Core Insights - The core achievement of the company is reflected in its 2024 financial report, which shows a revenue of 484 million yuan and a net profit of 14.804 million yuan, marking a turnaround from losses to profitability [1] - The company has developed a compelling communication system that resonates with consumers by addressing their pain points, humor, emotional stories, and encouraging sharing, effectively transforming health tea into a solution for modern health concerns [6] Group 1: Pain Points - Health issues have become a significant concern for consumers due to modern lifestyle pressures, and health tea serves as a solution to alleviate these concerns [2] - The company positions its health tea as a "gentle health guardian," with specific products targeting urban consumers' sub-health issues, such as constipation and weight management [2] Group 2: Humor - The brand utilizes humor to make health maintenance more approachable, using engaging formats like comics and short videos to integrate health tea into everyday scenarios [3] - This strategy reduces psychological barriers and enhances product recall, particularly among younger consumers [3] Group 3: Emotional Connection - The essence of health tea extends beyond being a beverage; it serves as a medium for emotional connection, tapping into themes of filial piety and friendship [4] - By sharing relatable stories, the brand fosters a deeper trust and emotional resonance with consumers, positioning the product as a symbol of care for loved ones [4] Group 4: Sharing Ecosystem - The company encourages consumers to share their experiences, transforming individual testimonials into collective brand advocacy [5] - By leveraging social media and e-commerce platforms, the brand amplifies its reach and enhances consumer engagement through user-generated content [5] Group 5: Marketing Strategy - The marketing success of the company lies in its ability to address emotional needs through a four-step approach: identifying pain points, breaking barriers with humor, building connections through emotional stories, and promoting sharing [6] - This strategy has elevated health tea from a functional product to a symbol of a healthy lifestyle, contributing to sustained growth in health value [6]

Core Viewpoint - China Pacific Life Insurance Shandong Branch emphasizes a people-centered approach, focusing on high-quality development driven by strong party leadership and innovative financial services [1][10] Group 1: Party and Business Integration - The company promotes a "Lu Li Tong Xin" party culture brand, encouraging a spirit of hard work and collaboration among employees to enhance business quality [2] - A closed-loop management system for marketing staff is established, incorporating training and recognition to strengthen party member engagement [2] - The company fosters a culture of tackling challenges and integrating party work with business development to optimize service quality [2] Group 2: Social Responsibility and Community Engagement - The company actively participates in social welfare initiatives, including educational support and community service, to promote public well-being [3] - Financial literacy programs are organized to educate the community about financial products and consumer rights [3] Group 3: Pension Financial Services - China Pacific Life Insurance Shandong Branch offers a comprehensive pension product service system, collaborating with 16 institutions and nearly 20,000 agents to enhance public awareness of retirement planning [4] - The company leads the industry in the number of personal pension products available and addresses the growing demand for long-term care insurance [5] - The "Tai Bao Garden" community service model is established, with 10 operational communities and over 16,000 beds reserved for elderly care [5] Group 4: Rehabilitation and Medical Services - The company launched a rehabilitation brand "Yuan Shen Rehabilitation" to provide specialized medical services, with plans for a new hospital in Jinan by 2024 [6] - The rehabilitation network aims to offer high-quality care for various medical conditions, enhancing the overall healthcare service landscape [6] Group 5: Consumer Protection for the Elderly - The company implements user-friendly services for elderly clients, including simplified claims processes and dedicated support spaces in service centers [7] - Educational campaigns are conducted to raise awareness among elderly consumers about financial risks and fraud prevention [8] Group 6: Commitment to Economic Development - China Pacific Life Insurance Shandong Branch plays a crucial role in supporting local economic growth, with a total investment of nearly 100 billion yuan in various sectors by May 2025 [9] - The company has a strong focus on technology to enhance customer experience and ensure timely claims processing, with a claims payout of 1.6 billion yuan in 2024 [9]

（文章来源：中国新闻网） 此次推介会举行了"森林＋医疗"森林康养结对仪式，广州市12家单位结成首批6支"森林+医疗"队伍，推 动森林康养与医疗健康服务深度融合。 与会专家还聚焦发展森林疗养增进国民健康、从园艺疗法到自然疗愈、中医药文化助力森林康养高质量 发展等前沿议题作主旨报告。9位国内企业、高校、科研院所的专家学者分享了理论与实践案例。 广州市委副书记陈向新表示，广州把森林康养作为推进生态文明建设与实施健康中国战略的重要抓手、 推动"绿水青山"向"金山银山"转化的重要路径，将以深化集体林权制度改革为突破口，创新"森林+温 泉""森林+中医药""森林+运动"等融合发展模式，大力促进生态价值转化，助推乡村全面振兴，支撑健 康广州建设。(完) 中新网广州6月21日电 (记者程景伟)"广州森林康养高质量发展国际学术交流会暨环南昆山—罗浮山引领 区世界珍稀温泉森林康养目的地推介会"20日在广州云溪植物园举行。会上发布流溪河多彩步道、白云 山森林康养径——六榕小径等首批20条"迎全运·森呼吸羊城绿色康养径"。 据悉，这些森林康养径涵盖自然疗愈、五感体验、中医药文化、睡眠管理等特色。其入选严格考量三项 健康生态指标：空气 ...

