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(乡村行·看振兴)“中国黄花之乡”:小小黄花如何撬动乡村大发展
Zhong Guo Xin Wen Wang· 2025-07-03 16:36
Core Viewpoint - The article highlights how Tangjiabao Village in Shanxi's Datong City has transformed into a thriving rural community by leveraging the yellow flower industry, showcasing a successful model of rural revitalization through talent development, industrial empowerment, and tourism integration [1]. Talent Empowerment - Tangjiabao Village recognizes that talent is crucial for rural development, focusing on skilled individuals such as returning graduates and veterans to invigorate the community [2] - Local party members took the initiative to demonstrate advanced planting techniques, alleviating villagers' concerns about the challenges of yellow flower cultivation [2]. Industrial Empowerment - The village has positioned the yellow flower industry as a pillar for agricultural development, collaborating with research institutions to implement smart agricultural monitoring systems [3] - The area has adopted green pest control methods, significantly reducing chemical pesticide usage while ensuring high-quality yellow flowers, thus promoting sustainable development [3]. - Currently, the total area for yellow flower cultivation is 4,000 acres, with 2,500 acres managed by cooperatives and large farmers, and 1,500 acres cultivated by villagers [4]. Economic Diversification - The village has extended its industrial chain by developing deep processing projects like yellow flower sauce and beer, which have become popular products [4]. - The "village collective + enterprise" model has been employed to create processing workshops for non-heritage handmade products, providing local employment opportunities [4]. Tourism Integration - Tangjiabao Village has developed rural tourism by utilizing its unique resources, such as the volcanic geological park and yellow flower fields, attracting significant tourist traffic [5]. - The village hosts various cultural and culinary events during the yellow flower blooming season, enhancing the visitor experience and promoting local culture [6]. - The annual tourist reception has reached 200,000 visitors, contributing to the local economy and improving residents' living standards [6]. Economic Outcomes - By 2024, the average income per capita in the village is projected to reach 22,000 yuan, with collective economic income exceeding 600,000 yuan [6].
广州从化玩转荔枝新经济:大模型下乡,机械臂摘果
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-03 14:19
Core Insights - Conghua has emerged as a vital agricultural hub in the Guangdong-Hong Kong-Macao Greater Bay Area, particularly known for its high-quality lychee production [1][8] - The total lychee planting area in Conghua reaches 293,800 acres, accounting for 7.3% of Guangdong Province and 53.8% of Guangzhou, with an expected total yield of approximately 76,000 tons this year [1][8] - The integration of technology in agriculture has significantly enhanced the efficiency and sustainability of lychee production, reducing pesticide use by 20% and labor costs by 40% [4][6] Agricultural Production - Conghua's lychee industry is characterized by a diverse range of varieties, including "Qiangang glutinous rice" and "Liuxi桂味," which contribute to its unique flavor profile [3][4] - The region has established itself as the largest lychee deep processing base in South China, with an annual processing capacity exceeding 20,000 tons and a processing rate of over 35% [8][9] - The expected production value from the 76,000 tons of lychee is projected to exceed 5 billion yuan, with an export volume anticipated to surpass 4,000 tons [8][9] Technological Advancements - The implementation of smart agricultural practices has created a closed-loop system that enhances management efficiency by over three times per acre [4][5] - Innovations such as AI-driven agricultural models and automated harvesting robots have improved the precision and speed of lychee cultivation and harvesting [5][6] - Cold chain technologies, including ultra-low temperature freezing and ice water spraying, have extended the shelf life of lychees, allowing for better market reach [7][8] Economic and Cultural Integration - Conghua is leveraging its lychee production to drive the integration of agriculture, culture, and tourism, creating a comprehensive economic model [8][10] - The region has introduced themed tourism routes that combine lychee picking with wellness experiences, enhancing visitor engagement and local economic activity [9][10] - Digital initiatives, such as the "Flower Time Tour Conghua" app, facilitate consumer access to lychee products and tourism services, promoting a seamless experience for visitors [10]
2025全球数字经济大会数字文旅融合发展论坛举办 现场完成五组战略签约
Zheng Quan Ri Bao Wang· 2025-07-03 13:42
Group 1 - The forum highlighted the transition of digital cultural tourism from a single technology application phase to the 3.0 era characterized by "IP assetization, scene intelligence, and ecological collaboration" [1] - The Deputy Director of Beijing Economic and Information Technology Bureau emphasized the integration of cutting-edge technologies like artificial intelligence and the metaverse with the cultural tourism industry, creating new consumption experiences and industrial forms [1] - Experts shared insights on the digital cultural tourism sector, including the Palace Museum's innovative practices in cultural heritage preservation and the complete implementation path for digital tourism from technical concepts to industry application [1][2] Group 2 - A roundtable forum focused on the integration of technology in reshaping the cultural tourism ecosystem, addressing industry pain points and exploring digital transformation methods for traditional scenic spots [2] - Five strategic agreements were signed during the forum, covering areas such as esports cultural tourism, smart travel, food IP development, cultural digitization, and digital asset sectors [2]
