一、商家直接沟通：柔性处理的前置手段 依托电商平台的知识产权保护机制，可快速遏制乱价蔓延。操作核心在于构建完整证据链：需准备商标注册证（或专利、版权 证明）、侵权商品链接、价格对比截图（标注低于指导价的具体幅度）、正品与侵权品的细节差异图等材料，通过平台投诉入 口提交。 各平台审核周期通常为 3-5 个工作日，通过后将对侵权商品采取下架、屏蔽搜索等措施，涉事店铺可能面临扣分（1-12 分）、 限制参加平台活动等处罚。数据显示，规范提交的投诉中，侵权链接下架成功率可达 80%。某服饰品牌通过集中投诉，一周内 清理 62 条低价链接，使线上价格波动幅度从 25% 收窄至 8%，有效稳定了价格体系。 三、法律途径介入：强化威慑的终极手段 针对沟通无效、无视平台处罚的顽固商家，可升级至法律层面处理： 应对线上控价需构建 "梯度处理机制"：先通过柔性沟通降低处理成本，再利用平台规则快速清除明显违规，最后以法律手段震 慑顽固分子。这种分层策略既能高效维护价格秩序，又能平衡处理成本与品牌形象，为品牌可持续发展筑牢价格防线。 律师函警示：委托专业律所起草律师函，明确指出商家行为的侵权性质（如商标滥用、不正当竞争），列明法律依 ...

新会柑标准化种植基地 7月14日，"2024中国地理标志农产品（中药材）区域公用品牌声誉TOP100"正式发布，新会陈皮以其卓越的品质、深厚的文化底蕴和蓬勃 的产业活力，品牌声誉指数达857.44，高居榜首。 | 排序 | ક્તર સિ | 品牌名称 | 品牌声誉 | | --- | --- | --- | --- | | 1 | 广东 | 新会陈皮 | 857.44 | | 2 | 宁夏 | 宁夏枸杞 | 852.47 | | 3 | 吉林 | 长白山人参 | 851.97 | | 4 | 广东 | 化榴红 | 848.70 | | 5 | 石南 | 文山三七 | 844.49 | | 6 | 海南 | 海南沉香 | 842.51 | | 7 | 宁夏 | 中宁枸杞 | 840.17 | | 8 | 浙江 | 桐乡杭白菊 | 835.34 | | ਰੇ | 安徽 | 霍山石斛 | 833.12 | | 10 | 山东 | 泰山黄精 | 832.50 | | 11 | 湖南 | 湘潭 | 831.26 | | 12 | 广西 | 永福罗汉果 | 830.24 | | 13 | 浙江 | 等转佛主 | 830 ...

一周时尚快讯 "笑脸包"回归 近期的巴黎时装周上，多位新任创意总监的首秀成为焦点。 其中，思琳（Celine）新任创意总监迈克尔·赖德（Michael Rider）的2026春夏大秀引发广泛关注，这也是品牌时 隔数季重回实体秀场。赖德曾是思琳的老将，在2008年至2018年间担任明星创意总监菲比（Phoebe Philo）的助 手。此次他上任后的首个系列，延续了解构主义风格与极简主义剪裁，呈现出更年轻且兼具结构美感的设计语 言。尤其是品牌经典的"笑脸包"以新配色、新尺寸回归，再次掀起话题。 与此同时，马吉拉（Maison Margiela）的新任创意总监格伦·马尔滕斯（Glenn Martens）也完成了高定首秀。他以 其标志性的末日美学风格，将经典面具、夸张廓形与创新材质融入新一季作品系列。值得注意的是，马尔滕斯的 前任加利亚诺（John Galliano）在马吉拉的谢幕大秀被高度肯定，这位创意总监在10年任期中将品牌营收从1亿欧 元扩大到5亿欧元左右，成为母公司OTB集团业绩增长的重要驱动力。作为近年少有的商业思维的新生代设计师， 42岁的马尔滕斯的接班压力不言而喻。 两位新任创意总监的首秀虽在视觉风格上 ...

Group 1 - Anta Sports Products Co., Ltd. reported a low single-digit positive growth in retail sales for its main brand in Q2 2025 compared to the same period in 2024 [1] - FILA brand products achieved a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands (excluding those added after April 1, 2025) saw a significant retail sales growth of 50% to 55% compared to the same period in 2024 [1] Group 2 - In the first half of 2025, Anta brand products recorded a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - FILA brand products achieved a high single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands experienced a retail sales growth of 60% to 65% compared to the same period in 2024 [1] Group 3 - Anta is diversifying its brand strategy through a "thousand stores, thousand faces" approach, optimizing channel quality and covering various market segments [2] - The company has introduced various types of offline stores to cater to different consumer groups and shopping environments, enhancing its offline channel [2] - Anta's e-commerce business is increasingly contributing to the group's revenue growth, becoming a key growth engine [2] Group 4 - Anta maintains a multi-brand and global strategy, with the outdoor segment contributing to incremental growth [3] - FILA, as the second-largest brand, focuses on high-end sports fashion while investing in functional products and exploring new sports markets [3] - The acquisition of the Wolf Paw brand extends Anta's outdoor product line from high-end to mass market, enhancing competitiveness in the outdoor sports sector [3]