像高血压、糖尿病这类慢性的疾病患者，在夏季高温时节也是个挑战，尤其要注意防止脱水，因为血液 黏稠，容易诱发血栓的风险增加，建议定时喝水，要少量多次，避免一次大量喝水，增加胃肠道和心脏 的负担。 另外，空调的温度不宜过低，建议保持在不低于26℃，同时应该有新风的补充，因为空调温度过低，容 易导致心血管痉挛。 （总台央视记者 杨阳 史迎春） 国家卫生健康委今天举行新闻发布会介绍时令节气与健康有关情况。21日是二十四节气中的夏至节气， 北京中医药大学东直门医院主任医师李友山介绍，夏至是一年中阳气最旺盛的时节，天气炎热，人体容 易出现烦躁、失眠、食欲不振等情况。 中医认为，在这个节气，既要防止身体过热伤身体，也要防止过度贪凉对脾胃的伤害。建议大家可以吃 一些苦味的食物，像苦瓜、莲子心等，清热解暑。冷饮、冰水、冰镇西瓜这些依然要适量。在运动方 面，建议选择清晨或者傍晚来进行，避开高温的时段。运动以快步走、八段锦、太极拳这些温和的运动 为主，以微微出汗为宜，来避免大量出汗，导致损耗阳气。运动后建议不要用凉水来冲凉，防止寒邪入 侵。 夏季天气炎热，大家都心烦气躁的，会影响睡眠。平时可以听一听舒缓的音乐来静心。中医的办法，就 ...

本期关注 企业 腾云筑科与万物云达成战略合作 金地管理新增深圳市福田区老旧小区改造、南山专项咨询服务 龙湖龙智造签约北京顺义东风商场项目 项目 中原建业淮阳建业·尊府项目首创"一房五验"验房标准 企业动态 度合作，以"提升社区居家康养服务水平、构建智慧康养生态"为目标，共同推动产业升级。此次签约标志着两家企业以科技赋能社区服务、构建智慧康养生态体系的合作迈 项目获取 区改造项目 25年老旧小区改造代建项目，为委托方提供全过程代建服务。项目位于深圳市福田区，改造范围包含金地花园、金地花园生活区、椰树花园小区等老旧小区。 务，该项目位于深圳市南山区核心发展区域，总占地面积约3.4万平方米，总建筑面积约22万平方米。项目规划涵盖商务公寓、精品商业、品质住宅等多元业态，致力于打 项目动态 9天顺利封顶。外框架施工已全面展开，预计2025年底实现钢结构封顶，整体工程将于2026年第三季度竣工。该项目位于北京朝阳区CBD黄金地段，总建筑面积约16.72 业、营销、同行大V、业主代表组成的"一房五验"质检体系，以五道紧密衔接的关卡，为品质交付筑牢防线。"一房五验"包含施工团队自检、第三方检验、物业营销复验 年内二批次交付 ...

来源：环球网 聚力"旅游名城"建设，擦亮"秦岭封面・灵秀商南"金字招牌。坚持做大做强旅游产业，不断加快金丝峡 国家旅游度假区和秦岭茶乡省级旅游度假区建设，成功举办开茶节、兰花节等系列活动，金丝峡5A级 景区焕发新颜，西街3A级景区、莲花湖风景区等新地标建成开放，"一峡一湖一峰一道"精品旅游线路 串珠成链，游客接待量和旅游综合收入连年攀升，金丝峡入选5A景区品牌影响力百强榜、获评国家气 候标志"避暑旅游目的地"，商南获评"2024中国县域旅游发展监测强县""全省促消费稳增长先进县"。 近年来，商南县紧扣商洛市建设"中国康养之都"目标，紧盯商南县"四大名城"建设任务，以"四个聚 力"为抓手，推动商南县经济社会高质量发展。 聚力"生态茶城"建设，书写"一片叶子富一方百姓"绿色故事。坚持把茶旅融合作为首位产业，全面推动 茶产业发展，商南县发展茶园面积达29万亩，标准化茶园面积突破10万亩，先后建成3个万亩茶旅融合 产业园、2个市县茶博馆，带动商南县2万余户群众稳定增收，25款茶产品入选全国五星级茶叶名录，商 南茶获评"中国气候好产品"，商南获评"2023年度全国重点产茶县域""2024年度茶业重点县域"。 聚力"产业 ...