亲子游市场潜力巨大
Sou Hu Cai Jing· 2025-07-03 13:11
Core Insights - The parent-child travel market in China is experiencing explosive growth, with the online market expected to exceed 300 billion yuan by 2025, reflecting a year-on-year increase of over 20% [3] - The shift in family consumption from "material needs" to "emotional needs" is driving this growth, supported by policies, technology, and market demand [3] Policy and Market Dynamics - Government policies are integrating parent-child tourism into urban development strategies, with cities like Sanya projecting that parent-child travel will account for 30% of total tourism revenue by 2024 [5] - Innovative products combining education, entertainment, and culture are emerging, such as family science passports and heritage study camps, enhancing the appeal of parent-child travel [5] Consumer Behavior and Demand Trends - There is a notable generational shift in consumer preferences, with younger parents (post-95 and post-00) favoring outdoor activities, while older parents (post-80) prefer private tours [6] - The demand for cultural and educational experiences is rising, with 70% of middle-to-high-income families willing to pay a premium for such offerings [6] Industry Evolution and Collaboration - The parent-child travel boom is reshaping the tourism industry, with instant retail platforms becoming essential for family travel needs, showing a 130% increase in night orders for travel-related products during peak seasons [7] - The accommodation sector is adapting with family-friendly packages and themed rooms, capturing a significant share of the parent-child market [7] Challenges and Future Outlook - Despite the market potential, challenges such as product homogenization and safety standards persist, with 25% of tourists expressing dissatisfaction with current offerings [8] - The industry is moving towards high-quality development, focusing on safety standards and innovative product offerings to meet the evolving needs of families [8]
北海跨境电商综试区首个跨境电商零售进口项目签约落户
Sou Hu Cai Jing· 2025-07-03 09:48
Group 1 - The first cross-border e-commerce retail import project in Beihai, Guangxi has officially signed and settled, establishing a cross-border e-commerce platform with over 20 well-known brands already signed up [1][3] - The project is located at the Hongtian Beihai Nanyang International Plaza and is a breakthrough in revitalizing existing assets by Guangxi Honggui Group, which aims to innovate operational models and enhance asset value [3] - The project aims to create a high-quality "city living room" integrating dining, tourism, shopping, and entertainment, with a focus on diverse business layouts including cultural tourism, intangible cultural heritage, world cuisine, and cross-border goods [3][4] Group 2 - The Beihai Municipal Bureau of Commerce stated that the project's implementation is a practical example of leveraging policy opportunities and enhancing external openness, aiming to establish a strong local cross-border e-commerce brand [4] - The project is expected to actively promote the import and export trade of ASEAN characteristic products and aims to achieve an annual trade volume of over 300 million yuan [4]
被央视点名的大庸古城,给文旅业释放的新信号愈发清晰了
3 6 Ke· 2025-07-03 08:56
Core Viewpoint - The failure of Zhangjiajie Dayong Ancient City signifies the end of the seller's market in the cultural tourism industry, indicating a shift towards a buyer's market where consumers hold the dominant power [1][6]. Group 1: Market Dynamics - The seller's market in the cultural tourism sector is collapsing due to an oversupply of low-quality attractions, particularly evident in the domestic A-level scenic spots [2][4]. - As of the end of 2023, there are 15,721 A-level scenic spots in China, generating a total tourism revenue of 406.87 billion yuan. This represents a decline in average revenue per scenic spot to 25.88 million yuan, only 63% of the 40.85 million yuan average in 2019 [3]. Group 2: Shift in Consumer Power - The cultural tourism market is transitioning to a buyer's market, where consumers are becoming the primary decision-makers. This shift is characterized by two notable trends: the rise of community-based consumption and the increasing influence of internet platforms [7][9]. - The concept of "super users" emphasizes targeting specific consumer communities that resonate with a brand's values rather than a broad audience [7]. Group 3: Future Trends and Recommendations - Cultural tourism products must focus on cultural and quality aspects, moving away from merely leveraging historical significance to creating relatable and tangible cultural experiences [11][12]. - The industry faces increasing competition and higher consumer expectations, necessitating a commitment to innovation and quality control in product offerings [11][12][13]. - Long-term success in the cultural tourism sector requires patience and a departure from the traditional methods that no longer yield results [13][14].
