以下文章来源于商业弧光 ，作者柳柳 商业弧光 . 听风者，捕光人，最准点的商业节拍 出品｜虎嗅商业消费组 作者｜柳柳 1800家门店、进入全国超40个城市、签约超1万多名教练，这是国内健身产业平台品牌乐刻10年间的 扩张节奏。但如果倒回到10年前，乐刻创始人&CEO韩伟向虎嗅直言，他觉得门店可以跑的再快一 些。 韩伟告诉虎嗅，他一直把华住视为乐刻的参照系。华住系的桔子酒店一开始是以10家店，100家店， 120家店，130家的规律增长，到了某一年，拐点突然出现，一年能够新增几百家，增长速度陡增。 韩伟也曾想象，同样的剧情出现在乐刻身上，但实际上，乐刻的拓店节奏并没有想象中那么快。 复盘过去十年，韩伟觉得乐刻走过了一些难关，也做出过很多关键决策。他觉得乐刻最正确的选择之 一是，在十年之中没有去贪吃资本的"泡沫"。 但乐刻也有着自己的焦虑：乐刻的人力组织，还处在从"土八路"组织升级为正规军组织的过程。复盘 线下走过的这10年，韩伟直言还是低估了健身平台产业的复杂度，难度比想象中要大的多。 以及，韩伟正在重新思考接下来的目标和速度。2年前，乐刻给自己制定了百城万店目标（ 当时立志 未来五年内完成 ），在这个规划之中 ...

1800家门店、进入全国超40个城市、签约超1万多名教练，这是国内健身产业平台品牌乐刻10年间的扩 张节奏。但如果倒回到10年前，乐刻创始人&CEO韩伟向虎嗅直言，他觉得门店可以跑的再快一些。 韩伟告诉虎嗅，他一直把华住视为乐刻的参照系。华住系的桔子酒店一开始是以10家店，100家店，120 家店，130家的规律增长，到了某一年，拐点突然出现，一年能够新增几百家，增长速度陡增。韩伟也 曾想象，同样的剧情出现在乐刻身上，但实际上，乐刻的拓店节奏并没有想象中那么快。 复盘过去十年，韩伟觉得乐刻走过了一些难关，也做出过很多关键决策。他觉得乐刻最正确的选择之一 是，在十年之中没有去贪吃资本的"泡沫"。 但乐刻也有着自己的焦虑：乐刻的人力组织，还处在从"土八路"组织升级为正规军组织的过程。复盘线 下走过的这10年，韩伟直言还是低估了健身平台产业的复杂度，难度比想象中要大的多。 以及，韩伟正在重新思考接下来的目标和速度。2年前，乐刻给自己制定了百城万店目标（当时立志未 来五年内完成），在这个规划之中，乐刻的版图包括了乐刻健身、 FEELINGME（乐刻私教馆）、闪电 熊猫健身、FitTribe飞踹运动、YOGAPOD小瑜 ...

2026 SPRING / SUMMER SPORTS STYLE TTEM TRENDS 运动风格单品 趋势 连帽上装 休闲运动 柔和色彩 功能细节 天山大 CONTENTS 01 工装元素 02 截短廓形 03 双向拉链 04 半开门襟 「Workwear elements」 立体贴袋设计强化机能美学属性，多口袋布局兼顾实用性与视 觉层次。可考虑粗车明线缝合工艺与硬挺棉质面料的结合，仅 以口袋布局和缝线凸显细节，平衡街头感与日常实穿度，打造 都市户外混搭新范式。 Gudu Henrik Vibskov 05 轻便半袖 06 绳带细节 IJIIT & Co. HYKE Zimmermann 「Short silhouette」 用截短剪裁重构比例认知，提高连帽衫的腰线，配合罗纹微收 下摆避免臃肿感。可尝试落肩设计与加宽袖笼形成倒三角轮 廓, 和插肩袖剪裁来优化肩部线条。搭配多元下摆, 打破传统 单品的单调性。 HYKE Maison Mihara Yasuhiro Arts De Base Zimmermann anaat mati ajyte язммиз\ənir JMBAT MATI BJYTS A3 ...

Core Insights - JD Sports has formed a strategic partnership with the Beijing International Bicycle Sports and Equipment Exhibition (Bike China) to enhance the cycling industry through a comprehensive event that integrates commerce, culture, and technology [1][3] - The event will take place from August 29 to 31 at the China International Exhibition Center, featuring JD Sports' "JD Cycling Eco Pavilion" showcasing various cycling products and offering seamless shopping experiences [1][2] - A significant increase in cycling-related equipment consumption is anticipated, with a projected over 50% year-on-year growth in categories such as folding bikes and electric bicycles by 2025 [2] Group 1 - JD Sports will leverage its supply chain advantages and quality cycling products to support the healthy development of the cycling industry [1] - The exhibition will include a live streaming area where cycling experts will share purchasing tips and experiences, enhancing audience engagement [1][2] - JD Sports plans to release the "2025 China Cycling Consumption White Paper" during the exhibition, focusing on consumer trends and providing strategic insights for brand partners [2] Group 2 - The partnership aims to facilitate resource sharing and innovative scenarios to help cycling brands achieve new growth [3] - JD Sports has been actively involved in the cycling sector through various events and competitions, enhancing the experience for cycling enthusiasts [2][3] - Future initiatives will include a variety of cycling events and promotional activities to encourage outdoor activities and foster a love for cycling [3]

