以下文章来源于新周刊 ，作者桃子酱 新周刊 . 中国最新锐的生活方式周刊。 请记住这个数字：1222万——这是2025年即将毕业的应届大学生的数量。即将离开校园的他们，会 更愿意选择在哪座城市开启新生活？或者，反过来说，城市应该怎么做，才能成为年轻人的"理想 型"？ 来源丨 新周刊（ID：new-weekly） 作者 | 桃子酱 编辑 | 詹腾宇 图源丨摄图网 自2016年10月国务院办公厅发布《推动1亿非户籍人口在城市落户方案》以来，全国多座城市推出人 才引进政策，掀起"抢人大战"。其中，西安、武汉、成都、杭州等"二线明星城市"成为主角。 此后，一轮轮的"抢人大战"热潮不退，除了表现最积极的二线城市，一线城市和三四线城市也纷纷入 场。 各地对年轻人才的争夺，归根结底是对城市未来的争夺。 什么样的城市称得上 "青春之城"？ 年轻人的"理想型"，现在有个新名称叫"青年友好型城市"（youth-friendly city）。因为青年的发展 性特征，又称"青年发展型城市"。更直白地说，就是"青春城市"或"年轻城市"。城市要发展，青年首 先要发展，已经成为一种全球性共识。 2022年4月，我国开始进行青年发展型城市建 ...

在当今数字化时代，年轻人的消费观念和喜好正在重塑市场格局。对于品牌而言，能否精准触达年轻群 体，成为了在激烈竞争中脱颖而出的关键。 什么样的传播方式最能吸引年轻人？答案是：短、轻、酷、趣。 据QuestMobile发布的《2025泛年轻人群营销洞察报告》，驱动高线城市00后消费的关键因素已从单纯 的功能满足，转向兴趣需求、社交货币、情感符号、社会价值认同及沉浸体验等多维度层面。由此形成 线上以短视频、音乐、游戏为主，线下以旅游、演出为主的娱乐偏好。 不难看出，当下的年轻人更倾向于通过轻松、互动的方式参与其中——他们不爱听生硬的说教，却会 因"波段同频"的传播形式迅速产生共鸣，喜欢"短、轻"的内容，热爱"酷、趣"的话题与活动。在与年轻 人"同频共振"方面，"方老华"中的华帝堪称行业典范。 "新潮"线下打造多元体验空间 除了快闪活动外，华帝还携手京东MALL、京东电器，联手实力唱将戴羽彤、汪小敏举办"天声干净 当 燃好听"美肌浴热水器发布音乐节。三场音乐节现场气氛热烈，彩带与绚烂的泡泡齐飞，乐队拨弦，歌 手演唱，音乐与产品的结合，不仅在视听盛宴中深化了品牌与消费者的连接，更让年轻人在享受音乐的 同时，自然而然地接 ...

Group 1 - The core viewpoint of the articles highlights the resilience of the consumer sector in the A-share market, with the Consumption ETF (159928) showing a slight increase despite overall market adjustments [1][3] - The Consumption ETF has seen a net inflow of funds, with a total scale exceeding 12.1 billion yuan, leading its peers significantly [1] - Major stocks within the Consumption ETF, such as Moutai and Wuliangye, have shown positive performance, while some brands like Dongpeng Beverage have experienced declines [3] Group 2 - Moutai's price has stabilized after a previous decline, with the 2025 flying Moutai box price recovering to over 1900 yuan, indicating a positive market sentiment [4] - The beverage and snack sectors are identified as having structural growth opportunities, with the tea and energy drink markets showing significant potential [4][5] - The white liquor sector is expected to undergo a valuation recovery, with leading companies like Moutai and Wuliangye offering attractive dividend yields of 3.6%, 4.8%, and 5.2% respectively [8][9] Group 3 - The consumer food sector is projected to see steady demand growth in the second half of 2025, with new consumption trends continuing to thrive [7] - The focus is on high-growth segments such as healthy beverages and snacks, which are expected to maintain innovation and market vitality [7] - The overall demand for the liquor industry may remain under pressure, but leading brands are anticipated to navigate through the cycle effectively [8]

