鹅城对话 | 荣昌 卤鹅爆火，汕头 狮头鹅喊话了！ _南方+_南方 plus 荣昌卤鹅火了， 有多火？五一首 日，荣昌卤鹅线 下销量同比增长 446%，多家卤 鹅店门口排起长 龙，有游客为一 尝美食，不惜在 高铁站排队等快 递送货。荣昌卤 鹅工厂日夜两班 倒、全天生产， 多家工厂日产量 合计在八万只以 上。荣昌通过公 交、停车免费等 措施，吸引大量 游客前来品尝卤 鹅。 演。林剑冰则通 过南方农村报记 者向甲亢哥（美 国网红小达伦· 沃特金斯）和红 衣大叔（360创 始人周鸿祎）喊 五一期间，荣昌多家卤鹅店门口排起长龙。图源：极目新闻 而距荣昌1700多 公里的汕头，卤 鹅店外同样人头 汹涌。许多外地 游客来到汕头， 都必须打卡卤狮 头鹅的绝味。卤 鹅店、食企纷纷 推出节庆营销， 招揽顾客。当地 政府也积极发布 文旅攻略，推介 卤鹅。有狮头鹅 只供应企业表 示，今年五一期 间，鹅只日供应 量较往日涨了3 倍。 两座城市有了共 同话题。为拉进 两地产业联系， 近日，重庆市荣 昌区卤鹅协会向 汕头市狮头鹅产 业协会会长林剑 冰发出邀约，就 两地卤鹅产业合 作进行深入交 流。一场"鹅 城"对话即将上 话：欢迎到汕头 ...

Core Viewpoint - The article discusses the evolving strategies of local officials in promoting tourism, emphasizing the importance of authenticity and the need to balance creativity with substance in marketing efforts [1][2][3][4]. Group 1: Tourism Promotion Strategies - Local officials are innovating in tourism marketing, using various creative approaches to attract visitors, which has led to increased opportunities for local development [1][2]. - Successful tourism promotion should focus on the unique characteristics of the region, highlighting local culture and natural beauty rather than individual personalities [2]. Group 2: Understanding and Utilizing Traffic - Converting online traffic into actual sales is crucial, but equating social media popularity with genuine success can lead to misconceptions [3]. - The essence of tourism development lies in the quality of products and services offered, requiring a comprehensive approach that includes infrastructure and cultural experiences [3]. Group 3: Importance of Image and Conduct - A strong image reflects the underlying values and character of officials, which should not rely on superficial performances for popularity [4]. - Genuine actions and a commitment to service resonate more with the public than mere attempts to gain attention through flashy displays [4].

四海来嗨：青岛首个"海上步行街"开启沉浸式体验 齐鲁晚报.齐鲁壹点徐润杰通讯员梁玉鹏 5月的青岛西海岸，海风轻拂，热潮涌动。"五一"假期期间，隐珠街道各大文旅消费场景迎来客流高峰：欢乐海湾音乐市集变身"滨海音 乐殿堂"，四海来嗨步行街化作"荧光海洋"，文旅商融合的新场景、新业态、新体验，让青岛西海岸的"诗与远方"触手可及。作为西海岸 新区文旅消费的"新增长极"，隐珠街道正以"商圈+文旅"的深度融合，书写着城市消费升级的新篇章。 欢乐海湾：滨海商业综合体奏响"文旅融合交响曲" 5月1日晚，欢乐海湾音乐市集在绚烂灯光中拉开帷幕。纽带乐队的摇滚旋律与海浪声交织，千余名游客随着节奏摇摆，滨海步道上的灯 光秀同步点亮，将灵山湾的夜空映照得如梦如幻。"从抖音上看到这里有连续四天的乐队演出，特意带着家人从市区赶过来，白天逛沙 滩、吃海鲜，晚上看演出、赏灯光秀，体验特别丰富。"市民王川一的话，道出了众多游客的心声。 作为国家4A级景区城市阳台的核心板块，总建筑面积24.5万平方米的欢乐海湾已成为西海岸的"滨海会客厅"。这里不仅汇聚了海底捞、 吕氏疙瘩汤、皇城根等30余个知名餐饮品牌，更打造了"商业+文旅+体验"的多元业态：1 ...

