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网红店前为啥排起长队
Jing Ji Ri Bao· 2025-05-03 21:58
网红店因在社交平台广泛传播而走红,通常人气火爆、排队者众。有些开着导航都要找半天的店,却能 吸引诸多消费者特别是年轻人前去打卡。 人们为什么愿意花时间排队? 稀缺性是一个很重要的因素。当某种商品数量有限时,人们倾向于认为其具有更高的内在价值或独特属 性。这种心理效应使得消费者愿意支付溢价。正因如此,许多网红店采用限量销售或限时营业的策略来 营造"机不可失"的紧迫感。比如成都有家"罚站"咖啡,室内不配桌椅,每天营业5小时,过时不候。即 便价格比普通店要高,有的消费者也愿意排队一试。 移动互联时代,人们往往通过观察周围人群的行为来获取信息。很多人看到朋友圈或社交媒体上其他人 晒出某家网红店的照片,便会产生试一试的想法,这便是网红商品的社交属性。一些网红店以其独特的 装修风格、新奇的产品造型而出名,吸引了消费者排队购买。人们在社交媒体分享商品照片并加上店铺 定位,既展现了自己的潮人形象,满足了年轻人分享生活的欲望,又使更多人慕名而来。 此外,品牌溢价背后的情绪价值也影响着年轻人的选择。有些网红店通过其品牌故事,向顾客提供情绪 价值,充当人们的情绪"解压阀"。它们也许是唤醒内心童真与美好的玩偶铺子,或是在繁忙工作之余 ...
不肝不氪民俗季,逆水寒手游还在发力
3 6 Ke· 2025-05-03 07:43
Core Insights - The mobile game "逆水寒" continues to thrive nearly two years post-launch, with the recent "国风民俗季" version integrating traditional Chinese cultural elements, enhancing player experience through immersive storytelling and gameplay [1][3][5] Game Development and Features - The new version features traditional cultural elements such as Yue opera and shadow puppetry, providing players with a unique cultural experience [5][9] - The game has upgraded its graphics, receiving positive feedback on social media platforms, which has contributed to its rise to the 8th position on the iOS game sales chart [3][9] - The introduction of new gameplay mechanics, such as the "戏影模式" for immersive viewing and interaction, showcases the game's commitment to enhancing user experience [7][9] Monetization Strategy - The game maintains a low-cost monetization model, primarily through free content and low-priced outfits, which has successfully stimulated player spending [3][9] - The "福利驱动" strategy, offering rewards for participation, has proven effective in driving player engagement and revenue [9][11] Player Demographics and Engagement - The game has attracted a diverse player base, with over 70% of users being new to the MMO genre, indicating its appeal to younger audiences [14][15] - The game's social media presence is significant, with related content on platforms like Douyin reaching over 1.6 billion views, enhancing community engagement [18][20] Technological Innovations - The game serves as a testing ground for new technologies, incorporating AI models to enhance gameplay and user experience, which also benefits other products within the company [20][21] - Continuous improvements in graphics and performance, such as a 70% increase in loading speed and support for 4K resolution, demonstrate the company's commitment to quality [20][21] Strategic Implications - The success of "逆水寒" reflects a shift in the MMO market towards accommodating younger players' preferences for low-pressure, aesthetically driven gameplay [12][15] - The game's ability to blend cultural elements with modern gaming technology positions it as a key player in the evolving landscape of the gaming industry, serving as a model for future developments [21]
i人如何在学术会议有效社交?滑铁卢大学教授Gautam Kamath亲授心得
机器之心· 2025-05-03 04:18
机器之心报道 编辑:蛋酱、刘欣 i 人参与大型学术会议,如何在享受人群的同时展开有效社交? 我希望能做到以下两件事: 有点难度,但「其实也并非完全不可能」。 「我写了一篇关于如何在计算机科学会议上与人建立联系(也就是交朋友)的文章。这类活动可能会让人 感到畏惧,所以这里有一些建议,教你如何应对。」 这是加拿大计算机科学家、滑铁卢大学教授 Gautam Kamath 刚刚写出的一篇博客。 博客地址: https://kamathematics.wordpress.com/2025/05/01/tips-on-how-to-connect-at-academic-conferences/ 具体来说,他的建议包含几种操作: 但 Gautam 也说了:学术会议本身就让人紧张了,实在不爱好社交也别勉强。 说得有道理,好好享受茶歇吧(bushi)! 以下是博客原文,机器之心进行了整理,有「装 e」需要的读者请逐字学习: 我曾经是个有点笨拙的青少年。如果你是一位正在阅读这篇文章的计算机科学研究员,那么很有可能你也 曾如此。如何应对社交场合并结交朋友并不总是凭直觉就能做到的,这是需要学习的。这一点在参加学术 会议时尤其明显, ...
