Core Insights - The article highlights the financial support provided to the tea industry in Anhui Xuancheng, focusing on the implementation of the "Rural Industry Revitalization and Common Development Plan" by the People's Bank of China Xuancheng branch [1] - The integration of finance with the tea industry and culture aims to enhance the overall development of the tea sector, transforming it into a lifestyle choice [1] Financial Support Initiatives - The Ma'anshan Rural Commercial Bank Guangde Branch has introduced a "Tea Industry Full Chain Financial Plan," offering a product matrix of "short-term turnover + long-term support" to address funding gaps for tea farmers and enterprises [2] - The bank provides low-interest loans to tea farmers and long-term loans of up to 5 years for tea companies, facilitating modern factory construction and equipment upgrades [2] Impact on Local Economy - The financial support has enabled local enterprises like Jitong Tea Development Co., Ltd. to expand production, resulting in increased refined tea output and enhanced product competitiveness [2] - The collaboration between the bank and Jitong Tea has also included promotional efforts, such as a video showcasing the tea production process, which has helped elevate the brand's visibility [2] Employment and Community Development - The growth of Jitong Tea has led to the creation of over 50 jobs for tea pickers and 20 for processing workers, contributing to local employment and increasing annual income for surrounding villagers by 10,000 yuan per person [3] - The implementation of organic planting and ecological maintenance practices has fostered a close connection between enterprises, farmers, and production bases, promoting sustainable development [3] Financial Metrics - As of April 2025, the loan balance for agricultural projects at the Ma'anshan Rural Commercial Bank Guangde Branch is expected to exceed 790 million yuan, supporting over 10 tea enterprises and farmers [3] - The bank's support has been crucial for the development of regional brands like "Guangde Golden Bud" and "Jishan Bamboo Sea Tea" [3]

本次培训旨在发挥电商平台优势，助力东莞荔农有效拓展销售新渠道，构建荔枝产业高质量发展"产供销"链条。 为贯彻落实省委、市委关于壮大特色农产品品牌、畅通供销渠道的工作部署，持续擦亮"东莞高端荔枝"金字招牌，5月30日，东莞市农业农村局、东莞市商 务局联合抖音电商平台，成功举办2025年东莞荔枝经纪人和荔枝电商培训会。 交流会现场气氛热烈、研讨深入。在交流互动环节，荔枝从业者及电商经营者踊跃发言，结合自身经营实际，分享了许多针对性问题和建设性意见。 "兰姐冰荔"负责人王仕兰表示，她从2019年开始在抖音电商平台上销售荔枝，期间遇到过一些关于店铺运营和规则等方面的问题，由于未及时掌握平台的规 则导致走了不少弯路，本次培训会让她更加熟悉了平台规则，也为接下来的荔枝销售工作提供了新思路和新方法。 "果王冰荔"传承人黄文杰提到，当前东莞荔枝品种优质品率稳定在90%以上，"高端荔枝出东莞"的市场美誉度持续攀升。其中，厚街镇作为"冰荔"核心产 区，经济效益较高。"今天的培训会让我们与抖音电商水果生鲜负责人直接对接，让我们对通过电商渠道推动东莞荔枝销售信心满满。"黄文杰说。 此次培训会是东莞落实"百县千镇万村高质量发展工程"、 ...

Core Viewpoint - The article highlights the phenomenon of "Rongchang Lu Goose" becoming a viral food sensation, driven by social media influence and local tourism, showcasing the potential of local specialties to boost regional economies and cultural identity [1][11][17]. Group 1: Viral Marketing and Social Media Impact - The rise of "Lu Goose Brother" Lin Jiang, who gained over 700,000 followers in one month by promoting Rongchang Lu Goose through social media platforms [3][5]. - Lin Jiang's actions led to over 200 million tourists visiting Rongchang during the May Day holiday, resulting in a retail sales increase of 258% year-on-year, reaching 2 billion yuan [3][8]. - The hashtag RongchangGoose garnered over 500 million views, demonstrating the extensive reach of the marketing campaign [4][5]. Group 2: Economic Impact and Sales Growth - The sales of Rongchang Lu Goose surged by 5300% following the viral marketing, with slaughter volumes increasing by over 300% in early April [8][11]. - During the May Day holiday, Rongchang sold 290,150 Lu Geese, which could circle around Chongqing's inner ring road 2.3 times [8][11]. - The overall consumption in Rongchang exceeded 1 billion yuan daily, driven by the increased demand for Lu Goose [8]. Group 3: Cultural and Tourism Development - The success of Rongchang Lu Goose reflects the growing trend of food tourism, where culinary experiences drive travel decisions among younger generations [17][18]. - The article emphasizes the importance of integrating local cuisine with cultural narratives to enhance tourism and economic development [17][18]. - The phenomenon illustrates a new paradigm in cultural tourism, where food serves as a medium to convey local culture and stimulate economic activity [17][18]. Group 4: Regional Industry Dynamics - The article notes that there are currently 3,608 companies related to Lu Goose in China, with a significant concentration in the Southwest region [22]. - Guangdong province, as the leading goose-producing area, has a total of 869 Lu Goose enterprises, highlighting the competitive landscape of the industry [22][27]. - The article discusses the need for Guangdong to enhance its local food branding and production capabilities to capitalize on the growing trend of food-related tourism [27][28].

