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【铜川】文创“热”起来 消费“火”起来
Shan Xi Ri Bao· 2025-06-03 22:41
今年"五一"假期,药王孙思邈中药茶饮店推出了来店消费送文创产品活动。最高峰时单日销售额超 过4000元。 "扇子和手提袋分别印有'孙思邈''大香山''玉华宫''雪花糖'等字样,突出铜川特色,增强了辨识 度。"付斌介绍,奶茶杯上虽然设计印制了图案,消费者喝完就把纸杯扔掉了,难以收藏保存。扇子和 帆布袋就不一样了,它们既环保实用,又能让消费者了解铜川的文化。 印有《溪山行旅图》的闻香杯,以人面纹彩陶葫芦瓶为原型创作的毛绒玩具……这些独具匠心的文 创产品正以新颖的姿态走入游客视野。从历史建筑到传世名画,从古老陶器到萌趣玩偶,每款文创产品 都承载着铜川深厚的文化底蕴。如今,这些融合艺术与创意的特色好物,已成为游客铜川之旅购物清单 上的"必选项"。 5月23日,铜川市新区甜觅甜品工作室里一派忙碌景象,工作人员忙着将一款特色文创雪糕陈列上 架。这款文创雪糕以"铜川"二字为主体造型。为满足不同消费者的需求,工作室推出了草莓、巧克力、 香草等口味。这款文创雪糕不仅给消费者带来味觉上的享受,其独特的造型更令人眼前一亮,实现了视 觉与味觉的完美融合。新颖的文创雪糕吸引了众多游客的目光,他们纷纷拿起手机与雪糕合影,并分享 至社交平 ...
首届西溪与水浒少儿绘画大赛启动征集
Hang Zhou Ri Bao· 2025-06-03 02:56
芦苇荡里藏侠影,水墨丹青续文脉。6月1日国际儿童节,西溪蔡志忠美术馆内,35组少儿家庭在10 米长卷上点染纵横水汊、泼墨苍茫芦雪——"童眼观西溪,丹心绘水浒"首届西溪与水浒少儿绘画大赛在 此启幕。 一部《水浒传》,半部见杭州,三分在西溪。据专家考证,施耐庵笔下的梁山水泊,原型正是西溪 湿地的水域景观。西湖区文化馆特聘指导老师言文娟表示,大赛聚焦水浒与西溪的文化链接,不仅是一 场艺术竞技,更是一堂生动的实践课和美育课,希望选手们用更多样的创作形式来表达心中所想。 今年是杭州西溪国家湿地公园开园20周年,本次大赛既是对西溪湿地20年来坚持做好"保护、管 理、经营、研究"四篇文章的成果展现,更是深挖水浒文化IP价值、驱动"文化+旅游"融合发展的关键引 擎。 立足这一定位,西溪湿地加速打造西溪水浒文化品牌IP——从水浒文化展示馆(施耐庵故居)借 AR技术重现梁山风云,到蔡志忠美术馆以漫画解码水浒文化,再到"西溪水浒游"精品路线串联"江湖实 景",构建起"科技+艺术+生态"立体叙事网络,为大赛提供了丰沃的创作土壤。 让小画家们更加期待的,是有机会和艺术大咖面对面交流——本次大赛邀请到了著名漫画家蔡志忠 先生担任首席评委 ...
(乡村行·看振兴)广西龙脊梯田:背篓变迁见证千年农耕传统魅力
Zhong Guo Xin Wen Wang· 2025-06-02 07:23
中新网桂林6月1日电 题:广西龙脊梯田:背篓变迁见证千年农耕传统魅力 作者 周利朔 欧惠兰 杨宗盛 莫伟雯 种了几十年水稻,如今经营着两家民宿的村民潘保玉说:"我家有农田4.5亩,平时自家管理,到了收割 等农忙时节,我会请乡亲来帮忙。近年来也有旅行社组织一些家长和孩子来村里体验割稻子等农事活 动。" 龙脊镇大寨村党支部书记余琼通介绍,为统一水稻标准,自2022年开始,全村统一购买发放耐干旱耐 风、成长周期稳定、适应本地气候、稻谷产量高的稻谷品种,梯田旅游水稻景观能整体呈现。 四季皆景的龙脊梯田,正演绎着传统农耕的现代突围。龙脊村民通过"种田补助+旅游分红""农耕文化研 学+民族节庆体验"模式,让9个村寨民众吃上"旅游饭"。 龙脊梯田是广西桂林市龙胜各族自治县境内全球重要农业文化遗产,层层叠叠的梯田镌刻着中国农耕文 明的年轮。曾经在龙脊梯田村民手中的竹编背篓工具,随着时代发展,也见证着传统农耕与现代旅游的 融合,成为龙脊梯田变迁的鲜活见证。 龙胜县龙脊镇大寨村60岁村民潘广英回忆说,她家一直种植3亩多的梯田水稻。2003年村里通路开发旅 游前,家家户户的背篓主要用来背自家种的青菜、红薯等农产品,翻山越岭几个小时 ...
