运动

Search documents
2025户外趋势新地图——6大趋势盘点抢占营销先机-艺恩
Sou Hu Cai Jing· 2025-05-21 07:07
Core Insights - The article outlines six major trends in the outdoor sector for 2025, indicating a shift from traditional sports to lifestyle expressions, driven by consumer demands for freedom, social interaction, and identity recognition [3][8]. Group 1: Light Outdoor as a Lifestyle Symbol - Light outdoor activities have emerged as a low-threshold, high-freedom lifestyle choice, helping urban dwellers combat anxiety and restore mental balance, leading to a surge in demand for products like jackets, sun-protective clothing, and quick-dry pants [11][12]. - The interaction volume related to "light outdoor" content reached 12.1 million in the past year, with a significant increase of 536% in penetration rate [13][14]. Group 2: Cycling Trends - Cycling has overtaken camping as the leading trend in light outdoor activities, aligning with fragmented time, a desire for nature, and a minimalist lifestyle, resulting in a 270% increase in road bike sales [24][35]. - Key cycling scenarios include road cycling, night rides, and urban cycling, with social media being a primary channel for engagement [36][37]. Group 3: Growth of Trail Running - Trail running has transitioned from a niche to a mainstream activity, driven by health-conscious consumers aged 25-39 in first- and second-tier cities, with a focus on professional gear [24][25]. - The emotional healing aspect and social media promotion have significantly boosted the popularity of trail running, with a notable increase in related content interactions [29][30]. Group 4: Democratization of Elite Sports - Sports like golf and equestrian activities are becoming more accessible, with golf apparel gaining popularity as a "soft luxury" item, evidenced by 1.2 million interactions on golf fashion topics [24][25]. - Brands like FILA and Descente are leading in this space, leveraging both professional events and everyday wear to penetrate urban markets [24]. Group 5: Badminton's Social Appeal - Badminton has gained traction due to its low entry barrier and high social interaction, with the topic "badminton buddies" generating 3.2 million interactions [24][25]. - Brands like Yonex are at the forefront, utilizing event sponsorship and product design to engage with the sports community [24]. Group 6: Pets as Outdoor Fashion Items - The trend of taking pets outdoors has become a necessity, with pet-specific outdoor gear, such as pet jackets, gaining popularity, particularly among urban consumers [24][25]. - The North Face's limited edition pet jackets have sparked significant social media engagement, capturing 78% of brand voice in this category [24].
我爱拉芳,我爱曼卡龙
猛兽派选股· 2025-05-21 04:35
今天文章的标题源自拉芳日化的广告词,但主要是想讲讲这两个案例,特别前段时间提到过的换手率问 题,以及横盘基底结构的吸筹/派发属性。 拉芳和曼卡龙这两只票,盘子都不大,算比较接近,但在推升运动过程中表现出来的换手率差异却很 大,这种差异并不影响两者的强势风范。 拉芳家化的的运动过程标记在上图,高度符合猛兽股轮廓侧写,尤其可贵的是整个一阶段运动直到进入 二阶段延伸,成交量柱始终保持着清晰的红肥绿瘦规则,属于主动吸筹特征。 曼卡龙的运动过程标记在上图,高度符合猛兽股轮廓侧写, 尤其可贵的是整个一阶段运动直到进入二 阶段延伸,成交量柱始终保持着清晰的红肥绿瘦规则,属于主动吸筹特征。 由此可见,换手率大小并不是牛股运动中的障碍,关键是基底结构是否属于吸筹特性。同样,基底的形 态是不是VCP或者其它形状也不是关键,关键是供求关系。原文可以参考《股票魔法师》第一册162 页。 引用本ID一篇旧文《 优质VCP稀缺,不辨真伪又是陷阱 》 以及另一篇旧文《 五年猛兽股——基底形态和支点 》 其中有更详细的探讨,总之,量价形态在欧马体系中是最末端的东西,没有产业锚定、没有市场的势, 都是舍本逐末,不能得其神。 ...