年轻人的消费观，正悄然改变着中国市场的格局。周末假日，熙攘的商场里，年轻男女手持奶茶，低头刷着手机，网红店前人潮涌动，他们构成了消费市场 的主力军，以蓬勃的活力推动着消费升级。然而，这股青春风暴却给一些传统产业带来了寒流。曾经备受推崇的白酒、邮票、红木家具等，如今却在年轻一 代面前遭遇了"滑铁卢"，市场遇冷，销量下滑。这究竟是为何？ 因此，白酒、红木家具等非必需品若继续坚持高价策略，在这个新一代消费者逐渐占据主导地位的市场中，注定难以长久生存。 信息来源: (此处补充具体信息来源，例如新闻链接、学术报告等) 让我们先从白酒说起。在中国，白酒拥有悠久的历史，曾是人际交往的润滑剂，逢年过节、商务宴请，总少不了它的一席之地。几千年来，独特的酒桌文 化，将劝酒、敬酒甚至拼酒，塑造成了某种社交"潜规则"。然而，这种潜规则如今却在年轻人中日渐式微。数据显示，2000年至2015年间，20多岁饮用白酒 的比例逐年下降，到2020年已不足10%，且仍在持续下滑。白酒产量也应声减少，同比下降近30%。茅台等龙头企业也未能幸免于跌价的浪潮。白酒市场， 已不再是昔日盛景。 白酒的困境并非个例。曾经在拍卖行拍出天价的字画古董，如今也 ...

近年来，青岛啤酒积极推动品牌年轻化转型，通过"啤酒+"模式持续破圈。从赞助音乐节、体育赛事到 联合民谣品牌打造定制化活动，品牌不断拓展消费场景，强化与Z世代的情感共鸣。 在产品端，青岛啤酒纯生系列亦紧跟市场趋势，以"鲜爽口感"为核心，优化酿造工艺并推出轻量化包 装，满足年轻消费者对品质与便捷的双重需求。数据显示，青岛啤酒纯生系列在 25-35 岁消费群体中的 渗透率连续数年持续增长，场景化营销成为驱动品牌年轻化的核心引擎。 6月28日，由青岛啤酒与大象民谣联合举办的第二届"象有新声"民谣歌手大赛决赛在武汉天地壹方南馆 落下帷幕。15组音乐人同台竞技，用民谣唱响青春与远方，为武汉的夏夜注入活力。本次大赛不仅展现 了青岛啤酒在音乐跨界领域的持续深耕，更彰显了品牌通过场景共创与年轻消费者深度链接的战略布 局。 多元舞台点燃城市夜经济 决赛现场，选手阵容兼具专业性与多样性。既有纯粹的音乐爱好者以原创作品传递真挚情感，也有专业 乐队歌手用经典翻唱点燃全场热情，更有外国面孔的亮相为赛事增添"国际范"，在融合地域文化与现代 音乐的碰撞中引发观众共鸣。本地知名民谣歌手冯翔与评委姜胜楠、朱文婷组成的评委团，从音乐性、 舞台表现 ...

