直播亮点： 618营销聚焦，策略革新与生态共生 欢迎扫码预约，来直播间互动赢好礼 6月26日15:00 1、618电商大促对消费者的吸引力是否依旧？ 2、平台间营销策略变化与生态协同效果如何？ 3、618品牌营销策略有哪些变化？ ...

Core Insights - The article discusses the evolution of viral marketing, highlighting a shift from positive, entertaining content to content that often gains attention through controversy or negative reactions [1] - The SPREAD framework is introduced as a tool for brands to navigate the complexities of modern viral marketing, allowing for critical assessment and optimization of content before release [2] SPREAD Framework Dimensions - **Socially Useful and Sensitive**: Successful marketing campaigns today often provide value or meaningful actions, as seen in Duolingo's language equality advocacy and Dove's "Cost of Beauty" campaign, which resonated deeply with audiences [3][4] - **Provocative**: Effective campaigns challenge norms and provoke thought, such as Patagonia's "Don't Buy This Jacket" and Elf Beauty's "So Many Dicks," which raised awareness on diversity issues [5][6] - **Replicable**: Content that encourages participation and user-generated versions, like TikTok's "Roman Empire" trend, can significantly amplify brand exposure [7][8] - **Emotional**: Content that triggers emotional responses is crucial, with Airbnb's campaign successfully tapping into nostalgia and connection, while Peloton's ad failed due to a lack of empathy [9][10] - **Ambiguous**: Ambiguity can spark curiosity and sharing, as demonstrated by LEGO's "Rebuild the World" campaign, which encouraged personal interpretation [11][12] - **Distributive**: Content must be adaptable across various platforms to maximize reach, as seen in campaigns like the "DollyPartonChallenge" and Disney's "ShareYourEars" [13][14] Conclusion - The SPREAD framework provides brands with a structured approach to create impactful content that resonates with audiences while maintaining their core values, essential in a landscape where consumer behavior is increasingly selective and fragmented [2][14]

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发 货时间已至今年9月22日，这意味着消费者或需等待3个月之久才能拿到商品。与此同时，门店大量缺 现货，快闪店预约秒罄。 究竟是产能不足还是饥饿营销？如果是产能不足，那么为何市场上充斥着工厂生产的大量侵权商品？第 一财经记者对此展开多方采访。 2025.06. 24 本文字数：2563，阅读时长大约4分钟 作者 | 第一财 经 刘城 乐琰 南英 Labubu热度持续攀升。 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直 播。直播期间，时不时有观众留言询问"Labubu什么时候能购买"。主持人反复强调"Labubu暂时没有 货""主播也不知道什么时候补货""一切等'突袭'"（"突袭"即在直播间里临时上架相关产品链接以供消费者 购买）。 在接下来的一个半小时里，直播间始终未上架Labubu产品。18:28，被网友称为Labubu第三代的"前方 高能"系列盲盒商品链接悄然上架。 记者在链接上架初始便迅速操作，从进入、选购、锁单到支付，整个环 ...

泡泡玛特Labubu系列商品热度持续攀升，线上预售开启后迅速售罄，发货时间延迟至9月22日。 Labubu热度持续攀升。 日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发货时间已至今年9月22日，这意味着消费者或需等待3 个月之久才能拿到商品。与此同时，门店大量缺现货，快闪店预约秒罄。 不仅是线上，在线下门店也是如此。第一财经记者走访了多地泡泡玛特门店，基本都没有Labubu现货，偶有水晶球款，但此类产品购买者甚少。更为夸张 的是Labubu主题快闪店——怪味便利店，要预约才能进店，而记者蹲点后发现，预约号码1秒钟就抢完了，根本没有机会入店。在上海的怪味便利店现场， 第一财经记者看到入店者并不多，排队的人也不多，但线上就是抢不到入店号码。就在6月24日，第一财经记者再次查询发现，部分Labubu主题快闪店已经 关闭线上预约，一些特别商品也已售罄，只能抢购普通款商品。 " 五品 B 0 9 ක crop I I by 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直播。直播期间，时不 ...

别让Labubu替你存款。 银行存款送Labubu，活动遭监管叫停 在这场资本、玩家、公众的三方盛宴中，银行也悄然搭上了Labubu的"顺风车"——部分银行开始推出存款送Labubu的 活动。6月初，该活动由平安银行西安未央路支行率先发起，北京、河北、深圳等地的平安银行分支机构也同步开展 了类似活动。 近日，泡泡玛特旗下潮玩Labubu在全球范围掀起热潮。凭借其独特的"萌系反派"设计风格，加之众多明星艺人的强力 助推，Labubu迅速引爆社交媒体，在年轻消费群体中成功催生现象级的社交属性与收藏热潮，成为Z世代消费者热烈 追捧的潮流新宠。 在Labubu爆火的热度推动下，其系列产品价格一路飙升。以新款Labubu3.0系列为例，4月至6月，单个盲盒从99元的原 价普遍加价200至600元；隐藏款价格普遍超过2000元，联名款价格更高，而更有玩家不惜出价百万，只为拥有一款独 一无二的Labubu。6月香港永乐拍卖会上，一款薄荷色初代Labubu玩偶以108万元成交，另一款限量棕色款也以82万元 天价落槌。 根据活动规则，只有首次在该银行开户的新客户才有资格参与，需办理储蓄卡并存入5万元以上资金，且必须存满6个 月 ...

