Core Insights - The "Spartan Race" is emerging as a popular niche sport among the middle class in China, characterized by its high challenge and social media appeal [1][3][4] - The race involves overcoming various obstacles in a long-distance run, with the "Super Beast" race exceeding marathon distances at 50 kilometers and featuring 60 obstacles [3][9] - The event has seen rapid growth since its introduction in China in 2016, attracting participants from various age groups, including children and middle-aged parents [4][6][20] Pricing and Revenue Model - Registration fees for adult races range from 439 to 1699 yuan, while children's races cost between 499 and 599 yuan, indicating a lucrative business model [4][18] - The Spartan Race generates significant revenue from ticket sales, sponsorships, and merchandise, with ticket sales alone reaching approximately 2.195 billion yuan by 2020 [18][24] - The event's commercial success is attributed to its ability to attract middle-class consumers, with a focus on social media marketing and community engagement [20][24] Market Appeal and Demographics - The primary audience for the Spartan Race consists of middle-class individuals in major cities like Beijing, Shanghai, and Hangzhou, making it a target for various brands [20][24] - The race has become a social currency among participants, with many using it as a family activity or a way to bond with friends [10][12][34] - The event's accessibility, with categories for beginners and team participation, has broadened its appeal beyond traditional athletes [9][12] Cultural Impact and Social Media - The Spartan Race has leveraged social media platforms for promotion, with significant engagement on platforms like Xiaohongshu, where related content has garnered millions of views [7][18] - Participants often share their experiences and achievements online, contributing to the race's popularity and creating a community around the event [10][12] - The race's branding and merchandise, including training gear and event memorabilia, have further solidified its status as a cultural phenomenon among the middle class [22][24] Challenges and Future Outlook - Despite its growth, the Spartan Race faces challenges such as safety concerns and logistical issues during events, which could impact participant satisfaction [31][34] - The event's future success will depend on balancing commercialization with broader public participation, as it seeks to transition from a niche activity to a more mainstream phenomenon [34]

陕西省咸阳市渭城区工会驿站。截至2024年底，全国已建 成工会驿站18.61万个，覆盖服务职工群众1.93亿人次、日 服务230.97万人次，全年累计服务职工群众约8亿人次。 倪树斌摄 华南农业大学师生参观省港罢工委员会旧址。 省港大罢工纪念馆供图 编者按：今年是中华全国总工会成立100周年。1925年5月1日，第二次全国劳动大会宣告中华全国总工 会成立。100年来，在中国共产党领导下，我国工运事业走过了波澜壮阔的奋斗历程。今天，我们走进 中华全国总工会旧址纪念馆。 广东革命历史博物馆供图 沪西工人半日学校史料陈列馆大教室复原后场景。 上海市普陀区文化和旅游局供图 中国劳动组合书记部旧址陈列馆。 袁 梦摄 红色工运纪念场馆，重温峥嵘岁月，倾听历史回响。 中华全国总工会走过百年光辉历程 本报记者 易舒冉 4月22日，中华全国总工会举行新闻发布会，介绍了中国工会百年来取得的主要成就和经验启示。 1925年5月1日，第二次全国劳动大会宣告中华全国总工会成立。100年来，中国工会在中国共产党的坚 强领导下，围绕党在各个历史时期的中心任务，与党同心、跟党奋斗，组织动员工人阶级和广大劳动群 众团结拼搏、建功立业，为争取民 ...

转自：中国青年报 小年说： 说起古代的"旅行博主"，徐霞客的大名如雷贯耳。事实上，元结比徐霞客早近900年领略了道州的溶洞 风光。 比徐霞客早近900年的大唐旅行博主， 元结的人生准则就是"要新，要奇，要闻所未闻，见所未见"。今天是假期第一天，正在旅行的你，不妨 来看看元结眼中的"奇景""异景"吧！ 推荐给你，静夜思。 就爱发掘那些没人去过的地儿 来源：国家人文历史 | ID：gjrwls 能入元结法眼的景致，绝不会是普罗大众见惯了的东西。在那些人尽皆知的名胜间徘徊，又怎比得上自 己去开辟秘境呢？ 所以欧阳修才又说： 作者：首阳 "过洞庭，上湘江，非有罪左迁者罕至。"柳宗元话里怨念满满，要不是被贬，谁会愿意来洞庭湖以南的 地方做官？ 世上从不缺同病相怜之人，在柳宗元谪居湖南永州的40年前，一位人称"漫郎"的大文豪曾顶着"道州刺 史"的头衔，游走于湘江、潇水之上，看尽了沿路的奇山怪石。 道州是一个已经消失的地名，其故地大略相当于今天永州市所辖的道县、江华、江永、新田、宁远5 县。 "漫郎"的真身，是著名书法家颜真卿的至交好友——元结（字次山）。虽然元结被后人誉为唐朝古文运 动的先驱之一，但相信绝大多数人的记忆里 ...