7月15日，吉利控股集团宣布，吉利汽车控股有限公司（以下简称"吉利汽车"）与极氪智能科技有限公 司（以下简称"极氪"）正式签署合并协议，吉利汽车将收购其尚未持有的全部极氪股份，极氪股东可选 择以现金或置换吉利汽车股份作为对价。 同日，吉利汽车发布公告称，吉利汽车、合并附属公司及极氪订立合并协议，据此吉利汽车将透过收购 所有已发行及发行在外的极氪股份及极氪美国存托股份（不包括除外极氪股份）进行私有化。私有化完 成后，合并附属公司将与极氪合并，而极氪于合并事项中持续存续。合并事项后，极氪将成为吉利汽车 全资附属公司，实现私有化并于纽交所退市。 今年5月7日，吉利汽车发布公告称，为推动内部资源深度整合和高效协同，杜绝重复投入，降低成本， 提升企业竞争力，打造长期价值，吉利汽车于5月7日向极氪提交非约束性报价函。据此，吉利汽车初步 表明其有意进行私有化建议，收购所有已发行及发行在外的极氪股份及美国存托股票（本集团实益拥有 者除外）。 赴美IPO不到一年，吉利汽车便欲将极氪汽车私有化的背后，与吉利汽车的整体战略规划不无关系。去 年9月，吉利汽车发布的《台州宣言》明确提出"战略聚焦、战略整合、战略协同、战略稳健、战略人 ...

Core Insights - The 2025 China Advertising Forum focuses on the integration of AI, cultural tourism brands, and the digital economy, aiming to showcase the vitality of the advertising industry in technological innovation and brand building [2][4] - The forum is held in Hohhot, Inner Mongolia, highlighting the city's cultural heritage and business environment, and aims to explore collaborative innovation paths between the advertising industry and urban development [2][4] Group 1: Advertising Industry Development - The advertising industry plays a crucial role in connecting supply and demand, enhancing consumption, shaping brands, and promoting culture, especially in the context of digitalization and cultural tourism integration [4] - The State Administration for Market Regulation emphasizes the importance of the advertising industry in stimulating consumption, facilitating economic circulation, and enhancing cultural confidence [6] Group 2: Hohhot's Economic Landscape - Hohhot showcases dual attractions of a "25-degree coolness" and a "billion-level dairy industry," with six major industrial clusters including green agricultural products, new materials, renewable energy, information technology, modern equipment manufacturing, and biomedicine [4] - The city is deeply integrated into the Beijing-Tianjin-Hebei economic circle, demonstrating resilience and vitality in high-quality development [4] Group 3: Brand Development Standards - The forum includes the launch of a group standard for brand development capability, co-developed by various organizations, marking a significant step in industry standardization and providing a scientific basis for brand value assessment [10] - The standard aims to enhance brand development capability and credibility through standardized evaluation activities [10] Group 4: Media and Brand Collaboration - The Central Radio and Television Station shares its latest innovations in media communication, emphasizing its role as a significant brand communicator and the launch of nearly 70 innovative projects to enhance brand value and market performance [8] - The station is exploring new business models and creating a collaborative ecosystem for brands, focusing on multi-dimensional communication and maximizing marketing effectiveness [8]

Core Viewpoint - Bain Capital, the controlling shareholder of Canada Goose Holdings Inc., is considering selling part or all of its stake in the company [1] Group 1: Company Performance - Canada Goose's revenue growth has shown a significant slowdown, with projected revenue growth rates of 21.54%, 10.84%, 9.6%, and 1.1% from fiscal year 2022 to 2025 [4] - In fiscal year 2025, Canada Goose reported a revenue increase of 1.1% to CAD 1.348 billion, while net profit surged by 78.3% to CAD 104 million [4] - The Greater China market's revenue grew by 1.0% to CAD 427 million, but this was a significant decline from the 47% growth in fiscal year 2024 [5] Group 2: Market Dynamics - Canada Goose's global store count reached 74, with 30 stores located in 18 cities across Greater China [5] - The competition in the high-end down jacket market in China has intensified, with local brands like Bosideng and international brands like Moncler gaining traction [7] - Moncler has adopted a fashion-oriented transformation strategy and has entered the Chinese market aggressively, including opening a flagship store on Tmall [7] Group 3: Management Changes - Canada Goose has undergone multiple leadership changes in its China operations since 2022, with three different presidents appointed in a short span [5][6] Group 4: Regulatory Issues - Canada Goose faced a fine of RMB 450,000 for false advertising related to its products, which misled consumers about the quality of the down used in its jackets [8][9]

