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大市场 大活力丨600年历史的老街 如何圈粉年轻人?一起“种草”
Group 1 - The article highlights the popularity of the historical street, Tanhualin, in Wuhan, which has seen a significant increase in foot traffic during the May Day holiday, with daily visitor numbers exceeding 50,000, a multiple increase compared to regular days, primarily driven by young people [1][3][10] - Tanhualin features unique architecture built into the mountains, providing a scenic exploration experience, and includes a distinctive mountaintop train that enhances the visitor experience [3][5] - The area hosts a vibrant market with cultural and culinary offerings, including traditional crafts and local delicacies, which have contributed to increased consumer activity [6][8] Group 2 - The preservation and renovation efforts since 2005 have transformed Tanhualin into a cultural landmark, maintaining its historical essence while integrating modern attractions such as museums and art centers [10][12] - The "Cultural Tourism +" trend is emerging as a new growth point for consumption, with a 160% year-on-year increase in search interest for travel during the May Day holiday, indicating a robust recovery in the tourism sector [14] - Various regions are leveraging cultural events and festivals to boost tourism, with examples like the music festival in Changzhou attracting over 130,000 attendees, showcasing the synergy between cultural events and local tourism [16][18]
艺术体育跨界碰撞带动消费 环球马术冠军赛精彩不止于“赛”
Jie Fang Ri Bao· 2025-05-05 03:18
记者 龚洁芸 昨天,为期三天的2025上海浪琴环球马术冠军赛在上海久事国际马术中心圆满落幕。火热数据同时 出炉:三天以来,赛事合计观赛约2.3万人次,其中10%来自境外,45%来自境内上海以外地区,赛事票 房较去年提升约30%。赛事官方纪念品累计销售额较去年提升20%。 记者 龚洁芸 昨天,为期三天的2025上海浪琴环球马术冠军赛在上海久事国际马术中心完赛。在最高组别1.60米 浪琴大奖赛的较量中,来自英国的斯科特·布拉什凭借最后时刻的出色发挥夺得冠军。 今年是上海浪琴环球马术冠军赛移师上海久事国际马术中心举办的第二年,精彩不止于马术比赛本 身。 上海市副市长解冬出席颁奖仪式。 在观众体验方面,今年环球马术冠军赛在去年的基础上,对马术中心进行了"深度开发",丰富观赛 体验——今年,赛事史上首次免费向所有公众开放赛场B1、B2层。值得一提的是,即便没有门票,也 可以在这里走走逛逛。艺术与体育的跨界碰撞,满足多元化消费需求。 为进一步做热"票根经济",今年主办方与世博文化公园紧密联动,将赛票结合公园热门景点双子山 及温室花园免预约权益,推出"赛事+文旅"的观赛路线,为市民游客带来集体育、文化、休闲为一体的 多元假 ...
多样文旅体验点亮“五一”假期 “文旅商体展”跨界联动引爆消费新热点
Yang Shi Wang· 2025-05-04 08:26
央视网消息:这个"五一"假期,北京郊区小众的旅游体验也成了不少消费者的新选择。 中午12时,胡先生带着孩子来体验高度为500米的低空飞行。体验前,他们详细的了解了一些注意事项。 除了低空飞行,有不少游客特意赶来体验3000米的高空跳伞。 不少跳伞教练都是刚刚跳完,就抓紧整理装备,赶紧继续下一跳。教练介绍,"五一"假期,他们的工作节奏和时间都有增加。 据了解,在上海,"文旅商体展"正频频联动,不断引爆消费热点。除了夜场马术冠军赛,2025年"五一"期间,上海还准备了诸多丰富多彩的夜 间专属活动,打造夜间消费场景,点亮城市"夜经济"。 障碍赛通常被认为是所有马术比赛中观赛门槛最低、观赏性最强的一项。骑手与赛马通过精妙配合,准确而有力地跃过一道道障碍,用时最 短、罚分最少者取胜。赛场上高度1.6米的顶级难度障碍让现场的观众凝神屏息,直到骑手成功完赛才爆发出阵阵掌声。据了解,由于夜场比 赛的光线较为复杂,就更考验骑手与马匹之间的配合以及临场应变能力,也让比赛更具挑战性,结局更有悬念。 在马术比赛的现场,在观赛之余,还有各种马术文化的相关活动供观众体验。例如,骑上障碍赛骑手同款的赛级马鞍,尝试编发、绑护腿、装 草球等活 ...
