证券代码：300651 证券简称：金陵体育 债券代码：123093 债券简称：金陵转债 江苏金陵体育器材股份有限公司 虽然目前我国体育产业市场规模发展迅速，但是相比主要发达 国家，行业增加值占 GDP 的比重仍处低位，2020 年我国体育产业占 GDP 比例为 1.0%，远低于美、日、法等国 3%-4%的水平。体育强国 建设纲提出我国力争到 2035 年将体育产业发展成为国民经济支柱性 产业，随着未来我国居民收入继续增加，我国体育产业占 GDP 比重 会达到 4%水平，全国体育产业总规模达到 5 万亿元。这让我们更加 坚定了向前发展的信心。体育器材行业的市场需求会继续保持稳定 增长，国内体育产业仍有明显的市场空间。 2025 年 4 月 11 日中国人民银行、体育总局、金融监管总局、中 国证监会等四部门联合印发《关于金融支持体育产业高质量发展的 指导意见》,《意见》明确指出纵深推进金融供给侧结构性改革，加 快构建适应体育产业发展、多层次、广覆盖的金融产品和服务体系， 持续丰富体育领域金融资源供给，切实提升金融支持体育产业发展 的能力和水平。 投资者关系活动记录表 编号： 2025-004 | ☑ | 特定对象 ...

Core Viewpoint - The Jiangsu Province Urban Football League, referred to as "Su Super," has gained significant popularity, attracting over 15,000 average spectators per match during the recent rounds, with a record attendance of 22,198 for a single match, indicating a strong economic value in grassroots sports [1][4][2]. Group 1: Event Popularity and Attendance - The league is organized by the Jiangsu Provincial Sports Bureau in collaboration with 13 municipal governments, featuring 516 players, of which only 29 are professional, highlighting its grassroots nature [2]. - The second round of matches averaged 9,852 attendees, surpassing the attendance of concurrent professional leagues, while the third round saw even higher engagement with specific matches drawing over 15,000 spectators [4]. - The rapid rise in online discussions and memes related to the league indicates its cultural impact, with the league's popularity surpassing that of major events like the UEFA Champions League final within 20 days [4]. Group 2: Sponsorship and Economic Impact - Major sponsors, including Jiangsu Bank and Jinshiyuan, have reported significant brand exposure and economic benefits from their involvement, with Jiangsu Bank emphasizing its commitment to cultural finance and community engagement [5][6]. - The league's sponsorship structure includes a tiered system with provincial, strategic, and city-level sponsors, reflecting a well-organized approach to attracting financial support [5]. - The economic impact of the league is evident, with data showing that over 180,000 fans traveled across cities during the holiday period, boosting hotel occupancy rates by 20%-30% and restaurant sales by 15%-25% [4]. Group 3: Broader Economic Trends in Sports - The economic benefits of grassroots sports events are becoming increasingly apparent, with examples from other regions showing substantial direct economic contributions from various sporting events [8]. - The integration of local culture and sports, such as promotional ticket packages that include local delicacies, has proven effective in driving sales and enhancing community engagement [8]. - The Jiangsu Provincial Sports Bureau's initiatives to promote sports events in various venues have led to significant increases in participation and consumer spending, demonstrating the potential for sports to drive local economies [9].

Core Insights - The "Su Super" league, officially known as the Jiangsu Provincial City Football League, has gained significant popularity, attracting over 180,000 fans to various matches across 13 cities in Jiangsu Province [1][6] - The league has successfully created a vibrant atmosphere, with events drawing families and children, enhancing community engagement [2][4] - The league's unique marketing strategies, including humorous slogans and cultural references, have contributed to its viral success on social media [7][8] Group 1: Popularity and Engagement - The third round of the "Su Super" attracted over 90,000 fans across six cities, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [6] - The league features players from diverse professions, promoting a "全民足球" (全民 football) model that encourages community participation and city pride [9] - The league's matches have become a platform for cultural expression, with cities showcasing their unique identities through the events [7][9] Group 2: Economic Impact - The "Su Super" has stimulated local economies by attracting tourists, with cities launching promotional activities to boost consumption during match days [12][14] - The integration of sports and tourism has led to a 14.63% increase in intercity tourism spending during the third round of matches [16] - Cities are leveraging the league to enhance their cultural branding and promote local attractions, creating a model for economic activation through sports [19][22] Group 3: Future Development - Experts suggest that the success of "Su Super" can serve as a template for grassroots sports events in China, emphasizing the importance of community involvement and cultural resonance [17][19] - The league is seen as a potential catalyst for the development of youth football and the overall improvement of the football ecosystem in China [26] - There is a focus on transforming the league's popularity into sustainable tourism and cultural branding initiatives, ensuring long-term benefits for participating cities [23][24]