Core Insights - WeChat CRM is becoming a "secret weapon" for companies to reduce costs and improve efficiency through deep integration with WeChat and smart tools [2][12] - The system automates customer data collection and replaces traditional manual operations with automated strategies, leading to significant cost reductions and increased customer engagement [2][10] Group 1: Traditional CRM Pain Points and Solutions - Traditional CRM struggles with data being scattered across different platforms, while WeChat CRM integrates data within the WeChat ecosystem, improving information processing efficiency by 65% [2][12] - Manual follow-ups are time-consuming, but WeChat CRM automates marketing processes, reducing labor costs by 40% [2][12] - Marketing effectiveness is hard to quantify; WeChat CRM provides real-time dashboards for tracking, achieving a 92% accuracy in ROI measurement [2][12] - Customer churn warnings are often delayed; WeChat CRM employs an intelligent warning system that increases customer retention rates by 28% [2][12] Group 2: Operational Efficiency and Automation - The system breaks down complex customer management into quantifiable units, generating automatic analysis reports on employee performance [2][11] - Smart forms embedded in WeChat allow for quick data collection, significantly increasing the efficiency of customer information gathering [5][12] - The integration of customer data, chat records, and order information into a single interface eliminates the need for employees to switch between multiple software [4][12] Group 3: Precision Marketing and Customer Engagement - WeChat CRM enables precise targeting by tagging customers based on their behaviors and preferences, leading to higher conversion rates [6][9] - The system can automatically trigger follow-up actions based on customer interactions, enhancing sales follow-up efficiency [5][10] - Data-driven insights allow for tailored marketing strategies, significantly improving customer engagement and conversion rates [7][10] Group 4: Impact on Workforce and Cost Savings - The integration of WeChat CRM has led to a reduction in ineffective communication, saving significant labor costs for companies [7][12] - Automated risk assessment models in financial services have improved follow-up efficiency by 67%, allowing for streamlined customer management [10][12] - The system's ability to track employee performance metrics has led to a reduction in unnecessary labor, optimizing workforce allocation [7][12]

文｜唐果 编辑｜王亚琪 "这里也有一日店长？"这个五一，"一日店长"的身影随处可见——奶茶店、服装店，甚至在科技属性较强的华为体验门店里，都不乏高颜值"店长"坐镇。 "合肥华为这个帅哥店员是谁""偶遇一日店长我又幸福了"的帖子遍布小红书、微博和抖音等社交平台，评论区还有人问"帅哥明天还在吗"？也有不少网友 调侃："冲着这颜值高低得消费一把。" （五一期间各地一日店长活动应接不暇） 当线下店铺们的"商战"打到了通过俊男靓女来"勾引"消费者的阶段，"一日店长"正在不断被复制。 无论是明星网红、高颜值KOL，还是二次元COSER，每每举行出现在线下门店参加一日店长活动时，都能吸引不少粉丝或是路人拍照打卡，并被分享到 小红书等社交平台，带来更广泛的"出圈"。 不过，当"一日店长"活动开始泛滥，不同的声音也开始出现。门店里充斥着前来打卡的粉丝，对于像小星这样对网红明星无感的路人而言，"有些反感 了，要办活动可以专门找个新场地，也不是专业的店员，太影响普通消费者的体验了"。 的确，对于这些并未接受过专业门店训练的"一日店长"们而言，体验"一日店长"这件事，与其说是在上班为消费者服务，还不如说是用颜值在"营业"。 在"一日 ...

