不少网友看完直呼 "照镜子""是我本人了" "抠抠搜搜花了很多9块9" "可以买贵的，但不能买贵了" "不敢花1000块 但敢花一百个9块9"...... 近日 有关年轻人"矛盾消费观"的视频 频频冲上社交平台热门 "又抠又大方"的年轻人都把钱花哪了？ 一代人有一代人的消费主张。这届年轻人既任性又理性的消费主张，看似矛盾，又有着在物质丰富年代的 自我与张扬。 4月29日，中国青年报社通过对青年群体的调查、记者的深入采访，利用AI工具，以人机协同的方式，给 春日经济里年轻消费一族"画像"，也记录时代中的青春脚步。 既为兴趣花钱，又会节俭生活 中青校媒调查显示，81.02%受访者认同"再省不能省兴趣"，日常生活可以节省，省下来的钱花在兴趣爱好 上。89.41%受访者会为小众爱好消费，其中33.99%受访者在这方面消费增加了，10.10%受访者消费减少 了，45.32%受访者表示没有变化。 此外，受访者会为旅游（92.41%）、潮玩周边（77.34%）、演出（58.11%）、体育户外（84.14%）、游戏 （73.61%）、宠物（53.27%）等买单。 受访者是否曾在一些兴趣爱好领域消费 既品质社交，又私下低耗 中 ...

Core Viewpoint - Vatti Holdings Limited has demonstrated strong financial performance in Q1 2025 and 2024, driven by its brand rejuvenation strategy and commitment to ESG principles [1][3][5]. Financial Performance - In Q1 2025, the company achieved revenue of approximately 1.26 billion yuan and a net profit of about 106 million yuan [1]. - For the full year 2024, Vatti reported total revenue of 6.372 billion yuan, representing a year-on-year growth of 2.23%, with a net profit attributable to shareholders of 485 million yuan, up 8.39% year-on-year [1]. Brand Rejuvenation Strategy - Vatti has effectively targeted young consumers by creating a new Chinese-style fashionable and healthy lifestyle, collaborating with popular media such as the urban drama "Difficult to Please" to integrate products into relatable kitchen scenarios [3]. - The company has also engaged with the domestic animation sector, producing promotional content with creators of "Chang'an 30,000 Li" and the "White Snake" series, and launched a product inspired by Eastern aesthetics, appealing to young consumers [3]. ESG Commitment - Vatti has integrated ESG principles into its corporate strategy and operations, enhancing product quality for sustainable development [5]. - The company has established robust risk management processes and internal controls to ensure stable operations [5]. - Vatti actively participates in community service, exemplified by a recent art activity for families with autism, demonstrating its commitment to social responsibility [5]. Green Development Initiatives - Vatti has achieved ISO 14001:2015 certification and adheres to national energy efficiency standards, with most of its gas stoves and range hoods meeting the highest efficiency ratings [7]. - The company has increased R&D investment by 6.05% compared to 2023, focusing on innovative technologies that promote energy conservation and user health [7]. - As of the end of 2024, Vatti holds 4,416 national patents, with 885 new patents added, positioning it as a leader in the industry [7].

对于这些祭拜行为，人们很难判定这是饭圈文化对历史的入侵，还是跨越时空的景仰与对话，又或是一场独属于历史爱好者的中式浪漫。我们 所知道的，就是有一批热爱历史的同好，乐在其中，并以此为寄托。 越来越多的年轻人，开始给历史人物扫墓。 每年清明节，不少历史人物的墓前都堆满了鲜花、礼物、信件，像是一场盛大的纪念仪式。面对逝去千年的古人，当代人的情感不只剩下悲伤和缅怀。通 过摆上一个个或日常、或搞怪、或精致的物件，人们似乎拉近了与历史人物的距离，扫墓也不再是一次全然沉重的悼念，而是多了几分"偶像见面会"的色 彩。 比如在安阳高陵曹操墓前留下了一盒布洛芬止痛药，希望能治好他的头痛；比如在成都武侯祠前放上一张前往西安的高铁票，弥补诸葛丞相的北伐未竟之 志；再比如，给霍去病扫墓时献上巧克力和魔芋爽，只因这位少年将军去世时还很年轻，"正是爱吃零食的年纪"……当然，也有人去南京的孙权墓前放下 了曾在逍遥津之战中将其击溃的魏国名将张辽的三国杀卡牌，还留下"我在合肥很想你"的路标调侃，结果下山时却崴了脚，嘟囔道"孙十万真是小心眼"。 这些略微抽象又有趣的举动，是喜爱历史的年轻人，把扫墓玩出的新花样。 清明节，位于汉中的武侯墓被鲜花和礼 ...

