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2025,AI短剧的爆发前夜?
3 6 Ke· 2025-03-31 23:39
Group 1 - The core change brought by AI short dramas is that it allows everyone to become a screenwriter and director with minimal financial and trial-and-error costs, leveraging infinite creativity and precise instructions provided to AI [1][32] - Since March, AI and short dramas have become central keywords in the audiovisual industry, with major platforms like iQIYI, Mango TV, and Tencent Video focusing on AIGC and micro-short dramas as core topics [1][3] - The development of domestic AI video models has accelerated significantly, transitioning from "catching up" to achieving partial leadership within just over a year [1][3] Group 2 - Despite significant advancements, discussions around AI short dramas remain largely technical, with limited positive feedback on the content itself [6] - Major issues identified in AI short dramas include insufficient narrative coherence, reliance on rapid editing, and a lack of emotional authenticity, leading to a "uncanny valley" effect [6][7] - The current state of AI short dramas can be described as capable of producing numerous mediocre works, but high-quality productions are still non-existent [7] Group 3 - The content creation process for AI short dramas typically involves script generation, storyboard creation, image generation, video production, and editing optimization [8][15] - The actual operation of creating AI short dramas is more complex than it appears, often requiring significant time investment for each minute of finished content [16] - The limitations of current AI tools can be summarized as "uncertainty" and "lack of integration," making it challenging for creators to maintain consistency and quality across different stages of production [17] Group 4 - The future of AI short dramas may be driven by the creativity of the general public, as the lowered barriers to entry allow for a surge in individual creators [25] - There are two main types of AI short drama producers: professional film institutions and individual creators or small studios, with the latter increasingly producing high-quality content [19][22] - The integration of advanced AI models like GPT-4o is expected to enhance narrative consistency and creative possibilities in the production of AI short dramas [28][29] Group 5 - The competitive landscape for AI video platforms is intensifying, with companies like Kuaishou and their AI tools showing promising commercial success [26][29] - The ongoing evolution of AI technology is expected to further lower production barriers, while simultaneously raising the creative standards required from individual creators [31] - The current trend indicates that many AI short dramas are still imitating traditional formats, but there is potential for unique narratives that only AI can create [31]
版权剧口碑崩盘 短剧成“吞金兽” 柠萌影视上市3年净亏7亿 拿什么挽救业绩颓势?
Xin Lang Zheng Quan· 2025-03-31 09:47
Core Viewpoint - The financial performance of Lingmeng Film and Television in 2024 has significantly declined, marking the worst results since its listing, with a revenue drop of nearly 50% and a shift from profit to substantial loss [1][4][12]. Financial Performance - In 2024, Lingmeng Film and Television reported a revenue of 657 million RMB, down from 1.222 billion RMB in the previous year, representing a year-on-year decrease of approximately 46.3% [4][12]. - The company recorded a net loss of 189 million RMB, compared to a profit of 214 million RMB in the previous year, indicating a dramatic decline of 188.54% [1][4][12]. - The gross profit margin fell to 16.5% from 39.4% year-on-year, reflecting the challenges in maintaining profitability [4]. Business Strategy and Challenges - Lingmeng's long-form drama strategy has faced setbacks, with only three new dramas released in 2024, significantly lower than industry leaders [1][5]. - The company’s core revenue from long-form drama rights licensing dropped by 48.07% to 591 million RMB, accounting for about 90% of total revenue [5]. - The average number of episodes and sales price per drama have decreased, leading to reduced distribution income and overall revenue [5]. Content Quality and Reception - The sequel to "Hunting Crime" received mixed reviews, with a decline in ratings from 6.8 to 6.5, raising concerns about its storytelling quality [6]. - "Half-Ripe Men and Women," another production, faced severe criticism, achieving a low rating of 4.2, and was accused of poor marketing and lack of substantive content [6][8]. Short Drama Segment - Lingmeng has ventured into the short drama market, which has seen significant growth, but the financial results remain disappointing, with only 32.2 million RMB in revenue from short dramas in 2023, representing just 2.63% of total revenue [10][13]. - Despite producing several popular short dramas, the overall profitability of this segment is still lacking, with many productions failing to break even [10][13]. Market Trends and Competition - The short drama market is experiencing a shift towards free content, with free short dramas capturing nearly 60% of the market share, posing a challenge for traditional revenue models [14]. - Lingmeng's reliance on high-priced licensing for long-form dramas is becoming increasingly unsustainable as the industry adapts to new consumption patterns and cost-cutting measures by major platforms [9][14].