乡，让绚烂梦想 灿然绽放。来自 田园的行吟，纯 净而自由；来自 乡村的歌唱，醇 厚而朴实。如同 乡关意象笼罩着 的那山、那水、 快评丨为乡村振 兴插上歌声的翅 膀_南方+_南方 plus 5月28日，2025 广东乡村歌手大 赛在广州白鹅潭 正式启动。连续 举办三年，广东 乡村歌手大赛已 经成为南粤大地 响亮的文化IP。 音乐，足以跨越 国界，让不同文 明碰撞交融；歌 声，能够连接城 力文化IP，跻身 网红打卡点。 广东乡村歌手大 赛，正在打造出 调值与价值的闭 环。伴随嘹亮歌 声，乡村美食、 美景被广而告 之，带来实实在 在的销售量、人 流量。跳动的音 符，成为下活农 产品电商、农文 旅融合棋局的关 那田野，如同乡 土中国滋养着的 那人、那事、那 情缘。这歌声， 既是个性的尽情 释放，也是发展 的创新活力，更 是时代的恢弘交 响。 广东乡村歌手大 赛，正在打造出 音量与流量的闭 环。通过媒体助 力和网络加持， 大赛火爆出圈， 逐步成为现象级 网络文化IP，完 成了从吸引流量 到产出流量的蝶 变。 广东乡村歌手大 赛，正在打造出 声音与声名的闭 环。曾经默默无 闻的乡村歌手， 经此比赛一鸣惊 人，化身音乐达 ...

本报记者 郑长灵 仲夏时节，水槎乡山间清风裹挟着沁人心脾的果香。走进江西省泰和县水槎乡葡萄种植园，串串紫如玛 瑙、绿似翡翠的葡萄沉甸甸地挂满枝头。种植户陈吉松穿梭在葡萄架间，仔细查看葡萄长势，丰收在望 的喜悦溢于言表。谁能想到，几个月前，他还在为扩大种植规模的资金周转问题愁眉不展。 陈吉松曾长期在外务工，一次偶然契机接触到葡萄种植。在积累丰富的技术经验后，他毅然返乡，在家 乡开启葡萄种植事业。凭借科学管理与用心经营，他的葡萄园逐渐在当地站稳脚跟。随着市场需求攀 升，扩大种植规模、引进优质品种和先进设备成为当务之急，但资金短缺却成了发展的"拦路虎"。 关键时刻，邮储银行泰和县支行"三农"金融服务队在下乡走访中了解到陈吉松的困境后，迅速响应。客 户经理第一时间奔赴葡萄园，实地考察种植规模、生长情况与销售渠道，结合实际需求，为他推荐"再 就业担保贷款"产品，并全程指导正规申请流程。高效服务下，20万元贷款资金短短几天便顺利到账。 "有了这笔资金，葡萄园如期扩建，不光新建了标准化种植大棚、引进了阳光玫瑰等热门品种，还对灌 溉系统进行了智能化改造。"陈吉松在接受记者采访时表示，这些新种植的葡萄藤郁郁葱葱、长势喜 人，预 ...

宁陵梨主要种植区域为宁陵县石桥镇，种植面积约22万亩，是河南第一产梨大县。近年来，在酥梨培 育、品种高接换优及其相关产业推进过程中，种植农户、种植合作社以及涉及酥梨产品加工的小微企业 等在融资方面往往遇到困难，其他融资渠道或多或少存在手续复杂、授信低、效率低等原因，不能解决 种植户的燃眉之急。在此背景下，建行"豫农振兴贷-酥梨贷"应运而生。 "豫农振兴贷-酥梨贷"产品是建行为乡村产业振兴上下联动的一个真实写照。从2023年上半年开始，建 行宁陵分行联动宁陵县农业农村局、石桥镇政府对酥梨贷项目进行现场重点宣讲。上线当天累计为石桥 集村27户成功授信437.9万元，支用贷款222.56万元，上线一周授信和投放支用均超1000万元，授信户数 金额均居全省第一位。目前建行年利率由上线的3.75%降为3.45%，为梨树高接换优和高标准梨树种植 解决资金问题，助力酥梨产业升级。 为进一步助力"豫农振兴贷-酥梨贷"的产业兴旺，建行对酥梨加工企业"小梨妹"公司进行调研授信，截 至目前，建行已经为"小梨妹"公司上下游农户、合作社等授信超过500万元，现在"小梨妹"公司已经成 为宁陵当地规模最大、创收最高的酥梨及其相关农产品加工 ...