KORI于 Vitafoods展现美国运动营养全球影响力
Sou Hu Wang· 2025-05-21 03:07
2025年5月20-22日,备受全球营养健康行业瞩目的 Vitafoods Europe 2025 展会在西班牙巴塞罗那盛大召 开。历经27 年锤炼,Vitafoods Europe已发展成为欧洲营养保健品和原料行业最大的专业展会。为保健 品、功能性食品、运动营养、营养美容品行业的原料、配料、成品、生产技术、咨询服务等优秀企业构 建了一个市场开拓、技术交流的全产业链平台,成为欧洲乃至全球营养健康产业的盛会,Vitafoods Europe的举办,意味着全球健康营养行业开启加速发展新篇章。 今年,展会汇聚了超过 1300 家参展商和来自 110 多个国家的 20000 多名观众,共同探讨营养健康产业 的未来发展趋势。作为美国运动营养领先品牌代表,KORI受邀参会,与全球优秀健康品牌共话未来健 康。 美国KORI以海洋生物科技革新运动营养产业 源自纽约运动健康实验室的KORI,秉持"南极能量,自然出色"的品牌主张,专注将南极磷虾天然活性 成分与前沿生物技术融合,研发符合运动人群需求的精准营养体系,为现代都市人提供活力支持。 KORI与挪威AKER等全球优质供应商建立了长期稳定的合作关系,并且接受MSC等国际权威检 ...
“体育嘉年华”引领校园运动新潮流
Zhong Guo Qing Nian Bao· 2025-05-21 02:33
拔河比赛、裁判基础知识大赛、"扣"响青春、"乒"出风采比赛、"背对背"夹气球趣跑活动、师生篮球友 谊赛成功举办、学生广播体操比赛……连日来,在合肥师范学院学生会微信公众号上,进入"体育嘉年 华"专栏,内容丰富的体育运动活动图文跳转出来,"运动无限好,不负好青春"等横幅内容已成为青年 学生共识。 "在建设体育强国、健康中国背景下,推进'体重管理年'行动中,'体育嘉年华'活动将举办校园文体活 动、满足青年运动需要、提升学生健康素养有机结合,同学们在接受健康科普教育、养成科学运动习惯 中,练就强硬体魄、增强自身体质,为积极投身强国建设打下坚实健康基础。"校党委书记徐成钢说。 日前,"阳光校园跑"在该校滨湖校区东门广场前鸣哨开跑。500余名师生乘着落日余晖,在校园中上演 青春与春日赛跑的亮丽风景。博学楼前,计算机与人工智能学院2024级软件工程专业的戴郑华同学正在 讲述抗战精神的主要内涵。阳光跑活动按照"思政+体育"的设计思路,在规定路线上设置7个打卡点。学 生们在回答正确有关问题后,即可获得积分奖励。 "有的问题答不上来,但是可以通过颠板羽球的形式获得提示。" 活动现场,校学生会引导跑者抵达打 卡点,体育类学生社团 ...
报社与北化大开展共建活动
Zhong Guo Hua Gong Bao· 2025-05-21 02:02
寻根工运圣地 赓续百年初心 中化新网讯 5月16日,《中国化工报社》有限公司(以下简称报社)工会与北京化工大学(以下简称北化 大)工会联合组织"寻根工运圣地 赓续百年初心"参观学习活动,来自两单位的约70名工会代表、党员代 表及青年代表共同参观长辛店二七纪念馆。 步入展厅,映入眼帘的是毛泽东同志对于长辛店铁路工厂的评价——"中国工人运动的开始"。"北方的 第一个产业工会是在长辛店成立的,所以这里又被称为'北方的红星'。"长辛店二七纪念馆馆长刘德华 介绍说,"长辛店为马克思主义同工人运动相结合,为中国共产党的创建、推动党领导的第一次工人运 动高潮发挥了独特作用。" 北京化工大学工会常务副主席高惠玲表示,北化大建校67年来一直秉承"宏德博学、化育天工"校训,努 力做化工行业高校的领航者。希望未来借助工会桥梁,探索更多、更好的合作模式,从务虚探讨转向务 实落地,最终实现资源互补与价值共赢,共同赋能行业发展。 报社工会主席彭芳群表示,在工人运动百年之际,报社与北化大寻根溯源,重温中国工人运动的光辉历 程,赓续红色血脉,具有特殊意义。希望双方以革命先驱的精神为镜,牢记初心、携手同行,通过搭建 形式多样的学习平台,在企业 ...