"比赛第一，友谊第十四""麻辣鹅暴打盐水鸭"……连日来，江苏"苏超"联赛（江苏省城市足球联赛）火爆，妙趣 横生的热梗在网络上刷屏出圈，伴随各城市巧妙融合地域文化与美食元素，此次赛场对决正升级为兼具竞技性与 娱乐性的全民狂欢，正全面带旺江苏文旅和本地消费市场。南都记者从美团了解到，最近一周"苏超联赛"关键词 搜索量环比前一周激增16倍以上，苏州、无锡、常州、南京、盐城的搜索热度位居全省前五。伴随江苏省的文旅 热度持续走高，6月3日至6月8日，江苏省内景区预订同比增长305%。 南京对阵无锡热梗刷屏。 江苏多地推出门票+文旅优惠 公开信息显示，"苏超"联赛是由江苏省体育局和各设区市人民政府于2025年5月-11月主办的省级业余足球赛事， 于5月10日揭幕，江苏省13座城市各派一队参赛，采用"一城一主场"的全面覆盖模式，参赛球员既有职业球员，也 有个体工商户、大学生乃至高中生。在为期7个月的赛事期间，将上演85场扣人心弦的精彩对决。 "苏超"联赛带火文体旅消费 "苏超"联赛带动当地文旅、美食、休闲玩乐、体育运动等消费持续走高。银联商务数据显示，端午假期，"苏超"6 个主场城市银联渠道异地文旅消费金额同比增长12.9 ...

本次中国大满贯也会有更多青少年球员参与其中，以此推动项目的人才培养。中国乒乓球协会秘书长何 潇透露，协会正在积极与本地社区、学校、公园等展开深度合作，将通过不同项目的隔空对话、业余群 众选手互动、体育公益活动等形式，让中国大满贯的激情从赛场延伸到城市每个角落，让乒乓球成为连 接市民、赋能城市的美好纽带。 今天上午，由中国乒乓球协会、北京市体育局、石景山区政府主办的WTT中国大满贯2025赛事信息发 布会暨招商推介会举行。本次比赛将于9月25日至10月5日在石景山首钢园举行，于国庆假期打造一 场"不止于赛事，更超越于期待"的体育文化盛宴。 奥运冠军可直通比赛 大满贯赛是WTT（世界乒乓球职业大联盟）顶级赛事，2025年共设四站。去年9月26日至10月6日， WTT中国大满贯2024在石景山区首钢园成功举办，这也是北京时隔63年再办世界最高水平乒乓球赛 事。世界顶级好手汇聚京城，比赛总票房高达5700万元。 本赛季WTT中国大满贯将在原有基础上焕新升级。据WTT赛事执行总监穆尼尔·巴萨介绍，今年WTT将 大满贯赛事的强制参赛改为邀请参赛，同时为奥运冠军设立了直接获得参赛资格的"金卡"，确保顶尖运 动员能够参与其中 ...

据经济日报，体育消费成为培育消费新增长点的重要领域，北京、广东、浙江等地通过提升赛事效益和 营造体育文化氛围，拓展体育消费空间。体育消费涵盖运动装备、体育活动参与、赛事观赏等多种方 式，市场规模持续扩大，理念成熟。2024年全国路跑赛事规模达704.86万人次，杭州亚运会期间浙江省 体育消费环比增长210%。政策支持增加优质运动项目和特色赛事供给，加强设施建设。未来将通过设 施完善和模式创新释放体育消费潜力。 ...

Group 1 - The first Yangtze River Delta Youth Basketball League (Jiangsu Station) is currently taking place at Nanjing University of Science and Technology, featuring 16 U17 teams and 279 athletes competing over 18 matches in three days [1][2] - The event is a collaborative initiative by the sports bureaus of Jiangsu, Zhejiang, Anhui, and Shanghai, aimed at promoting youth sports and fostering regional integration in the Yangtze River Delta [1][2] - The competition format includes a "home and away" system along with a knockout stage, showcasing top youth basketball talent from the region, with Jiangsu fielding the largest contingent of 72 athletes [1] Group 2 - The league aims to create a new platform for youth sports exchange and interaction among the four regions, enhancing the atmosphere for youth basketball development [2] - The league started on March 28 in Shanghai and has already held events in Zhejiang and Jiangsu, with the finals scheduled for October in Shanghai, where the "Dream Cup" will be contested [2]

