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演出经济如何成为“抢不走的GDP”
Jing Ji Ri Bao· 2025-05-10 22:12
Core Insights - The surge in music festivals and concerts during the "May Day" holiday reflects a shift in consumer demand from material satisfaction to emotional value, highlighting the importance of "self-investment" among young people [1][2] - The performance economy is recognized for its significant spillover effects, with cities leveraging music events to enhance their cultural tourism landscape, leading to increased hotel bookings and local economic activity [2][3] - There is a growing need for the performance economy to evolve from a focus on "star power" to "content creation," ensuring that each city develops its unique cultural offerings to sustain long-term growth [2][3] Group 1 - The number of orders for food, accommodation, and entertainment packages related to music festivals and concerts increased by 180% year-on-year during the "May Day" holiday [1] - Major music festivals in cities like Beijing, Chengdu, and Wuhan have significantly boosted local tourism and cultural activities [1] - The cross-city attendance rate for large concerts was 64.2% last year, with 41.5% of attendees staying for two days and 37.0% staying for three days or more [1] Group 2 - Smaller cities are experiencing a rise in music events, such as the Huluguo Music Festival in Chuzhou and the Peach Music Carnival in Yining, which are driving local hotel bookings and revealing new market potential [2] - The performance economy is referred to as "walking GDP," emphasizing its potential to generate substantial economic activity [2] - Cities are challenged to transform their performance economy into a sustainable competitive advantage rather than relying solely on transient star power [2] Group 3 - Initiatives like "fan pick-up services" and local food stalls at music festivals are being implemented to enhance visitor experiences and stimulate spending [3] - The goal is to convert fleeting "traffic" into lasting emotional connections with cities, encouraging visitors to return [3] - Collaborative efforts among various sectors are essential to transform the current "performance heat" into a lasting "cultural heat" for economic growth [3]
谁在毁掉于东来?
创业家· 2025-05-10 10:05
以下文章来源于最华人 ,作者华人作者团 最华人 . 有华人的地方,就有最华人。 关注华人商业领袖、创业者及商业案例; 洞察科技制造、品牌出海、产 业革新等。 "2022中国正能量网络精品"获得者。 作者:吴垢 来源:最华人 "如果不让柴怼怼这种随意污蔑伤害他人的行为受到应有的处罚,我会主动关闭或永远离开胖 东来这个企业!" 随着于东来的一声怒吼,"中国商超之光" #胖东来 ,走向了玉石俱焚的绝境。 01 理想主义的怒吼 这个五一假期,全民都沉浸在节日狂欢中,一场突如其来的舆论风暴却席卷胖东来。 早在4月初,抖音网红"柴怼怼"发布视频,炮轰胖东来的玉石生意"以低成本赚取暴利""3万元 玉石不如同行3000元货色"。五一期间,视频二次发酵,胖东来被卷入信任危机。 一个把真诚当信仰的人,撞上了流量时代的恶意。 柴怼怼的指控精准击中了于东来的软肋:一个以真诚为内核的企业,最怕被贴上"虚伪"的标 签。 对于东来,这如同当头一棒。 面对柴怼怼的指控,胖东来直接公开财报。 "胖东来公开 2025 年一季度和田玉销售额仅2190万元,毛利率20%,远低于行业平均水平 (30%-50%)。" ● 图片来源:抖音@柴怼怼 | | ...
颜宁公开打假,为何总有人热衷于“造神”?
Hu Xiu· 2025-05-10 04:34
Core Viewpoint - The article discusses the issue of fabricated resumes and exaggerated claims about scientists, particularly focusing on the case of Chinese Academy of Sciences academician Yan Ning, who publicly refuted a false resume that has been circulating since 2021 [1][2][3]. Group 1: Issue of Fabricated Resumes - Yan Ning criticized the circulation of a false resume that exaggerated her achievements and referred to her as "the god of learning," emphasizing the importance of respecting facts even in praise [1][2][3]. - The article highlights that even well-intentioned exaggerations can mislead the public and create a false narrative about scientists [2][3]. Group 2: Impact on Scientists and Society - The phenomenon of exaggerating scientists' accomplishments can lead to confusion and misrepresentation, affecting both the individuals involved and the public's perception of science [5][6]. - The article draws parallels with other cases, such as academician Fu Tingdong and Peking University teacher Wei Dongyi, who also faced similar issues of exaggerated claims about their contributions [5][6]. Group 3: Call for Accountability - There is a need for stricter regulation and accountability from social media platforms and relevant authorities to prevent the spread of false information and protect the integrity of scientific achievements [7][8]. - The article suggests that the issue of exaggeration is not limited to the scientific community but is prevalent across various fields, including education, literature, and government [8][9].
“广告焊死在路面上,关都关不掉”,5.73亿打工人的驾驶安全谁来守护?