Core Insights - The 33rd Guangzhou International Tourism Exhibition (2025GITF) commenced on May 15, featuring over 1,000 tourism destinations and organizations from 55 countries and regions, showcasing various attractions to engage visitors [1] Group 1: Event Highlights - The exhibition attracted significant attention with performances from traditional Cantonese opera artists, drawing large crowds at the Guangzhou Cultural and Tourism Bureau booth [1] - Domestic tourism destinations and cultural enterprises from regions such as Beijing, Tibet, Hainan, and Hong Kong participated, promoting unique travel experiences [1] - The event introduced a new "tourism consumption experience area" by the Guangdong animation industry, offering a wide range of travel products and multiple discounts [1] Group 2: Promotions and Offers - Guangzhilv announced the launch of thousands of discounted travel packages during the exhibition, with discounts reaching up to 12,000 yuan, covering outbound, inter-provincial, and Guangdong-Hong Kong-Macao travel [2] - The number of travel products increased by approximately 30% compared to the previous year, with overall prices decreasing by 5% to 10% [2] - A collaboration with the Tourism Authority of Thailand and Southern Airlines was initiated to promote a "Summer 'Thai Fun' Carnival Season," enhancing the Thai tourism market supply through innovative products and cultural experiences [2] Group 3: Thematic Experiences - The Bay Area Cultural and Tourism Creative Experience Zone became a popular spot for young visitors, integrating sports and leisure tourism through themed travel products related to the upcoming National Games [3] - Guangzhou has launched 50 tourism routes for the National Games year, connecting various cultural landmarks and offering diverse recreational activities [3] - The "Travel with the Events" theme products include various engaging activities, merging sports with leisure tourism for a comprehensive visitor experience [3]

Core Insights - FPHLTH Investment Inc. has successfully acquired full control of Hong Kong's China Feige Investment Holdings Ltd. and aims to integrate the FPHLTH and Feige Medical brands to expand globally, focusing on outdoor sports goods and medical devices [1][14] Company Overview - FPHLTH has a forward-looking investment strategy, focusing on high-performance, lightweight outdoor sports equipment and fitness products, while also extending into health-related sectors such as medical aesthetics and wellness [3] - Feige Medical specializes in minimally invasive medical devices and rehabilitation equipment, with core technologies including flexible sensors and AI-driven health monitoring systems [7] Technology and Innovation - FPHLTH utilizes advanced technologies such as AI and lightweight composite materials to enhance product performance and durability, while also employing 3D printing and automation in manufacturing [5] - Feige Medical's products have received international certifications like FDA and CE, ensuring compliance with high market standards [7] Strategic Collaboration - The two brands plan to collaborate on channel expansion, utilizing FPHLTH's global distribution network to promote Feige Medical's portable health monitoring devices [9] - There will be a technological integration where Feige Medical's sensor technology will be incorporated into FPHLTH's outdoor gear, creating a "sports + health" ecosystem [9] Regional Operations - In North America and Europe, FPHLTH will enhance brand influence through partnerships with outdoor influencers and events, while Feige Medical will collaborate with renowned medical institutions to build clinical credibility [11] - In the Asia-Pacific region, the focus will be on leveraging Hong Kong's financial advantages and establishing a smart manufacturing base in Shenzhen [11] Sustainability and ESG Initiatives - FPHLTH aims for 50% of its product line to use recycled or bio-based materials by 2026, while Feige Medical will explore biodegradable medical supplies to reduce waste [12] - Both companies will enhance transparency in sustainability efforts and employee welfare through annual reports and collaboration with ESG research institutions [12] Future Outlook - The acquisition and subsequent collaboration are expected to transform the global outdoor sports and healthcare industries, providing consumers with innovative and high-quality products [14]

