性主席，也是在任 时最年轻的一位。 自3月当选候任主席以来，考文垂便开始参与IOC核心议程，并表示「对接下来的八年任期充满期待」。 但就在她刚刚接过象征奥林匹克最高权力的「金钥匙」之际，一个现实问题也摆在了她的面前：TOP赞助商正在加速离席。 就在几天前，IOC确认 Intel英特尔不再续约TOP计划。 这家美国半导体巨头成为了继Atos源讯、Bridgestone普利司通、Panasonic松下、Toyota丰田之后， 两年内第5个退出的奥运TOP合作伙伴。 作为奥运商业体系的核心支柱，TOP赞助的连续震荡，不仅引发了行业对IOC财务模式的关注，也标志着整个奥运营销生态已经站在了变革的十字路口。 而这，恰恰是对于「考文垂时代」的第一道考题。 曾经的奥运科技担当，选择离场 自2017年加入TOP计划以来，Intel一直是IOC力推「科技奥运」理念的重要合作伙伴。 2018年平昌冬奥会，Intel动用超过1200架无人机打造开幕式灯光秀，打破吉尼斯纪录；202 ...

小米YU7的价格马上就要公布了，但是今天咱们不探讨价格，我们来聊聊颜色。究竟哪个颜色，会是小米YU7卖得最好的颜色？ 不过在探讨我们未来的"家庭伙伴"YU7之前，我们必须先复盘一下它的"前辈大哥"——小米SU7，那台被戏称为"米时捷"，搅动了整个车圈风云的"现象 级"产品。SU7的成功，不仅仅是技术和价格的胜利，更是一场精准的"色彩营销"的胜利。 海湾蓝（The "Lei Jun" Blue）： 这不只是一种颜色，这是一种"社交货币"。当雷总亲自驾驶着海湾蓝的SU7，在发布会的聚光灯下缓缓驶出，这个颜色就 被注入了灵魂。它代表着首发、C位、科技感和一种"我就是焦点"的自信。开着海湾蓝的SU7，你仿佛不是在开车，而是在进行一场移动的行为艺术，车 友见面会自动被归为"嫡系部队"。它的畅销，是"创始人IP + 顶流设计 + 社交需求"三位一体的必然结果。 雅灰（The "Understated Flex" Gray）： 如果说海湾蓝是给世界的"宣言"，那雅灰就是给自己的"独白"。选择雅灰的车主，内心OS通常是："我懂它的好， 但我不需要所有人都懂我。" 这是一种更内敛的奢华，一种"高级感"的代名词。它像是穿着高级定 ...

Group 1 - The core idea of the articles revolves around the concept of "patience business," which emphasizes long-term customer relationships and community engagement over short-term profits [1][6][7] - The "Lion Mountain" community brand is leveraging various activities, such as paddleboard camps and pickleball summer camps, to attract families at affordable prices, fostering a sense of community and loyalty [1][4] - The integration of a points system for community activities, such as donating old clothes for restaurant meals, creates a trust loop among local businesses and residents, enhancing community ties [2][3] Group 2 - Community businesses like "Yang Tai" restaurant adopt unique pricing strategies, such as offering meals at a low margin to encourage frequent visits and deeper community interaction [3][5] - The "service loop" concept is highlighted, where user engagement leads to a transformation of customers into partners, enhancing the overall community experience [4][5] - The articles illustrate various examples of "patience business" across different sectors, including handmade workshops and sports training, showcasing a new commercial ecosystem that blends business with community and culture [5][6] Group 3 - The economic logic behind "patience business" is explained as a shift from traditional quick-return marketing to a model that values long-term customer relationships and community building [6][7] - Businesses are encouraged to maintain calm during market fluctuations by focusing on long-term investments in customer relationships, which can lead to sustainable growth [7] - The essence of "value marketing" is emphasized, where businesses prioritize emotional investment and community participation over immediate profit margins [7]

以下文章来源于南风窗 ，作者荣智慧 南风窗 . 冷静地思考，热情地生活。 唯物的中国芯片产业深度观察。 文 ｜ 荣智慧 编辑 ｜ 向现 来源｜ 南风窗（ ID：SouthReviews） 封面来源 ｜ IC photo 美国总统"特朗普"牌手机，499美元。特朗普本人认证：买不了吃亏，买不了上当。 只是中国和德国消费者有点伤脑筋，毕竟手机背面一个斗大的"T"字，容易让人误会是锤子手机或者T-Phone。好在这两个国家的人不一定想买。 6月16日，美国总统唐纳德·特朗普家族企业推出一款价值499美元的智能手机，叫"特朗普手机"，通体土豪金色，背面印有特朗普姓氏首字母"T"。 特朗普T1手机，"爱国主义"符号拉满 特朗普儿子小唐纳德·特朗普和埃里克·特朗普"深谋远虑"，无论是手机发布地点特朗普大厦，还是"616"父亲竞选总统十周年纪念日，乃至暗含总统任职序号 的47.45美元月费服务，都是"爱国主义"营销典范。 特朗普家族做"爱国主义买卖"也不是一天两天了。没买过特朗普手机，好歹也听说过特朗普伏特加、特朗普牛排、特朗普床垫、特朗普冰泉水…… 特朗普手表就更有名了。 男表"战斗战斗战斗红"和"战斗战斗战斗银"两款， ...

