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“五一”假期我省运动消费市场热度持续攀升
Xin Hua Ri Bao· 2025-05-04 23:26
Group 1: Market Trends - The sports consumption market in the province has seen a significant increase during the holiday, driven by the popularity of professional sports equipment, outdoor venues, and sporting events, reflecting a deep integration of health lifestyle concepts and consumption upgrades [1] - Sales of smart sports devices, particularly smart wristbands and watches, have surged, with a year-on-year increase of over 150%, especially in the price range of 1500-2000 yuan [2] - The demand for sports-related products, such as sun protection gear and lightweight footwear, has risen sharply due to high temperatures, indicating a trend towards immediate consumption and tourism [2] Group 2: Venue and Event Popularity - Sports venues have experienced high occupancy rates, with some facilities reporting over 90% booking rates during the holiday, and popular activities often fully booked within hours [4] - The integration of sports events with local tourism has proven beneficial, with events like the county basketball league attracting significant attendance and boosting local tourism revenue [6] - Collaborative events, such as music festivals and marathons, have increased foot traffic and participation in sports activities, enhancing the visibility and appeal of local venues [5][6] Group 3: Future Outlook - The growth of the sports consumer base, the emergence of new sports projects, and the increasing level of participant engagement are expected to drive explosive demand for sports products and enhance the commercial value of sports events [7] - The continuous integration of technology and evolving consumer attitudes towards health and fitness are anticipated to sustain the upward trend in the sports market, indicating vast potential for future growth [7]
刀笔镌刻青春诗行
Ren Min Ri Bao· 2025-05-04 21:52
Core Perspective - The New Woodcut Movement, initiated by Lu Xun in the 1930s, has significantly influenced modern Chinese printmaking and embodies the spirit of youth and social engagement [1][2]. Group 1: Historical Context - The New Woodcut Movement began with the establishment of the first modern woodcut technique class in Shanghai on August 17, 1931, led by Lu Xun, who emphasized the importance of printmaking as a revolutionary and accessible art form [1]. - Lu Xun viewed printmaking as a medium that could quickly disseminate ideas and engage the youth, believing that young people possess the vitality to create and innovate in art [1]. Group 2: Youth Engagement - From its inception, the movement has been characterized by the active participation of youth, who sought to create art that resonates with and educates the public, moving away from traditional constraints [2]. - Notable works by young artists, such as Lai Shaoqi's "Debt and Illness" and Huang Xinbo's "Ordinary Stories," reflect social issues and have sparked widespread resonance and social awakening [2]. Group 3: Contemporary Developments - Today, youth remain a vital force in printmaking, supported by initiatives from cultural and artistic organizations that promote contemporary woodcut art and recognize emerging talents [3]. - Contemporary youth printmakers focus on the purpose of creation, aesthetic richness, and shared themes, pushing the boundaries of traditional printmaking towards more expressive and artistic forms [3].