来源丨凤凰网财经《IPO观察哨》 中产的钱似乎比想象的好赚。 近年中产标配始祖鸟大火，带动冲锋衣销量，也在市场上掀起了"运动奢侈品"风潮，户外品牌借此集体"飞升"，国产品牌"伯希和"就是其中之一。 户外风口下，伯希和吃下了不少红利。其早期以线上渠道为主，通过"三合一冲锋衣"打开市场，经典系列冲锋衣定价多在500元左右，仅为始祖鸟 同类产品的十分之一。 4月28日，伯希和递交招股书，开始冲刺"中国高性能户外生活方式第一股"。就在今年IPO前1个月，腾讯投资3亿元，持有伯希和10.7%的股份， 成为最大机构投资方。 招股书显示，其2024年营收为17.66亿元，同比增长94.5%，净利润为2.83亿元，同比增长86%。 风口下，伯希和还在高速增长。只是冲锋衣品牌众多，但始祖鸟只有一个，相似的面料、雷同的版型、趋同的"三合一"设计，都让消费者难以分 辨。行业红利消退后，伯希和依赖营销驱动增长的逻辑是否还能继续，还需要打上问号。 01 毛利率近60%，单件净赚110元 伯希和成立于2012年，注册于安徽亳州利辛县，总部位于北京，创始人是70后夫妻刘振与花敬玲。 它的发展离不开始祖鸟的爆火。在2023年，成立11年的伯 ...

原标题：厦门，从羽球名城到苏杯之城 新华社厦门4月30日电（记者田光雨、付敏、李昊泽）"这是我第一次到厦门，但我早就知道谌龙、吉新 鹏等很多羽毛球名将来自这里。"对于厦门，世界羽联新任主席巴达玛·利斯瓦达恭是未见其城、先闻其 名。 2025年苏迪曼杯世界羽毛球混合团体锦标赛正在厦门凤凰体育馆火热上演。这项世界羽坛顶级赛事首次 来到福建厦门，如同为这片中国最负盛名的羽毛球热土"加冕"。羽球跃动，鼓浪声声，合奏着关于羽毛 球的动人乐章。 1954年，21岁的王文教不顾印度尼西亚方面的阻力，与陈福寿等华侨青年一起毅然归国，由他们组成的 福建队在当时代表着中国羽毛球的最高水平。他们带回了先进打法和理念，并帮助羽毛球运动在全国迅 速推广和普及。 退役后王文教先后执教福建羽毛球队、国家羽毛球队，培养出汤仙虎、杨阳、赵剑华、李永波、田秉毅 等一大批人才。在他任总教练期间，中国羽毛球队获得四次汤姆斯杯冠军，在尤伯杯实现五连冠。中国 羽毛球协会称王文教是"新中国羽毛球事业的奠基人"。 "福建羽毛球群星熠熠，不仅有王文教、汤仙虎这些老前辈，还有林丹、吉新鹏、谌龙，光讲出这些名 字就足以证明福建羽毛球有多么强大。"来自福建的东京奥 ...

以下文章来源于体育产业生态圈 ，作者ECO氪体 而传入中国没几年的匹克球，连一线城市的年轻人还没完全熟知，却已经开始被不少三、四线城市，做成了自己的城市标签，连仅有数万人口的中原小镇也 不例外。 争当"匹克球之城" 体育产业生态圈 . 专注于有温度、有态度的体育商业内容，陪体育行业一同成长 如何在"匹克球之城"上坚守， 更值得行业关注与思考。 文 ｜ 陈文健 编辑 ｜ 郭阳 来源｜ 体育产业生态圈（ID:ECO-SPORTS） 封面来源 ｜ medicaredana.com 小小匹克球，成为城市名片的「流量密码」。 任何一项新兴运动，几乎都要先到大都市的街头走一遭，然后才会逐渐渗入小城市的巷尾。 当你搜索中国的"匹克球之城"，大概率找不到一个确切的答案——不止一个国内城市拥有这个招牌。 鹤壁是最早点亮这块名片的城市。2023年9月，中国匹克球国际表演赛落地鹤壁，启动仪式上，世界匹克球联盟将"匹克球之城"授予鹤壁。 随后一年时间里，鹤壁建成512块匹克球场地，选拔出27名运动员，并先后举办多场市、县级匹克球比赛，并成为首届全国匹克球锦标赛的举办地。 世界匹克球联盟授予鹤壁"匹克球之城"的称号，图源：河南省体育局 ...

