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干掉你的,往往不是你的竞争对手
创业家· 2025-06-13 10:04
报名 黑马 「消费重构精选课」 国内首场,汇聚中日消费领域顶尖实战派导师 ,用 3天时间沉浸式拆解中日消费巨头方法论。 于学航丨麻爪爪创始人 凤爪卤味连锁开创者 这里认真推荐你: 每日金句 我们邀请到了 三浦展本人、 萨莉亚前社长、明治食品"爆款教父" ,现场面授 日本30年周期 经验到中国本土化路径 , 教你效率革命、需求重构、资本破局。 创始人一定要充分重视产品、渠道、市场这三个成果区,要花足够多的时间和 精力去思考。正视你的产品和服务,创始人要亲自上。充分了解你的核心渠 道,要知道渠道为什么选你,为什么不选你,不选你会选什么?重视市场,以 顾客为中 心。市场是由顾客和周边的竞争对手、潜在竞争对手、替代品对手 构成的。我们做顾客访谈的时候,会问顾客如果不买 麻爪爪会买什么?他们 说会买水果、瓜子。你会发现,竞争是由顾客来定义的。就像干掉方便面的并 不是方便面品牌,而是外卖。 ↓↓↓ 费用: 原价 12800元/人,早鸟价9800元 /人 (仅限7月15日前) 地点: 上海 时间: 8月7日-8月9日 活动详情如下 ...
干掉你的,往往不是你的竞争对手
创业家· 2025-06-13 10:01
每日金句 创始人一定要充分重视产品、渠道、市场这三个成果区,要花足够多的时间和 精力去思考。正视你的产品和服务,创始人要亲自上。充分了解你的核心渠 道,要知道渠道为什么选你,为什么不选你,不选你会选什么?重视市场,以 顾客为中 心。市场是由顾客和周边的竞争对手、潜在竞争对手、替代品对手 构成的。我们做顾客访谈的时候,会问顾客如果不买 麻爪爪会买什么?他们 说会买水果、瓜子。你会发现,竞争是由顾客来定义的。就像干掉方便面的并 不是方便面品牌,而是外卖。 于学航丨麻爪爪创始人 凤爪卤味连锁开创者 这里认真推荐你: 报名 黑马 「消费重构精选课」 我们邀请到了 三浦展本人、 萨莉亚前社长、明治食品"爆款教父" ,现场面授 日本30年周期 经验到中国本土化路径 , 教你效率革命、需求重构、资本破局。 费用: 原价 12800元/人,早鸟价9800元 /人 (仅限7月15日前) 地点: 上海 时间: 8月7日-8月9日 活动详情如下 ↓↓↓ 国内首场,汇聚中日消费领域顶尖实战派导师 ,用 3天时间沉浸式拆解中日消费巨头方法论。 ...
中国葡萄酒产业:在创新中谋破局
Shang Hai Zheng Quan Bao· 2025-06-12 18:27
Core Insights - The article highlights the rapid development and innovation in China's wine industry, particularly in regions like Ningxia, Xinjiang, Gansu, and Yunnan, showcasing new technologies and products that enhance competitiveness and brand influence [1][2][3] Group 1: Industry Developments - The fifth China (Ningxia) International Wine Culture and Tourism Expo showcased 24 innovative achievements in the wine sector, including new fermentation techniques and eco-friendly cultivation methods [1] - The acquisition of a 75% stake in a winery by Australia's Treasury Wine Estates for 130 million yuan signifies a strategic expansion into China's wine market [2] - China's wine industry has established eight major wine-producing regions, with Ningxia emerging as a benchmark for global wine investment, while other regions like Shandong and Xinjiang are also gaining prominence [2][3] Group 2: Market Trends - The report indicates that the wine production area in Ningxia has reached 606,000 acres, accounting for nearly 40% of the national total, with an annual production of 140 million bottles, making it the largest concentrated wine-producing area in China [3] - The overall wine market in China is experiencing a downturn, with a projected production of 118,000 kiloliters in 2024, a decrease of 25,000 kiloliters from 2023, indicating a contraction in industry scale [4][5] - Despite the challenges, certain segments like white and semi-sweet wines are seeing growth, with online retail sales of white wine increasing by 14.3% year-on-year in 2024 [5] Group 3: Consumer Behavior - Young consumers are increasingly interested in unique flavors and sustainable production, presenting new opportunities for the wine industry [7][8] - The wine consumption in China is relatively low compared to spirits, with approximately 1.04 million bottles consumed daily, suggesting a need for targeted marketing strategies to attract more consumers [7] - The shift towards affordable, high-quality wines is evident, with the price segment of 50 to 100 yuan accounting for 24.7% of online retail sales in 2024, up 2.8 percentage points from 2022 [5]
爱旭股份(600732):再看爱旭股份:勇立BC光伏技术潮头,破局行业周期先锋
Changjiang Securities· 2025-06-11 13:26
公司研究丨深度报告丨爱旭股份(600732.SH) [Table_Title] 再看爱旭股份——勇立 BC 光伏技术潮头, 破局行业周期先锋 %% %% %% %% research.95579.com 1 丨证券研究报告丨 请阅读最后评级说明和重要声明 2 / 26 报告要点 [Table_Summary] 光伏行业处于周期底部,新技术或将成为重要破局路径。爱旭股份 ABC 产品 2022 年即正式推 出,凭借着较高的功率优势以及稳步的市场拓展,2024 年进入收获期。2025Q1 公司业绩超预 期,组件销售量达 4.54GW,基本实现了满产,毛利率与经营活动现金流均实现了转正。展望 后续,公司 ABC 盈利优势有望逐步体现,资金压力亦有望进一步降低。 分析师及联系人 [Table_Author] 邬博华 曹海花 王耀 SAC:S0490514040001 SAC:S0490522030001 SAC:S0490524120006 SFC:BQK482 任佳惠 SAC:S0490524070005 %% %% %% %% research.95579.com 2 爱旭股份(600732.SH) cjzqdt ...