并购六条之下,并购交易的实务关键与案例解析
梧桐树下V· 2025-05-04 05:38
这几年,"并购"一直是大家的热议话题,特别是"并购六条"等新政发布后,国内并购市场热度更是居高 不下!因此, 如今的并购市场,在规则驱动下呈现出不少新动向: 11111、、、、、大大大大大部部部部部分分分分分上上上上上市市市市市公公公公公司司司司司买买买买买方方方方方运运运运运作作作作作规规规规规范范范范范 根据并购六条,支持跨行业收购前提是收购方上市公司必须是"运作规范",31家跨界收购的 上市公司无-ST或者*ST。 22222、、、、、1111111111家家家家家属属属属属于于于于于实实实实实控控控控控人人人人人注注注注注入入入入入 谈判的效率更高且整合难度更低,31家上市公司中有11家系实控人注入资产。 33333、、、、、绝绝绝绝绝大大大大大部部部部部分分分分分标标标标标的的的的的公公公公公司司司司司处处处处处于于于于于盈盈盈盈盈利利利利利状状状状状态态态态态 除了海天股份拟收购贺利氏光伏银浆事业部亏损0.91亿元,以及尚未披露的8家标的外,其 他标的公司净利润均为正数,且部分标的盈利能力较强。 44444、、、、、88888家家家家家标标标标标的的的的的曾曾曾曾曾终终终终终止止止止止IIIIIP ...
朗姿股份:跨界医美,未能挽救业绩颓势
虎嗅APP· 2025-05-02 14:06
那么,朗姿股份什么时候业绩才有望好转呢? 成功跨界医美,预期高增长却未能 实现 出品 | 妙投APP 作者 | 张贝贝 头图 | AI生图 医美行业的日子仍不好过,"难做"成为行业共识。 不仅是中小型机构,即使是上市的大型连锁医美集团-朗姿医美,也仍深陷业绩增长难题。 财报显示,朗姿股份继2024年度营收实现56.91亿元,较去年同期略有下滑情况下,2025年第一季度,业绩 情况继续走弱,报告期内实现营收13.99亿元,同比下降7.77%;扣非净利润7327.55万元,同比下降6.89%。 朗姿股份最初是一家专注于国内中高端女装的公司,2000年创立主品牌"朗姿"。之后在2003年从韩国引入轻 奢女装品牌"莫佐",赚取了一定资金后,于2006年创办了朗姿股份,并在业绩还不错的情况下,于2011年成 功在A股深交所主板上市。 只不过,受互联网电商对传统线下消费的冲击,以及跨境电商的兴起又使得国外奢侈品牌更多地进入国内 市场等因素影响下,朗姿股份的女装业务开始面临较大的挑战和压力。即使后来拓展童装业务,也没能帮 助朗姿股份稳住基本盘,收入和利润不断下降。 财报显示,2013-2015年期间,营收从13.79亿元下 ...
红山森林动物园“五一”再圈粉
Nan Jing Ri Bao· 2025-05-02 01:04
Group 1 - The collaboration between Nanjing Hongshan Forest Zoo and well-known brands has created new engagement opportunities, attracting nationwide fans during the May Day holiday [1][2] - The zoo's partnership with Golden Eagle Group has launched a 2.0 version of deep co-creation, themed "Everything is Cute," integrating cultural tourism and commerce to enhance visitor experiences [1][3] - The zoo implemented a visitor management system during the holiday, limiting daily admissions to 80,000 and peak in-park numbers to 40,000 to ensure safety and order [3] Group 2 - The collaboration with KFC introduced exclusive merchandise, such as plush keychains, which significantly increased customer engagement and social media discussions, with a topic reaching 409,000 views and 2,660 discussions [2] - A pop-up bus featuring zoo mascots was deployed at a shopping area, further promoting the partnership and attracting fans for photo opportunities [2][3] - The zoo's visitor numbers ranked in the top four among city attractions during the holiday, indicating a successful marketing strategy [3]
铁路+文旅”的跨界融合 全国铁路迎来五一客流高峰
Yang Zi Wan Bao Wang· 2025-05-01 10:58
Core Insights - The railway sector is experiencing a significant increase in passenger traffic during the May Day holiday, with an expected 22.5 million passengers on May 1, an increase of nearly 4.2 million from April 30 [1][3] - The number of additional trains scheduled for May 1 is 1,341, indicating a clear rise compared to the previous day [1] Passenger Traffic Trends - The first day of the May Day holiday shows high travel enthusiasm, with a combination of tourism, student, and business travel contributing to the peak passenger flow [3] - On April 30, the railway transported 18.316 million passengers, marking an 11.5% year-on-year increase [1] Operational Adjustments - Major regions such as Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Chengdu-Chongqing are enhancing capacity by adding temporary trains, particularly night trains to accommodate travelers [5] - On May 1, the Guangzhou Railway Bureau added 244 night trains on major lines, facilitating late-night travel options [5] Tourism Integration - A notable trend is the integration of railway services with tourism, with many trains directed towards popular tourist destinations, enhancing the holiday economy [5] - Various railway departments are offering promotional activities, such as half-price entry to attractions with same-day tickets, and themed tourist trains for events like the "Zibo Barbecue Festival" [5]
人气IP的碰撞,这场联名快闪在上海开启
Guan Cha Zhe Wang· 2025-05-01 04:18
Core Insights - Alibaba's IP management platform, Aliyu, has launched a dual IP crossover pop-up event in Shanghai, featuring popular characters from Mofusand and Sanrio, marking their first offline activity in mainland China [1][3] - The event will run for 26 days, from April 30 to May 25, and includes immersive themed setups, limited edition merchandise, and interactive installations [1][3] Group 1 - The pop-up features over 20 exclusive products, including plush keychains, blind box figurines, acrylic stands, and tote bags, with a dedicated sales area for Mofusand's licensed products [3][9] - Two interactive installations are available for visitors, including a DIY commemorative coin area and a photo booth with exclusive themed filters [5] - The event has successfully attracted both loyal fans and new consumers, enhancing engagement across different IP demographics [7] Group 2 - Sanrio is known for creating popular characters such as Hello Kitty and My Melody, while Mofusand is a cat-themed series by Japanese illustrator Juno, known for its cute and varied designs [9] - In October 2024, Aliyu announced a strategic partnership with Spiralcute to focus on product licensing and IP operations for Mofusand in mainland China [9]