□周海勋 齐心 宇珩 （图片由中国人寿寿险四川省分公司提供）在巴蜀大地的城乡之间，中国人寿 保险股份有限公司四川省分公司（以下简称中国人寿寿险四川省分公司）正以"诚实守信、以义取 利、稳健审慎、守正创新、依法合规"的金融文化为底色，书写着金融为民的故事。故事的背后是 保险代理人真诚与专业的服务，是理赔团队及时与认真的响应，是深入乡村推广保险、培育产业 的执着，更是灾害来临时与时间赛跑的救援速度。多年来，中国人寿寿险四川省分公司以文化铸 魂，用行动践行初心，将金融工作的"人民性"深刻诠释为脚踩泥土的走访、分秒必争的理赔、困 境中的守望相助，融入企业发展的血脉基因。如今，这份金融文化已深深扎根于每一名中国人寿 寿险四川省分公司员工的心中，化作服务城乡的坚实力量。未来，公司将继续以文化凝聚共识， 用专业守护万家，在金融为民的征途上续写更多有温度、有担当的动人篇章。诚信筑基 筑牢服务 全链条的价值底线诚信，是金融行业的立身之本，更是中国人寿寿险四川省分公司金融文化的重 要基石。公司将"诚实守信，不逾越底线"融入服务全流程，让真诚与专业成为连接客户的情感纽 带。"有所不为"，是中国人寿寿险四川省分公司员工的职业坚守。资 ...

Core Insights - A group of 18 influencers from various countries, including the US, Japan, South Korea, Canada, and Malaysia, participated in an immersive travel experience in Hunan, China, organized by the Hunan Provincial Department of Culture and Tourism, attracting significant attention with their combined following of over 60 million [3][6]. Group 1: Cultural Experience - Influencers engaged with local intangible cultural heritage, including Yuezhou fans, reed paintings, and Yuezhou brushes, while also donning traditional Hanfu for photo sessions [6]. - The performance of Balin Opera, a traditional Hunan drama with over 300 years of history, captivated the influencers, with one American influencer, who holds a black belt in Taekwondo, actively participating in a stunt interaction with the performers [6]. Group 2: Natural Attractions - The influencers visited Zhangjiajie, known for its stunning natural landscapes, including the "Hallelujah Mountain," a filming location for the movie "Avatar," which left a lasting impression on the participants [3][4]. - Canadian influencer Zaide Eli expressed his amazement at the beauty of Zhangjiajie's scenery, stating that the experience allowed him to see the "real China" and he plans to share his experiences on social media [6]. Group 3: Personal Experiences - American influencer Haliya expressed excitement at seeing giant pandas for the first time, highlighting the emotional connection and curiosity of the younger influencers [3]. - South Korean influencer Xiao Fang noted the popularity of Zhangjiajie in Korea, emphasizing the cultural significance of visiting the site as a way to show filial piety [4].

齐鲁晚报·齐鲁壹点 王贝艺 通讯员 赵凯 商河素有"温泉花乡"美名，地热储量达256亿立方米，可开采量179亿立方米，井口出水温度在58-62摄 氏度之间。商河地热埋藏浅、易开采，水质清澈透明，富含锂、碘、锶、溴、偏硼酸等多种矿物质和微 量元素，是理想的医疗保健型温泉。凭借丰富的地热资源，商河开创了省城"南有名泉观赏，北有温泉 疗养"的双泉时代。"登泰山、游济南、再到商河泡温泉"，已成为山东旅游的新亮点。 用"一位难求"来形容冬季商河的众多温泉酒店，是再贴切不过的。每到周末都是"爆满"状态，"到商河 泡温泉"已成为周边地区冬日游的首选。随着人们健康观念的转变，温泉消费逐渐从娱乐时代迈向养生 时代，夏季泡温泉被视为"冬病夏治"的一种保健方式，逐渐深入人心。进入夏季后，特别是随着中高考 的结束，以放松、养生为目标的家庭温泉游，也让商河温泉游出现反季"回潮"。 旺盛的需求催动了产业的快速发展，商河温泉基地二期项目，新增客房96间，其中汤池房15间，大、小 型会议室各一间，可同时容纳200人参会，宴会厅可同时容纳200人就餐。新增造浪池、漂流、儿童水上 乐园等新型业态，进一步增强了温泉基地的吸引力。集合13种不同风格 ...

近年来，湖南省文旅厅将避暑康养产业作为发展乡村旅游、助推乡村振兴的重要引擎，在政策扶持、产 品开发、人才培育、宣传推广等方面持续发力。开幕式上，湖南省首部乡村文旅服务标准《康养文旅综 合体建设与运营服务指南》正式首发，从选址规划、基础设施建设、康养业态布局、服务提供、环境卫 生及安全应急六大方面，为康养文旅项目的高质量发展提供"湖南方案"。 日前，位于湖南永州的金洞管理区"避暑胜地·康养金洞"项目已签约广东企业，计划投资8000万元打造 温泉酒店与山地运动区，预计年接待游客超50万人次。17日晚，一批来自粤港澳大湾区游客代表被授 予"避暑康养旅居湘粉"荣誉证书，获得旅游大礼包，并受邀成为桂东文旅"代言人"。 湖南省文化和旅游厅现场发布四条湖南避暑康养精品线路，包括溯溪寻凉·大张家界活力之旅、云端仙 踪·大湘东健行之旅、千年笙歌·雪峰养心之旅、禅林夏韵·大湘南仙氧之旅等。线路深度串联湖南核心避 暑康养资源，将为游客提供多元化选择。 同时，"湖南省避暑康养旅居联盟"正式成立，该省20个避暑康养名县、20座名山及20处知名民宿聚集区 签署合作备忘录，携手推动资源共享、客源互导。 中新网郴州6月18日电 (鲁毅尹柳清 ...