Group 1 - The global economy is undergoing profound structural changes, characterized by weak growth momentum, intensified geopolitical conflicts, and a dilemma of high inflation, high interest rates, high debt, and low growth [2] - Private entrepreneurs' ability to accurately assess the economic situation and grasp development trends will directly determine the scientific and feasible nature of corporate strategy formulation [3][4] - Many enterprises are still stuck in traditional development models, incurring high trial-and-error costs [3] Group 2 - The current global economic situation is viewed as the early stage of a Great Depression, which is a core manifestation of a century-long change [5] - The Great Depression is not a natural phenomenon but a forced correction due to long-term deviations from objective economic laws [5] - The evolution of this crisis is expected to present three stages: "value return period" (2023-2025), "structural adjustment period" (2026-2028), and "order reconstruction period" (2029-2031) [6] Group 3 - The current economic crisis is marked by a deep restructuring of the post-World War II international economic and political order [8] - The dollar is entering a historical "value return" process, with its share in international settlements dropping from 73% in 2001 to 47% today [9] - The new colonialism is in a "structural adjustment" decline cycle, with a significant shift towards decolonization movements led by countries like those in BRICS [10][11] Group 4 - The decoupling of the US and Chinese economies has initiated a new era of de-globalization, fundamentally altering the global economic landscape [12][13] - The current economic crisis is compounded by a technological revolution, with the fifth and sixth industrial revolutions reshaping industries and accelerating the pace of corporate evolution [14][15] Group 5 - The economic crisis is characterized by a "crisis transfer" mechanism, where developed countries are shifting internal crises externally through monetary, industrial, financial, and geopolitical dimensions [17][18] - The domestic economy is expected to face profound impacts, including a debt crisis for local governments and state-owned enterprises, leading to a series of chain reactions [19][20] Group 6 - A wave of bankruptcies and restructurings among private enterprises is anticipated, as the old growth model based on demographic, resource, reform, and industrial chain dividends is nearing exhaustion [21][22] - The A-share market is undergoing a significant valuation system reconstruction, with traditional fundraising models becoming increasingly unsustainable [22][23] Group 7 - The current economic downturn is expected to exacerbate social tensions, with rising litigation and social unrest due to economic pressures [24] - The crisis is likely to lead to a significant increase in the number of corporate bankruptcies, particularly among small and medium-sized enterprises [24] Group 8 - To effectively respond to the economic crisis, a systematic crisis response mechanism is needed, focusing on local government debt resolution, financial system restructuring, and enterprise transformation [28][29] - Enterprises should adopt a digital asset strategy, enhance governance, and prepare for mixed ownership reforms to ensure adaptability and resilience [32][34]

Group 1 - The core viewpoint of the article is the official launch of the new BHT (New Brand Health Tracking) solution by Minglue Technology and Jinghong Dynamics, which integrates consumer behavior data and business indices for brand and marketing evaluation [1] - The new solution combines the Consumer Behavior Panel (CBP) from Minglue Technology and the Petal Business Index (PBI) from Jinghong Dynamics, creating a unified measurement system based on extensive real consumer search behavior data [1] - This solution aims to provide brands with real-time, objective, and scientific decision support, representing a digital upgrade and effective complement to traditional research-based BHT methods [1]

虽说常州队五连败零进球，被网友调侃为"吊州→巾州→丨州→〇州"，但常州官方主动玩梗，发起"笔画保卫战"将竞技劣势转化为流量优 势。"超'常'发挥、'吊'打难题"等诸多创意，直接让"十三妹"成为"苏超"的流量明星，要说现在"苏超"最炙手可热的球队，非常州队莫属。 这不，一场笔画保卫证，让常州主场成为了"苏超"现在为止观众人数最多的比赛：36712人观看，"苏超"纪录。"我是19.9元通过黄牛抢的 票。"小潘为了支持家乡球队，特意从魔都赶回常州。 图源：直播画面截图 "苏超"（江苏省城市足球联赛）进行得如火如荼。经此一战，南京队排名"苏超"联赛首位（原榜首南通队少赛两场以一分之差排第三），靠净 胜球优势暂时夺回"南哥"之位。而常州队5连败，失11球进0球，在"苏超"13支球队中，稳坐第十三，被其他兄弟姐妹笑称"十三妹"。 自"苏超"联赛伊始，"南哥"就成为全国球迷的热梗，毕竟它象征"江苏的领头羊"地位，此次南京队4-0大胜常州队后登顶，使得它长舒一口气， 毕竟作为省会城市，压力实在有点大。如果"南哥"地位被南通抢去，面子上确实有点搁不下：经济实力长期被苏州压制，现在连优育竞技也不敌小 兄弟南通。所以南京队这次请了 ...

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