美妆 618 数据复盘以及下半年展望 20250622 摘要 今年 618 活动总销售额增长 5.2%，但因活动时间延长至 36 天，日均 销售额同比略有下降。美容护肤品类表现突出，总销售额约 400 亿元， 天猫平台珀莱雅、兰蔻、欧莱雅等品牌领先，抖音平台韩束稳居第一。 毛戈平品牌在抖音平台增速达 55%-60%，主要受益于鱼子酱面膜和粉 底液等大单品，天猫平台护肤品类增速约 60%，彩妆品类增长 40%左 右，品牌受益于抖音和彩妆市场扶持，ROI 稳定，1-6 月累计增长显著。 完美品牌在抖音上增速显著，得益于小金针系列和面霜等新品，天猫增 速约 40%。恋火美妆运营策略侧重常态销售，购物节期间表现平稳。韩 束降低达播比例至 15%，但仍保持良好增速，商品卡及自播模式效果显 著，新品类拓展超预期，净利率提升。 薇诺娜品牌在抖音上的 GMV 接近 2 亿元，整体表现符合预期。2025 年 薇诺娜在抖音平台同比增速达到 20%，管理层积极求变后取得了显著成 效。 珀莱雅 2025 年在抖音平台的 GMV 达到 4.5 亿元，增速面临压力，天 猫平台保持正增长，未来有望实现增速提升。彩棠品牌在抖音平台增长 超过 ...

最近苹果在官网 Apple Store 配件专区上线了多款全新的配件产品，包括 iPhone、iPad、AirPods、Mac 产品的周边配件。 这次新上的这些配件也也依旧保持了苹果官网产品售价比较昂贵的特点，当然品质应该还是可以的，我 们先挑几款 iPhone 配件看看。 这个来自 PopSockets 的磁吸手柄售价 298 元，有多种配色可以选择，材质为硬塑料和铝金属，适用于 iPhone 12 系列以及更新机型。 这些配件都是苹果公司和配件品牌联合发售的，只会在苹果官网提供销售，并不是 Apple 品牌。 通过它可以让用户更加舒适的握持手机，也能作为便捷支架使用。 第二款同样是来自 PopSockets 的吸盘式固定座，售价同样是 298 元。采用硬塑料材质，适用于 iPhone 12 系列以及更新机型。 它的作用主要是可以将 iPhone 轻松粘附在镜子、冰箱或者橱柜等表面。 这次还上架了一款来自 Satechi 的磁力卡包支架，售价 398 元。它采用了双折设计，可以收纳四张卡 片。 同时也能作为支架使用，横竖屏支撑都没问题，支持 iPhone 12 系列以及更新机型（不包括 mini 机 型）。 ...

油脂油料早报 研究中心农产品团队 2025/06/23 隔 夜 市 场 信 息 ： USDA：6月12日止当周美国大豆出口销售合计净增61.47万吨 好于预期 美国农业部（USDA）公布的出口销售报告显示，6月12日止当周，美国当前市场年度大豆出口销售净增53.95万吨， 较之前一周增加779%，较前四周均值增加204%，市场此前预估为净增0万吨至净增40.0万吨。 当周，美国下一市场年度大豆出口销售净增7.52万吨，市场此前预估为净增0万吨至净增20.0万吨。 当周，美国大豆出口装船为40.61万吨，较之前一周减少10%，较此前四周均值增加33%。 当周，美国当前市场年度大豆新销售54.99万吨。美国下一市场年度大豆新销售7.52万吨。 美国大豆市场年度为9月1日至次年8月31日。 阿根廷2024/25年度大豆产量预估为4,990万吨，同比增3.5% 阿根廷农林渔业国秘处发布的月报显示，阿根廷2024/25年度大豆种植面积预估为1,780万公顷，较上月预估上调 0.6%，较上一年度的1,660万公顷增加7.2%。 阿根廷2024/25年度大豆产量预估为4,990万吨，较上月预估增加1.8%，较上年度的4,8 ...

