每经记者 杜蔚 每经编辑 张海妮 编者按： 每日经济新闻推出短视频访谈节目《AI煮酒》，邀请中国传媒大学视听艺术研究中心主任、博导赵 晖，短剧《午后玫瑰》总制片人赵聪，资深娱评人、《短剧新圈》主编高庆秀，以及相关影视行业大咖 与人工智能行业新秀，围绕短剧与AI（人工智能），探讨技术从制作到宣发为全产业链带来的潜力空 间。 《中国网络视听发展研究报告（2025）》显示，截至2024年12月，短剧用户规模已经达到6.62亿，仅半 年时间，短剧独立应用的人均单日使用时长从90分钟增长至101分钟，已追平即时通信类应用的使用时 长。 赵晖教授表示，短剧通过"碎片化时间占据+情感化内容供给"的模式，契合了当代观众的收看需求，强 化了陪伴属性。 以爆款短剧《午后玫瑰》为例，该剧聚焦中年女性重返职场这一社会议题，实现了内容与用户情感的深 度共振，证明短剧具备承载复杂主题、引发社会讨论的能力。短剧正从娱乐消费品升级为社会情绪载 体。 赵聪指出，在演员生态方面，短剧能为更多的创作者提供机会。相较影视剧明星演员的高额片酬，短剧 更注重角色适配度。李若彤在剧中的反响和成功，印证了短剧能为新人与转型演员提供广阔空间，构建 更具包容性 ...

实际上，围绕这部热播短剧的话题，远远不止柯淳，近日，当风起文化传媒公司（以下简称"当风起"）创始人徐小鱼发布一则关于《好一个乖乖女》项目 分成争议的公开声明，声明显示，当风起作为《好一个乖乖女》的剧本创作方及项目联合出品方，负责《好一个乖乖女》项目的剧本创作和50%的制作成 本，合同约定成品短剧版权双方按发行收入的5:5比例分成，根据播出平台公告，该剧仅2月分账收入就已突破1000万元，但在4月14日"于今无量"公司提 供的的结算单中，编剧方公司分成金额仅418万元，较实际应得短缺近100万元。 今年春节期间，红果短剧有四部短剧站内观看量突破十亿，即《好一个乖乖女》和《老千》《咬清梨》《他偏要抢》，尽管剧集早已完结，但是戏里戏 外，关于其中一部作品《好一个乖乖女》的话题从未停止。 先是演员柯淳频繁登上热搜。柯淳在《好一个乖乖女》中分饰两角段休冥/段休止而走红，走红后柯淳更是登上了综艺《无限超越班》，在综艺里柯淳透 露，自己演短剧的日薪为2万元一天，随即登上话题热搜，"柯淳短剧日薪2万""柯淳无限超越班""柯淳直播被私生打电话"等话题都成为网友们的关注点。 01 很快于今无量发布声明对当风起所指出的关键问题进行 ...

1. 网传中国半导体设备厂将大规模重组：200多家半导体设备公司或整合为10家大型企业 2.沃尔玛态度转变：恢复中国供应商出货，美国客户承担关税成本 3. 腾讯TEG架构调整：成立大语言和多模态模型部 4.传英伟达将在中国成立合资公司、为DeepSeek定制芯片，官方辟谣 5. 网传饿了么加入外卖大战： 正打印百亿补贴横幅 6.长城要做超跑？长城CTO吴会肖回应：5年前就在做，没想到大家这么关注 7.曝iPhone 2700个零部件：仅30家供应商完全在中国境外 8.OpenAI涉足电商领域！用户可通过ChatGPT购买商品 今日头条 HEADLINE NEWS 网传中国半导体设备厂将大规模重组：200多家半导体设备公司或整合为10家大型企业 据媒体报道，传中国正在推动一项政策，计划将200多家半导体设备公司整合为10家大型企业。这项政策 旨在提升中国半导体设备产业的竞争力，以应对美国的制裁压力。中国半导体自给率目前约为23%，在美 国政府的高压施压下，中国似乎计划采取资源集中策略，扶持具有潜力的企业。 今年3月，中国半导体设备龙头企业北方华创就有类似的动作，该公司以16.9亿元收购涂胶显影设备厂芯 源微9. ...

"Cut！"在波兰某间外观普通的民房内，导演黄铭宵紧急喊停，艰难地将两位情难自禁的主演，从吻戏中分开，并再次跟他们强调"快亲了就忍一忍"，要 的是"将亲未亲的那种状态"，花絮机悄然记录下这一刻。 黄铭宵知道，观众愿意为下一秒付费——不是为了剧情，而是为了那种拉扯感，是嘴唇"快碰上了又收回"的神经刺激。这是一种被"人肉训练"出来的节奏 感，一种情绪的饥饿营销。 黄铭宵所在的之桃影视，这两年来在波兰、罗马尼亚等地频繁出没，因与Flex TV合作的《President's Sexy Wife》，以及与Shortmax合作的《The Trap of Devil Billionaire》成为爆款，而受到关注。它的班底，代表着这两年活跃于海外拍摄短剧的主流类型——由留学生组成的团队。而以上场景描述，来自团 队中的一员，之桃影视的内容总监朱古力。 跟很多人对"文化输出"的想象不同，朱古力有着更现实的认知。他认为，欧洲并非海外短剧的"消费市场"，而是"生产市场"。真正的消费大本营，仍然是 美国。选择欧洲，是因为作为主创的导演黄铭宵，曾在欧洲留学，有一定的资源，"那里的演员选择空间大，他们能非常接近地模仿美国人讲话，创造那 种 ...

