在潮流圈，拥有一只 Labubu已然成为一种新的社交硬通货。当无数爱好者还在为抢购一只 Labubu 玩偶而绞尽脑汁时，优衣库悄然为这场狂欢开辟了另一 条赛道。 近日，优衣库宣布，品牌将携手泡泡玛特，于2025年8月29日全球发售以其旗下IP"THE MONSTERS"为主题的全新合作系列。毫无疑问，系列中的绝对主 角，便是当下炙手可热的 Labubu。届时，印有 Labubu 形象的短袖T恤和长袖卫衣将覆盖成人与儿童款式，以79元至199元不等的价格，向全球粉丝敞开怀 抱。 优衣库的联名策略并非简单的广撒网，而是经过深思熟虑的布局。它通过与不同圈层的顶级IP和创作者合作，将一件基础款T恤或外套，升级为能够连接 不同文化、彰显个人身份的社交货币。 纵观其最成功的实践，其联名版图可以清晰地划分为三大核心板块：艺术家联名、动漫/IP联名以及设计师联名。 艺术家联名 消息一出，社交媒体上立刻充满了期待与调侃。有人戏称"抢不到 Labubu，那就抢一件 Labubu 的T恤吧"。然而，经历过优衣库过往联名"腥风血雨"的消 费者心知肚明，这件T恤的抢购难度未必低于那只玩偶。 事实上，这已不是双方的首次联手。早在2022 ...

以下文章来源于城市进化论 ，作者唐俊 城市进化论 . 探寻城市路径，揭秘经济逻辑 （互联网新闻信息服务许可证编号：51120190017） 来源丨城市进化论（YuanChuanInstitution） 作者丨唐俊 "这么近，那么美，周末到河北"——这句话，最近似乎成为了河北人的KPI。 从哈尔滨到上海，从西安到香港，甚至是澳大利亚校园、韩国街头、法国凯旋门、意大利比萨斜塔 前……都有人带着这句标语，在世界各地打卡。 "不管工作日在哪儿，周末必须到河北。"在大量网友玩梗与打卡的烘托下，河北以一种新颖的方式出 圈了。它不像此前热门的淄博、天水、哈尔滨、山西等地，或凭借烧烤、麻辣烫等美食，或依靠冰 雪、古建等景观，河北的出圈仅仅是依靠一句标语。 河北究竟是如何成为流量密码的？对于这个一直缺乏存在感的省份来说，出圈之后的下一步是什么？ 洗脑式出圈 "周末到河北"，俨然已经成为了流量密码。 图片来源：社交媒体平台截图 在社交媒体上，河北人以各种方式展示这句宣传语。以雪山为背景，站在马背上拉开"周末到河北"的 横幅，该视频收获了85万点赞。在抖音上，"周末到河北"词条的点击量已经达到130亿次，其中仅刚 刚过去的周末就新 ...

Core Insights - The article highlights the transformative impact of AI on marketing, showcasing how companies like Feihe and Shengchao Media are leveraging AI to enhance efficiency and creativity in their marketing strategies [1][3][4]. Group 1: AI in Marketing - Feihe's AI-generated advertising achieved a 93% retention rate, while Shengchao Media's short videos reached over 43 million views, demonstrating the effectiveness of AI in content creation [1][3]. - The collaboration between Feihe and Vidu platform reduced the production cost by over 90% and time by more than 60%, allowing for more agile marketing campaigns [3][4]. - Shengchao Media utilized AI to remix traditional songs into 20 stylized video templates, significantly increasing the visibility of local agricultural products, with blueberry sales rising by 320% [3][4]. Group 2: User Engagement and Co-Creation - Feihe's marketing strategy involved users in content creation, allowing parents to integrate their children into historical narratives, which fostered a sense of community and engagement [4][6]. - Shengchao Media's approach to digital co-creation transformed farmers into content partners, enhancing the cultural significance of agricultural products and creating a shared ecosystem among farmers, consumers, and the platform [4][6]. Group 3: Industry Transformation - AI is redefining the marketing value chain, with companies reporting a 65% increase in production efficiency and a 230% growth in follower counts after implementing AI solutions [6]. - The integration of AI in marketing is enabling rural areas to bypass traditional marketing infrastructure, directly accessing digital markets and enhancing their economic prospects [6]. - The article emphasizes that the true competitive advantage of AI marketing lies in its ability to connect technology with human emotions, elevating marketing from mere information dissemination to value co-creation [6].

Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]

其次，我们强调商品丰富性的重要性。在即时零售模式下，虽然交易起始于线上，但商品的质量与多样 性仍然是吸引并留住消费者的核心。我们协助客户优化非烟商品结构，引入更多符合市场需求的新品， 同时加强库存管理，确保商品迭代更新迅速，满足消费者日益增长的个性化、多样化需求。这样的策略 不仅提升了终端形象，还有效培养了稳定的回头客群体。 在快速变化的商业环境中，"以客户为中心，共创价值"已成为各行各业服务的核心理念。作为汉阳烟草 一名客户经理，我深刻体会到，在当前产品同质化严重、线上购物平台蓬勃发展的背景下，如何帮助零 售客户提升非烟商品的盈利水平，不仅是提升客户满意度的关键，更是推动零售业转型升级的重要一 环。 近期，我们围绕"让客户更满意，我们在行动"主题活动，深入探索和实践了一系列创新策略，旨在为客 户打开非烟商品经营的新窗口，拓宽盈利渠道。 首先，我们聚焦于打造"即时零售"的新模式。在这个时间就是金钱的时代，消费者对于速度和便捷性的 追求日益增强。因此，我们鼓励并指导客户入驻各大即时零售平台，利用数字化系统实现商品、订单、 库存、价格的一体化管理。通过"线上下单，附近门店发货，快速配送到家"的服务流程，不仅缩短了 ...