李子园 20250428 • 李子园 2025 年一季度营收小幅下滑，主要受市场疲软和渠道调整过渡期 影响，但通过有效的成本控制和充足的原材料储备，利润同比增长 16.7%，毛利率有所提升，显示出较强的盈利能力。 • 管理层调整后，李子园重点发展餐饮、早餐、新兴商务类渠道以及电商等 新兴渠道，营销团队年轻化，并通过减少传统媒体广告投入，加大新媒介 宣传力度，有效控制了销售费用。 • 李子园在新品方面聚焦年轻化和营养健康，推出营养素水，并在便利系统、 零食量贩和学校渠道进行试点，设定了 1 亿元的销售目标，旨在拓展新的 增长点。 • 公司通过储备奶粉等原材料，有效控制成本，预计 2025 年奶粉成本将优 于 2024 年。同时，计划在宁夏银川投资建设喷粉厂，延伸产业链上游， 进一步保障原材料供应和质量。 • 宁夏子公司的建设将有助于李子园保证产品供应及原材料质量，有效控制 成本，预计在 2025 年底或 2026 年初投产，为公司带来回报，并应对周 期性波动。 Q&A 李子园 2024 年年报和 2025 年一季度报告的主要情况是什么？ 根据李子园披露的 2024 年年报和 2025 年一季度报告，整体数据表现 ...

4月28日晚，李子园（605337.SH）发布了2024年年度报告，交出了一份经营韧性十足的成绩单。2024 年度，李子园实现营业收入14.15亿元、归母净利润2.24亿元、扣非净利润2.07亿元、经营现金净流量 3.60亿元，现金流情况良好。2024年，公司电商渠道实现收入7650万元，同比增长90.46%，并搭建了5 个自建直播间。公司表示将推动新品在电商平台销售，并将新品销售占比作为核心关注指标。 同日，李子园披露了2025年一季度报告，公司一季度实现营业收入3.20亿元；实现归母净利润0.66亿 元，同比增长16.17%。2025年开年，公司业绩展现了良好的发展态势。 现金分红方面，2024年度李子园拟向全体股东每10股派发现金5元（含税），拟派发现金红利分配金额 为1.94亿元，现金分红比例达86.57%。数据显示，自2021年上市以来，公司坚持高分红，2021—2024年 分红率分别达到37.15%、41.18%、81.76%和86.57%，呈现出不断创出历史新高的态势。公司坚持高比 例分红的策略，彰显了强烈的社会责任担当和回报投资者的决心。 李子园以"年轻消费群体和青春休闲、营养便利"为品牌市场 ...

汽车行业每隔一段时间，都会流行一轮"为年轻人造车"的风潮。当下，行业就已经明显进入了存量竞争 阶段，国内汽车产销量的增速逐年下降。"新鲜出炉"的年轻人们，自然而然就成为了车企争抢的"新的 增量"。 但车企往往会错误地认为，年轻人买车只要便宜就行。比如，哪吒汽车曾推出过一款 17.88 万元的纯电跑车 哪吒 GT，声称是"年轻人的第一台跑车"。结果市场并没有为此买账。 "低价=年轻化"是一个认知误区。据 B 站联合央视市场研究 （CTR） 最新发布的2025年汽车行业白皮书显 示，00 后借助家庭资源，首台车购车年龄已经低至 22 岁——几乎大学毕业即拥有车。 约四分之一的 90、00 后首次购车锁定 20 万元以上价格段，几乎是中高端汽车市场的潜在人群。 车企琢磨不透年轻人，这与 Z 世代的需求跃迁有着直接关系。他们关注的维度已从单一的价格因素转向更 综合的考量，既追求实用价值，还要满足个性化需求，更强调情感表达和生活方式契合。 车，不仅仅是交 通工具，也不再仅仅是刚需。 在 2025 年上海车展上，B 站就用一个 1500 平米的展台，展示了年轻人对车的一些理解：结合了 《碧蓝航线》游戏角色 IP 的全网首 ...

Core Insights - The company, Xiangpiaopiao, reported a revenue of 3.287 billion yuan and a net profit of 253 million yuan for the year 2024, with a notable 8% year-on-year growth in the ready-to-drink segment, driven by the Meco fruit tea series which grew by 20.69% [1] - The company is undergoing a transformation to address the challenges posed by declining consumer demand and increasing competition from freshly made tea drinks, focusing on brand rejuvenation, product healthiness, and differentiated offerings [1][4] Brand Rejuvenation - Xiangpiaopiao has successfully engaged younger consumers by launching "original leaf brewing" pop-up stores in Hangzhou and Chengdu, creating emotional resonance through interactive experiences [4] - The brand's social media presence surged, with a 320% increase in content volume and over 5.45 million interactions in December 2024, indicating effective experiential marketing [4] - The pricing strategy aligns with market trends, offering high-quality products at competitive prices, such as the "original leaf brewing" light milk tea priced between 9-12 yuan, appealing to cost-conscious young consumers [4][5] Product Healthiness - The company has implemented a "three-zero standard" (zero trans fats, zero plant fats, zero artificial flavors) to enhance the health profile of its products, positioning them as fresh and high-quality alternatives [6][8] - The "original leaf brewing light milk tea" exemplifies this health upgrade, utilizing high-quality tea leaves and advanced preservation techniques to ensure freshness and taste [6][11] - This health-focused approach not only challenges traditional perceptions of instant tea but also aligns with the growing consumer demand for healthier options [8] Ready-to-Drink Growth Logic - Xiangpiaopiao has chosen to focus on the cup-based market rather than the bottled segment, achieving a 13.89% year-on-year growth in ready-to-drink sales for Q1 2025, with Meco fruit tea sales increasing by 20.68% [9] - The company employs a customized channel strategy, tailoring products to different consumer needs and occasions, such as small packaging for convenience stores and gift sets for the gifting market [9][10] - Marketing efforts are concentrated in key cities, utilizing a combination of online and offline strategies to enhance brand visibility and consumer engagement [10] Research and Development Focus - The company increased its R&D investment by 14.06% year-on-year, outpacing revenue growth, indicating a commitment to innovation in a competitive market [10] - Advanced sterilization technologies are being integrated into core products, ensuring freshness and quality while eliminating preservatives [11] - The shift from marketing-driven to product-driven strategies is seen as crucial for long-term value creation and sustainable growth [11]