Group 1: Core Insights - The report titled "2025 Overseas Short Drama Marketing Trend Insight Report" analyzes the current state of short drama overseas marketing, highlighting trends, successful cases, and strategies for industry practitioners [1] - In Q1 2025, short drama application advertising saw significant activity, with North America being the primary focus, followed by Southeast Asia, while the Middle East and Africa showed moderate material volume [1][20] - The report indicates a rising trend in the number of advertisers and average material volume for short dramas, peaking in March 2025 [17][18] Group 2: Successful Case Studies - NetShort employs a strategy of high-frequency updates and diverse content targeting both male and female audiences, achieving notable advertising performance [1] - FlickReels focuses on the silver-haired market with translated and original short dramas, gaining popularity overseas through unique storylines [1] - DramaBox has established a strong presence in the European and American markets by leveraging precise targeting and differentiated content, particularly with male-centric themes [1] Group 3: Market Insights - The short drama market is expected to experience explosive growth in 2024, driven by emotional resonance and effective marketing strategies [2] - Key themes in popular short dramas include female empowerment and romantic revenge, with a focus on enhancing user experience and monetization strategies [2] - The report emphasizes the importance of a comprehensive marketing strategy that includes content quality, effective advertising, and operational support for successful overseas expansion [2] Group 4: Strategic Recommendations - The key to success in the overseas short drama market lies in prioritizing content quality, effective advertising, and operational support [2] - A full-funnel marketing strategy is recommended to expand user base and improve retention rates, with different advertising focuses at various stages [2] - Utilizing tools like Meta advertising account management and Web2App solutions can enhance advertising performance and ensure effective management [2] Group 5: Language and Platform Insights - Over 60% of short drama scripts are in English, followed by Spanish and Portuguese, indicating a diverse linguistic approach in content creation [23] - The distribution of creative content between iOS and Android platforms is approximately 45:55, with iOS showing higher average advertising volume [26]

以下文章来源于第一财经YiMagazine ，作者叶雨晨 第一财经YiMagazine . 这里是《第一财经》杂志（前身《第一财经周刊》）读者俱乐部，我们为你发掘精彩的商业价值，也邀请你一起探寻明亮的商业世界。 芒果超媒的财报，不好看。 文 ｜ 叶雨晨 编辑 ｜ 倪妮 来源｜ 第一财经YiMagazine（ID:CBNweekly2008） 封面来源 ｜ Pexels 2024年，芒果TV交出了一份亮眼的综艺成绩单。 上半年，5月复播的《歌手2024》推出创新赛制，不仅有网友贡献的「五旬老太守国门」等热梗，还在全国范围内的多个省市收获高收视率，在播放量、收 视率、热度值等多维度上都可称为现象级。下半年，成本较低的综艺《再见爱人4》更是在播出期间一直占据流量高地，形成了一个社会话题的「发酵 场」。 此外，这一年，芒果TV的其他综艺也稳定输出：《大侦探 第九季》豆瓣评分8.4；《快乐老友记 第2季》口碑回升，豆瓣评分8.9；《花儿与少年·丝路季》 年初收官后，该系列迅速追加了《花儿与少年·好友记》《花儿与少年 第六季》，「花学」再次出圈。根据第三方数据平台云合发布的《2024年综艺网播年 度观察》报告，全网网络综 ...

中国短剧已席卷美国！ 艾媒数据显示，截止2024年10月，有超过100款中国短剧平台在海外市场活跃，下载量超过2.8亿，平台内购收入超过4.9亿美金（折合人民币35亿元）。其 中，约7成市场在美国，在最大的几家平台上，每天都有近10部短剧开播。 这些短剧每集2-3分钟，总集数60-100集，拍摄1-2周，后期4-6周，成本约20万美金（折合人民币145万元），收入可达几百万美金，2024年，短剧《离婚 的亿万富翁继承人》曾创下高达3500万美金（折合人民币2.5亿元）的票房。 右：Carol的电影曾入围戛纳世界电影节、纽约电影节，她现在是短剧制作公司合伙人 出海短剧的主要阵营在好莱坞，制作团队大部分为中国人。 "之前影视行业留学生能找到工作的几乎没有，现在90%都去拍短剧了。" 2023年的好莱坞罢工，更是为短剧提供了肆意生长的土壤：竞品数量下降约40%，大量失业的资深演员、影视制作团队，"降级"转向短剧。 2024年，出海短剧《离婚的亿万富翁继承人（The Divorced Billionare Heiress）》创下了高达3500万美金（折合人民币2.5亿元）的票房 左：曾在制作乐高大电影、福尔摩斯系列电 ...