微博上涨2.84%,报8.33美元/股,总市值20.85亿美元
Jin Rong Jie· 2025-05-02 13:51
5月2日,微博(WB)开盘上涨2.84%,截至21:30,报8.33美元/股,成交23.31万美元,总市值20.85亿美 元。 5月22日,微博将披露2025财年一季报(数据来源于纳斯达克官网,预计披露日期为美国当地时间,实 际披露日期以公司公告为准)。 资料显示,微博股份有限公司是人们线上创作、分享和发现内容的领先社交媒体平台。微博将公开、即 时的自我表达方式与平台强大的社交互动、内容整合与分发功能相结合。任何用户都可以创作并发布微 博,并附加多媒体或长博文内容。微博上的用户之间的关系可能是不对称的,每个用户都可以关注任何其 他用户,对任何一条微博发表评论并转发。微博简单、不对称和分发式的特点,使原创微博能演化为快速 传播、多方参与并即时更新的话题流。微博能说明其广告和行销客户向使用者推销品牌、产品和服务。 微博为各种规模的客户提供了一系列广泛的广告和行销解决方案。公司绝大部分的营业收入来自于广告 和行销服务的销售,其中包括社交展示类广告和推广类行销广告。微博基于"移动为先"的理念设计,以简 单的资讯流形式展示内容,并提供与公司平台上的资讯流融合的原生广告。为更好地支持移动格式,微博 已经开发出并在持续精细 ...
锦秋小饭桌开饭啦!吃饱了,咱们一起改变世界!
锦秋集· 2025-05-01 11:23
在人均都说是自己是i人的新兴方向,我们想和创业者一起搭建一个高质量闭门社交场域 ,一起探讨: 因此,从2月26日开始,我们每周五晚上18:00-22:00,在北京、深圳、上海三个地方,开始陆续组织了9场小饭桌。 我们希望这里没有PPT轰炸,没有西装革履的客套,只有: 事实证明:作为一个资深干饭团队,过去两个月的周五,带创业者吃的应该还不错。偷偷说,其实,曾有过一桌交流的founder们后来都接受了锦 秋的投资。 在信息的洪流中,我们始终相信:最有价值的洞察,往往诞生于真诚的对话;最具潜力的合作,常常始于一场面对面的共鸣。 下面是我们过去2个月的饭局笔记。因为保密问题、合规问题,我们就只能简单写写啦。当然,如果要了解更多信息,欢迎下次和我们一起吃饭, 偷偷告诉你。 今年2月底,我们锦秋基金决定搞点"不正经的正经事"——带创业者一起好好吃饭。 吃饱了,我们一起去改变世界! 这里先发下5月9日的菜单——AI Infra限定套餐。如果你感兴趣,欢迎点击链接 (https://lh7ona58u3.feishu.cn/share/base/form/shrcnbvYmgHvhOeJQ7uBSEJq5ig)或者扫码报名。 ...
蒙牛对我爸妈下手了
半佛仙人· 2025-04-30 09:52
这是半佛仙人的第1792篇原创 1 前两天我妈突然给我打电话,说让我给她买点奶粉。 我脑子当场上演一出八点档苦情戏戏码——骨质疏松的老母亲独自垂泪,却怕子女担心不 敢明说的子欲养而亲不待的戏码。 我的愧疚还没来得及张嘴,我妈就给我来了一句【给我买那个跟央视做广场舞盛典的那个 蒙牛悠瑞的什么骨力奶粉,多买几罐,隔壁李婶张姨都等着看,我要让她们眼珠子都瞪出 来】。 刚放下电话,我姨妈和姑妈又分别打了过来,也要这个,快点整,非常急。 于是气氛,变得悬疑了起来。 不是,这到底是什么东西? 一罐奶粉怎么就俘虏一众老ba by? 不就是个奶粉吗?平时他们也没少喝奶啊。 再然后,我发现自己还是保守了,这奶粉最近流行度过于离奇,已经成了身边中老年广场 舞爱好者的社交货币,其流行程度直追糖豆APP。 不对,这俩都不是竞争关系,而是一起搞事儿了。 我搜了搜这个广场舞盛典,目前刚开启报名,估计各地中老年人都已经盯上这个了。 2 为什么这个奶粉的魅力让人无法阻挡? 这就涉及到了一个本源问题。 人活着,活的是什么? 你年轻时,答案会有很多。 但当你到一定年纪了,你就会意识到,什么都是虚的。 人,就活一口气。 第一眼,我笑了,不就广场舞 ...
Meta推出独立AI应用,指向AI社交方向
Founder Park· 2025-04-30 09:50
Meta 要做 AI 社交应用。 在今天的 LlamaCon 开发者大会上,Meta 正式发布了其智能助手 Meta AI。与此前嵌入在 Instagram、Facebook 等应用中 AI 功能不同,这次是一个独 立的 APP。 早在今年 1 月,马克·扎克伯格即放出话来,「2025 年将是高度智能和个性化的 AI 助手覆盖超过 10 亿人的一年,我预计 Meta AI 将成为领先的 AI 助 手。」除了对标的 ChatGPT 之外,谷歌和 xAI 也已经分别发布了 Gemini 和 Grok 的独立应用。 Meta 的优势和差异在哪? Meta 基于强大的「社交应用帝国」 的基因,在这次推出的 Meta AI 应用中引入了社交元素,通过集成 Discover feed 功能,用户可以浏览朋友们与 Meta AI 互动生成的内容流。 Meta 产品副总裁 Connor Hayes 表示,此举能够向用户直观地展示 AI 的实际应用价值。 进群后,你有机会得到: 最新、最值得关注的 AI 新品资讯; 不定期赠送热门新品的邀请码、会员码; Meta 是首个将社交功能引入 AI 助手应用的科技公司,但 Meta 不 ...