今日讨论 000 . 发钱能让年轻人 更愿意结婚吗? fis 点击加入群聊 ...

Core Viewpoint - The comparison between Moutai and 1982 Lafite reveals significant differences in cultural attributes, market structure, and consumption logic, indicating that while Moutai is unlikely to "fall from grace" in the short term, structural risks should be monitored in the long term [1][9]. Group 1: Brand Analysis - Moutai is a high-end Chinese liquor with strong cultural and social significance, particularly in business and government contexts, while 1982 Lafite is a luxury wine primarily associated with wealth and investment [3][5]. - Moutai's demand is mainly driven by the domestic market, especially for business banquets and gifts, whereas Lafite's appeal is more international but has been largely fueled by domestic speculation [5][7]. Group 2: Cultural and Market Dynamics - Moutai's cultural roots and its status as a representative of Chinese liquor provide it with a strong market position, while Lafite faces intense competition from other wine brands [7][11]. - Moutai benefits from government support and limited production capacity, whereas Lafite's market is more susceptible to economic fluctuations due to its reliance on investment and collection demand [5][13]. Group 3: Supply and Investment Characteristics - Moutai maintains its price stability through supply control and direct sales reforms, with a production volume of only 66,000 tons in 2022, making it relatively scarce [13][14]. - The investment characteristics of Moutai are closely tied to its physical asset value, while Lafite's financialization is more pronounced, with its price fluctuations correlating with other asset classes like art and cryptocurrencies [14][21]. Group 4: Potential Risks - Moutai faces challenges from a generational consumption gap, as younger consumers show less interest in traditional liquor, necessitating innovative marketing strategies [16][17]. - Economic slowdowns and changes in government-business relationships could shrink Moutai's core consumption scenarios, while counterfeit products pose a significant threat to its brand integrity [17][18]. Group 5: Historical Insights and Future Outlook - The decline of 1982 Lafite was primarily due to over-financialization, market saturation from alternative wines, and a trust crisis stemming from counterfeit products [21][22]. - Moutai's current strong position is supported by its essential demand and cultural significance, but it must adapt to changing consumer preferences and technological innovations to sustain its market leadership in the long term [22][23].

Investment Rating - The report maintains a "Buy" investment rating for the company [9] Core Views - The company experienced a 5% year-on-year decline in revenue for Q1 2025, primarily due to the timing of the Spring Festival, with a revenue of 539 million yuan and a net profit of 59 million yuan, also down 5% year-on-year [4][5] - The gross margin improved by 1 percentage point to 37.15% due to product mix optimization, and further improvements are expected in H2 2025 as operational efficiencies increase [5] - The company is focusing on enhancing its brand presence in younger consumer segments through targeted marketing on platforms like Douyin and Xiaohongshu, while also slightly increasing prices for lower-end products to improve profit margins [6] - Despite a challenging consumption environment in mature markets like Shanghai, Zhejiang, and Jiangsu, the company saw a 4% revenue increase in other regions, indicating resilience in external markets [7] Summary by Sections Financial Performance - Q1 2025 revenue was 539 million yuan, down 5% year-on-year, with net profit at 59 million yuan, also down 5% [4] - The gross margin increased to 37.15%, while net margin slightly decreased to 10.90% [5] Product Revenue - Revenue from mid-to-high-end liquor was 377 million yuan, down 5%, while ordinary liquor revenue was 156 million yuan, also down 5% [6] Market Dynamics - Revenue from mature markets (Shanghai, Zhejiang, Jiangsu) decreased by 10%, 10%, and 18% respectively, while other regions showed a 4% increase in revenue [7] Profit Forecast - The company is projected to have earnings per share (EPS) of 0.24, 0.27, and 0.31 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 36, 32, and 28 times [9][11]