4月28日上午，由乌海市文体旅游广电局主办的"沙漠看海·中国乌海"2025北疆文化神州行乌海文旅 招商推介会在北京亮相。 招商推介会聚焦乌海自驾游、研学游特色，全面推广乌海文化旅游品牌、产业、全季丰富的旅游度 假资源和线路、精彩剧目、重点节庆、招商项目，助力乌海从"小众目的地"升级为"沙漠文化旅居标 杆"，实现经济与品牌双赢的推广实效。 推介会在《乌海迎宾曲》的悠扬旋律中开启。驼铃声与黄河浪涛声交织，乌海湖碧波与金沙辉映的 美景通过大屏幕展现在众人眼前，将首都嘉宾带入乌海这座自然之美与人文之韵交融的城市。"京蒙同 游"创意影片带领观众穿越沙漠公路；"沙漠驼盐古道徒步""环乌海湖欢乐跑""户外音乐狂欢派对""沙漠 越野比赛"等特色项目推介引发旅行社代表热烈讨论。乌海市为北京研学机构合作单位以及文旅推荐官 授牌。现场，"沙漠看海·中国乌海""五一"小长假旅游线路发布，多家京蒙企业现场签约，开启两地客 源互送战略合作。 活动同步举办"沙漠看海·京企赋能"京蒙同游招商引客合作座谈会。座谈会精准对接各方需求，乌 海与北京东城区两地文旅局、各大旅游企业、行业、协会、自驾车俱乐部、旅行商等相关负责人，纷纷 进行资源与政策展 ...

Core Viewpoint - The Yunnan Provincial Government has issued a notification outlining 24 measures to enhance tourism consumption and promote high-quality development in the tourism industry, focusing on the "Travel in Yunnan" brand and various innovative tourism consumption scenarios [1][4]. Group 1: Brand Development and Tourism Upgrades - The "Travel in Yunnan" brand aims to lead the direction of tourism upgrades by cultivating eight major tourism formats, including rural, vacation, medical care, cultural, and sports tourism [2]. - A series of promotional activities will be organized, including over a thousand joint consumption events and thousands of cultural performances, to stimulate tourism consumption and encourage off-peak travel [2][3]. Group 2: Enhancing Travel Experience - The initiative promotes the integration of tourism with various industries, upgrading from sightseeing to deep experience, with new travel trains and themed flights launched since January 2025 [2]. - Airlines are offering special ticket packages, allowing travelers to fly multiple times to Kunming from various cities for as low as 2000 yuan [2]. Group 3: Inbound Tourism and Consumer Potential - The measures focus on inbound tourism by leveraging visa-free policies and developing multi-stop travel products from major cities to Yunnan [3]. - The government encourages the use of union fees to enhance employee consumption, supporting activities like movie viewings and cultural events [3]. Group 4: Optimizing Consumption Environment - Financial innovations such as "Travel Loans" and themed credit cards are introduced to support tourism consumption and improve the service quality in the tourism sector [3]. - A comprehensive action plan is in place to enhance tourism service quality and market order, ensuring a safe and enjoyable consumption environment for tourists [3]. Group 5: Characteristics of the Measures - The measures are characterized by strong leverage, numerous innovations, and broad benefits, integrating policies from over 20 provincial departments to create a differentiated tourism product system [4]. - The initiatives cater to both inbound tourists and local residents, with specific measures to enhance the consumption environment and promote shared benefits [4].

Core Insights - Yunnan Province is transforming its tourism from traditional sightseeing to immersive experiences, promoting "living in Yunnan" as a new tourism concept [1][4] - The province's diverse climate and geography make it an ideal year-round destination, attracting long-term visitors seeking a deeper connection with the region [1][3] Tourism Trends - The trend of "living tourism" is gaining popularity, with Yunnan being a preferred destination for seasonal travelers, especially those escaping extreme weather [1][3] - Emerging cities like Mangshi are becoming popular for their unique offerings, with visitors enjoying local culture and cuisine [2][3] Visitor Experience - Tourists are engaging with local communities, participating in activities such as market visits and cultural performances, enhancing their travel experience [2] - The rise of "hidden gem" towns is attracting visitors who seek authentic experiences and local interactions [2][7] Industry Development - Yunnan is diversifying its tourism offerings, including wellness tourism, cultural experiences, and sports tourism, to meet varied consumer demands [4][5] - The province is witnessing a surge in younger travelers, with over 60% of visitors under 45 years old in early 2023 [5] Rural Tourism Growth - Rural tourism is flourishing, with local communities leveraging unique agricultural products and cultural heritage to attract visitors [6][7] - Villages like Liulangcheng are becoming wellness destinations, integrating agriculture with tourism to create a sustainable model [6][7] Government Initiatives - The Yunnan government is focused on enhancing rural tourism by improving infrastructure, services, and promoting local culture to attract more visitors [7]

Core Insights - The travel and residence industry in Lijiang, Yunnan, encompasses seven major sectors, primarily targeting young and middle-aged tourists with an average stay of 15 to 30 days [1] - In 2024, Lijiang is expected to receive approximately 145,000 travel and residence visitors, generating a consumption amount of around 75 million yuan [1] - Lijiang is recognized as a significant cultural and economic hub in Southwest China, known for its historical trade routes and unique heritage [1] Group 1 - In 2024, Lijiang is projected to host 80.64 million tourists, reflecting a year-on-year growth of 18.45%, with total tourism expenditure reaching 138.22 billion yuan, an increase of 6.41% [2] - The first quarter of this year saw Lijiang welcoming 20.08 million tourists, a 4.3% increase year-on-year, with tourism spending amounting to 32.76 billion yuan, up by 1.83% [2] - The "Unforgettable Lijiang" initiative has gained widespread recognition, marking Lijiang's transition from traditional tourism to a more integrated travel and residence model [2]

以下文章来源于凤凰WEEKLY ，作者汽水 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 来自黑龙江的同事凯斯带着普洱茶和鲜花饼来到办公室，告诉我们一个反直觉的消息： 现在的东北人，都流行去西双版纳过冬。 同样从西双版纳回到北京的米利暗也讲述了自己的版纳过年感受：落地后，迎接她的除了雨林风情和傣味美食，还有趋近饱和的东北 冲击。她的原话是： "我明明人在版纳，却被东北人包围了。" 被东北人包围了。 作者 | 汽水 编辑 | 章鱼 来源 | 凤凰WEEKLY （ID：phoenixweekly） 春节已经彻底过完了，但人们对春节的怀念才刚刚开始。 图源：@酱酱子 西双版纳，挤满东北人 时代变了。 东北人的第二故乡，已经不是三亚了。 一个到西双版纳游玩的普通游客所到之处，遍布东北口音的大哥大姐。 飞机场、火车站的网约车上车处，仿佛是小型的东北NPC集中刷新地。 当你的鼻腔里充斥着杀猪菜和水饺味，耳边环绕着东北口音，难免会陷入恍惚： 这里到底是在西双版纳，还是哈尔滨？ 这边游客还在怀疑自己身处东北，那边本地人早就和东北人实现了口味大融合。 在西双版纳的东北一条街，东北菜早就根据云南人的偏好做出了改良。 " ...