叮咚买菜要养3万头猪
Guo Ji Jin Rong Bao· 2025-04-30 17:16
Group 1 - Dingdong Maicai's black pork brand "Heizuan Shijia" plans to invest in 30,000 specialty black pigs within a year and expand its exclusive store layout from 5 to 15-20 stores this year [1] - The company has partnered with Gaojin Food to explore a black pig order breeding model, focusing on upstream breeding chain integration [1][3] - The black pigs are a hybrid of Wujin black pigs and Chuanxiang black pigs, with an intramuscular fat content of 4.28%, which is over three times that of ordinary white pigs, enhancing flavor and texture [1] Group 2 - Dingdong Maicai's full-chain quality control system includes ecological breeding environments in Sichuan and Yunnan, ensuring natural disease prevention and scientific feeding [3] - The company has opened two fresh food convenience stores in Shanghai, adopting a "small but exquisite" model with a plan to expand to 15-20 stores this year [3] - The brand has established partnerships with well-known restaurant chains for customized meat products [3] Group 3 - The trend of technology companies entering agriculture is notable, with figures like Bill Gates and Jeff Bezos showing interest in farming [3] - Notable examples include NetEase's founder Ding Lei, who established a pig farm in 2009, and Alibaba's Ma Yun, who has invested in seafood farming [4][5] - Other tech companies like Tencent, JD, and Pinduoduo are also investing in agriculture, with Pinduoduo planning to invest 100 billion over three years to support agricultural products [5]
投资连亏后再砸16亿!养元饮品2024年核桃乳销量再下滑,跨界半导体能救场吗
Zheng Quan Zhi Xing· 2025-04-30 09:48
Core Viewpoint - Yangyuan Beverage (603156.SH) reported a decline in revenue but an increase in net profit for 2024, indicating a "profit without revenue growth" scenario. The company is facing challenges in its core walnut milk product market, prompting it to seek growth through cross-industry investments [1][2]. Financial Performance - In 2024, Yangyuan Beverage achieved revenue of 6.058 billion yuan, a year-on-year decrease of 1.69%, while net profit attributable to shareholders was 1.722 billion yuan, an increase of 17.35% [1]. - The first quarter of 2025 saw a significant decline in revenue across all regions, with an overall drop of 20.44%, and revenue and net profit down 19.7% and 26.95% year-on-year, respectively [1][2]. - For the first three quarters of 2024, the company experienced a dual decline in performance, with revenue and net profit decreasing by 7.81% and 4.69%, respectively [2]. Product Performance - The walnut milk product, represented by "Six Walnuts," saw a sales volume decline of 4.71% to 571,663.84 tons, and revenue decreased by 5.86% to 5.373 billion yuan, marking three consecutive years of revenue failing to exceed 6 billion yuan [2][3]. - Despite a significant increase in inventory by 33% due to pre-Spring Festival stocking, the core product's performance remains under pressure [2]. Regional Performance - The company’s revenue from offline distribution channels decreased by 2.99% to 5.729 billion yuan, with only the Northeast and Northwest regions showing positive growth [3][5]. - In the first quarter of 2025, revenue from the distribution model plummeted by 22.55% to 1.644 billion yuan, with all seven major regions reporting declines [3]. Investment Strategy - Yangyuan Beverage is attempting to find new growth avenues through cross-industry investments, recently announcing a 1.6 billion yuan investment in Changjiang Storage Technology Holding Co., acquiring a 0.99% stake [1][6]. - The company has a history of significant investments, with annual long-term equity investments exceeding 1 billion yuan from 2017 to 2022, but these investments have not yielded expected returns, leading to consecutive years of investment losses [6][7]. - The company’s investment in private equity funds has been particularly problematic, with substantial losses reported in recent years, raising concerns about the sustainability of its investment strategy [6][7].