新京报讯(记者吴婷婷)5月4日，记者从北京边检总站了解到，今年"五一"假期前三日，北京口岸出入境 人员数量持续维持高位运行，5月1日至5月3日，北京边检总站共验放出入境人员16.2万人次，较去年同 比增长21.5%。 为应对节日期间客流高峰，北京边检总站持续完善口岸保顺畅措施，建立实时客流监测预警机制，根据 口岸流量动态科学调配警力，增开查验通道。同时，增加现场引导警力，发挥多语种服务组作用，为往 来旅客提供咨询服务，助力旅客高效顺畅通关。在大兴机场口岸全独立中转分现场增派警力，确保中转 旅客高效有序通关。 其中内地居民"周边国家游""跨境游"热情高涨，出境内地居民占出境旅客总数超六成，日均2万人次， 较4月日均内地居民出境人数增加25%。热门目的地集中于日本、韩国、中国香港、新加坡等国家和地 区。 根据预测，5月5日、6日北京口岸将迎来入境高峰，预计日均入境人员量达3.3万人次。北京边检总站提 醒广大出入境旅客，候检时请遵守现场秩序，听从现场工作人员引导顺序分流、排队候检。如遇到任何 问题或突发状况，可随时向现场执勤民警寻求帮助。如需咨询出入境问题，可拨打国家移民管理局 12367服务平台。 从入境方向看， ...

Core Insights - The article emphasizes the importance of efficient content creation and distribution strategies for video platforms, particularly focusing on the rising popularity of video accounts with over 800 million daily active users [1] Group 1: Efficient Content Creation Techniques - Establishing a standardized material production system is crucial for continuous output, with recommendations for categorizing local folders for different types of content [2] - Implementing a modular content production line can enhance efficiency, with a fixed structure leading to stable view counts, as demonstrated by an educational account [3] - Utilizing intelligent tools for automation can significantly increase output, as shown by a beauty influencer who improved daily production by five times using automated editing tools [4] Group 2: Cost-Effective Distribution Strategies - Matching platform characteristics to user demographics is essential, with suggestions for creating both horizontal and vertical video formats to maximize exposure across different platforms [5] - The use of automated multi-platform management systems can drastically reduce the time required for video distribution, allowing for quick adjustments based on performance metrics [6] - Designing a closed-loop flow for traffic aggregation is vital, with strategies for converting public traffic to private domains effectively [7] Group 3: Data-Driven Operational Strategies - The "golden 3 seconds" rule remains effective for engaging viewers, with specific content strategies that can reduce drop-off rates significantly [8] - A matrix account model consisting of a main account and several niche accounts can enhance audience reach and engagement, as evidenced by a tech review team [9] - Regularly adapting successful content into different formats can lead to new opportunities, such as brand partnerships, while maintaining a balance of original content to avoid duplication [10]

Core Insights - The most significant change in the self-media industry by 2025 is the shift of creators from single-platform operations to matrix management, with top creators managing an average of 3-5 niche accounts [1] - The efficiency of multi-platform content distribution directly impacts the commercial value of accounts [1] Matrix Account Management - Traditional manual login methods pose serious security risks for creators managing multiple accounts, with 85% of account bans stemming from frequent device switching [1] - A professional multi-account management system should include features like device isolation, data statistics, and scheduled publishing, exemplified by tools like Yimei Assistant, which supports synchronization of over 100 accounts [1] Video Content Multi-Platform Transformation - Videos need to be tailored for different platforms: Douyin requires a 7-second hook, Bilibili users prefer in-depth explanations, and WeChat Video relies on social sharing [2] - A standardized transformation process is recommended, including automatic generation of both vertical and horizontal video formats, adapting subtitle sizes, and creating multiple cover templates [2] Distribution Efficiency Improvement - Cross-platform distribution is time-consuming due to the need to adapt to different upload interfaces; using matrix management tools can save 87% of the time compared to manual operations [2] - A beauty influencer achieved over 200 million video views in a month by synchronizing across six platforms, with organic traffic accounting for 65% of the total [2] Private Traffic Fine-Tuning - When converting public traffic to private users, it is crucial to adhere to platform rules, such as using dynamic QR codes in profiles and employing coded language in comments [3] - Utilizing short link tools can help track the effectiveness of traffic conversion across platforms, with one knowledge payment team reducing customer acquisition costs to one-third of the industry average [3] Data-Driven Iteration Strategy - Mature creators should analyze three core metrics weekly: cross-platform completion rates, follower growth curves, and conversion funnel data [4] - Observing content preference differences across platforms is essential, as the same educational video may have a collection rate on Xiaohongshu three times that of Douyin, while Zhihu may yield higher paid consultation conversions [4] - In the evolving platform algorithms landscape, creators must leverage tools to free up time from repetitive tasks and use data insights to inform content strategies, initiating matrix layouts when a single account's daily organic traffic exceeds 100,000 [4]

