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嘲LABUBU像猴,为什么还抢破头?| 年轻人消费野路子大赏
后浪研究所· 2025-06-06 06:56
他们形成了泾渭分明的两派,喜欢的人说," 在海鲜市场加价买了一只Labubu限量款,甜丝丝!保值率吊打其他潮玩! "看不 懂的人说," 这就是个猴吧,还是不太好看的那种。 " 看上去是玩梗,是调侃,但这是我们在超过10000人协作完成的共享表格中的真实发现:当下的消费越来越两极分化了。 5月7日开始, 潮生TIDE和后浪研究所 联合发起 「百万之选Best100」, 在线上搭建了一张实时更新的消费互助表格。 在这里大家自发提名耐用、实用的「钉子户好物」,分享被列入「人生回购清单」的经典单品,揭秘性价比拉满的隐藏款「平 替」,也吐槽那些包装比产品还贵的「无用废物」。 从10133个参与者、3481条真实消费体验里, 我们筛选出了100件被大家验证过的经典好物, 发布了「百万之选Best100」的清 单 。(关注「后浪研究所」公众号, 回复关键字「清单」 ,可一键获取好物列表) 我们发现,对于当代年轻人来说,买什么、用什么, 早就不只是消费行为,而是「站队」。 「为什么下单」这件事也不再局 限于「有没有用」、「性价比高不高」这些传统标准, 「玄学」、「情绪价值」、「社交玩梗」 都在成为影响消费选择的重 要指标。 ...
陶溪川 年轻人扎堆来练摊(高质量发展在一线·小城宝藏)
Ren Min Ri Bao· 2025-06-04 21:56
Core Insights - The creative market in Jingdezhen, particularly the Tao Xi Chuan area, is thriving with young entrepreneurs showcasing their ceramic art and products, indicating a vibrant cultural and economic environment [1][3]. Group 1: Young Entrepreneurs - Young people are considered the greatest asset of Jingdezhen, with initiatives like the Tao Xi Chuan creative market providing a platform for them to display and sell their works [3]. - Entrepreneurs like Wang Xu and Chen Saijie have transitioned from temporary market stalls to permanent spaces, reflecting the growth and support for young creators in the area [3]. Group 2: Market Development - The Tao Xi Chuan creative market has evolved from a small gathering to larger events like the Tao Ran Market and Spring and Autumn Grand Market, enhancing its reputation and reach [3]. - The establishment of the Yishan Manufacturing Workshop in the Jingdezhen High-tech Development Zone offers affordable and convenient ceramic production facilities for young creators [3]. Group 3: Entrepreneurial Support - The local government provides support for young entrepreneurs, including loans such as the 200,000 yuan "Jingpiao" youth special entrepreneurship loan, to help them scale their production and improve their craft [3]. - The community fosters a collaborative environment where young entrepreneurs assist each other, enhancing their chances of success in the competitive market [2][3].
快评丨想减少村里的单身汉,单靠“红娘奖”远远不够
Nan Fang Nong Cun Bao· 2025-06-04 04:03
Core Viewpoint - The article discusses the ineffectiveness of the "matchmaker reward" system in increasing marriage rates among rural young men, suggesting that deeper societal and cultural changes are needed to address the issue of single men in rural areas [1][2][32]. Group 1: Current Initiatives - Various regions in Guangdong have implemented a "matchmaker reward" system, offering 1,000 yuan to matchmakers who successfully introduce unmarried men over 35 to potential spouses [5][6]. - Despite the implementation of this reward system for over a year, very few matchmakers have successfully claimed the reward, indicating a lack of interest or effectiveness in the program [7][8]. Group 2: Challenges Faced - The primary challenge is that many young men and women in rural areas are working in cities, making it difficult for local matchmakers to connect them [10][11]. - Young people's attitudes towards marriage have shifted significantly, with many viewing it as a personal choice rather than a societal obligation, leading to a reluctance to engage in traditional matchmaking [20][21][22]. Group 3: Societal Changes - The article highlights a growing trend among young people to prioritize personal freedom and self-fulfillment over traditional marriage, with many expressing a preference for pets over relationships [26][27][28]. - There is a need to understand the underlying reasons why local women may not want to marry local men, including economic opportunities, social conditions, and cultural attitudes [35][36][37]. Group 4: Recommendations - To effectively address the issue of single men in rural areas, it is suggested that efforts should focus on improving the economic conditions of villages, enhancing social skills among young men, and addressing the needs and expectations of women [44][45].