收益率高达1825%?卧底记者亲历,群友控诉“钱都打水漂了”!
21世纪经济报道· 2025-03-27 01:04
作 者丨吴佳霖 编 辑丨林曦 利是淬毒蜜,金是刮骨刀。 "我敢说互联网橡木(项目)你找不到比天天真得(的)了。" 近日,当2 1世纪经济报道记者 在某社交平台询问一个名为"天天短剧招商"的账户时,对方信誓旦旦地说。 图 / 记者在某社交平台上得到如此回复 这 两 年 爆 火 的 短 剧 成 为 了 新 的 行 骗 " 诱 饵 " 。 近 期 , 以 天 天 短 剧 为 代 表 的 " 互 联 网 短 剧 招 商 项 目"在大力推广,还有多个名为"天天剧场" "天天看剧" "天天优剧"的短剧平台出现。所谓的招 商项目打出的旗号都是"版权投资,全民参与,轻松赚钱"。 在2 1世纪经济报道记者所加入的"短剧版权收益群"中,不断有人更新着 "满1 0 0就可以提现、 成功提现、每天提现一次4 8小时内到账……" 等消息,群主甚至发送了一张自己当日提现3 7 0 元的截图。为了拉拢记者入局,对方还发送了一份《软件著作权认证证书》,这份资料上有信 息 显 示 , " 天 天 短 剧 APP" 的 著 作 权 人 为 " 映 宇 宙 集 团 有 限 公 司 ( 原 名 映 客 互 娱 集 团 ) " , 于 2 0 2 4 ...
韩束最赚钱的日子过去了
Jie Mian Xin Wen· 2025-03-26 04:06
Core Insights - The peak profitability period for Han Shu has likely passed, with a notable decline in revenue growth in the second half of 2024 compared to the first half [3][4][22] - Han Shu's revenue surged by 80.9% year-on-year in 2024, reaching 5.591 billion RMB, contributing significantly to the overall revenue growth of the company [1][8] - The competitive landscape in the beauty industry is shifting, with increased participation in short drama marketing leading to higher costs and reduced effectiveness for Han Shu [5][19][26] Group 1: Company Performance - In 2024, the total revenue of Shangmei Co. increased by 62.1% to 6.793 billion RMB, with a profit of 803 million RMB, marking a 74% year-on-year growth [1][3] - The main brand Han Shu accounted for a significant portion of this growth, with a total revenue of 5.591 billion RMB [1][8] - The company's marketing expenses rose sharply, with sales and distribution costs reaching 3.95 billion RMB, a 76% increase, and marketing expenses alone growing by 90% to 3.317 billion RMB [27][28] Group 2: Market Dynamics - The beauty market is experiencing a transformation, with domestic brands like Han Shu and Pechoin gaining market share as international brands face declining sales [29][30] - The domestic beauty market saw a 7.46% increase in sales in 2024, with domestic brands capturing over 60% of the skincare market [30][33] - The influx of brands into short drama marketing has diluted Han Shu's competitive advantage, as other brands like Pechoin and international players also engage in similar marketing strategies [5][26] Group 3: Marketing Strategy - Han Shu's previous success was largely attributed to its early investment in short drama marketing, which generated significant sales and brand exposure [12][14] - However, the effectiveness of short drama marketing has diminished, with reports indicating a 40-fold decrease in marketing effectiveness despite increased costs [21][22] - The company is now shifting focus towards offline channels, emphasizing the importance of a balanced marketing strategy that includes both online and offline efforts [23][24]
中国爽剧登陆好莱坞,一位驻美记者在美国短剧剧组的观察
声动活泼· 2025-03-25 05:14
短剧的风,已经飘洋过海吹到了美国。在好莱坞的所在地洛杉矶,现在平均每个月有 100 部中国短剧开 拍。 资深驻外记者刘骁骞就是这场美国短剧风暴的见证者:美国短剧剧组中的外国导演和演员到底是如何看待 自己参与创作的短剧的?同样的爽剧剧本和套路在美国是否适用?中国资方如何挑选最受欢迎的「大众情 人脸」? 在许多人眼里,短剧或许依旧是「上不了台面」的存在,但那些围绕它发生的人物故事依然有被看见和倾 听的价值。 声东击西 今天我们要聊的话题很「声东击西」—— 中国短剧。这些霸道总裁题材、略带狗血的短剧,正在颠覆好莱 坞的一些传统业态,带来新的变革和力量。驻美记者刘骁骞从去年年末开始用自己的镜头记录下了这些颠 覆与新生,我们来听听他的故事。 刘骁骞 去年秋天,我的工作从芝加哥调到了洛杉矶,很多常驻洛杉矶的外国记者告诉我,这里的新闻其实比想象 中要少。这些年来包括国人在内的全球观众对好莱坞的态度发生了很大转变,大家不再把好莱坞电影看作 唯一的标杆。尽管如此,影视产业依然是洛杉矶的金字招牌,所以我一直想以此为出发点去做一些深度观 察。 刚到洛杉矶的时候,我和一位中国朋友吃饭,聊起一个学电影的中国留学生,他之前帮我拍过活动, ...