齐鲁晚报·齐鲁壹点 孟广鑫 这个夏天，千年汾酒与酸甜的杨梅又将碰撞出怎样的舌尖盛宴？ 6月12日，2025"青花汾酒 梅好相汾"杨梅节开幕暨杨梅汾酒封藏仪式在"中国陶都"宜兴盛大举办。 当传统白酒的高度数、强社交属性与Z世代追求的轻社交、微醺感、悦己消费形成鲜明对比。汾酒以一场杨梅节，拉开"产品+文化+体验"的生态重构，为 行业提供年轻化破局样本。 汾酒杨梅节：一场与Z世代深度对话 2020年，汾酒杨梅节首次举办，如今已经走过6个年头。汾酒杨梅节也在不断升级与完善中，成为汾酒破圈的一大文化载体。 此次活动现场，两个萌态可掬的IP形象——"青花汾酒宝宝"与"杨梅宝宝"成为焦点。海报、钥匙扣、帆布包等周边产品，一度引起现场年轻群体与亲子家 庭的打卡热潮。 这一萌系设计打破了白酒厚重历史感的刻板印象，让百年品牌以"可亲近"姿态进入Z世代的社交语境。 在封藏仪式上，来自德国、摩洛哥、白俄罗斯等近十国的国际嘉宾成为活动的另一道风景线。 白俄罗斯博主苏小小与"德国的包子"等达人沉浸式体验杨梅采摘与汾酒浸酿全过程，他们通过短视频向全球展示这一东方酿艺，其在海外平台发布的视频 累计触达超200万国际用户。 "洋面孔讲中国酒" ...

Group 1: User Demographics - The survey revealed that 83% of the respondents are male, with an average age of 31.5 years, and 69% are aged between 26 to 35 years, indicating a strong influence of the younger generation in the consumer market for Xiaomi YU7 [1][4] - The majority of respondents (66%) are married, with 50.98% of them raising preschool children, highlighting the family-oriented nature of the core user group [1] - The educational background of respondents shows that 58.5% hold a bachelor's degree and 23% have a master's degree, with over 30% working in the IT, communication, electronics, and internet sectors, indicating a high level of education and tech sensitivity among users [4] Group 2: Purchase Behavior - 62% of respondents are first-time car buyers, while 33% of repeat buyers are existing Xiaomi car owners, with 78.8% of them being former Xiaomi SU7 owners [8][14] - The average budget for purchasing a car is 292,300 yuan, with nearly half of the respondents budgeting between 260,000 to 300,000 yuan [18] - 57.5% of respondents compared the Xiaomi YU7 with the Tesla Model Y before making their purchase decision, indicating the competitive landscape [21] Group 3: Purchase Decision Factors - Key reasons for choosing the Xiaomi YU7 include "commuting," "daily leisure," and "weekend travel," aligning with the younger demographic's lifestyle [15] - The main considerations for purchasing the Xiaomi YU7 were "exterior design," "dual zero-gravity seats," and "sky screen," reflecting a consumer preference for experiential features [26][29] - 74.5% of respondents felt that the pricing of the Xiaomi YU7 met their expectations, while 15% expressed concerns about certain features, particularly regarding configuration [34][50] Group 4: Brand Perception - Respondents primarily associate the Xiaomi brand with value for money, technology, and youthfulness, which aligns with their perceptions of the Xiaomi YU7 as well [38][40] - 98.5% of respondents have used Xiaomi products, with a significant portion using smart home appliances and wearable devices, indicating strong brand loyalty and ecosystem integration [45][49] - The Xiaomi YU7's overall satisfaction rate among users is 88%, slightly higher than that of the Xiaomi SU7, which stands at 55% [37]