买二楼的人,真的后悔了吗?
虎嗅APP· 2025-06-01 14:06
以下文章来源于三联生活实验室 ,作者tweety 三联生活实验室 . Never Bored 城市Cool Guy生活样本 本文来自微信公众号: 三联生活实验室 ,作者:tweety,原文标题:《买了就后悔的二楼,成了打工人的豪宅平替》,题图来自:AI生成 漂在大城市的打工人都懂,房子是开局第一课,也是最终落脚点。关于买房,前辈们用钱总结了不少硬道理,比如坐北朝南风水好;顶楼冬 冷夏热,电费开销极高…… 可最近,房产市场出现了一批头铁的年轻人,开始反其道而行之。有人把蒸笼般的西晒房,住成了夕阳景豪宅;而还有人,则盯上了风评极 差的二楼房子,躬身入局,将低配房愣是爆改成了顶配房。 图源:SOSO 原本在买房的楼层鄙视链中,一楼、二楼、顶楼,并称"三大最难卖"的楼层,其中二楼最遭嫌弃。 "采光差,严重的户型白天不开灯还以为天没亮;正对着蚊虫萦绕的树枝树叶,根本不敢开窗;尤其一楼大多做的独立排水,二楼成了整栋 楼的排水最底层,楼上邻居一旦搞出下水道堵塞,二楼的厨房厕所就会反冒污水,淹了全家还膈应人。" 在社交平台上,不少网友纷纷表示,在他们的小区,二层总是比十二层能便宜出2、30万,有人甚至差出了150万。 然而对 ...
买二楼的人,真的后悔了吗?
Hu Xiu· 2025-05-31 04:05
漂在大城市的打工人都懂,房子是开局第一课,也是最终落脚点。关于买房,前辈们用钱总结了不少硬道理,比如坐北朝南风水好;顶楼冬冷夏热,电费 开销极高…… 可最近,房产市场出现了一批头铁的年轻人,开始反其道而行之。有人把蒸笼般的西晒房,住成了夕阳景豪宅;而还有人,则盯上了风评极差的二楼房 子,躬身入局,将低配房愣是爆改成了顶配房。 "一窗一景,还随着四季更迭,周末外出的开销都省了。你也不觉得为了省钱而宅家很窝囊,更像个财富自由的家居博主。" 图源:SOSO 原本在买房的楼层鄙视链中,一楼、二楼、顶楼,并称"三大最难卖"的楼层,其中二楼最遭嫌弃。 "采光差,严重的户型白天不开灯还以为天没亮;正对着蚊虫萦绕的树枝树叶,根本不敢开窗;尤其一楼大多做的独立排水,二楼成了整栋楼的排水最底 层,楼上邻居一旦搞出下水道堵塞,二楼的厨房厕所就会反冒污水,淹了全家还膈应人。" 在社交平台上,不少网友纷纷表示,在他们的小区,二层总是比十二层能便宜出2、30万,有人甚至差出了150万。 然而对于没钱的年轻人来说,二楼的缺点,反倒成了省钱策略,毕竟,他们最不缺的就是爆改的能力—— 二楼反水问题,是能在前期动工时重新布局的;采光不够,是可以 ...