低空与AI双轮驱动下的旅游场景创新
Bei Jing Shang Bao· 2025-05-28 15:51
沃飞长空首席市场官兼联合创始人费岚: 低空与旅游融合建商业闭环是关键 沃飞长空首席市场官兼联合创始人费岚表示,eVTOL凭借运营成本、环保水平、噪声控制及智驾能力 等多方面的显著优势,正颠覆传统低空游览模式,为文旅行业注入全新活力。 华龙航空集团易飞低空出行战略发展部总经理高杨: 低空旅游将从"小众市场"迈向"大众市场" 华龙航空集团易飞低空出行战略发展部总经理高杨在论坛中阐述了出行服务企业在低空旅游中的角色定 位。他指出,虽然eVTOL的商业化运行还面临一系列的挑战,但随着eVTOL技术的进步,市场正在逐 步从技术驱动向运营驱动转变,低空旅游即将从"小众市场"迈向"大众市场",出行服务企业在低空旅游 的发展中将扮演越来越重要的角色。 高杨表示,出行服务企业的核心职责是为用户提供优质安全的飞行服务,创造良好的服务体验。当前阶 段,出行服务企业应当与上下游产业方紧密配合,共同展开低空场景的开发和航线的设计,辅助相关法 律法规和行业标准的完善。 广州励丰文化科技副总裁董立超: 文旅创新需打破"技术孤岛" 她进一步强调,eVTOL拓展的低空场景不仅限于景区内部,更能将流量在不同景点间有效引流,提升 旅游消费频次。 ...
湖南旅发大会:岳阳楼“上新了” | 山水洲城记
Chang Sha Wan Bao· 2025-05-27 07:15
5月24日至26日,第四届湖南旅游发展大会(以下简称"旅发大会")在岳阳举行。不知道大家有没有第一时间去体 验呢? 橘洲君注意到,除了大量长沙游客前往岳阳打卡观光外,旅发大会现场的长沙元素还有不少。从岳阳楼景区的 《今上岳阳楼》到洞庭湖博物馆的《洞庭幻境》,旅发大会两大沉浸式文旅演艺的幕后都有来自马栏山的"如是创 艺·李彦导演工作室"团队的身影。 当古老的岳阳楼遇上新兴的媒体艺术,当博物馆与演艺跨界融合,如何答好文化和科技、文化和旅游融合发展 的"两个融合"命题?今天,请跟随橘洲君的脚步,到岳阳一探究竟。 一 在忙碌了半年后,文艺导演、湖南如是数字艺术文化传媒有限公司董事长李彦终于暂时松了一口气。沉浸式走读 诗境剧场《今上岳阳楼》与沉浸式5D生态剧场《洞庭幻境》如期亮相,二者都是旅发大会重点观摩项目。 《今上岳阳楼》是由中共岳阳市委宣传部指导,湖南旅游集团、岳阳市城投集团、湖南省演艺文化传播公司联合 出品的岳阳楼夜游演艺项目。李彦受邀担任《今上岳阳楼》总导演。 摆在李彦面前的,首先是一项十分现实的技术挑战——岳阳楼是全国重点文物保护单位,任何文艺创作都只能服 从已有的建筑空间。为此,李彦按照不破坏、不重建的" ...
王祺扬赴吉阳区南丁北片区调研时强调 强化资源整合与要素保障 全力推动招商项目落地见效
news flash· 2025-05-26 15:32
5月26日,省委常委、市委书记王祺扬前往吉阳区南丁北片区调研招商引资项目推进情况。南丁北片区 依托交通优势布局食品工业旅游集群,重点发展特色工业仓储产业。王祺扬一行听取南丁北片区控制性 详细规划修编方案汇报,实地了解蓝带啤酒三亚数字生产基地、珑井三亚商贸物流仓储基地、春光食品 三亚可观光生产基地等招商引资项目进展情况,以及各项目通水、通电、通气、通排水、通信及场地平 整"五通一平"情况。王祺扬指出——健康绿色有机食品饮料加工业是我市加快构建现代化产业体系的重 要领域,南丁北片区是该产业发展的核心区域。要强化产业规划引领,提升资源利用效能,以健康绿色 有机食品饮料加工业为主导,实施"工业+旅游"融合发展模式,打造特色产业集聚区。要完善民生保障 体系,加快培育冷链物流仓储等配套产业链,建立健全季节性农产品应急保障机制,全面提升稳产保供 能力,确保"菜篮子"产品供给充足、品种丰富、质量提高。要强化要素服务保障,坚持远近结合、整体 统筹,加快推进园区"五通一平"基础设施建设,为招商引资项目落地提供全方位支撑,持续提升片区综 合承载能力和产业集聚水平。市委常委、秘书长杨希义参加调研。(三亚发布) ...
