Investment Rating - The industry investment rating is "Outperform the Market," indicating an expected increase of over 10% in the industry index relative to the broader market in the next six months [28]. Core Insights - In May 2025, a total of 14 new key mobile games were launched, with standout performances from "杖剑传说" and "胜利女神：新的希望" [2][10]. - "杖剑传说" achieved a peak daily download of 110,436 on May 30, 2025, and generated total iOS revenue of $5,210,438 by June 15, 2025, with a peak daily revenue of $478,432 on June 4, 2025 [3][16]. - "胜利女神：新的希望" reached first place on the App Store free chart on its launch day and accumulated total iOS revenue of $4,576,093 by June 15, 2025, with a peak daily revenue of $643,782 on June 12, 2025 [4][21]. Summary by Sections New Game Releases - In May 2025, 14 new mobile games were launched, including titles from various publishers such as "落日山丘" by 胖布丁游戏 and "热血美职篮" by 腾讯游戏 [2][10]. Game Performance - "杖剑传说" stands out with its unique battle strategy and art style, achieving significant market penetration and high revenue [3][13]. - "胜利女神：新的希望" received positive feedback in the domestic market, optimizing gameplay and community engagement, leading to high download rates [4][19]. Investment Recommendations - The report suggests focusing on high-quality game developers with innovative capabilities and a rich portfolio of overseas products, as the market environment stabilizes and new game performances are expected to improve [26].

Market Overview - A-shares showed weak performance today, with the Shanghai Composite Index down nearly 1% and the Hang Seng Index dropping close to 2% [1][2] - Major A-share indices experienced fluctuations, with the Shenzhen Component Index and ChiNext Index both declining over 1% [1] - The total trading volume in the Shanghai, Shenzhen, and Beijing markets reached 12,811 billion yuan, an increase of nearly 600 billion yuan compared to the previous day [1] Sector Performance Oil Sector - The oil sector surged against the market trend, with Shouhua Gas hitting a 20% limit up, and Tongyuan Petroleum rising over 11% [3][4] - Shandong Molong and Zhun Oil both achieved five consecutive limit ups, indicating strong investor interest [3][4] - The geopolitical situation in the Middle East, particularly attacks on energy facilities, has contributed to rising oil prices and increased market volatility [5][6] Pharmaceutical Sector - The pharmaceutical sector saw significant declines, with Changshan Pharmaceutical hitting a 20% limit down and Hanyu Pharmaceutical and Guangshengtang dropping over 10% [10][11] - Changshan Pharmaceutical recently reached a historical high but has faced a sharp decline due to uncertainties regarding its new diabetes treatment, which is still under review [12] - Yong'an Pharmaceutical also faced a decline, with recent announcements indicating a lack of significant changes in its fundamentals despite a recent surge in stock price [12] Solid-State Battery Sector - The solid-state battery sector was active, with Haike New Source and Tianli Lithium Energy both hitting limit ups of 20% and approximately 12% respectively [7][8] - The recent China International Solid-State Battery Technology Conference is expected to accelerate the industrialization process of solid-state batteries, supported by strong government policies [9]

传媒 分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 多主线布局，攻守兼备 证券研究报告-行业半年度策 略 《传媒行业月报：一季度板块业绩增长优异， IP 衍生品市场高景气》 2025-05-26 《传媒行业专题研究：2025Q1 业绩增长显 著，内容板块表现亮眼》 2025-05-22 《传媒行业月报：政策指引提振消费，关注游 戏、广告、国有出版主线》 2025-04-14 联系人：李智 投资要点： 风险提示：宏观经济变化影响文化消费需求；政策效果不及预期；内 容质量不及预期；AI 技术进展及应用效果不及预期；海外业务受国际 关系变化影响；知识产权侵权风险；二级市场主题轮动 本报告版权属于中原证券股份有限公司 www.ccnew.com 请阅读最后一页各项声明 第1页 / 共36页 ——传媒行业半年度策略 传媒相对沪深 300 指数表现 -11% -2% 7% 16% 25% 34% 43% 52% 2024.06 2024.10 2025.02 2025.06 传媒 沪深300 资料来源：中原证券研究所，聚源 相关报告 同步大市(维持) 发 ...

Market Overview - On June 19, A-shares experienced a collective decline, with the Shanghai Composite Index down by 0.79%, the Shenzhen Component Index down by 1.21%, and the ChiNext Index down by 1.36%. The North Star 50 Index fell by 1.98% [1] - The total market turnover reached 12,808 billion yuan, an increase of 591 billion yuan compared to the previous day. Over 4,600 stocks in the market closed in the red [1] - Notably, from April 21 to June 19, A-shares have seen a continuous turnover exceeding 10 trillion yuan for 40 trading days [1] Industry Insights Oil and Gas Sector - The oil and gas sector showed resilience, with oil and gas extraction, service, and petroleum processing trade sectors performing well [3] - Ongoing conflicts between Israel and Iran have heightened market tensions, leading to increased risks of supply disruptions and geopolitical uncertainties, which may exert upward pressure on global oil prices [3] - Future developments, whether military escalations or diplomatic breakthroughs, are expected to significantly impact oil price trends [3] Short Drama Game Concept - The short drama game concept experienced a surge, with the film and theater sector also showing active performance, resulting in multiple stocks hitting the daily limit [4] - Tencent launched a new short drama mini-program on WeChat, following the earlier release of "Mars Watch Drama," which supports free viewing and sharing of short dramas [4] - The short drama market is witnessing explosive growth, with current annual market size estimated between 30 billion to 35 billion yuan, projected to exceed 50 billion yuan next year [4] - The favorable policy environment and the deep integration of short dramas with gaming are creating new business models, enhancing user engagement and expanding monetization opportunities for related companies [4]