Core Viewpoint - The announcement details the partnership between Guolianan Fund Management Co., Ltd. and Shanghai Guoxin Jiali Fund Sales Co., Ltd. to expand the sales channels for certain funds starting from June 23, 2025, allowing investors to conduct various fund transactions through Guoxin Jiali's online platform [1][25]. Group 1: Business Scope - Investors can perform subscription, redemption, regular investment, and conversion of the following funds through Guoxin Jiali's online platform: Guolianan Stable Mixed Fund, Guolianan Small Cap Selected Mixed Fund, Guolianan Selected Mixed Fund, Guolianan Advantage Mixed Fund, Guolianan Dividend Mixed Fund, Guolianan Growth Bond Fund, Guolianan Theme Driven Mixed Fund, Guolianan Confidence Growth Bond Fund, Guolianan Medical 100 Index Fund, and several others [1][2][3]. Group 2: Regular Investment Business - Regular investment business allows investors to submit applications to designated sales institutions for automatic deductions and fund subscriptions on agreed dates, without affecting daily subscription and redemption activities [4][5]. Group 3: Application Process - Investors must open an open-end fund account with Guolianan Fund Management Co., Ltd. to apply for regular investment business, and existing account holders must follow specific procedures to apply for regular investment [8][10]. Group 4: Fund Conversion Business - Fund conversion allows holders to convert part or all of their holdings in one fund to another fund managed by the same fund manager, with specific rules regarding fees and calculations for conversion [16][17][20].

Group 1 - The U.S. is set to impose tariffs on various steel appliances, which may impact the manufacturing sector and related supply chains [1] - Iran's Foreign Minister is scheduled to meet with President Putin, potentially affecting geopolitical dynamics and energy markets [1] - Key economic indicators such as manufacturing PMIs from France, Germany, the Eurozone, and the UK will be released, providing insights into the health of the manufacturing sector in these regions [1] Group 2 - The European Central Bank President Lagarde will deliver an introductory speech, which may influence market expectations regarding monetary policy [1] - The U.S. will release its May existing home sales data, which is crucial for understanding the housing market trends [1] - Several Federal Reserve officials, including Daly, Bowman, and Goolsbee, are scheduled to speak, which could provide insights into future monetary policy directions [1]

证券研究报告 | 行业深度报告 2025 年 06 月 22 日 销量同比震荡回落，新开工同比负增长收窄 房地产行业最新观点及 25 年 1-5 月数据深度解读 总量研究/房地产 5 月房地产开发投资金额基期调整同比增速为-12.0%（较上月减少 0.7pct）， 投资同比同步于施工面积同比回落，过去一段时间销售市场热度回升带动下 的施工强度提升或相对有限，或反映去库存仍是房企的重要目标； ❑ 5 月到位资金基期调整同比增速为-10.1%（较上月减少 4.8pct），结构上， "国内贷款"同比增速持续高于"新开工"或与"白名单"融资模式下部分 房企借新还旧以及调整融资渠道等有关，"自筹资金"同比增速趋势与"新 开工"基本一致；"销售类到位资金"同比同步于"销售金额"回落； 5 月末房地产资金链指数趋势回落（111%），当前仍处于历史较低水平，往 后看，在供需两端政策逐步落地下，部分企业资金面有望进一步改善； 5 月 70 城新房房价环比跌幅扩大。5 月 70 城新房房价环比-0.22%（环比负 增速幅度较上月扩大 0.10pct），其中，新房房价一线城市环比-0.2%，二线 环比-0.2%，三线环比-0.3% ...

Core Viewpoint - The high-end elderly care industry is facing significant challenges in sales performance, with no single institution achieving sales exceeding 100 million yuan, leading to concerns about cash flow and sustainability [2][4]. Sales Performance - In 2024, no elderly care institution in Shanghai has surpassed 100 million yuan in sales, highlighting a stark contrast to the substantial investments made in the sector [2]. - Many elderly care institutions are struggling with actual sales returns, relying on trial stays and temporary accommodations to maintain operations [3]. - The average monthly salary for elderly care planners is approximately 10,634 yuan, with 55% earning between 7,000 and 12,000 yuan, indicating that claims of planners earning 100,000 yuan monthly are rare [9]. Sales Commission Structure - Commission rates for high-end elderly care institutions typically range from 3,000 to 5,000 yuan per person, with some institutions offering commissions as high as one month's fee during initial marketing phases [11]. - To achieve a monthly income of 100,000 yuan, sales personnel would need to recommend at least 20 elderly clients per month or sell seven 1 million yuan membership cards [12]. Customer Acquisition Channels - Elderly care institutions are utilizing both online and offline channels for customer acquisition, including keyword searches, social media, and partnerships with senior associations [14]. - The average conversion rate for elderly care institutions is around 2%, with decision-making periods averaging 35.8 days for elderly clients [21][22]. Sales Skills and Customer Interaction - Sales personnel must effectively address clients' concerns and provide personalized experiences to enhance conversion rates [25][26]. - The emotional connection established by sales personnel can significantly influence clients' decisions, as they often turn to their initial sales contact for assistance after moving in [30]. Departmental Challenges - There is often a disconnect between sales and service departments, leading to issues with customer retention and satisfaction [33][36]. - High turnover rates among sales personnel and a lack of proactive customer engagement can hinder the effectiveness of sales strategies [45]. - The ultimate goal is to ensure that elderly clients are satisfied with their living arrangements, which requires a focus on service quality rather than just sales tactics [46][47].