彩票“再见了”?中奖500万的概率几乎为零?一些彩民已经觉醒
Sou Hu Cai Jing· 2025-05-28 12:56
Core Viewpoint - The probability of ordinary people achieving "instant wealth" through lottery has significantly decreased, with a notable decline in lottery sales in late 2024, marking the first substantial drop in five years [1][4]. Group 1: Lottery Sales Trends - In 2024, the national lottery sales reached 568.9 billion yuan, but there was a decline in sales from October to December, with December's sales at 41.2 billion yuan, down 8.3% year-on-year [1]. - A lottery sales point in Beijing reported a drop in daily sales from an average of 1,200 yuan in 2019 to less than 800 yuan currently, indicating a shift in customer demographics [4]. Group 2: Changing Attitudes Towards Lottery - Many individuals have come to realize that the probability of winning a lottery jackpot is extremely low, exemplified by the 1 in 17.72 million odds of winning the first prize in the Double Color Ball lottery [6]. - Some players, after spending significant amounts on lottery tickets without winning, are opting to invest their money in more reliable financial instruments, such as stocks or government bonds, which they perceive as more trustworthy [9]. - The enthusiasm for lottery among young people is declining, as they prefer to invest in personal development or entrepreneurship rather than gambling on lottery tickets [11]. Group 3: Psychological Factors - The media often promotes stories of lottery winners, which can create unrealistic expectations among new players, leading to disappointment when they do not win [13]. - Players who approach lottery participation with a mindset of guaranteed success are likely to face greater disappointment and may eventually withdraw from playing [15].
00后买油车,谁反对?
创业邦· 2025-05-27 03:36
以下文章来源于惊蛰青年 ,作者福里斯特 惊蛰青年 . 一座Z世代博物馆。 来源丨 惊蛰青年(ID:wakinglism) 作者丨 福里斯特 编辑丨 安菲尔德 图源丨Midjourney "我们恭喜这位兄弟 / 姐妹喜提人生第一台车,且是燃油车。" 绝不是杜撰,这是小红书网友们对 00 后喜提人生中第一台燃油车的祝福,文案中的 00 后车主们也大 大方方地收下了网友们的赛博祝福。在新能源车企们铺天盖地的"年轻人第一台车都是电车" 的 广告 语下,这些 "含油量十足"的内容都在传递一个信号: 被贴上小众标签的燃油车,显然没有彻底凉凉。 市场表现显然佐证了这一观点。打开每月更新的汽车销量榜,热门燃油车型依然能够轻松实现月销过 万,关注度不比热门电动车逊色。而汽车之家研究院今年 2 月发布的统计数据显示,截至去年年底, 仍有超过 40% 的用户买车只看油车。 而备受行业内外关 注的 新能源 车 的 渗透率 ,自去年 7 月突破 50% 的历史性关口后,便陷入了 反 复拉锯 的状态 ;到了今年 1 月,全国新能源乘用车的上险数据更跌破 40% ,只有 38.4% , "燃油车 崩溃" 的论调在数据面前不攻自破。 直到 ...
博物馆,为什么招年轻人爱?(文化中国行·国际博物馆日特别报道)
Ren Min Ri Bao· 2025-05-18 22:02
Group 1: Museum Engagement and Visitor Experience - The popularity of the "Sisters" figurines at the Luoyang Museum has led to an increase in young visitors wearing Hanfu to take photos with the artifacts, reflecting a trend of cultural engagement among youth [10][11] - The museum has adjusted its exhibition layout to enhance visitor experience by relocating the "Sisters" figurines to a more accessible display area, allowing for better interaction and photography opportunities [11] - Young people are increasingly valuing emotional experiences in museums, shifting the focus from mere object display to human connection, which is becoming a new exploration direction for many museums [12] Group 2: Innovative Museum Spaces and Cultural Products - The Gansu Provincial Museum has created an immersive space called "Home of the Green Horse and Friends," where visitors can interact with life-sized sculptures and engage in themed activities, attracting hundreds of visitors daily [14][15] - The museum's creative team, composed of individuals under 30, has successfully transformed the image of the bronze galloping horse into a relatable cultural icon, enhancing visitor engagement through innovative design [15] - The Jiangsu province's "Home Viewing Big Exhibitions" initiative has seen significant visitor turnout, with a notable increase in sales of cultural products, indicating a growing trend in museum economics [19] Group 3: Cultural IP Development and Modernization - The Hunan Museum has revitalized the "cat" motif from the Western Han Dynasty, creating a series of modern cultural products that resonate with younger audiences, showcasing the potential of cultural IP development [21][22] - The museum has integrated dining experiences and cultural activities, such as themed food and merchandise, into its offerings, enhancing the overall visitor experience and engagement with historical artifacts [22] - The online platform "Shanhai" launched by the Hunan Museum features over 32,000 artifacts, providing a digital museum experience that attracts significant online participation [22]
边开店边倒闭,年轻人扎堆的homebar能火多久?