国产短剧席卷美利坚
投资界· 2025-03-20 08:04
以下文章来源于正面连接 ,作者于友嘤 正面连接 . 面对复杂 "霸道总裁"不远万里迷倒了美国人。 这个在美国影视业横空出世,提供大量就业岗位、创造大量市值的新生事物,正是我们 每天打开手机就能刷到的短剧。 世界不停地改变。2025年,"霸道总裁"不远万里迷倒了美国人。美国人的生活也开始 需要"甜宠""逆袭"和"打脸"的慰藉了吗? 我们采访了美国的短剧生产团队,从制作端看,他们比我们更规范、更专业主义,劳工 权益更受保障;从受众端看,他们和我们遥相呼应:庞大的人口基数,割裂又固化的阶 层,越来越混乱的价值观。 美国短剧的幕后,是剧变中压抑的中国留学生,以及找不到工作的美国演员。两个边缘 群体齐心协力,用一个个泼咖啡、摔东西、好人即刻好报、坏人即刻天谴的镜头开辟出 一条奇异通道,连接了中国与美国,以及两边共享的那些重要但隐形的社会情绪。 原装国货占领北美市场 作者 | 于友嘤 编辑 | GGY 来源 | 正面连接 (ID:zmconnect) 2023年以来,继网络文学、网络游戏之后,短剧成为中国第三样出海成功的文化产品。 《2024年短剧出海市场洞察》显示,已有200多款中国短剧App投放海外市场,累计下 载量 ...
意外爆火!李若彤或有新身份
21世纪经济报道· 2025-03-13 13:04
Core Viewpoint - The short drama "Afternoon Rose," starring 59-year-old Li Ruotong, has gained significant attention by outperforming many traditional TV dramas in viewership ratings, highlighting a growing trend in the short drama industry [1][2]. Group 1: Overview of "Afternoon Rose" - "Afternoon Rose" focuses on the theme of middle-aged women returning to the workplace, depicting the protagonist's journey of overcoming challenges to realize her self-worth [2]. - The drama consists of 16 episodes, each lasting less than 4 minutes, and airs two episodes daily [1]. - During its broadcast, "Afternoon Rose" surpassed the viewership ratings of several long-running dramas, including "Datang Rongyao" and "Jiuchongzi" [2]. Group 2: Industry Trends - The short drama sector is experiencing rapid growth, with notable stars like Liu Xiaoqing and Shu Chang also entering this space [12][15]. - The market size for micro-short dramas in China reached 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time [18]. - Major video platforms like Tencent Video and iQIYI are shifting their budgets to invest 10%-20% in short drama development, indicating a strategic pivot towards this format [16][17]. Group 3: Regulatory Environment - Recent regulatory measures have been implemented to address concerns over inappropriate content in micro-short dramas, with platforms like WeChat and Douyin taking action against non-compliant works [20]. - The National Radio and Television Administration has issued guidelines emphasizing that micro-short dramas should be relatable and grounded in reality, discouraging excessive sensationalism [21][22].