Group 1: Market Overview - The A-share market has shown a pattern of individual stock gains despite a modest increase in the Shanghai Composite Index, which rose by 1.09% over three days [1] - The sports sector has emerged as a standout performer this week, driven by the popularity of the Jiangsu Province City Football League, which attracted an average of nearly 10,000 spectators per match [2] Group 2: Company Highlights - Co-Creation Turf (605099) has seen significant stock performance, hitting the daily limit up due to its status as the world's largest producer and seller of artificial turf, with a leading global market share in 2023 [3] - Jinling Sports (300651), listed on the ChiNext board, has also performed well, achieving a 20% increase on its first limit up day, contributing to the overall bullish sentiment in the sports sector [3] Group 3: Sector Trends - The surge in sports-related stocks has led to increased interest in various companies within the sports concept sector, including Kangliyuan, Shuangxiang Co., and others, as well as those in the Jiangsu region benefiting from tourism and consumption linked to the "Su Super" event [4] - The stablecoin concept stocks have gained traction following the enactment of the Stablecoin Ordinance in Hong Kong, with companies like Zhong An Online and Lianlian Digital experiencing significant stock price increases [5] Group 4: Emerging Themes - The artificial intelligence sector is poised for growth, with a recent meeting by the Ministry of Industry and Information Technology emphasizing the need for advancements in AI and its integration into manufacturing processes [5][6] - The energy sector, particularly in areas like energy storage and smart grids, is also showing positive trends, driven by increasing electricity demand as summer approaches [6]

Core Insights - Sports consumption is a major area for cultivating new growth points in consumption and plays an important role in stimulating domestic demand [1][2] - Recent initiatives in regions like Beijing, Guangdong, and Zhejiang have significantly expanded the sports consumption space by enhancing the cultural atmosphere and improving the comprehensive benefits of events [1] Industry Overview - The scope of sports consumption is broad, including the purchase of sports equipment, participation in sports activities, watching sports events, and purchasing related information services [1] - The sports consumption market in China has shown a positive development trend, with continuous expansion in consumption scale, increasing maturity in consumption concepts, and greater market segmentation [1] Market Data - According to the "2024 China Road Running Event Blue Book," a total of 749 road running events will be held nationwide in 2024, with a total scale of 7.0486 million participants, an increase of 1 million participants compared to 2023 [1] - Data tracking after the Hangzhou Asian Games indicated that sports consumption in Zhejiang Province increased by 210% during the event, driving related industries such as accommodation, dining, and tourism to generate over 10 billion yuan in additional revenue [1] Policy Initiatives - The recently issued "Special Action Plan to Boost Consumption" emphasizes supporting localities in increasing the supply of quality sports projects and unique sports events [2] - The "Special Action Plan to Promote Healthy Consumption" encourages the construction of sports parks, fitness trails, and community sports centers, as well as the implementation of projects to address the shortfall in sports facilities [2] Challenges and Opportunities - Currently, physical consumption dominates sports consumption in China, with a high proportion of sports goods sales, while high-value-added products like event viewing and fitness services account for a low percentage [2] - There is a need to address the imbalance in sports facility supply between urban and rural areas and enhance the utilization efficiency of existing facilities [2] - Innovative consumption models are encouraged, such as integrating sports events into scenic areas, street blocks, and commercial districts, and promoting the application of digital technologies in sports consumption scenarios [2]

被网友冠以"苏超"之名的2025年江苏省 城市足球联赛，在网络上掀起热烈讨论。 文 ｜ 薛宇飞 李自曼 编辑 ｜ 李晓萱 来源｜ 中新经纬（ID：jwview） 封面来源 ｜ 视觉中国 "'苏超'的爆火，可以说超出了我们的预期。"4日，紫金保险品牌宣传相关负责人对中新经纬表示。 被网友冠以"苏超"之名的2025年江苏省城市足球联赛，近日在网络上掀起热烈讨论。有网友说，"苏超是唯一不可能有默契球的联赛。"还有网友调侃，这 里没有人情世故，全是"恩怨"。 以下文章来源于中新经纬 ，作者薛宇飞 李自曼 中新经纬 . 中新经纬是由中国新闻社主办的财经新媒体，拥有中国互联网新闻信息采编发布服务资质。以手机客户端（APP）等为主要传播平台，以"权威、前瞻、 专业、亲和"为特色宗旨，传播财经资讯、解读经济政策、讲述商界故事，打造精英的财经资讯平台。 江苏省城市足球联赛的赞助商分总冠名商、官方战略合作伙伴等五个等级，江苏银行、今世缘酒业等多家江苏省企业参与其中。他们为何赞助？又如何看 待这"泼天流量"？ 本土企业赞助为主 据江苏省体育局统计，江苏省城市足球联赛目前已吸引了超过18万名球迷涌入各个主场城市现场观赛。 来源：江苏 ...