36氪· 2025-05-18 10:25
文 | 张宁洢 来源| Tech星球(微信ID:tech618) 封面来源 | IC photo 最近,在各大社交平台上,名为homebar(家庭酒吧)的新型社交场所正在快速走红,成为都市年轻人下班后的热门打卡地。 与传统酒吧或夜店不同的是,homebar打造了一个像家一样温馨的社交空间。在这里,年轻人既能享受自在的社交氛围,又不必担心嘈杂拥挤的环境,完 美满足了当代年轻人"既想社交又要安全感"的矛盾心理。 相比于清吧一杯酒就得百元左右的花销,homebar只需支付100-200元的门票即可畅饮一整晚,大家在乎更多的是社交氛围而不是喝酒本身。这种模式无疑 击中了年轻人的社交痛点,也更符合年轻人的消费水平,因此俘获了一大批忠实顾客。 以下文章来源于Tech星球 ,作者张宁洢 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 年轻人的社交新选择。 看到先行者们赚得盆满钵满,越来越多人开始跃跃欲试入局创业。低成本、易操作,租一间房子,准备一些酒水就能开张,听起来简直是为年轻人量身定 制的创业项目。 然而,现实往往没有想象中那么美好。随便翻翻社交平台,就能看到大量"homebar急转"的帖子。这边新店开张 ...
回归自我——2025抖音精选年轻人趋势洞察
Sou Hu Cai Jing· 2025-05-17 11:04
Core Insights - The report "Return to Self - 2025 Douyin Selected Trends for Young People" analyzes over 30,000 topics and popular videos from Douyin between January 2024 and February 2025, summarizing ten major lifestyle trends among young people [1][9]. Group 1: Cultural and Emotional Expression - Young people are engaging in "low-cost rebellion" to relieve stress, showcasing this through creative reinterpretations of popular characters and expressing their work-related frustrations [1][13]. - The "Cultural Physical Recovery Plan" is emerging, where young individuals seek healing through experiences like resigning to rediscover life and learning scientific knowledge on Douyin [1][46]. Group 2: Lifestyle Changes - A trend towards "low-energy" living is noted, with young people experimenting with pre-prepared meals and focusing on local markets and rural tourism, reflecting a shift towards "nearby living" [1][10]. - Young individuals are reconstructing their daily radius, emphasizing local experiences and community engagement [1][10]. Group 3: Career and Growth Paths - The exploration of "non-standard life paths" is prevalent, with young people developing side jobs and engaging in diverse careers, including public service and skill learning to achieve personal value [1][10]. Group 4: Social and Interest Dynamics - The integration of subculture into daily life is significant, with elements like cosplay and extreme sports reflecting a spirit of exploration and challenge [2][10]. - Young people are revitalizing traditional culture through innovative forms, such as Hanfu and intangible cultural heritage crafts, demonstrating a blend of modernity and tradition [2][10]. Group 5: Technology and Future Living - The "cyber generation" is adept at utilizing AI tools for various creative applications, showcasing a deep integration of technology into daily life [2][10]. - Young individuals are increasingly using platforms like Douyin for educational purposes, engaging with content that enhances their knowledge and skills [1][62].