全球掀起反美关税浪潮!韩国印度接连硬刚,中国打法成教科书
Sou Hu Cai Jing· 2025-05-21 01:50
当特朗普政府挥舞关税大棒试图"孤立中国"时,一场更大的风暴正在席卷全球——韩国、印度、日本等昔日盟友竟纷纷效仿中国,对美国发起强硬反击。这 场由中美日内瓦谈判引爆的"反美关税运动",正在改写国际贸易规则,更暴露出美国霸权的致命弱点。 一、美国关税大棒失灵,盟友集体倒戈 特朗普曾自信满满地宣称"关税是万能武器",但现实却狠狠打了他的脸: • 韩国:总统候选人李在明公开喊话"绝不向美国低头",要求临时政府暂停对美贸易谈判,直言"韩国不能再当冤大头"; 彭博社犀利点评:"美国的关税牌越来越像'纸老虎',谁接招谁倒霉。" 二、中国打法引爆全球:以硬碰硬,以战止战 在中美日内瓦谈判中,中国用"同步反向加征关税"的雷霆手段,迫使美国同步撤回115%关税。这一战不仅挽救了两国贸易,更树立了"平等谈判"的标杆! • 印度:莫迪政府直接无视美国调停,放任印巴冲突升级,甚至拒绝美国军售请求,展现"不结盟"强硬姿态; • 日本:汽车产业命悬一线,谈判代表赤泽亮正拍桌怒吼:"不取消25%关税,协议免谈!" 从被动接招到主动亮剑,中国用"你打你的,我打我的"策略,让美国陷入"伤敌一千自损八百"的困局。国际货币基金组织(IMF)警告:" ...
本月底 武汉迎来顶级国际马术大赛
Chang Jiang Ri Bao· 2025-05-21 00:42
武汉与马术运动有着深厚的历史渊源,自2003年以来,武汉成功举办了一系列高水平的马运动赛事,积累了丰富的经验,也培养了一 大批马运动爱好者。武汉市马术协会副会长姚钦安说:"武汉构建了完善的马术运动发展生态链,比如精英百人计划为行业培养专业人才, 马迷万人培养计划扩大了群众基础,小骑士进校园项目则让马术运动在青少年中生根发芽。我们有信心将本次比赛打造成一场难忘的马术 盛会,进一步提升武汉在国际马术界的地位,推动武汉马术运动向更高水平发展。" 媒体通气会现场 该站赛事是2025浪琴表国际马联场地障碍世界杯中国联赛的第二站,上一站不久前在北京举办。中国马术协会副秘书长陈九庆表 示:"自1978年创立以来,国际马联场地障碍世界杯一直吸引着世界各地的顶尖骑手参赛。我们非常荣幸在武汉这座充满活力与魅力的城 市,共同开启世界杯中国联赛·武汉站的新篇章。" 据介绍,武汉站将设置1.40米浪琴表世界杯资格赛、1.45米浪琴表世界杯赛(FEI组别)、1.35米个人赛(FEI组别)、1.30米个人赛(FEI组 别)、1.20米团体赛(FEI组别)、1.20米个人赛(FEI组别)、1.10米个人赛(CEA组别)、1.00米个人赛(C ...
