别让Labubu替你存款。 银行存款送Labubu，活动遭监管叫停 在这场资本、玩家、公众的三方盛宴中，银行也悄然搭上了Labubu的"顺风车"——部分银行开始推出存款送Labubu的 活动。6月初，该活动由平安银行西安未央路支行率先发起，北京、河北、深圳等地的平安银行分支机构也同步开展 了类似活动。 近日，泡泡玛特旗下潮玩Labubu在全球范围掀起热潮。凭借其独特的"萌系反派"设计风格，加之众多明星艺人的强力 助推，Labubu迅速引爆社交媒体，在年轻消费群体中成功催生现象级的社交属性与收藏热潮，成为Z世代消费者热烈 追捧的潮流新宠。 在Labubu爆火的热度推动下，其系列产品价格一路飙升。以新款Labubu3.0系列为例，4月至6月，单个盲盒从99元的原 价普遍加价200至600元；隐藏款价格普遍超过2000元，联名款价格更高，而更有玩家不惜出价百万，只为拥有一款独 一无二的Labubu。6月香港永乐拍卖会上，一款薄荷色初代Labubu玩偶以108万元成交，另一款限量棕色款也以82万元 天价落槌。 根据活动规则，只有首次在该银行开户的新客户才有资格参与，需办理储蓄卡并存入5万元以上资金，且必须存满6个 月 ...

Group 1 - The global economy is undergoing profound structural changes, characterized by weak growth momentum, intensified geopolitical conflicts, and a dilemma of high inflation, high interest rates, high debt, and low growth [2] - Private entrepreneurs' ability to accurately assess the economic situation and grasp development trends will directly determine the scientific and feasible nature of corporate strategy formulation [3][4] - Many enterprises are still stuck in traditional development models, incurring high trial-and-error costs [3] Group 2 - The current global economic situation is viewed as the early stage of a Great Depression, which is a core manifestation of a century-long change [5] - The Great Depression is not a natural phenomenon but a forced correction due to long-term deviations from objective economic laws [5] - The evolution of this crisis is expected to present three stages: "value return period" (2023-2025), "structural adjustment period" (2026-2028), and "order reconstruction period" (2029-2031) [6] Group 3 - The current economic crisis is marked by a deep restructuring of the post-World War II international economic and political order [8] - The dollar is entering a historical "value return" process, with its share in international settlements dropping from 73% in 2001 to 47% today [9] - The new colonialism is in a "structural adjustment" decline cycle, with a significant shift towards decolonization movements led by countries like those in BRICS [10][11] Group 4 - The decoupling of the US and Chinese economies has initiated a new era of de-globalization, fundamentally altering the global economic landscape [12][13] - The current economic crisis is compounded by a technological revolution, with the fifth and sixth industrial revolutions reshaping industries and accelerating the pace of corporate evolution [14][15] Group 5 - The economic crisis is characterized by a "crisis transfer" mechanism, where developed countries are shifting internal crises externally through monetary, industrial, financial, and geopolitical dimensions [17][18] - The domestic economy is expected to face profound impacts, including a debt crisis for local governments and state-owned enterprises, leading to a series of chain reactions [19][20] Group 6 - A wave of bankruptcies and restructurings among private enterprises is anticipated, as the old growth model based on demographic, resource, reform, and industrial chain dividends is nearing exhaustion [21][22] - The A-share market is undergoing a significant valuation system reconstruction, with traditional fundraising models becoming increasingly unsustainable [22][23] Group 7 - The current economic downturn is expected to exacerbate social tensions, with rising litigation and social unrest due to economic pressures [24] - The crisis is likely to lead to a significant increase in the number of corporate bankruptcies, particularly among small and medium-sized enterprises [24] Group 8 - To effectively respond to the economic crisis, a systematic crisis response mechanism is needed, focusing on local government debt resolution, financial system restructuring, and enterprise transformation [28][29] - Enterprises should adopt a digital asset strategy, enhance governance, and prepare for mixed ownership reforms to ensure adaptability and resilience [32][34]

Group 1 - The core viewpoint of the article is the official launch of the new BHT (New Brand Health Tracking) solution by Minglue Technology and Jinghong Dynamics, which integrates consumer behavior data and business indices for brand and marketing evaluation [1] - The new solution combines the Consumer Behavior Panel (CBP) from Minglue Technology and the Petal Business Index (PBI) from Jinghong Dynamics, creating a unified measurement system based on extensive real consumer search behavior data [1] - This solution aims to provide brands with real-time, objective, and scientific decision support, representing a digital upgrade and effective complement to traditional research-based BHT methods [1]