破千万下载!昆仑万维Linky单月最高收入突破100万美元 重新定义AI社交变现天花板
Zhong Guo Jing Ji Wang· 2025-04-29 09:48
Core Insights - Kunlun Wanwei is a leading AI technology company in China, making significant advancements in various AI fields including AI large models, AI search, AI short dramas, AI music, AI games, and AI social applications [2] - The AI social application Linky has gained popularity globally, with over 10 million downloads since its launch, showcasing strong user attraction [2][5] - Linky offers a unique social experience by integrating user-generated content (UGC) with virtual character interactions, significantly lowering the barriers for users to create personalized characters [2][4] AI Product Developments - Linky has been continuously enhancing its character and story model technologies, allowing users to engage in text dialogues and story interactions while maintaining character consistency and long-term memory [4] - The platform has fostered a vibrant ecosystem with daily thousands of UGC storylines and characters, promoting a positive cycle of content production and consumption [4] - Linky is exploring high-quality NPCs and 3D NPCs by collaborating with global creators, aiming to develop multi-layered independent storylines and diverse gameplay content [4] Commercialization and User Engagement - As of the end of 2024, the AI social business has achieved a monthly revenue peak of over $1 million and has reached 3 million monthly active users [5] - Future plans include introducing real-time interaction features like voice and video calls, expanding the user base and diversifying revenue streams through advertising [5] - Linky aims to activate creator ecosystem vitality by implementing a revenue-sharing mechanism, creating a closed-loop linkage between content production and commercial value [5]
信“心”心理问答|丈夫是社交还是“撩妹”,一位中年女性的困惑
Jing Ji Guan Cha Bao· 2025-04-29 02:06
Group 1 - The core issue revolves around the husband's behavior of complimenting and flirting with younger women, which causes discomfort for the wife [1][2] - The husband's actions may stem from workplace demands in the sales industry, where building rapport through compliments is common, but there is a distinction between professional and inappropriate behavior [3][4] - The wife's feelings of insecurity and jealousy are normal reactions to perceived threats to the intimacy of their relationship, and her concerns should not be dismissed as over-sensitivity [3][4] Group 2 - Communication strategies suggested include using "I language" to express feelings without assigning blame, which can help in discussing the issue constructively [4] - Establishing mutual agreements on behavior in public settings can foster a healthier relationship dynamic, such as focusing on each other's strengths and avoiding private meetings with opposite-gender clients [4] - The importance of self-worth and personal growth is emphasized, suggesting that the wife should not let comparisons affect her value and should engage in activities that enhance her self-esteem [4][5]
烟火经济2.0:社区餐饮一体化下的火锅烧烤食材新生态
Sou Hu Cai Jing· 2025-04-28 21:35
Core Insights - The "smoky economy" is evolving from version 1.0 to 2.0, driven by urbanization and upgraded consumer demand, transitioning from traditional street stalls to refined, scene-oriented community dining models [1] - The integration of community dining is creating new opportunities in the family dining sector, particularly for hot pot and barbecue, as it combines the necessity of home dining with trends like the "lazy economy" and "social economy" [1] Group 1: Community Dining Integration - Community dining integrates food retail, instant cooking, and social experiences, moving beyond traditional supply models [3] - The community dining model has led to a market size exceeding 200 billion yuan for family hot pot and barbecue ingredients in 2023, with community stores contributing over 60% of sales [3] Group 2: Supply Chain Revolution - The surge in hot pot and barbecue ingredients is fundamentally driven by supply chain efficiency upgrades, with centralized kitchens and cold chain distribution enhancing home dining experiences [4] - Consumers benefit from a cost-effective dining experience averaging 30-50 yuan per person, while enjoying quality comparable to restaurants [4] Group 3: Service Ecosystem Expansion - Leading brands are extending into service ecosystems by developing scene-specific products and hosting community events, transforming stores into local experience centers [5] - Innovative services, such as on-site cooking by chefs, can increase customer spending by 30% [5] Group 4: Challenges and Future Outlook - Community dining integration faces challenges such as regional taste differences, high spoilage rates of fresh products, and quality control issues with pre-prepared meals [6] - Future solutions may involve data-driven supply adjustments and deeper integration with community group buying and private traffic operations to create more agile business models [6] Group 5: Ecosystem Competition - The competition is shifting from product offerings to service ecosystems, emphasizing the need for balance between efficiency and customer engagement [7] Conclusion - The essence of the smoky economy 2.0 is leveraging community as a pivot to tap into the incremental market for family dining, with competition focusing on ingredient innovation and the reconstruction of local life service ecosystems [8]