2025秋冬淘宝天猫运动户外行业鞋服趋势白皮书
Sou Hu Cai Jing· 2025-05-04 11:27
Core Insights - The report titled "2025 Autumn and Winter Taobao Tmall Sports and Outdoor Industry Footwear and Apparel Trend White Paper" analyzes the current state, trends, and platform strategies of the sports and outdoor footwear and apparel market for the upcoming seasons [1][5][28] - The sports industry is experiencing robust growth driven by policies, industry developments, and events, with outdoor products becoming popular gifts and a continuous influx of new customers [1][5] - Consumer behavior is evolving, with a shift towards multi-dimensional sports engagement, allowing businesses to precisely target potential users [1][5][16] Market Trends - The report highlights significant growth in core categories such as down jackets, jackets, and pants, with ongoing upgrades in functionality and aesthetics to meet diverse scene requirements [1][5][28] - Popular style themes include "Modern Snow Domain," "Symbiotic Wilderness," "Dimensional Awakening," "Elegant Intelligence," "Urban Wilderness," and "Light Oxygen Healing," each characterized by unique design, functionality, and color combinations [1][5][28] Platform Strategies - Taobao Tmall is enhancing its operational strategies by upgrading inventory trends to help merchants discover opportunities and expose new products [1][5][28] - The platform is focusing on serving the MVP (Most Valuable Player) demographic, improving user engagement, and utilizing live streaming to amplify new product launches [1][5][28] Consumer Insights - The report indicates that over 70% of consumers choose sports and outdoor products for holiday and gift-giving purposes, emphasizing practicality and emotional value [1][20][23] - New customer segments are emerging, particularly among young professionals who view outdoor activities as a means of self-reward and stress relief [1][16][20] Industry Outlook - The sports and outdoor market is expected to continue its growth trajectory, with new customer influx and increasing diversity in product categories and purchase frequency [1][28][29] - The integration of advanced technologies and data-driven insights is anticipated to drive product innovation and enhance consumer experiences [1][30][31]
罗志田:文学革命的社会功能与社会反响
Xin Lang Cai Jing· 2025-05-04 04:25
关于新文化运动时期的文学革命,学界已有的研究不可谓不多,但以当事人胡适晚年的看法,文学革命"这一运动时常被人误解了"。周作人则更 早就指出:对民国初年的文学革命,"世上许多褒贬都不免有点误解"。他们所说的误解,到今天仍不同程度地存在。一般对文学革命的成功一 面,似乎都有偏高的评估。 胡适早年曾说:文学革命"之所以当得起'革命'二字,正因为这是一种有意的主张,是一种人力的促进。《新青年》的贡献,只在他那缓步徐行的 文学演进的历程上,猛力加上了一鞭。这一鞭就把人们的眼珠子打出火来了。从前他们可以不睬《水浒传》,可以不睬《红楼梦》,现在他们可 不能不睬《新青年》了"。这更多是从立说者一面看问题。在接收者的一面,立说者的鞭子打得再猛,他们也不见得就要理睬。为什么胡适、陈独 秀一提倡,举国就能和之? 陈独秀在当时的解释是:"中国近来产业发达、人口集中,白话文完全是应这个需要而发生而存在的。适之等若在三十年前提倡白话文,只需章行 严一篇文章便驳得烟消灰灭。"这一说法是否正确且不论,但至少提示了一个从接收者一面考察以认识文学革命的重要路径。 《新青年》已使人"不能不睬"这个历史事实,提示着世风的明显转移。而世风的转移,又与 ...
10米跳台上的成长痛,她俩如何度过
Xin Hua Wang· 2025-05-04 01:51
这对"双子星",继承了中国跳水队一直以来"最好队友、最强对手"的传统。近些年,她们统治着女 双10米台的同时,也几乎轮番占据着每一场国际跳水大赛女单10米台的最高领奖台。 本次世界杯总决赛双人比赛,是两人在巴黎奥运会后首次合体参加的国际赛事。毫无意外,她们以 领先第二名47.94分的成绩摘得冠军。赛后,两人均表示个人技术仍需打磨。 原标题:10米跳台上的成长痛,她俩如何度过 5月2日,国家游泳中心"水立方",座无虚席的现场,目光聚焦之处,是两个站在10米台上的女孩 ——18岁的全红婵和19岁的陈芋汐。 对陈芋汐而言,因疫情而压缩在三年内举办两届奥运会,某种程度上给她带来了难以忽略的遗憾。 2021年举办的东京奥运会女单10米台夺银后,陈芋汐隐忍眼泪;2024年巴黎奥运会,同一个项目再度夺 银,这个一向沉稳淡定的女孩掩面痛哭。 "我的体重一般是维持在42.5公斤,也不是完全不能超过42.5公斤,但最大上限是43公斤。我有很多 东西不能吃。我需要用大量的时间去积累,去达成自己想要的东西。这比我想干什么就干什么,我想吃 十八九岁,于许多人而言是懵懂的年纪。可对奥运会冠军陈芋汐与全红婵而言,却早已没那么简 单。 在本 ...