天津:推出五大非遗亮点举措 打造“津派”文旅新名片
Zhong Guo Xin Wen Wang· 2025-05-26 13:31
图为新闻发布会现场。(天津市西青区供图) 中新网天津5月26日电 (江莹)26日,天津市举办2025年"文化和自然遗产日"非遗主场活动暨第六届"运河 记忆"非物质文化遗产宣传展示活动新闻发布会。会上,发布五大亮点举措,以非遗串联大运河文脉, 挖掘展示运河沿线八省市近百项非遗代表性项目,打造"津派"文化品牌,共同推动大运河文化带建设。 同时,围绕"上合文旅嘉年华"品牌推出系列文旅精品项目,将非遗融入其中,讲好上合故事、中国故 事、天津故事。 据天津市文化和旅游局非遗处负责人宗成灵介绍,此次展示活动包含启动仪式、年画艺术精品展、非遗 代表性项目展卖、非遗创新研讨会、非遗主题演出、互动体验、西青非遗坊七大板块,同时,整合天津 非遗资源,开展"走进非遗品味天津"文化和自然遗产日非遗专题活动,让游客在参加讲座、观看展览、 品味美食、欣赏演出、徜徉市集中,多角度感知非遗代表性项目,领略非遗风采,感受非遗魅力。此 外,还将推出"非遗传承夜"特别节目,从非遗角度阐释天津运河文化。 会上,还发布了2025年天津非遗与旅游融合重点项目清单。结合弘扬津派文化要求,推动非遗与旅游深 度融合,推出一批探索性、创新性示范项目,重点打造场 ...
2025沿黄国际自行车赛圆满落幕
He Nan Ri Bao· 2025-05-24 23:26
Core Viewpoint - The "Yellow River Cup" 2025 International Cycling Race successfully concluded its final stage in Lankao, showcasing the event's aim to promote Yellow River culture and enhance the city's image through international sports [1][2]. Group 1: Event Overview - The event lasted for 6 days, covering over 560 kilometers, and attracted 32 professional cycling teams and over 160 top riders from countries such as Malaysia, Australia, and Russia [1]. - This year's race adopted a "multi-city" model, featuring five stages in Sanmenxia, Mengjin, Weihui, Zhengzhou Economic Development Zone, and Lankao, aiming to match the standards of top international cycling events [1]. Group 2: Cultural and Economic Impact - The theme of the event was "Walking in Henan, Feeling the Yellow River," with local cultural performances and intangible cultural heritage exhibitions organized during the opening ceremonies, highlighting the local cultural charm and city image [1]. - The race is expected to promote the integration of sports, culture, tourism, and commerce, injecting new vitality into the economic development of cities along the Yellow River [1]. Group 3: Competitive Highlights - International competitors, including Russian riders from Chengdu DYC Intercontinental Team, showcased their high-level competitive skills, with several winning awards in various stages [2]. - Rider Rikunov Petr expressed appreciation for Henan's beautiful natural scenery and suitable racing roads, indicating a positive perception of the region [2]. Group 4: Organizational Structure - The event was co-hosted by the China Cycling Association, Henan Daily Group, and Dahe Network Media Group, with support from local governments and various media organizations [2].
安徽“顶流”集结深圳文博会
Xin Hua Wang· 2025-05-23 01:46
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened on May 22, showcasing 79 enterprises from Anhui province, highlighting innovative achievements and industry trends [2][4] - The Anhui Cultural Industry Comprehensive Pavilion covers approximately 1,188 square meters, themed "Huifeng Huancai, Wanyun Liuchang," featuring four main sections: Creative Real Scene Exhibition, Cultural Technology Integration Exhibition, Cultural Tourism Integration Exhibition, and Historical Classic Industry Inheritance and Innovation Exhibition [2][3] Group 2 - The Creative Real Scene Exhibition replicates the Six-Foot Alley landscape, attracting numerous visitors with performances of the classic Huangmei opera [3] - The Cultural Technology Integration Exhibition features digital publishing databases and the latest multilingual AI transparent screens from Keda Xunfei, enhancing audience engagement with technology [3] - The Cultural Tourism Integration Exhibition showcases local cultural symbols through innovative products, such as creative ice cream inspired by Huangmei opera and other regional elements [3] - The Historical Classic Industry Inheritance and Innovation Exhibition presents a variety of non-heritage innovative works and traditional crafts, contributing to high visitor interest [3] Group 3 - The Shenzhen Cultural Fair is recognized as China's only national-level, international, and comprehensive cultural industry expo, serving as a significant platform for Anhui's cultural enterprises to enhance brand influence [4] - Anhui has participated in the Shenzhen Cultural Fair for 16 consecutive years, aiming to promote its cultural enterprises and attract investment through showcasing its latest industrial policies and favorable business environment [4]
“为一个节奔赴一座城” 336个非遗项目扎根成都,激活文旅消费新动能
Mei Ri Jing Ji Xin Wen· 2025-05-22 14:10
Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].