Core Insights - The article discusses the challenges faced in traditional marketing strategy recording methods and introduces an AI tool, "TingNai AI," that enhances efficiency in recording, organizing, and collaborating on marketing strategies [2][3][9]. Group 1: Challenges in Traditional Methods - Traditional note-taking methods result in incomplete records, with fast note-takers capturing only 60% of the content, while slower ones may only note titles [3]. - Common recording tools lead to a plethora of audio files, making it difficult to locate specific information, akin to "finding a needle in a haystack" [3]. - Basic transcription tools often misinterpret marketing terminology and fail to distinguish between speakers, resulting in unstructured text that complicates information retrieval [3][9]. Group 2: AI-Driven Solutions - TingNai AI offers high-accuracy transcription, achieving a 98% accuracy rate for marketing-specific terminology, significantly outperforming traditional tools [9]. - The AI can automatically identify and categorize speakers during meetings, allowing for easier organization of viewpoints [9]. - Real-time transcription capabilities enable immediate access to structured notes, reducing the time spent on post-meeting reviews [9][10]. Group 3: Enhanced Organization and Collaboration - TingNai AI organizes transcribed content into predefined modules, such as "target user profile" and "budget allocation," streamlining the process of extracting actionable insights [10][11]. - The tool can automatically generate action item lists with assigned responsibilities and deadlines, enhancing accountability within teams [11][16]. - Online sharing features allow for real-time collaboration, reducing the confusion associated with version control and ensuring that all team members have access to the latest information [16][19]. Group 4: Practical Applications - The AI tool has been effectively used in various scenarios, such as client interviews, where it generates actionable insights within 20 minutes, compared to the traditional method that took 3 hours [19][20]. - In cross-departmental meetings, the AI categorizes discussions into relevant modules, significantly reducing the time required for confirmation of meeting notes from one day to two hours [20][21]. - During online training sessions, the AI captures key points and case studies, allowing for immediate application in strategy development [21]. Group 5: Implementation Steps - Companies are encouraged to select tools that are specifically optimized for marketing scenarios, such as TingNai AI, which includes a dedicated marketing vocabulary and customizable templates [23][24]. - Setting up templates based on common discussion topics can enhance the AI's categorization efficiency over time [24]. - Promoting team-wide adoption of the tool can facilitate better collaboration and ensure that all members are aligned on action items and updates [25][26]. Group 6: Efficiency Gains - The use of TingNai AI has led to a 90% increase in efficiency for organizing marketing meeting notes, reducing the time from an average of 4 hours to just 25 minutes [26][27]. - The information omission rate has decreased from approximately 15% to less than 2%, indicating a significant improvement in the quality of recorded data [27]. - The completion rate for action items has risen from 60% to 95%, showcasing the tool's impact on team accountability and execution [27].

Core Viewpoint - The company plans to enhance its competitive edge in the internet marketing sector by acquiring a 60% stake in Guangzhou Fengteng Network Technology Co., Ltd. for a maximum consideration of RMB 28.8 million, aiming to integrate the target company's capabilities in intelligent advertising systems and data algorithms to expand its marketing operations [1][3][19]. Transaction Overview - The acquisition involves the company's wholly-owned subsidiary, Shanghai Zhongyan Information Technology Co., Ltd., purchasing the stake from Song Ruiyin and Song Ruijin [1][3]. - The total market value of the target company's equity is assessed at RMB 65.3 million, reflecting an increase of RMB 37.8 million, or 137.07%, compared to the audited owner's equity [2][10]. - The purchase price is based on a valuation of RMB 48 million multiplied by the 60% equity stake, resulting in a transaction price of RMB 28.8 million [2][10]. Purpose of the Transaction - The transaction aims to strengthen the company's position in the internet marketing field by leveraging the target company's core competencies in intelligent advertising and data analytics, thereby enhancing marketing capabilities across multiple platforms [3][19]. - It is expected to deepen collaboration with upstream e-commerce platforms, enhancing the company's service capabilities in the e-commerce ecosystem [3][19]. Financial and Performance Metrics - The transaction includes performance assessment clauses, with specific profit and revenue targets set for the years 2025 to 2027 [5][15]. - The performance targets are as follows: - 2025: Net profit of no less than RMB 5 million and revenue of no less than RMB 50 million - 2026: Net profit of no less than RMB 6 million and revenue of no less than RMB 60 million - 2027: Net profit of no less than RMB 7 million and revenue of no less than RMB 70 million [5][15]. Approval and Compliance - The transaction does not constitute a major asset restructuring or related party transaction and has been approved by the company's board of directors without the need for shareholder approval [2][3]. - The completion of the transaction is subject to approval from relevant authorities, and the agreement will automatically terminate if such approval is not obtained [2][3][6]. Target Company Overview - Guangzhou Fengteng Network Technology Co., Ltd. was established in April 2017, with a registered capital of RMB 20 million and operates in digital marketing and user growth across various sectors [8][9]. - The company has established partnerships with leading internet firms such as Alibaba, JD.com, and Meituan, focusing on performance marketing and advertising services [8][9]. Valuation and Pricing - The valuation of the target company was conducted using both the income approach and asset-based approach, with the income approach yielding a higher valuation of RMB 65.3 million [10][12]. - The difference in valuation methods highlights the importance of considering future earnings potential and intangible assets in determining the fair market value [12][13]. Impact on Company Operations - The acquisition is expected to positively influence the company's consolidated net profit if the target company performs well, while underperformance could negatively impact financial results [19]. - The transaction may also lead to the creation of goodwill, which could be subject to impairment risks in the future [19].