这些短剧在哪儿取景？怎么快而精地拍出来？近日，记者在海南省陵水黎族自治县找到了答案。 陵水是全国第六个启动运营欧美同学会海归小镇的城市。在陵水黎安镇，一幢幢海边别墅鳞次栉 比，纵横交错的道路向四面铺开……欧美同学会海归小镇（陵水·数字文创），正成长为一座宜创、宜 业、宜居、宜游的"数字文化出海"产业社区。 从东南亚风情的警察局，到现代化的机场候机大厅……90余种风格的拍摄场景智能联动，剧组工作 人员只需推开一扇门，即可实现"移步换景"。在海归小镇，总面积达1.4万平方米的海风国际影视基地 内，多个影视项目正在热火朝天地拍摄。 依托独特的地理位置、完善的拍摄设施和专业的服务团队，海风国际影视基地吸引了众多影视剧组 前来取景拍摄。据介绍，该基地自去年8月开放以来，已接待超60个影视项目。 "爸妈最近迷上了抖音短剧，连电视都不怎么看了""别小看这些'迷你'连续剧，剧情紧凑不拖沓，演 员虽不出名，但演技'在线'""无意间看了一集，完全停不下来"……近年来，各类短剧风靡短视频平台， 圈了一大波"粉丝"，甚至火到了东南亚等地。 在陵水，短剧产业正成为当地推动文化出海、发展创作者经济的重要抓手。 据介绍，陵水在全国率先以" ...

Core Viewpoint - The company is committed to both long-form and short-form content, emphasizing the importance of developing original IPs and maintaining a long-term vision in the industry [1][3][5]. Group 1: Long-form Content Strategy - The company has successfully developed the long-form series "Tang Dynasty Strange Stories," focusing on historical accuracy while allowing for fictional characters [3][5]. - The production process for "Tang Dynasty Strange Stories" involved extensive development and filming time, which has garnered respect from peers in the industry [3][5]. - The company aims to create a sustainable original IP ecosystem, moving away from reliance on web novels and celebrity-driven content [5][9]. Group 2: Short-form Content Strategy - The company is launching the micro-drama "Lion City Mountains and Seas," which is the first micro-drama with an investment exceeding 100 million yuan, showcasing a significant commitment to the short-form market [1][5]. - Other upcoming short-form projects include "Identification," "Soul Ferry: Ten Years," and "Smoke and Rain Mythical Journey," indicating a diverse portfolio of content [7][9][10]. - The rise of vertical short dramas is seen as a new opportunity for the industry, with expectations for the market size to exceed 60 billion yuan this year [15][16]. Group 3: Industry Insights and Challenges - The company acknowledges the challenges faced in the short-form market, including financial losses from earlier projects, but emphasizes the learning experiences gained [18][19]. - The introduction of a "minimum guarantee plus bonus" policy by platforms like iQIYI is viewed as a positive development for the short-form content sector [18]. - The company believes that the boundaries between short-form and long-form content will blur, making both types essential in the future of the industry [19][21].

Core Insights - iQIYI has announced a new strategy at the 2025 iQIYI World Conference, focusing on adapting to changes in the video industry and enhancing user experience through innovative content and technology [1][2] Group 1: Business Strategy - iQIYI is adopting a "short, refined, diverse, and new" strategy, entering the micro-drama market with shorter, more creative content [1][3] - The company is expanding its IP boundaries and value by developing derivative businesses, including offline parks and international markets [1][11] - iQIYI is officially entering the content e-commerce market, aiming to diversify revenue streams beyond membership and advertising [1][12] Group 2: Micro-Drama Market - The micro-drama market in China is projected to reach 505 billion yuan in 2024, surpassing box office revenues, with a compound annual growth rate of 19.2% [3] - iQIYI has redefined its content strategy for micro-dramas, offering free access to members and pay-per-view options for non-members [4][5] - The company is launching various initiatives, such as the "Thousand Micro-Dramas Plan" and "Short Drama Grand Plan," to continuously supply engaging micro-drama content [5][6] Group 3: AI Innovations - iQIYI has introduced AI-powered features like "Jump View" and the "Peach Bean" personal assistant to enhance user interaction and viewing experience [7][8] - The "Jump View" feature allows users to navigate to key plot points without missing important scenes, improving viewing efficiency [7] - AI tools like "Maliang" and "Muse" are being utilized to enhance content creation and operational efficiency, generating millions of promotional materials and short videos [9][10] Group 4: IP Expansion - iQIYI is leveraging its strong IP portfolio, including popular series, to enhance user engagement and brand recognition [10][11] - The company is launching its first offline park, "iQIYI Park," to provide immersive experiences based on its IP content [11] - The offline park aims to create a brand effect that reinforces online engagement and expands interaction opportunities with users [11] Group 5: E-commerce Development - iQIYI's content e-commerce initiative focuses on live-streaming sales, targeting its membership base as potential customers [12] - The company is implementing a zero-platform fee policy for initial merchants and providing significant traffic support to boost e-commerce growth [12] - This move represents a significant step in iQIYI's exploration of new commercial models beyond traditional membership and advertising [12]