Core Viewpoint - China Wangwang has reported a decline in revenue for the 2024 fiscal year, primarily due to adverse weather conditions affecting its snack food categories, while its dairy and beverage segment shows only slight growth amidst increasing market competition [3][4][7]. Revenue Performance - For the 2024 fiscal year, China Wangwang achieved a revenue of approximately 23.511 billion yuan, reflecting a slight decrease of 0.3% year-on-year, while the profit attributable to equity holders increased by 8.6% to 4.336 billion yuan [7][8]. - The decline in revenue is attributed to the ice cream and rice snacks categories, which experienced low double-digit and high single-digit declines, respectively, due to extreme weather and market conditions [8][15]. Business Segments - The dairy and beverage segment, which constitutes a significant portion of the company's revenue, saw a minor increase of 1.28% to 12.109 billion yuan, while other product categories like rice snacks and leisure foods experienced declines of 1.22%, 2.60%, and 8.55% respectively [15][19]. - The company has initiated internal restructuring and product-focused divisions to enhance channel collaboration and overall operational efficiency, resulting in a low single-digit revenue growth in the second half of the fiscal year [8][9]. Profitability - The gross profit margin for the 2024 fiscal year reached 47.6%, an increase of 1 percentage point year-on-year, driven by a decrease in the unit cost of raw materials and packaging [9][10]. - The net profit margin attributable to equity holders rose to 18.4%, reflecting a 1.5 percentage point increase year-on-year, aided by effective cost control and reduced financing costs [10]. Brand Challenges - The iconic Wangzai milk product faces challenges in connecting with younger consumers, as the brand has not significantly evolved to meet the preferences of the Z generation [16][21]. - The market share of Wangzai milk has been eroded due to increased competition from fresh and low-temperature dairy products, with the flavored milk market size declining from 102.6 billion yuan in 2014 to 60.4 billion yuan in 2020 [21][22]. Brand Revitalization Efforts - The company is focusing on brand rejuvenation through IP modernization and product innovation to engage younger consumers and combat brand aging [26][35]. - Initiatives include enhancing the Wangzai character's image and expanding into creative industries, such as merchandise and themed stores, to resonate with the younger demographic [31][34].

在中国，茅台是门大学问。 近来茅台价格动荡，6月12日散瓶批发价首次跌破2000元（1980元/瓶），引发市场恐慌。随后价格继续下探，叠加电商平台618大促，美团、拼多多等以 1499元/瓶低价放量，进一步拉低终端成交价。 6月23日，"今日酒价"显示2025年散瓶飞天茅台批发参考价为1870元/瓶，2025年原箱飞天茅台批发参考价为 1935元/瓶。早前已有消息称，在广州的多家 餐饮门店，大家已经能喝到1499元的飞天茅台。 | 茅台飞天 | | | 2025年6月23日 (公众号: 今日酒价) | | --- | --- | --- | --- | | 品名 | 规格 | 昨日行情 | 今日行情 | | ② 25年で天(原) | 53度/500ml | 1935 | 1935 | | の 25年で天(散) | 53度/500ml | 1870 | 1870 | | 24年飞天(原) | 53度/500ml | 1950 | 1950 | | 24年飞天(散) | 53度/500ml | 1900 | 1900 | | 23年飞天(原) | 53度/500ml | 2100 | 2100 | | 23年飞天 ...

第Z城是卡尔维诺笔下"看不见的城市"，由看不见的风景组成：清风拂过人们年轻的脖子，巷子里飘满 咖啡的味道，满城的绿植正在进行光合作用，其中的人也在吸收生活的养分。 但第Z城并不抽象，它是具体而可抵达的生活方式：更有朝气的经济，更多元的城市文化，更可接受的 生活成本，更适合年轻人生活与发展，不浪费年轻的热忱与才情。 也正因此，第Z城是重新找回城市本质的城市代名词，它是建筑、自然、诗歌和音乐的四位一体，拒绝 单一，拒绝无聊，唤醒生而为人的可能性，正如查尔斯·兰姆所说，"如果你醒着，生活就醒着"。 如何创造一座第Z城，答案已经不言而喻了：去问一问年轻人的感受，让他们的快乐不再是奢侈品，忧 愁不再是无解的考题，让他们的获得感根植于看得见、摸得着的体验。 再问一问自己的内心：那些你愿意为之逗留和徘徊的城市，那些你愿意让下一代成长于其中的地方，就 是你的第Z城。 本文来自微信公众号：新周刊 （ID：new-weekly），作者：桃子酱，编辑：詹腾宇，头图来自：AI生 成 请记住这个数字：1222万——这是2025年即将毕业的应届大学生的数量。即将离开校园的他们，会更愿 意选择在哪座城市开启新生活？或者，反过来说，城市应该 ...