截至6月19日收盘，短剧游戏概念上涨0.53%，位居概念板块涨幅第4，板块内，21股上涨，百纳千成 20%涨停，慈文传媒、掌阅科技等涨停，川网传媒、流金科技、欢瑞世纪等涨幅居前，分别上涨 6.21%、4.42%、3.90%。跌幅居前的有三维通信、遥望科技、吉视传媒等，分别下跌4.81%、3.65%、 2.78%。 今日涨跌幅居前的概念板块 | 概念 | 今日涨跌幅（%） | 概念 | 今日涨跌幅（%） | | --- | --- | --- | --- | | 可燃冰 | 1.41 | 可控核聚变 | -4.07 | | 页岩气 | 0.89 | 超导概念 | -3.41 | | 俄乌冲突概念 | 0.64 | 中韩自贸区 | -3.13 | | 短剧游戏 | 0.53 | 成飞概念 | -3.02 | | 中船系 | 0.15 | 核污染防治 | -2.97 | | 天然气 | -0.04 | 毛发医疗 | -2.89 | | 铜缆高速连接 | -0.36 | 数字货币 | -2.84 | | PCB概念 | -0.43 | 噪声防治 | -2.84 | | 钠离子电池 | -0.43 | 减肥药 | -2 ...

Group 1 - The article highlights significant changes in the revenue rankings of mobile games, with "Whiteout Survival" by 点点互动 maintaining the top position, while "Gossip Harbor" by 柠檬微趣 surged to second place with an 8% month-over-month increase and a 254% year-over-year increase [2][8] - 柠檬微趣's new game "Flambé: Merge & Cook" has also shown continuous revenue growth, ranking 12th in the revenue list [2] - 点点互动's SLG game "Kingshot" achieved remarkable success, ranking 5th in the overseas mobile game revenue list just three months after its launch [2][37] Group 2 - The international version of "Delta Force" saw a 36% year-over-year revenue increase and a 108% month-over-month increase, reaching nearly $30 million in revenue [5][25] - "Gossip Harbor" and "Seaside Escape" have shown strong performance, with "Gossip Harbor" achieving an estimated monthly revenue of $36 million and "Seaside Escape" exceeding $16 million [10] - The new game "Lands of Jail" by 益世界 has quickly gained traction in the overseas market, with a 68% revenue increase in May, marking its entry into the revenue rankings [39][41] Group 3 - The female-oriented gaming market is expanding, with 柠檬微趣 leading the charge through successful titles like "Gossip Harbor" and "Seaside Escape," which leverage narrative-driven gameplay and classic mechanics [7][21] - The article notes that the SLG genre is evolving, with new titles like "Kingshot" and "Lands of Jail" demonstrating the potential for innovation and market disruption [35][39] - The competitive landscape is intensifying, with established titles maintaining their positions while new entrants are emerging, emphasizing the need for continuous innovation in game development [42]

北京：压缩审核周期 加强对出版国产试点网络游戏的申报辅导 智通财经6月19日电，中共北京市委宣传部等部门印发《关于促进北京市游戏电竞行业高质量发展的支 持办法（暂行）》。压缩审核周期，加强对出版国产试点网络游戏的申报辅导，增加游戏专家审读力 量，有效提升审核能力，提高审核质量。在朝阳区、海淀区、石景山区、经开区等重点区研究将出版国 产网络游戏作品审批等事项纳入综合窗口。对游戏作品中的美术、音乐和视频等素材作品著作权登记， 由22个工作日压缩至10个工作日内完成。 ...

中共北京市委宣传部等印发《关于促进北京市游戏电竞行业高质量发展的支持办法（暂行）》的通知。 其中提出，加强精品创作扶持。组织实施北京市网络游戏精品出版工程，建立网络游戏重点选题库，引 导推出价值导向正确、体现北京四个文化特点、市场竞争力强的京产网络游戏精品。建立游戏企业与历 史文化景区对接合作机制，全力支持研发取景服务。 ...

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Core Insights - The rise of emotional consumption, particularly through services like Cosplay commissions, reflects a growing trend among young consumers seeking emotional and social fulfillment [1][2][20] - The domestic otome game industry has seen significant growth, with over 300 million female gamers in China, creating a core user base for Cosplay commission services [1][12] Group 1: Emotional Consumption Trends - Emotional consumption is becoming a new growth driver in the economy, with services like Cosplay commissions transforming virtual emotions into real-life experiences [1][2] - The phenomenon of "compensatory psychological satisfaction" drives demand for these services, allowing consumers to pay for idealized companionship [2][20] Group 2: Market Dynamics - The Chinese two-dimensional industry has experienced explosive growth, expanding from 18.9 billion yuan in 2016 to 221.9 billion yuan in 2023, with a compound annual growth rate of 42% [10] - The surrounding derivative industries, including Cosplay commissions, are expected to continue growing, with projections indicating the two-dimensional content market could reach 110.58 billion yuan by 2026 [10][12] Group 3: User Experience and Challenges - Users report mixed experiences with Cosplay commissions, with about one-third of experiences being unsatisfactory due to issues like lack of professionalism and quality [4][5] - The industry faces challenges such as the "killing familiarity" phenomenon, where service quality declines after initial positive experiences [4][5] Group 4: Safety and Regulation Concerns - The lack of industry standards and regulations raises safety concerns for consumers engaging in these services, particularly regarding personal safety and emotional well-being [20][22] - Experts emphasize the need for early legislative and regulatory attention to establish service standards and protect consumer rights [22][23] Group 5: Industry Perspectives - Service providers express concerns about the commercialization of Cosplay commissions, fearing it may lead to a decline in service quality and emotional value [19][21] - The industry is characterized by a significant disparity in service quality and pricing, with some providers charging excessively high fees without corresponding service quality [7][9]