Core Viewpoint - The rise of village leaders using short videos to promote local tourism and agricultural products has sparked both interest and controversy, highlighting the challenges and opportunities in rural economic development through social media engagement [2][3][22]. Group 1: Village Leaders and Short Video Promotion - Since March, village leaders across China have increasingly engaged in short video platforms to promote local tourism and agricultural products, aiming to boost sales and industry development [2][4]. - Some village leaders, like Guan Zuping from Hatsishi Village, have successfully garnered significant followings and engagement on platforms like Douyin, with Guan achieving 240,000 followers and an average of 40,000 likes per video [4][5]. - The trend has led to a surge in interest, with Douyin search index for "village leader" increasing by 202% recently, indicating a growing phenomenon [18]. Group 2: Economic Impact and Challenges - Guan Zuping reported a sales volume of approximately 10 million yuan from agricultural products through live streaming, significantly improving local infrastructure and increasing villagers' incomes [6][10]. - Despite the initial success, the actual conversion rate from views to sales remains low, with Guan's live streams attracting 200,000 to 300,000 viewers but struggling to translate that into substantial sales [8][10]. - The competitive landscape for short video content has intensified, making it difficult for grassroots leaders to sustain their efforts without professional support and resources [10][21]. Group 3: Controversies and Public Perception - The approach of village leaders has faced criticism for lacking cultural depth and potentially damaging their image, with some arguing that it could lead to a trivialization of their roles [3][22]. - Conversely, there is recognition that without promotion, rural areas may remain unknown, and the efforts of these leaders should not be dismissed outright [3][22]. - The debate continues on the balance between effective promotion and maintaining the dignity of public service roles, with some experts advocating for a supportive approach to these initiatives as a means of rural economic development [26][27].

Core Viewpoint - The article emphasizes the role of green finance in promoting the comprehensive green transformation of rural industries, aligning with the concept that "lucid waters and lush mountains are invaluable assets" and serving as a crucial pathway for rural ecological revitalization and the construction of a strong agricultural nation [1] Group 1: Green Finance Initiatives - The People's Bank of China (PBOC) in Guyuan City is actively constructing a green finance system that integrates policy guidance, innovative tools, and ecological empowerment to channel financial resources towards rural green industries [2] - By the end of 2024, financial institutions in the region have utilized carbon reduction support tools to issue loans amounting to 30 million yuan, focusing on key areas such as water conservation, soil protection, and carbon reduction [2] - The balance of green loans in Guyuan City reached 4.68 billion yuan by the end of 2024, reflecting a year-on-year growth of 17.7% [2] Group 2: Focus on Agricultural Sectors - The PBOC in Guyuan City is leveraging local green resources to support rural specialty industries such as cool-season vegetables, traditional Chinese medicine, and eco-tourism, guiding financial institutions to innovate tailored green financial products [3] - Cool-season vegetables are identified as one of the key agricultural advantages in Guyuan City, with financial institutions developing specialized credit products to support the entire industry chain from planting to sales [4] Group 3: Financial Product Innovations - The PBOC has encouraged financial institutions to create differentiated credit products like "Vegetable Greenhouse Loans" and "Planting E-Loans," providing low-cost, efficient funding to scale up vegetable production [4] - A loan of 2 million yuan was issued to support the establishment of 30 standardized vegetable greenhouses, demonstrating the targeted financial support for agricultural development [4] Group 4: Resource Optimization and Integration - The PBOC is focusing on the integrated utilization of financial resources in key areas such as specialty agriculture, ecological resources, and rural tourism, establishing green channels for financial cooperation [5] - By the end of 2024, the balance of loans for ecological environment industries in Guyuan City reached 110 million yuan, showing a year-on-year increase of 62% [5] - The PBOC is also promoting a sustainable tourism financial ecosystem by enhancing communication with government departments and tourism enterprises, directing funds towards eco-friendly tourism facility upgrades [5]

促进乡村产业融合发展，靠山吃山、靠水吃水能够事半功倍，有效拓展产业的增值、增效空间。这其 中，因地制宜是基础。其他地方的发展路径可以借鉴参考，但无法照抄照搬，没有所有村都适用的经典 模式。敢闯敢试是关键。方向是摸索出来的，路径是走出来的，勇于迈出第一步，才能将想象空间变为 现实图景。扬长避短是优选。有些地方位置偏僻、山水条件一般，也未必都要随大流发展旅游产业，努 力确保污染少、管理好，大力发展有机农业、社区工厂等，也可以实现增收致富。 随着社会需求的不断变化，持续推进产业形态升级，既是理所当然，也是势在必行。一些村庄利用靠近 城市、交通便利的优势，前些年发展参观、采摘等一日游活动，不过随着市民游客出现审美疲劳且可选 择范围增多，如今有些项目逐渐失去竞争力，游客数量和消费金额增长后劲乏力。因此，需要不断创新 求变，聚焦"吃住行游购娱"全链条提升服务品质，精准分析目标群体心理和消费趋势，通过"非遗+""文 化+""美食+""体育+"等探索融合发展路径，保持特色产业的生机与活力。 一户致富不算富，百家都富才是富。促进共同富裕，是乡村产业融合发展、培育新产业新业态的初心。 聚焦"乡愁经济"持续丰富新产业新业态，单打独 ...