Core Viewpoint - The article emphasizes that Chinese companies are entering a new wave of globalization, facing both opportunities and challenges. The key to success lies in capability building, long-term strategic focus, and leveraging existing advantages to achieve higher goals and global capabilities [2][37]. Existing Advantages - Chinese companies currently possess strong advantages in technological innovation, large-scale manufacturing, and supply chain organization, which are crucial for transforming these strengths into core competitiveness in international markets [4]. - In emerging fields like new energy and artificial intelligence, Chinese companies have reached a leading global position. For instance, BYD's blade battery technology and DJI's drone control systems are benchmarks in their respective markets [5]. - The speed of technological iteration is vital for maintaining competitive advantage. Companies like Huawei and CATL are heavily investing in R&D to ensure continuous innovation and market leadership [6][8]. High-Level Goals - Chinese companies need to invest in brand value, standard-setting, and industry influence to gradually move upstream in the value chain and lead the future direction of industries globally [10]. - The ultimate goal for Chinese companies should be to build globally recognized and reputable brands, moving from OEM reliance to establishing their own brand identities [11][12]. - Mastering technical standards is essential for controlling industry ecosystems and value chain distribution. The case of Chinese electric vehicles in Indonesia illustrates the importance of aligning with local standards to avoid competitive disadvantages [13][14]. Global Capabilities - Compliance capability, cross-cultural management, and understanding international dynamics are essential elements for Chinese companies throughout their globalization process [21]. - Initially, companies may struggle with compliance due to a lack of understanding of local laws and regulations. As they mature, they must develop a comprehensive compliance system to manage risks effectively [22][24]. - Cross-cultural management is crucial for building trust and integrating local practices. Companies should focus on cultural sensitivity and flexible management to navigate cultural differences [27][28]. - Understanding international dynamics is vital for risk management. Companies need to establish local information networks and resilient supply chains to mitigate geopolitical risks [29][30]. Conclusion - The essence of globalization for Chinese companies is a race between capability evolution and environmental complexity. Companies must maintain a long-term perspective and continuously enhance their global capabilities to thrive in the new era of globalization [35][37].

Core Insights - The latest annual ranking of the "Top 205 Global Hotel Groups" has been published, reflecting the development trajectory of the global hotel industry based on data from the end of 2024 [2] Group 1: Rankings and Performance - Marriott International retains the top position with 1,667,331 rooms across 9,131 hotels, an increase from 1,560,687 rooms and 8,566 hotels in 2023 [3] - Jin Jiang International Holdings Co., Ltd. ranks second with 1,454,335 rooms and 14,377 hotels, up from 1,342,161 rooms and 13,250 hotels in the previous year [3] - Hilton ranks third with 1,268,206 rooms and 8,447 hotels, compared to 1,182,937 rooms and 7,530 hotels in 2023 [3] - H World Group moves up to fourth place with 1,088,218 rooms and 11,147 hotels, an increase from 912,444 rooms [3][4] - IHG Hotels & Resorts ranks fifth with 987,125 rooms and 6,629 hotels, up from 946,203 rooms [3] Group 2: Trends and Changes - The number of hotel groups on the list has decreased by over one-third from 2019 to 2024, indicating a trend of consolidation in the industry [6][10] - The top 50 list includes 21 Chinese companies, an increase from 19 the previous year, highlighting the growing influence of Chinese hotel groups [5] - The industry is entering a new phase characterized by stronger brands and increased concentration, with many rising companies demonstrating strong capital, technology, or brand capabilities [8] Group 3: Brand Performance - HanTing Hotel from H World Group tops the single brand ranking with 359,475 rooms, followed by Holiday Inn Express from IHG with 343,957 rooms [11][13] - Jin Jiang International Holdings has seven brands listed, the highest number among the groups, reflecting its extensive portfolio [13] - The ranking of brands shows a competitive landscape where mid-range and economy segments are undergoing significant restructuring [13]

Core Viewpoint - Maserati, a century-old Italian luxury car brand, is experiencing a significant decline in its market position in China, marked by drastic price cuts and sales challenges [2][5][10] Group 1: Price Decline and Sales Performance - The Maserati Grecale SUV, originally priced from 650,000 RMB, has seen its price drop to as low as 368,800 RMB in Shanghai, with some dealers offering it for as little as 369,600 RMB [2][3] - The official price range for the Grecale model is 650,800 to 1,018,800 RMB, indicating that some models are now selling for nearly half of their suggested retail price [3] - Maserati's sales in China have plummeted, with only 1,228 units expected to be sold in 2024, and a 44% year-on-year decline in deliveries during the first five months of the year [5][6] Group 2: Brand Image and Market Position - Maserati's high-end image has been compromised due to over-marketing and the rise of domestic luxury car brands, leading to a shift in consumer purchasing behavior [5][6] - The brand, once a symbol of wealth in China, is now struggling to maintain its appeal, with a significant drop in the number of dealerships from over 60 to fewer than 20 [6][8] - The closure of production lines for key models like the Levante SUV and Ghibli sedan has left Maserati with only one SUV model, the Grecale, which is priced around $80,000 [7][8] Group 3: Financial Challenges and Strategic Implications - Maserati's parent company, Stellantis, reported an operating loss of 260 million euros last year, indicating financial strain on the brand [8] - Stellantis has expressed concerns about maintaining unprofitable brands and may consider consolidating its brand portfolio to enhance profitability [9] - The current competitive and economic landscape necessitates a strategic repositioning for Maserati to avoid marginalization in the luxury car market [9][10]