Group 1 - The article discusses the concept of "banwei," a term used to describe the fatigue and stress experienced by office workers, and the growing demand for solutions to alleviate this condition [1][3] - Coca-Cola, through its investment in the relaxation beverage brand CHILL OUT, has launched an AI tool called "Stress Check Mirror" to help individuals identify their stress levels and promote the consumption of relaxation drinks [3][10] - CHILL OUT, positioned as a relaxation beverage, emphasizes the need for relaxation rather than energy, with its mission to alleviate stress for both individuals and the planet [5][8] Group 2 - The latest version of CHILL OUT contains 28mg of GABA, along with other relaxing ingredients like L-theanine and hops extract, and features a unique flavor profile designed to promote relaxation [5][8] - The relaxation beverage market is experiencing rapid growth, with the U.S. market projected to increase from approximately $193.1 million in 2018 to $1.01 billion by 2026, particularly in California [5][8] - In Japan, around 60% of the population faces work-related stress, indicating a significant market opportunity for relaxation beverages, despite low public awareness of this new category [5][8] Group 3 - Coca-Cola has been leveraging AI in its marketing strategies, including the use of AI-generated content and interactive campaigns to engage consumers and enhance brand experience [15][18] - The company has launched various AI-driven initiatives, such as the "Create Real Magic" competition, which encourages global artists to create content using AI tools, resulting in over 120,000 original artworks [18][21] - Despite facing challenges and criticisms regarding AI-generated advertisements, Coca-Cola remains committed to exploring the intersection of technology and creativity in its marketing efforts [26][29]

直播亮点： 618营销聚焦，策略革新与生态共生 欢迎扫码预约，来直播间互动赢好礼 6月26日15:00 1、618电商大促对消费者的吸引力是否依旧？ 2、平台间营销策略变化与生态协同效果如何？ 3、618品牌营销策略有哪些变化？ ...

Core Insights - The article discusses the evolution of viral marketing, highlighting a shift from positive, entertaining content to content that often gains attention through controversy or negative reactions [1] - The SPREAD framework is introduced as a tool for brands to navigate the complexities of modern viral marketing, allowing for critical assessment and optimization of content before release [2] SPREAD Framework Dimensions - **Socially Useful and Sensitive**: Successful marketing campaigns today often provide value or meaningful actions, as seen in Duolingo's language equality advocacy and Dove's "Cost of Beauty" campaign, which resonated deeply with audiences [3][4] - **Provocative**: Effective campaigns challenge norms and provoke thought, such as Patagonia's "Don't Buy This Jacket" and Elf Beauty's "So Many Dicks," which raised awareness on diversity issues [5][6] - **Replicable**: Content that encourages participation and user-generated versions, like TikTok's "Roman Empire" trend, can significantly amplify brand exposure [7][8] - **Emotional**: Content that triggers emotional responses is crucial, with Airbnb's campaign successfully tapping into nostalgia and connection, while Peloton's ad failed due to a lack of empathy [9][10] - **Ambiguous**: Ambiguity can spark curiosity and sharing, as demonstrated by LEGO's "Rebuild the World" campaign, which encouraged personal interpretation [11][12] - **Distributive**: Content must be adaptable across various platforms to maximize reach, as seen in campaigns like the "DollyPartonChallenge" and Disney's "ShareYourEars" [13][14] Conclusion - The SPREAD framework provides brands with a structured approach to create impactful content that resonates with audiences while maintaining their core values, essential in a landscape where consumer behavior is increasingly selective and fragmented [2][14]

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发 货时间已至今年9月22日，这意味着消费者或需等待3个月之久才能拿到商品。与此同时，门店大量缺 现货，快闪店预约秒罄。 究竟是产能不足还是饥饿营销？如果是产能不足，那么为何市场上充斥着工厂生产的大量侵权商品？第 一财经记者对此展开多方采访。 2025.06. 24 本文字数：2563，阅读时长大约4分钟 作者 | 第一财 经 刘城 乐琰 南英 Labubu热度持续攀升。 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直 播。直播期间，时不时有观众留言询问"Labubu什么时候能购买"。主持人反复强调"Labubu暂时没有 货""主播也不知道什么时候补货""一切等'突袭'"（"突袭"即在直播间里临时上架相关产品链接以供消费者 购买）。 在接下来的一个半小时里，直播间始终未上架Labubu产品。18:28，被网友称为Labubu第三代的"前方 高能"系列盲盒商品链接悄然上架。 记者在链接上架初始便迅速操作，从进入、选购、锁单到支付，整个环 ...