刘存鑫:从销售端看商业健康险的挑战与应对
清华金融评论· 2025-06-11 10:51
2025年6月6日,第二届"保险家论道"研讨会暨中国保险竞争力排行榜发布会在北京成功举 办。本次研讨会由清华大学五道口金融学院《清华金融评论》编辑部主办,会议主题 为:"保险服务中国式现代化"。会议上,多位来自国内保险领域的顶尖学者和资深从业 者,围绕保险行业如何做好五篇大文章,推动经济高质量发展等话题进行交流探讨。现场 座无虚席,受到社会各界人士的广泛关注。明 亚保险经纪营销中心助理总监刘存鑫围 绕"商业健康险的破局与未来"主题展开深度对话。 刘存鑫表示,医保体制改革正在重塑商业健康险的价值边界,对行业既是挑战也是机会。改 革后医院与医生对商保身份识别弱化,客户权益无法保障,导致销售端遭遇困境。他认为, 保险公司应积极转向中高端医疗市场,针对不同客户群体精细化设计产品,同时强化服务的 主动性与穿透力,基于理赔与健康管理数据,实现前置干预与客户全周期陪伴。此外,商保 发展不能脱离医保,应推动身份识别、资源对接与系统协同,共建更有温度、也更高效的健 康保障生态。 图为 刘存鑫 分享 以下为嘉宾演讲全文 产品边界的重塑与服务的再定位 在当下环境下,我们不能再用过去"百万医疗"一类大而全的思路来满足中高净值客户的 ...
压在白酒头上的10座大山,连茅台也快扛不住了?
Sou Hu Cai Jing· 2025-06-06 10:33
Core Viewpoint - The current state of the liquor industry, particularly the baijiu sector, is under significant pressure, with major challenges that even leading brands like Moutai may struggle to withstand [4][12]. Group 1: Market Challenges - The baijiu market in 2024 is experiencing a downturn due to a sharp decline in Moutai prices, which has created a sense of unease among liquor merchants [4]. - The introduction of "prohibition orders" in 2025 is severely impacting consumption scenarios, particularly in government-related events, leading to a drastic drop in demand [4][6]. - There are ten major challenges facing baijiu manufacturers, including inventory backlog, consumption downgrade, new prohibition orders, overcapacity, capital cooling, youth distancing from drinking, health concerns, internal price wars, international market difficulties, and rising costs due to grain price increases and new national standards [6][12]. Group 2: Price Dynamics - Moutai's marketing strategy has focused on defending the price point of 2000 yuan, which has been a critical threshold amid market fluctuations [8][10]. - Recent market data indicates that the price of Moutai has fluctuated around the 2000 yuan mark, with some regions seeing prices dip below this level [9][11]. - The price volatility around the 2000 yuan threshold reflects a divided market sentiment regarding Moutai's future performance and overall industry confidence [11]. Group 3: Strategic Responses - To navigate the pressures, the baijiu industry must prioritize strategies such as destocking, stabilizing the market, promoting sales, and exploring new consumption scenarios [12][14]. - The industry faces a significant challenge with overcapacity, which has led to the potential exit of less competitive small and medium-sized enterprises during the upcoming market reshuffle [14]. - There is a growing trend towards affordable baijiu as high-end products face declining demand, indicating a shift in consumer preferences [14][16]. Group 4: Youth Engagement and Health Trends - Innovative marketing strategies targeting younger consumers, such as social media challenges, are emerging as effective methods to boost baijiu consumption among the youth [16]. - The health trend is influencing consumer perceptions of baijiu, with the concept of "healthy drinking" potentially offering a new avenue for growth in the industry [16]. - The internationalization of baijiu remains a challenge, with exports constituting only 1% of the market, highlighting the need for strategic efforts to enhance global presence [16].