央视网消息："五一"假期，国内旅游市场大幅升温，景区迎来客流高峰。各地积极推出集聚人气、文旅深度融合的特色活动，丰富游客的 假日体验。 1日，山西大同恒山、悬空寺迎来客流高峰。景区采取分段式预约，此外还提前1小时开园，延长1小时闭园，让游客的游览时间延长2小 时。 悬空寺为纯木质结构，为加强文物保护，每天登临票在3260张以内。据了解，"五一"假期的登临票已售罄。 1日是假期首日，河南洛阳老君山景区单日预约游客达到近3万人次。云山花海间，景区准备的国风演艺和大漆云扇制作吸引了不少游客。 "五一"假期，湖南天门山景区以自然风光吸引中外游客。随着夜幕降临，天门山山体被五彩灯光点亮，999级彩虹台阶灯光流转，远看就 像一道连通天地的彩虹桥，将千年奇观天门洞装点得更加巍峨壮观。 1日上午，在天津国际邮轮母港，超2000名外籍游客乘坐三艘邮轮同时抵达，开始他们的中国之旅。这也是近年来天津口岸最大批次的外 籍游客入境。 湖南常德：体验动物野趣 尽享生态之美 "五一"假期，与动物们来一场亲密的接触成为不少游客的选择。在湖南常德野生动物世界，游客不仅可以亲近动物，还可以乘坐直升机， 从空中解锁不一样的游玩体验。 这两天，湖南 ...

Core Insights - In 2025, single-account operations are insufficient for brand exposure, leading to the establishment of a multi-account operation matrix by a fashion brand, resulting in over 300,000 new followers and a 400% increase in note interactions in a month [1] Group 1: Matrix Operation Framework - The "1+3+N" account system includes one official account, three niche influencer accounts, and multiple user-generated content accounts, creating a complete user recognition loop [3] - Differentiated content strategies are employed, with the main account focusing on brand value, influencer accounts providing specialized tutorials, and user accounts showcasing real-life experiences [4] - A three-tier keyword matrix is established, enhancing relevant search traffic to 65% through strategic keyword placement [5] Group 2: Content Distribution and Monitoring - High-quality notes are repurposed across platforms, with a recommendation to retain 30% platform-specific content to avoid low-quality duplication penalties [6] - A "3+7+30" data monitoring system tracks initial traffic for 3 hours, interaction trends for 7 days, and long-tail content effects over 30 days, allowing for comprehensive analysis of over 10 accounts [7] - Private traffic conversion rates can be tripled by guiding new followers to community benefits and directing existing followers to WeChat mini-programs [8] Group 3: Efficiency Tools for Matrix Operations - A multi-platform management tool supports unified management of over 50 accounts, enhancing operational efficiency by 70% for a certain MCN organization [9] - An intelligent creation system utilizes AI to generate titles, copy, and images, with a notable case where a digital blogger achieved over 5 million exposures for a single note [10] - A data monitoring platform provides cross-platform analysis and competitor benchmarking, leading to a 40% increase in repurchase rates for a food brand after addressing user feedback [11] Group 4: Future Trends in Matrix Operations - Content forms are evolving towards 3D virtual scenes, allowing users to view product details in 360 degrees [13] - Smart distribution upgrades will utilize LBS and AR technologies for contextual push notifications to nearby users [13] - User behavior data can generate NFT certificates, creating a unique digital membership system for brands [13] - Cross-platform collaboration will enable synchronization of content between platforms, enhancing user engagement [13] - Companies should avoid blindly increasing account numbers; a skincare brand improved ROI by 3.2 times after consolidating from 20 to 5 focused accounts [13]