在数字运动潮玩行业蓬勃发展的今天，如何让顾客"一来再来"成为每个场馆经营者最关心的问题。复购 率不仅直接影响营收，更是衡量场馆运营质量的重要指标。今天，我们就来分享几个经过市场验证的有 效方法，帮助场馆实现持续稳定的客流增长。 传统娱乐场所最大的痛点就是同质化严重。想要让顾客记住你，就必须提供独特的体验，比如运动蚂蚁 的蚂蚁很疯狂和蚂蚁向前冲系列，大型的项目能够吸引顾客多次体验游玩。 潮玩馆的私域运营也是很重要的，通过企微群、粉丝福利群等私域流量池，定期与会员保持互动，分享 新活动预告、会员专属福利、活动精彩花絮等内容。这种持续的线上互动不仅能增强顾客对场馆的认同 感，还能及时获取用户反馈，为运营优化提供依据。运动蚂蚁建议合作伙伴安排专人负责社群运营，通 过定期的话题互动和有奖参与，保持社群的活跃度。 优质的配套服务是提升顾客体验的重要加分项。在设备体验之外，舒适的休息区、便捷的储物服务、贴 心的充电设施等细节设计，都能让顾客感受到场馆的用心。运动蚂蚁在场地规划时就会充分考虑这些服 务配套，这些看似微小的细节往往能带来意想不到的口碑效应。 作为行业领先品牌，运动蚂蚁不仅提供创新的数字运动设备，更通过全方位的运 ...

Group 1 - The core idea emphasizes the integration of government support and effective market mechanisms to promote outdoor sports and related industries, leading to high returns from popular projects [1][3] - The number of participants in outdoor sports in China has exceeded 400 million, indicating significant development potential in this sector [1] - The construction of high-quality outdoor sports destinations is expected to create new economic growth points and enhance the overall industry chain [2] Group 2 - The guidance issued at the beginning of the year aims to establish around 100 high-quality outdoor sports destinations by 2030, which will leverage China's natural resources and meet rural development needs [2] - Local events, such as triathlons and outdoor competitions, have shown substantial economic impact, with sales of local agricultural products reaching 5.8 million yuan, a 230% increase [2] - The outdoor sports industry is expected to drive the growth of related sectors, such as the domestic outdoor apparel market, exemplified by the establishment of a "3-hour supply circle" for outdoor clothing in Zhejiang [3] Group 3 - The development of outdoor sports facilities across various terrains (ice, mountain, water, land, and air) is crucial for enhancing service capabilities and ensuring community benefits [3] - The integration of outdoor sports into mainstream culture is transforming previously niche activities into popular pursuits, contributing to economic recovery and enhancing quality of life [4] - Digital initiatives, such as the creation of outdoor sports electronic maps, are being implemented to improve the accessibility and attractiveness of outdoor activities [4]

本报记者 李春莲 见习记者 梁傲男 5月15日，徐福记正式宣布中国乒乓球运动员孙颖莎成为雀巢品牌代言人（饼干类）。当日，"和孙颖莎一起冲高高""孙颖 莎不断超越自我""孙颖莎坚持热爱追逐信仰"等互动话题登上微博热搜。 徐福记中国官方微博截图 在业内人士看来，作为雀巢旗下品牌，徐福记此次签约代言人的动作延续了其在运动能量饼干细分市场的战略布局。数据 显示，徐福记美禄运动力量饼干上市首年即实现销售额突破亿元，本次品牌升级着重强化与年轻消费群体的互动关系，推动产 品与运动场景的深度绑定。 乒乓球作为国民运动，老少咸宜、受众广泛，与美禄运动力量饼干"全年龄段运动人群"的定位形成高度覆盖，从而形成产 品和体育场景的深度绑定。 徐福记方面表示，选择孙颖莎作为代言人，既是品牌对体育领域的持续加码，也是对产品核心价值的强化——传递"吃美 禄饼干，运动力量冲高高"的品牌心智，实现从赛场到零食的双向能量传递。 事实上，美禄运动力量饼干销售额破亿元的"成功"，不仅是徐福记在细分赛道的一次精准卡位，更是其"健康化转型"战略 的里程碑。在精准把握消费需求的基础上，美禄运动力量饼干通过产品创新与场景化营销策略，配合高度契合品牌形象的代言 ...

成都乐创自动化技术股份有限公司 投资者关系活动记录表 证券代码：430425 证券简称：乐创技术 公告编号：2025-041 本公司及董事会全体成员保证公告内容的真实、准确和完整，没有虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连 带法律责任。 一、 投资者关系活动类别 □特定对象调研 √业绩说明会 □媒体采访 □现场参观 □新闻发布会 □分析师会议 □路演活动 □其他 二、 投资者关系活动情况 活动时间：2025 年 5 月 14 日 (周三) 下午 15:00~17:00 活动地点：公司通过全景网"投资者关系互动平台"（https://ir.p5w.net） 采用网络远程的方式召开业绩说明会 参会单位及人员：通过网络方式参与公司 2024 年年度报告说明会的投资者 上市公司接待人员：董事长赵钧；董事会秘书、财务总监李世杰 ；保荐代 表人代敬亮 三、 投资者关系活动主要内容 公司就投资者在本次说明会中提出的问题进行了回复： 1、请问赵董，我司技术产品，无论是机器视觉，还是伺服驱动，有理论可 用应用于人形机器人吗？ 尊敬的投资者，您好！乐创技术主要产品为点胶控制系统、通用运 ...