比音勒芬(002832):2025Q1略低预期,多品牌增长可期
Changjiang Securities· 2025-05-20 04:43
公司研究丨点评报告丨比音勒芬(002832.SZ) [Table_Title] 2025Q1 略低预期,多品牌增长可期 报告要点 丨证券研究报告丨 [Table_Summary] 比音勒芬 2024 年实现营收 40.0 亿元,同比+13.2%,归母净利润 7.8 亿元,同比-14.3%。其 中 Q4 实现营收 10.0 亿元,同比+35.7%,归母净利润 0.2 亿元,同比-87.9%。2025Q1 实现 营收 12.9 亿元,同比+1.4%,归母净利润 3.3 亿元,同比-8.5%。 分析师及联系人 [Table_Author] 于旭辉 柯睿 SAC:S0490518020002 SAC:S0490524110001 SFC:BUU942 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 比音勒芬(002832.SZ) cjzqdt11111 [Table_Title2] 2025Q1 略低预期,多品牌增长可期 [Table_Summary2] 事件描述 比音勒芬 2024 年实现营收 40.0 亿元,同比+13.2%,归母净利润 7.8 亿元,同比-14.3 ...
预防“小胖墩” 儿童青少年健康呼唤“营养+运动”
Xin Hua She· 2025-05-19 16:35
Group 1 - The core viewpoint emphasizes the importance of preventing overweight and obesity among children and adolescents, as it significantly increases the risk of chronic diseases such as cardiovascular diseases and diabetes [1] - The overweight and obesity rate among children and adolescents aged 6 to 17 in China is reported to be 19%, with over 10% for those under 6 years old, highlighting a serious public health issue [1] - Recent efforts in improving student nutrition have shown significant results, but challenges remain, including unreasonable dietary structures and insufficient physical activity among some students [1] Group 2 - The "Weight Management Year" initiative, launched in June 2024, aims to implement precise measures through mechanism collaboration, technical support, and public education, fostering a strong atmosphere for nationwide participation [3] - The theme for the 36th China Student Nutrition Day on May 20 is "Balanced Eating and Physical Health," focusing on the integration of nutrition and exercise in health management for children and adolescents [3] - Various programs are being promoted, including the release of the "Guidelines for Nutrition and Health of Chinese Children and Adolescents (2025)" and the training of 10,000 "Sports Nutrition Instructors" [3]
2025全球收入最高的10名运动员:C罗2.75亿美元登顶
3 6 Ke· 2025-05-19 10:28
Group 1 - Cristiano Ronaldo leads the list of the highest-paid athletes with an income of $275 million, marking a record year and making him the highest-earning athlete for the fifth time overall [1][5] - The total income of the top ten athletes reached $1.4 billion, a slight increase from $1.38 billion last year, representing the highest total since Forbes began tracking athlete earnings in 1990 [3] - Stephen Curry set a new NBA record with an income of $156 million, surpassing LeBron James' previous record of $128.2 million [1][2] Group 2 - Notably, four of the top ten athletes have strong ties to Saudi Arabia, reflecting the country's growing influence in sports through initiatives like LIV Golf [4] - Ronaldo's income includes a salary of $225 million from Al-Nassr and $50 million from off-field activities, showcasing the lucrative nature of athlete endorsements and investments [6][5] - Other athletes like Dak Prescott and Juan Soto broke income records in their respective leagues, with Prescott earning $137 million and Soto $114 million [2][4] Group 3 - The list includes athletes from various sports, with boxing, basketball, football, and baseball represented, highlighting the diverse revenue streams available to top athletes [1][2][4] - Athletes like Curry and Shohei Ohtani earned over $100 million solely from off-field activities, indicating a trend where endorsements and personal ventures are becoming increasingly significant [3][4] - The ranking reflects not only on-field performance but also the athletes' ability to leverage their fame into substantial off-field earnings [1][3][4]