从“除四害”到“解心忧”
每年4月是全国爱国卫生月。今年,国家卫生健康委"介绍深入开展爱国卫生运动,倡导文明健康生 活方式有关情况"新闻发布会选在江苏苏州举办,记者得以了解爱国卫生运动在苏州的推进情况。 在健康科普馆,孩子们专注地在电子屏上绘制自己对疫苗的想象,一个个生动的疫苗故事从他们的 笔下诞生。这不仅是一场创意活动,更是一次有意义的健康教育——让孩子们在活动中了解疫苗的重要 性、接种时机及注意事项。 步入科普馆一楼展厅,1∶1还原的老防疫站门楣映入眼帘,仿佛时光倒流,让人重回那个爱国卫生 运动蓬勃起步的年代。随着在科普馆的深入探访,记者看到了展示多种食物营养比例的餐桌秀,体验由 AI机器人所做的心理测试,还尝试在跳舞机上检测视力……科技与健康在此巧妙融合,让人仿佛置身 于未来世界。 苏州市卫生健康委副主任、市疾控中心主任刘芳向记者透露了将老门楣搬至科普馆的深意:"它见 证了爱国卫生运动的发展历程,从'除四害'到环境整治,再到如今健康生活方式的推广,公共卫生工作 者始终奋斗在一线。我们希望通过科普馆继续传承爱卫精神,普及健康知识,提升公众健康素养。" 从扫街除害到健康管理,爱卫运动为何转向 提起爱国卫生运动,许多人的共同回忆是:大 ...
沸腾的浑善达克
Nei Meng Gu Ri Bao· 2025-05-04 00:33
"五一"假期,位于苏尼特右旗的浑善达克沙地迎来了一群热爱速度与冒险的赛车手。他们驾驶着性 能卓越的越野车,在这片广袤无垠的沙地上开启了一场精彩刺激的穿越之旅,尽情感受大自然与速度带 来的双重魅力。 5月2日一大早,当一辆辆越野车驶入沙地,引擎的轰鸣声瞬间打破了草原的宁静。车手们熟练地操 控着方向盘,在沙丘间穿梭自如,时而加速冲上陡坡,时而急速转弯,场面刺激又震撼。 苏尼特右旗赛罕乌力吉苏木境内的浑善达克沙地地形复杂,沙丘起伏连绵,沙质细腻松软,是越野 爱好者的不二之选。此次前来穿越的赛车手中,既有经验丰富、多次参加越野赛事的老手,也有初次挑 战沙地穿越的新手。尽管驾驶经验各不相同,但对越野的热爱将他们聚集在了一起。 近年来,锡林郭勒盟为满足多样化旅游需求,规划打造了全长2700公里的"浑善达克沙地自驾穿越 大环线",涵盖1条主线、1条大环线及6条主题小环线,按难度分为自驾穿越、轻度越野、深度越野、发 烧越野4级线路。游客可沿环线探访沙地内142个湖泊、21条河流及超100处自然打卡点,体验沙漠冲 浪、冰面漂移、草原露营等特色玩法,或深入牧区感受民俗文化,形成"赛事引流+自驾消费"的全域旅 游新格局。 此次小长 ...
世界泳联主席:很高兴在“水立方”看到跳水运动广受欢迎
Xin Hua She· 2025-05-03 08:50
新华社北京5月3日电 (记者 李春宇、周欣)3日,在国家游泳中心"水立方"举行的2025年世界泳联 跳水世界杯总决赛期间,世界泳联主席侯赛因·阿尔-穆萨拉姆在赛事官方特许商品售卖区选购了多款纪 念品。他在接受记者采访时表示,很高兴看到跳水运动广受欢迎。 跳水世界杯本年度共有三站赛事,前两站分别在墨西哥瓜达拉哈拉和加拿大温莎举办,本次跳水世 界杯总决赛2日至4日正在北京进行。 2029年,北京还将承办游泳世锦赛。阿尔-穆萨拉姆说:"世锦赛的办赛标准还会更高,到时候一定 会有新技术的应用,同时还可能有规则的调整,最终目的都是为了让观众有更好的观赛体验。" 阿尔-穆萨拉姆说:"跳水世界杯总决赛非常精彩,世界上最顶级的跳水运动员再次相聚,为观众奉 上精彩表演。赛前我其实没有想到'水立方'的上座率会如此之高,现场氛围非常好,要对赛事组委会表 示祝贺。" 今年跳水世界杯总决赛恰逢"五一"假期,吸引了来自世界各地的观众欣赏"跳水盛宴"。北京市体育 竞赛管理和国际交流中心副主任张云介绍,截至5月2日下午,本次赛事票房达528万元,5月2日全天验 票进场人数达7000人。 赛事期间,官方特许商品销售火热,阿尔-穆萨拉姆在现场挑 ...