虽说常州队五连败零进球，被网友调侃为"吊州→巾州→丨州→〇州"，但常州官方主动玩梗，发起"笔画保卫战"将竞技劣势转化为流量优 势。"超'常'发挥、'吊'打难题"等诸多创意，直接让"十三妹"成为"苏超"的流量明星，要说现在"苏超"最炙手可热的球队，非常州队莫属。 这不，一场笔画保卫证，让常州主场成为了"苏超"现在为止观众人数最多的比赛：36712人观看，"苏超"纪录。"我是19.9元通过黄牛抢的 票。"小潘为了支持家乡球队，特意从魔都赶回常州。 图源：直播画面截图 "苏超"（江苏省城市足球联赛）进行得如火如荼。经此一战，南京队排名"苏超"联赛首位（原榜首南通队少赛两场以一分之差排第三），靠净 胜球优势暂时夺回"南哥"之位。而常州队5连败，失11球进0球，在"苏超"13支球队中，稳坐第十三，被其他兄弟姐妹笑称"十三妹"。 自"苏超"联赛伊始，"南哥"就成为全国球迷的热梗，毕竟它象征"江苏的领头羊"地位，此次南京队4-0大胜常州队后登顶，使得它长舒一口气， 毕竟作为省会城市，压力实在有点大。如果"南哥"地位被南通抢去，面子上确实有点搁不下：经济实力长期被苏州压制，现在连优育竞技也不敌小 兄弟南通。所以南京队这次请了 ...

为助力品牌抢占暑期营销黄金期，实现抢声量、拉互动、强内容、涨生意，快手磁力引擎近日发布「暑 期内容营销招商手册」，打造2025暑期营销IP版图，覆盖声量场、互动场、内容场、生意场，满足差异 化的营销需求，赋能各行业品牌赢战夏日营销。 声量场：超强资源赋能品牌破圈，抢占高热流量 夏日已至，气温持续推高暑期消费热潮。超4.5亿用户齐聚快手欢度盛夏，从宅家休闲、清凉购物，到 旅行出游、团购欢聚，快手成为老铁们的消夏娱乐主场，释放夏日经济势能。 在竞争激烈的暑期营销赛道中，品牌该如何强势突围，抢占用户视线？快手磁力引擎立足多维资源优 势，整合明星大咖、特色达人及头部版权IP，打造娱乐、体育、直播的高热流量大事件，为品牌搭建曝 光高台。 基于快手繁荣的明星IP生态，快手磁力引擎打造了多样化的明星娱乐定制内容，赋能品牌声量爆发。今 年夏日，快手将携手时代少年团打造「时代少年团独家演唱会」，以中国顶流男团的稀缺优质内容调动 高粘用户活跃度，引爆品牌破圈热度。整合明星、达人资源，快手将联合国内一线卫视打造暑期晚会 「野一夏！2025快手Z青年歌会」，创意呈现一场"社交型派对"晚会，为品牌提供场景化营销场域。此 外，「超时空星 ...

Core Insights - AIRMETER successfully leveraged precise marketing strategies and multi-channel collaboration during the 618 shopping festival, achieving over 1.7 billion yuan in online sales and maintaining its position as the top brand in the instant pasta category on major platforms [1] Group 1: Marketing Strategies - The collaboration with celebrity He Haonan as the brand ambassador injected new energy and connection with young consumers, resulting in over 1 billion brand exposure and sales exceeding 3 million yuan within 24 hours of the announcement [2] - The partnership with top food influencer "Special Ula La" created a new marketing model combining short video promotion and live streaming, leading to over 40 million brand exposures and sales surpassing 6.6 million yuan in a single session [4][5] Group 2: Product Innovation - The launch of a new instant noodle series during the 618 promotion achieved sales exceeding 10 million yuan, featuring unique flavors that cater to various dining scenarios [10] - The introduction of the "Corn Pig Soft Bone Baby Noodle" series specifically targets the needs of parents dealing with picky eaters, achieving significant sales growth and enhancing brand influence in the niche market [10] Group 3: Brand Experience - The collaboration with Disney IPs created a multi-dimensional brand experience, successfully extending the consumer base to include pet owners and enhancing emotional connections through themed products [7][8] - The brand's focus on emotional resonance and social value has transformed simple food products into emotional carriers, elevating the consumer experience beyond mere sustenance [12] Group 4: Future Outlook - The impressive performance during the 618 festival reflects the unique value and strong potential of AIRMETER in the food sector, motivating the company to continue prioritizing product innovation and consumer value [13]

转自：港湾商业观察 《港湾商业观察》施子夫 中产标配"钓鱼、茅台、始祖鸟"，前两项的国民热议度不用多说。始祖鸟作为冲锋衣界的顶流，平均 4000-6000元的均价也掀起了运动奢侈品的风潮。 近期，被外界称为始祖鸟平替的伯希和户外运动集团股份有限公司（以下简称，伯希和）递表港交所， 拟港股主板上市，中金公司和中信证券为联席保荐机构。 官网显示，伯希和主要产品系列包括经典系列、山系列、PERFORMANCE系列及巅峰系列，平均售价 在500-2000元左右。凭靠运动服饰，伯希和的营收规模在最近三年实现较快增长，不过公司也面临应收 账款收回、库存消化、产品质量等关键经营问题。 1 线上销售为主，收入和毛利大增 伯希和创立于2012年，公司提供户外服饰及装备，涵盖服装、鞋类以及装备及配饰，适用于各种户外活 动、运动健身以及都市通勤。于往绩记录期间，伯希和推出了417个服装SPU，有26个服装SPU的年销 售额超过1000万元。 根据弗若斯特沙利文的数据，受益于品牌知名度持续提升，按2024年零售额计算，伯希和成为中国内地 三大国产高性能户外服饰品牌之一，占同年市场份额的5.2%。 伯希和的收入主要来自销售包括服装、鞋 ...