总量的视野:电话会议纪要(20250602)
CMS· 2025-06-05 06:47
CMS @ 招商证券 【银行_文雪阳】 O2 银行还要卖老债么? 【地产-区宇轩】房地产数据前瞻预测及观点 【基金-徐燕红】2025年首批浮动管理费基金特征分析及与以前批次比较 证券研究报告| 行业定期报告 2025年06月05日 招商证券|总量的视野 电话会议纪要(20250602) 【宏观-罗丹】工业企业利润分析 【策略-张夏】A 股六月观点及行业配置建议 【固收-朱宸翰】近期广义价格指数走势更新 【量化-刘凯】主动权益基金超额收益的困境与破局 【资配-王式蕾】6月大类资产配置展望 推荐(维持) 研究部/总量研究 □【宏观-罗丹】工业企业利润分析 事件:2025年5月27日,国家统计局发布 2025年4月全国规模以上工业企 业绩效数据。 4 月份,规模以上工业企业营业收入累计同比增速为 3.2%(2025年 3 月为 3.4%);规模以上工业企业利润累计同比增速为 1.4%(2025年3月为0.8%)。 4 月工业企业利润累计同比增速录得 1.4%,较上月提升 0.6 个百分点,营业 收入累计同比增速录得 3.2%,PPI 累计同比增速录得-2.4%,工业增加值累计 同比增速为6.4%,利润率累计降幅的收 ...
从77亿估值到“白菜价”卖身,体育社区虎扑咋不香了
Qi Lu Wan Bao Wang· 2025-06-05 03:14
Core Viewpoint - The acquisition of Hupu by Xunlei for 500 million yuan highlights the significant decline in Hupu's valuation from a peak of 7.72 billion yuan, raising questions about the reasons behind this drastic drop and the implications for both companies involved [1][6]. Group 1: Acquisition Details - Xunlei announced the acquisition of Hupu's operating company, Shanghai Kuanghui Internet Technology Co., Ltd., for 500 million yuan on June 4, 2023, after an initial announcement on January 27, 2023 [1]. - Hupu was once a leading sports content community with a peak valuation exceeding 7.72 billion yuan and had received significant investment from ByteDance [2][6]. Group 2: Reasons for Acquisition - The choice of Xunlei as the acquirer, rather than larger internet companies, is attributed to the current market dynamics where major players like Tencent and ByteDance already have established sports content ecosystems [4]. - Xunlei, facing challenges in its core business of download acceleration, views Hupu as a potential means to revitalize its user base and content ecosystem [5]. Group 3: Valuation Decline - Hupu's valuation decline is linked to the separation of its community business from other revenue-generating segments like e-commerce, which has significantly reduced its profitability and business scope [6][8]. - The heavy reliance on advertising revenue, which constituted 90% of Hupu's income post-split, has made it vulnerable to market fluctuations and diminished its attractiveness to investors [6][8]. Group 4: Potential Synergies - The acquisition is expected to create synergies between Xunlei's technology and Hupu's sports content, potentially enhancing user experience through improved services like cloud storage for sports videos and optimized live streaming [9][11]. - Xunlei can leverage Hupu's content to explore new business avenues, such as live sports events and e-commerce collaborations, thereby diversifying its revenue streams [12]. Group 5: Challenges Ahead - The integration of Xunlei and Hupu presents challenges due to their differing corporate cultures and operational focuses, necessitating careful management to achieve effective resource allocation [12]. - The future success of the merger will depend on overcoming the inherent difficulties in merging a technology-driven company with a content-focused community, as simply adding content to a tool or ads to content may not yield the desired results [12].
类权益月报:“乱纪元”之轮动思维-20250603
HUAXI Securities· 2025-06-03 07:50
证券研究报告|宏观研究报告 [Table_Date] 2025 年 06 月 03 日 [Table_Title] "乱纪元"之轮动思维 [Table_Title2] 类权益月报 [Table_Summary] ►行情回顾:关税新版本,政策新叙事 5 月,外部压力边际减缓,政策带来新叙事。5 月初,市场积 极交易中美贸易关系缓和预期。5 月 12 日,中美宣布互降关 税,市场则转而交易利好落地。政策方面,5 月 7 日,《推动公 募基金高质量发展行动方案》发布,"基金调仓"叙事受到关 注。5 月底,小微盘拥挤度推升至历史高位,行情震荡回调。 ► 海外预期:长期有底,但短期不确定性高悬 当前,市场对于海外的预期是长期有底,但短期不确定性仍 存。从第一轮谈判来看,中美在贸易方面共识多于分歧,但 短期特朗普关税政策存在较大的不确定性,法院最终是否会 判定特朗普依据IEEPA征收的关税无效,以及特朗普是否会采 取其他法律依据来征收关税仍未可知,后续可以重点关注后 续美国与欧洲和日本的谈判中,对于贸易顺差的处理。 ►权益板块轮动仍将延续,等待指数低波状态变化 海外预期的复杂组合下,市场或逐步进入脱敏状态,交易或 将更偏 ...
黄金周线级别呈现收敛震荡,多空博弈白热化,震荡走势如何破局?金十研究员Steven正在直播讲解,立即观看>>
news flash· 2025-05-29 12:05
黄金震荡走势如何破局? 黄金周线级别呈现收敛震荡,多空博弈白热化,震荡走势如何破局?金十研究员Steven正在直播讲解, 立即观看>> 相关链接 ...