声明: 本文不是给理想献策，而是分析为什么理想暂时实现不了自身目的。 理想销售近期一系列改革目的是让销售专注价值传递，从而形成良性订单循环。 TOP2下两个判断： 1.理想目前解决问题的思路暂时无法实现其目的。(本文会详细论述原因) 理想本轮改革在形式上做了很多点尝试让销售专注价值传递，包括但不限于 取消销售PIP制度，更严 格抓返佣， 强要求全员更细化掌握产品知识 全员(含店长、销售经理、片区总，及中台人员) 等。 但是，面对实际存在的订单压力，理想目前的现状五大战区总高频逼单下面的战区总，下面的战区总 高频逼单销售经理，销售经理高频逼单店长，店长实际上也只能高频逼单销售。 层层加码下，高的店每小时要被逼一次单，少的店一天也要被逼一次单。 越逼单，越在意短期立马成交，越没法向客户价值传递。 2.理想经过一段时间后，一定可以实现自身目的，时间有可能会比较长，在此之前销量会受影响。 (由于种种原因，不方便进行论述。) 要让大量销售专注价值传递，核心要以店长为中心形成3个观点共识： 1.店长从心底里认同专注传递价值，一定能让订单形成良性循环。 2.天天催，每小时催订单，一定会让订单恶化，动作变形。 3.店长内心要 ...

Core Viewpoint - The natural gas heavy truck market in China has experienced a significant decline in sales, with a year-on-year decrease of 34% in May 2025, marking the third consecutive month of decline, indicating a challenging market environment for the industry [2][6][10]. Sales Performance - In March and April 2025, the natural gas heavy truck market saw year-on-year declines of 26% and 35%, respectively, leading to a total sales volume of 14,000 units in May, which is a 34% decrease compared to the same month last year [2][6][10]. - The overall heavy truck market sold 63,100 units in May, showing an 18% year-on-year increase, while the natural gas heavy truck segment lagged behind, capturing only 22.10% of the market share in May, down from 24.86% in April [10][24]. Market Trends - The first five months of 2025 saw a cumulative sales volume of 78,000 units for natural gas heavy trucks, reflecting a 16% year-on-year decline, with a notable decrease of 14,600 units compared to the same period last year [29][33]. - The market share of natural gas heavy trucks has decreased from 36.47% in the same period last year to 27.33% in 2025 [10][33]. Regional Analysis - Sales distribution across regions remains uneven, with Hebei, Shanxi, Henan, Shandong, and Xinjiang accounting for a significant portion of the sales, with Hebei alone contributing nearly 15% [16][18]. - Some regions, such as Xinjiang, Sichuan, Inner Mongolia, Gansu, Chongqing, Jilin, and Beijing, have shown growth in sales during the first five months of 2025, while major provinces like Hebei and Shanxi have experienced declines [18]. Company Performance - In May 2025, the top-selling companies in the natural gas heavy truck market included FAW Jiefang, Dongfeng, and China National Heavy Duty Truck, with sales of 3,382, 2,966, and 2,963 units, respectively [20][22]. - Among the top ten companies, five experienced sales growth, while eight saw declines, with the most significant drop being 86% for one company [24][27]. Price Influence - Natural gas prices have remained relatively stable, averaging around 4,400 yuan/ton in January and February, rising to nearly 4,600 yuan/ton in March and April, before decreasing to approximately 4,500 yuan/ton in May [13][14]. - The narrowing price gap between natural gas and diesel, with diesel prices dropping below 6.5 yuan/L in many northern regions, has diminished the competitive advantage of natural gas heavy trucks [14].

加拿大4月核心零售销售环比 -0.3%，预期 -0.2%，前值 -0.7%。 ...