热搜!500万粉丝网红被永封
证券时报· 2025-03-12 15:20
抖音500万粉丝网红被永封。 据第一财经消息,3月12日,此前自曝"日入超30万元"引发争议、拥有近500万粉丝的主播顾茜茜,抖音账 号被正式永久封禁。相关话题一度冲上微博热搜榜首。 目前,证券时报记者在抖音搜索,已无法搜到该主播账号。抖音方面暂未对此有公开公告或回应。 在关于打击"炒作炫富"等不当言行的公告中,抖音称,平台发现,有少数账号如"沛县*哥""千滋百味* 涛""陈**长"等存在传播和炒作炫富等内容的不当行为。 案例一:有主播通过邀请路人或其他普通市民,以所谓"体验富翁生活"为噱头,发布"外卖小哥体验劳 斯莱斯""希望你开上法拉利的时候,她还没有谈婚论嫁"等炫富标题和内容,将金钱与爱情、家庭幸福 等强行关联,宣扬拜金主义价值观。 案例二:有账号频繁发布"贵妇生活""富豪千金"的奢靡生活,借此博取关注后,开通电商权限售卖商 品,不当获利。 案例三:有账号密集发布涉及"高额转账截图""用麻袋装取大笔现金""堆放大量现金后现场称重"等炫富 内容。个别账号还试图通过昵称、头像、签名、评论等渠道,发布引流信息,诱导用户脱离抖音后前 往第三方平台,甚至对其实施诈骗等违法行为。 抖音表示,上述言行,严重违反了平台 ...
千亿短剧的十字路口:爱优腾迎战字节
雪豹财经社· 2025-03-05 16:26
长短较量,正式开启 Fast Reading 作者 丨皮诗雅 "横店变竖店",长视频平台的大佬们绷不住了。 2月20日,爱奇艺创始人、CEO龚宇罕见地在公开演讲中炮轰红果短剧"滥用市场支配地位",跟内容 生产商签排他性协议。此时,距离爱奇艺与红果短剧在1月13日官宣达成深度合作,才过去了40多 天。蜜月期刚过,双方龃龉便闹上了桌面。 争锋背后,是一块没有人愿意放手的诱人蛋糕。 ■ 如果说电影是浪漫的西餐、电视剧是中餐满汉全席,那短剧就是随时随地可以填饱肚子的盒 饭。 ■ 传统的鄙视链被颠覆了,降维打击的幻想破灭了,短剧赛道的确定性和潜力已无人质疑。巨 头全数入局,接下来是拼粮草、拼弹药的时间。 ■ 如果说爱优腾是淘宝,红果短剧就是拼多多——量大管饱,物美价廉,唾手可得。花几亿、 几十亿拍电影不一定赚钱,但小成本的短剧反而能看到清晰的利润。 据DataEye《2024年微短剧行业白皮书》,去年中国微短剧市场规模达到504亿,同比增长34.9%,首 次超越电影票房,预计2025年将超过680亿,2027年突破千亿。 中国互联网络信息中心(CNNIC)报告显示,截至2024年12月,国内微短剧用户规模达6.62亿人 ...
长剧时代的终结
36氪未来消费· 2025-03-04 11:36
作者 | 兰杰 3月1日至3月2日,"优酷不再接收12集以上的剧集"、"优酷12集以上的剧集要今年播完,否则就要一 刀切到12集"等相关内容先后登上了微博、知乎等社交平台上的热搜。 对此,据优酷知情人士消息,不再接收12集以上的剧集属于谣传,"目前优酷的自制剧和定制剧不是 一刀切要求12集,而是因为注水剧太多了,要控控水。"此外,这位相关人士还表示,"爱奇艺和腾讯 也有这方面的探索,例如爱奇艺迷雾剧场剧集的集数都不长,内容比较浓缩。" 另据澎湃新闻报道,自2024年下半年以来,影视行业内就多次传出优酷要改革长剧集数的消息,也有 多个进行中的项目,称被优酷要求"缩水"集数。 注水剧确实在很长一段时间内存在于长视频平台乃至于各大卫视之中,这种现象的出现很大程度上是 因为国产剧版权出售曾长期采用"按集计价"的商业模式,制作方为了追求利润最大化,将剧本或者剧 集注水以拉长集数。而拉长后的剧集也可以提供更多的承载广告的空间,同时得以让制作方更好地分 摊高昂的版权费和明星片酬。 伴随着观众舆论的反扑,以及广电总局限制注水剧集政策的接连推出,使得注水剧得到了整治。如今 平台与制作方的合作模式也更多转向了较为灵活的"保底+分 ...