凤凰网财经· 2025-05-09 13:24
来源 : 凤凰网财经 百度又热搜了! 广告在现代社会虽已司空见惯,但此次百度地图在导航路面上直接投放广告的行为, 却引发了强烈 争议 。 近日,有网友反映,在使用百度地图查看路线时,屏幕上竟出现了 "累了困了,喝东鹏特饮"的广告语,甚至还有虚拟广告牌的图像。这种做法迅速 在网络上掀起轩然大波。 许多网友惊呼 "《黑镜》成真",认为这与科幻剧《黑镜》中描绘的、因广告过度侵入而引发悲剧的情节不谋而合,形成了一种荒诞的现实映射。也 有部分人认为"百度太会赚钱了",竟能想到在导航路面上打广告的点子。然而,更多人的担忧集中在驾驶安全上:"这都影响驾驶了!" 01 "广告焊死在路面上,关都关不掉" 近日,一位山东网友讲述了使用百度地图的遭遇:驾车前往客户公司途中查看剩余里程时,屏幕骤然弹出 "累了困了喝东鹏特饮"的动态广告,橙色 包装特写几乎占满界面。视线被吸引的瞬间,导航语音提示右转的时机已迫在眉睫,方向盘险些错过最佳转向角度。该司机坦言,此后每次确认导 航信息时,类似广告总会强势占据屏幕中央,严重干扰驾驶者对关键路况的捕捉。 另据多名用户反馈,百度地图的广告以 "文字+图片"形式直接嵌入导航路面,且无法手动关闭。用户 ...
“广告焊死在路面上,关都关不掉”,5.73亿打工人的驾驶安全谁来守护?
Feng Huang Wang Cai Jing· 2025-05-09 11:55
近日,有网友反映,在使用百度地图查看路线时,屏幕上竟出现了"累了困了,喝东鹏特饮"的广告语,甚至还有虚拟广告牌的图像。这种做法迅速在网络上 掀起轩然大波。 百度又热搜了! 广告在现代社会虽已司空见惯,但此次百度地图在导航路面上直接投放广告的行为,却引发了强烈争议。 许多网友惊呼"《黑镜》成真",认为这与科幻剧《黑镜》中描绘的、因广告过度侵入而引发悲剧的情节不谋而合,形成了一种荒诞的现实映射。也有部分人 认为"百度太会赚钱了",竟能想到在导航路面上打广告的点子。然而,更多人的担忧集中在驾驶安全上:"这都影响驾驶了!" 01 "广告焊死在路面上,关都关不掉" 近日,一位山东网友讲述了使用百度地图的遭遇:驾车前往客户公司途中查看剩余里程时,屏幕骤然弹出"累了困了喝东鹏特饮"的动态广告,橙色包装特写 几乎占满界面。视线被吸引的瞬间,导航语音提示右转的时机已迫在眉睫,方向盘险些错过最佳转向角度。该司机坦言,此后每次确认导航信息时,类似广 告总会强势占据屏幕中央,严重干扰驾驶者对关键路况的捕捉。 另据多名用户反馈,百度地图的广告以"文字+图片"形式直接嵌入导航路面,且无法手动关闭。用户争议呈现两极分化:支持者认为"位置合 ...
小红书摸着阿里过河
3 6 Ke· 2025-05-09 11:32
电商界最新大事,小红书和阿里终于联手了。 双方官宣将开启战略合作,小红书首次对外域开放,其广告笔记内容可直接跳转到淘宝相关店铺,打通从种草到购买的全链路。 仔细看合作内容,小红书似乎放弃了做电商闭环的执念,而阿里也终于获得了期待已久的年轻用户和内容流量。 但表面上看是完美的能力互补背后,两个倔强大厂都在补交学费。 在具体的合作形式中,淘宝天猫和小红书首次开放了UD合作,新增效果广告模式,可以内容投放直接引流至淘宝天猫店铺/商品。这部分广告收入大部分 或属于阿里。 01 薛定谔的流量,幸福的烦恼 作为新晋热门大厂,过去几年每隔一段时间,就会有关于小红书的坊间传闻,搜索流量吊打度娘,种草笔记转化如何高等等,不久前,小红书更是天降富 贵,迎来了一大波海外流量。 目前小红书日活已经达到3亿,坐拥庞大流量的同时,其商业化一直不温不火,除了广告,从电商到直播、短视频,小红书似乎都没有找到适合自己的流 量货币化道路。 这就很尴尬,动不动流量爆发,但最后流量去哪了,谁也说不清楚,活脱脱的"薛定谔流量"。眼看陷入同样境遇的B站已经通过三谋换道超车,小红书商 业化必然很焦虑。 今年3月,小红书启动了出海电商,招募了第一批出海卖家 ...