比马拉松更贵的“跳泥坑”运动,在五一收割中产们
3 6 Ke· 2025-05-03 02:19
Core Insights - The "Spartan Race" is emerging as a popular niche sport among the middle class in China, characterized by its high challenge and social media appeal [1][3][4] - The race involves overcoming various obstacles in a long-distance run, with the "Super Beast" race exceeding marathon distances at 50 kilometers and featuring 60 obstacles [3][9] - The event has seen rapid growth since its introduction in China in 2016, attracting participants from various age groups, including children and middle-aged parents [4][6][20] Pricing and Revenue Model - Registration fees for adult races range from 439 to 1699 yuan, while children's races cost between 499 and 599 yuan, indicating a lucrative business model [4][18] - The Spartan Race generates significant revenue from ticket sales, sponsorships, and merchandise, with ticket sales alone reaching approximately 2.195 billion yuan by 2020 [18][24] - The event's commercial success is attributed to its ability to attract middle-class consumers, with a focus on social media marketing and community engagement [20][24] Market Appeal and Demographics - The primary audience for the Spartan Race consists of middle-class individuals in major cities like Beijing, Shanghai, and Hangzhou, making it a target for various brands [20][24] - The race has become a social currency among participants, with many using it as a family activity or a way to bond with friends [10][12][34] - The event's accessibility, with categories for beginners and team participation, has broadened its appeal beyond traditional athletes [9][12] Cultural Impact and Social Media - The Spartan Race has leveraged social media platforms for promotion, with significant engagement on platforms like Xiaohongshu, where related content has garnered millions of views [7][18] - Participants often share their experiences and achievements online, contributing to the race's popularity and creating a community around the event [10][12] - The race's branding and merchandise, including training gear and event memorabilia, have further solidified its status as a cultural phenomenon among the middle class [22][24] Challenges and Future Outlook - Despite its growth, the Spartan Race faces challenges such as safety concerns and logistical issues during events, which could impact participant satisfaction [31][34] - The event's future success will depend on balancing commercialization with broader public participation, as it seeks to transition from a niche activity to a more mainstream phenomenon [34]
走进工运旧址 触摸百年脉搏(文化中国行)
Ren Min Ri Bao· 2025-05-01 21:51
陕西省咸阳市渭城区工会驿站。截至2024年底,全国已建 成工会驿站18.61万个,覆盖服务职工群众1.93亿人次、日 服务230.97万人次,全年累计服务职工群众约8亿人次。 倪树斌摄 华南农业大学师生参观省港罢工委员会旧址。 省港大罢工纪念馆供图 编者按:今年是中华全国总工会成立100周年。1925年5月1日,第二次全国劳动大会宣告中华全国总工 会成立。100年来,在中国共产党领导下,我国工运事业走过了波澜壮阔的奋斗历程。今天,我们走进 中华全国总工会旧址纪念馆。 广东革命历史博物馆供图 沪西工人半日学校史料陈列馆大教室复原后场景。 上海市普陀区文化和旅游局供图 中国劳动组合书记部旧址陈列馆。 袁 梦摄 红色工运纪念场馆,重温峥嵘岁月,倾听历史回响。 中华全国总工会走过百年光辉历程 本报记者 易舒冉 4月22日,中华全国总工会举行新闻发布会,介绍了中国工会百年来取得的主要成就和经验启示。 1925年5月1日,第二次全国劳动大会宣告中华全国总工会成立。100年来,中国工会在中国共产党的坚 强领导下,围绕党在各个历史时期的中心任务,与党同心、跟党奋斗,组织动员工人阶级和广大劳动群 众团结拼搏、建功立业,为争取民 ...