证券代码： 301418 证券简称：协昌科技 江苏协昌电子科技集团股份有限公司 投资者关系活动记录表 编号：2025-001 | 投资者关系活动类 | □ 特定对象调研 □ 分析师会议 | | --- | --- | | 别 | □ 媒体采访 √ 业绩说明会 | | | □ 新闻发布会 □ 路演活动 | | | □ 现场参观 | | | □ 其他 （请文字说明其他活动内容） | | 参与单位名称及人 | 线上参与公司 2024 年度网上业绩说明会的投资者 | | 员姓名 | | | 地点 | 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net）采用网络远程 | | | 的方式召开业绩说明会 | | 上市公司接待人员 | 1、协昌科技 董事长、总经理 顾挺 | | 姓名 | 2、协昌科技 董事会秘书兼财务负责人 曾骁 | | | 3、国金证券 投行五部副总经理、保荐代表人 谢正阳 | | | 4、独立董事 孙卫权 | | | 1、领导，您好！我来自四川大决策 请问公司在芯片领域近几年有 | | | 哪些突破？ | | 投资者关系活动主 | 答：尊敬的投资者您好，公司功率芯片产品主要集中于 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown significant improvement in Q1 2025, with revenue reaching 190 million yuan, a year-on-year increase of 14.5%, and a net profit of 13 million yuan, a remarkable increase of 2806.3% compared to the previous year [5] - The decline in 2024's performance was primarily due to the termination of partnerships with key distributors, the transition of the climbing mouse business to joint ventures, and substantial asset impairment provisions [5] - The report anticipates a positive impact from the company's brand transformation strategy and core brand growth momentum, leading to revised profit forecasts for 2025-2027 [5] Financial Summary - Revenue for 2024 is projected at 800 million yuan, a decrease of 5.5% year-on-year, while 2025 revenue is expected to rise to 1,009 million yuan, reflecting a growth of 26.1% [9][10] - The net profit for 2025 is estimated at 48 million yuan, a significant recovery from a loss of 21 million yuan in 2024, with further growth expected in subsequent years [9][10] - The gross margin is expected to stabilize around 56.7% in 2025, with net margins improving to 4.8% [11] - The company's P/E ratio is projected to decrease from 40.3 in 2025 to 24.0 by 2027, indicating a more attractive valuation over time [11] Brand Strategy and Market Outlook - The company is committed to deepening its brand operation strategy, having established four major business units to enhance the growth of both proprietary and exclusive agency brands [6] - The introduction of innovative products and the establishment of flagship stores for exclusive brands are expected to drive sales and improve customer retention rates [6] - The outdoor sports industry is anticipated to continue benefiting from policy support and increasing public health awareness, with the market expected to expand further [7]

Core Viewpoint - The article discusses the evolving perception of high-net-worth individuals' fashion choices, particularly focusing on the brand Diane von Furstenberg (DVF) and its signature wrap dresses, which have become symbols of empowerment and individuality in the workplace, contrasting with the traditional "old money" aesthetic of understated luxury [1][3][5]. Group 1: Brand and Market Position - DVF has successfully positioned itself as a brand for career-oriented women, with its wrap dresses being worn by influential figures such as Kate Middleton and Michelle Obama, enhancing its status in the luxury market [5][7][20]. - The brand's pricing strategy ranges from approximately 2000 to 8000 yuan, with high-quality materials like silk and cashmere contributing to its premium perception [15][18]. - Despite facing challenges, including declining sales and changing fashion trends, DVF has adapted by introducing online rental services and collaborating with influencers to reach younger consumers [39][43]. Group 2: Consumer Demographics and Preferences - DVF's primary consumers include female entrepreneurs, university professors, and affluent housewives, who prioritize personal style over conventional workplace attire [20][22]. - The brand's appeal lies in its ability to convey confidence and individuality, allowing women to express their unique identities in professional settings [36][37]. - The shift in workplace fashion expectations has led to a growing acceptance of bold designs, with DVF's vibrant prints becoming a statement of empowerment rather than a fashion faux pas [9][22]. Group 3: Historical Context and Evolution - Diane von Furstenberg's journey from a royal figure to a successful fashion designer began in the 1970s, with the introduction of the wrap dress that catered to the needs of working women seeking both comfort and style [25][27]. - The brand experienced significant growth in the 1970s, selling over a million dresses by 1979, but faced challenges in the following decades, including bankruptcy and a struggle to maintain relevance [29][32]. - DVF's resurgence in the 1990s was marked by innovative marketing strategies, including television shopping, which helped re-establish the brand in the competitive fashion landscape [34][39].

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