抖音推广策略2025:快速获客与私域流量沉淀的秘籍
Sou Hu Cai Jing· 2025-05-09 10:26
Core Insights - By 2025, Douyin has evolved from an entertainment platform to a core arena for brand marketing and commercial conversion [1] - The focus for businesses and brands is on developing effective Douyin promotion strategies to achieve rapid customer acquisition and efficiently convert public traffic into private domains [1] Group 1: New Trends in Douyin Promotion for 2025 - Douyin promotion will emphasize synergy between brand effectiveness and long-term operations [2] - Key trends include rapid customer acquisition, private traffic accumulation, and content marketing [2] Group 2: Strategies for Rapid Customer Acquisition - Integration of KOL/KOC marketing to amplify brand visibility through popular challenges and topic marketing [4] - A balanced approach is necessary, combining brand building with effective conversion through high-quality content [4] - The value of private traffic is highlighted as public customer acquisition costs rise, necessitating the transition of users into private traffic pools for deeper engagement [4] - Data-driven operations are essential for optimizing promotional strategies and improving conversion efficiency [4] Group 3: Core Secrets for Private Traffic Accumulation - Establishing smooth guidance and transition processes is crucial for converting public traffic to private domains [5] - Clear private domain entry points and compelling value propositions are necessary to encourage user engagement [8] - Simplifying the process for users to join private domains enhances conversion rates [8] - Continuous value delivery and community engagement within private domains are vital for maintaining user interest and loyalty [8] Group 4: Public and Private Domain Synergy - Encouraging private domain users to share their experiences on public platforms can drive organic growth [8] - Successful private domain operations can serve as content for public domain marketing, enhancing credibility and appeal [8]
绿地控股: 绿地控股2024年年度股东大会资料
Zheng Quan Zhi Xing· 2025-05-09 09:23
Core Viewpoint - The company has achieved stable operational performance and is actively pursuing transformation and risk management strategies in a challenging economic environment, focusing on revitalizing existing assets and exploring new growth opportunities [4][5][10]. Group 1: Board of Directors and Governance - The company appointed Ye Yuanxin as a director, replacing Hu Xin, and the current board consists of eleven members, including independent directors [1][2]. - The board has established four specialized committees, with independent directors holding a majority to enhance professional guidance and supervision [2][3]. - The board has actively engaged in discussions on operational stability, transformation, and risk management, fulfilling their responsibilities diligently [2][3]. Group 2: 2024 Operational Performance - The company achieved a total revenue of 240.6 billion yuan, maintaining stability despite external pressures [5][6]. - The company has implemented cost-cutting measures, resulting in a significant reduction in management, sales, and personnel expenses [5]. - Liquidity management has been strengthened, ensuring cash flow safety through various measures, including loan adjustments and optimizing the asset-liability structure [5][6]. Group 3: Asset Revitalization and Transformation - The company has prioritized revitalizing existing assets as a key strategy, successfully enhancing the value and liquidity of several projects [6][7]. - The real estate sector has focused on policy opportunities, achieving a sales amount of 63.9 billion yuan through innovative marketing strategies [6][7]. - The company has expanded into new project areas using light-asset models, collaborating with local platforms for various projects [7][8]. Group 4: Risk Management and Financial Stability - The company has actively managed risks in key areas, ensuring stable operations and addressing potential challenges [5][6]. - Measures have been taken to enhance cash flow management, including aggressive collection of receivables and optimizing financing conditions [9][10]. - The company has maintained a focus on quality improvement and operational efficiency to support sustainable growth [10][11]. Group 5: Future Work Plans - The company plans to continue revitalizing existing assets and exploring new growth avenues, leveraging favorable policies and market conditions [12][13]. - A focus on enhancing operational quality and efficiency will be prioritized to address existing challenges and improve overall performance [13][14]. - The company aims to strengthen its core team and optimize organizational structure to support its transformation and growth objectives [13][14].
遭遇流量碰瓷式谣言,沉默还是开战?
Hu Xiu· 2025-05-09 07:38
4月5日,抖音玉石博主"柴怼怼"发布视频,说胖东来通过低成本玉石牟取暴利,引发网络热议。视频播 放量破千万,评论区出现大量"智商税""黑心商家"的指责。 4月8日,胖东来公布数据显示和田玉销售额仅2190万元,占集团总营收的0.34%,毛利率为20%,远低 于珠宝行业30%~50%的平均水平。所有商品均明码标价,标注成本、税费及利润(例如进价128元, 售价153元含运费和税费)。 4月30日,胖东来正式起诉柴怼怼"商业诋毁、侵犯名誉权",索赔不低于500万元。抖音平台随后下架其 29条侵权视频,限制账号权限一个月。 5月2日23点,胖东来向抖音平台发出投诉。该平台根据《民法典》第1195条和1196条关于侵权投诉处理 的相关条款及《抖音侵权投诉指引》,对该投诉展开核实处理。 5月3日,微博账号@抖音黑板报发布公告,根据胖东来投诉材料,认定柴怼怼29条视频涉嫌侵权 (如"暴利""组织水军造神"等不实指控),下架相关视频并限制账号投稿权限一个月。 胖东来创始人于东来5月3日发文称,若无法严惩对方将"关闭或离开胖东来",后删除相关动态并转为理 性呼吁法律完善。 5月7日,抖音集团副总裁李亮通过个人微博及公开渠道回 ...
港珠澳大桥澳门口岸突破一千万出入境客流量
news flash· 2025-05-09 01:30
继横琴口岸澳门口岸于2025年5月7日迎来本年度首个千万级通关客流高峰后,港珠澳大桥澳门口岸也在 5月9日凌晨3时突破一千万出入境客流量。据统计,今年该口岸日均通关量达7.8万人次,较去年同期提 升11.1%,相比2024年5月22日达成千万通关量的时间,提前了13天。(大湾区之声) ...