广东文旅海外推广中心在巴黎举行启动仪式
人民网-国际频道 原创稿· 2025-07-03 08:15
Core Viewpoint - The establishment of the Guangdong Cultural and Tourism Overseas Promotion Center in Paris marks a significant step in deepening cultural and tourism cooperation between Guangdong and France, aiming to enhance inbound tourism and promote Guangdong's cultural narrative to the world [1] Group 1: Objectives and Goals - The center aims to serve as a "bridgehead" for Guangdong in Europe, facilitating cultural and tourism exchanges and cooperation [1] - It is designed to create a regular and institutionalized platform for Sino-French cultural and tourism collaboration, promoting the international expression and dissemination of Guangdong's quality cultural and tourism resources [1] Group 2: Strategic Importance - The center is seen as a timely initiative that will provide an important window for various sectors in France to understand Guangdong and explore cooperation opportunities [1] - The local promotion of Guangdong's diverse tourism resources is expected to greatly assist the French tourism industry in designing products and attracting tourists [1] Group 3: Activities and Initiatives - The center will focus on high-frequency thematic promotions, inviting French tourism representatives and media to Guangdong, organizing professional training for French tourism operators, and launching diverse activities such as the "Lingnan Culture Workshop" [1] - The official website of the Guangdong Cultural and Tourism Overseas Promotion Center has been launched, offering information, experiences, and interactive features to the French public and tourism industry [1]
2025黑龙江省特色文化旅游推介会在佳木斯市抚远举行
Zhong Guo Fa Zhan Wang· 2025-07-03 07:52
Core Viewpoint - The 2025 Heilongjiang Province Cultural Tourism Promotion Conference aims to enhance the province's tourism development through various initiatives and policies, showcasing its unique cultural and tourism resources to foster high-quality growth in the tourism sector [1][2]. Group 1: Event Overview - The promotion conference was held on July 2 in Jiamusi, focusing on the theme "Sunrise in the East, Fortune from the Three Rivers," featuring over 60 activities including tourism promotion, product exhibitions, and cultural sports [1]. - The event was organized by the Heilongjiang Provincial Party Committee and Government, with key speeches from provincial and city officials, highlighting the region's commitment to tourism development [1][2]. Group 2: Policy and Initiatives - The conference introduced the "Several Policy Measures to Support the Development of the Ice and Snow Economy in Heilongjiang Province," aimed at advancing the entire industry chain related to ice and snow sports, culture, equipment, and tourism [2]. - A "Hundred-Day Action" for summer tourism in 2025 was announced, featuring ten must-visit tourist attractions, ten essential driving camps, and various cultural and sporting events [2]. Group 3: Tourism Statistics - In the first half of 2025, Heilongjiang Province received 135 million visitors, marking a year-on-year increase of 13.8%, with total tourist spending reaching 193.37 billion yuan, up 25.8% compared to the previous year [3].
广东文旅海外推广中心在巴黎启用
Nan Fang Ri Bao Wang Luo Ban· 2025-07-03 07:45
Core Points - The Guangdong Cultural and Tourism Overseas Promotion Center was inaugurated in Paris, aiming to enhance cultural and tourism exchanges between Guangdong and France, as well as Europe [1] - The center will promote Guangdong's cultural essence and expand the inbound tourism market by telling compelling "Guangdong stories" to the world [1] - A personal exhibition of Guangdong embroidery by Wang Xinyuan was held alongside the inauguration, showcasing the unique cultural depth of Guangdong [1] Summary by Sections Inauguration and Objectives - The center is a collaboration between the provincial cultural and tourism department and the provincial tourism holding group [1] - It aims to deepen cultural and tourism cooperation and expand the inbound tourism market [1] Event Highlights - The inauguration attracted representatives from Chinese and French government departments, key cultural and tourism institutions, business associations, and mainstream media [1] - The event featured an exhibition of six representative works by Wang Xinyuan, a master of Guangdong embroidery, blending traditional techniques with modern aesthetics [1] Digital and Collaborative Initiatives - The center's official website, "Cloud Guangdong," was launched to provide information, experiences, and interaction for the French public and tourism industry [1] - A strategic cooperation agreement was signed with the French travel agency Euro-Asia, focusing on product development, digital marketing, and high-end business travel [2] - The center plans to conduct various activities, including themed promotions and training for French tourism professionals, to immerse the European public in Guangdong's charm [2]
1.6亿人次!上半年江苏铁路客发总量位居长三角之首
Jiang Nan Shi Bao· 2025-07-03 05:22
Group 1 - The core viewpoint highlights the impressive performance of Jiangsu Railway in the first half of the year, with a total passenger volume of nearly 160 million, an increase of 8.71 million compared to the previous year, ranking first among the three provinces and one city in the Yangtze River Delta [1] - Jiangsu Railway set multiple records, including the highest single-day passenger volume of 1.58 million on April 6 during the Qingming holiday, marking the first time the record exceeded 1.5 million [1] - During the May Day holiday, Jiangsu Railway achieved a remarkable passenger volume of 947 million over a week, with daily passenger numbers exceeding 1 million for seven consecutive days [1] Group 2 - The integration of cultural tourism and railway services has been emphasized, with initiatives like "Traveling Jiangsu by High-speed Train" and the operation of themed special trains to enhance passenger experience [2] - In the first half of the year, Jiangsu Railway operated a total of 274,385 passenger trains, averaging 1,516 trains per day, which is an increase of 8.6% year-on-year [2] - The summer transportation period began on July 1, with Jiangsu Railway committed to providing high-quality services to support the province's development and enhance the quality of life for its residents [2]