Core Insights - The article discusses the decline of Wenheyou, a restaurant chain that once thrived on social media hype but has now faced significant challenges and losses due to poor business decisions and market misalignment [1][3]. Marketing Strategies - Wenheyou utilized three key marketing strategies to gain popularity: 1. Creating a unique retro dining experience that became a social media hotspot [2]. 2. Leveraging local cultural ties and media exposure, particularly through Hunan TV, to enhance brand visibility [2]. 3. Attracting substantial investment from major venture capital firms, which initially fueled its growth [3]. Business Challenges - The rapid decline in Wenheyou's popularity can be attributed to several factors: 1. A failure to adapt its business model to local tastes in new markets, leading to poor reception in cities like Guangzhou and Shenzhen [3]. 2. High menu prices that alienated local customers, with some items priced significantly above local expectations [4]. 3. Engaging in deceptive marketing practices, such as hiring people to create artificial queues, which ultimately damaged customer trust [4]. Future Outlook - Despite current challenges, the overall market for Hunan cuisine is projected to grow, with the national market expected to reach 110 billion yuan by 2024 [4]. - There is potential for Wenheyou to recover by focusing on product quality and pricing strategies rather than relying on superficial marketing tactics [4].

Core Insights - The core idea of the articles revolves around the success of "He Shifu Mei Wa Yu Tou," a restaurant chain specializing in frog and fish head hot pot, founded by He Yi in Wuhan, which has expanded significantly due to its unique flavor and effective marketing strategies [1][2][3]. Group 1: Business Expansion - He Yi opened his first "Mei Wa Yu Tou" restaurant in Wuhan and has since expanded to 23 locations in the city and 43 more across other cities in China [1]. - The restaurant's success is attributed to its ability to adapt to local tastes, with a focus on high-quality ingredients and a unique recipe that includes over 60 types of spices [1][2]. Group 2: Competitive Advantage - Despite competition from four other similar restaurants that have since closed, "He Shifu Mei Wa Yu Tou" continues to thrive, primarily due to its superior taste and quality [2]. - The restaurant ensures freshness by using live frogs and fresh fish heads sourced daily from Danjiangkou, which contributes to the tenderness of the meat [2]. Group 3: Marketing Strategies - Innovative marketing strategies, such as discounted meal packages and leveraging platforms like Dazhong Dianping and Meituan for promotions, have significantly increased customer traffic and brand visibility [2]. - The restaurant's presence on Douyin (TikTok) has further boosted its popularity, with a notable sales achievement of over one million yuan during a live-streaming event [2]. Group 4: Customer Engagement - The daily customer flow at the Nanjing Road location exceeds 500, with the combined daily consumption across all 23 Wuhan locations reaching 3 tons of frogs and 1 ton of fish heads [3].

如今，喜力带有身份反差的赞助成为了又一个热点，但如果没有营销动作的承接，热点大多只会转瞬即逝。喜力及其他想要入局的品牌，后续该怎样创新 体育营销、辐射更广泛的人群？或许可以从喜力欧冠的营销动作中找到解法。 这次赞助不仅给了苏超"欧冠级"的排面，对喜力来说，其实也是一次对下沉市场的探索。 喜力欧冠玩法，启示体育营销本土化 喜力与欧冠合作已超过30年，因此更注重品牌精神的传递。而文化传播在跨越国界的过程中一定会有隔阂，那么，喜力如何让品牌语言更本土化？ 2024/25赛季欧冠联赛，喜力以欧冠官方全球合作伙伴身份，推出了《喜力欧冠百人星看团》系列短片。今年，喜力邀请足球传奇范志毅、卡西利亚斯、 新生代球员李嗣镕，围绕"时间"主题，讲述他们足球生涯与啤酒文化的故事。 三位明星成员从不同角度进行讲述，既能唤醒球迷的怀旧情感，又有Z世代青春拼搏的个性表达，最大程度地强化品牌情感共鸣。 如果说《喜力欧冠百人星看团》是与核心足球粉丝的深度对话，邀请樊振东就是扩大用户群体的重要一步。 樊振东作为喜力欧冠决赛特邀嘉宾，在短片中以"球迷视角"分享欧冠观赛经历。乒乓球奥运冠军联动欧冠，这个跨界可以说只是"微跨"。借助樊振东和乒 乓球 ...