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直升机俯瞰江海 露营点观星逐日 新场景、新体验、新业态 上海最远郊区打造独特“浪漫”文旅
Jie Fang Ri Bao· 2025-07-04 01:41
Core Insights - The tourism and cultural industry in Chongming District has become a new growth point for consumption, with various new scenes, experiences, and business formats introduced in the first half of the year [1] Group 1: New Tourism Scenes - The "Best New Tourism Scene" competition in Shanghai aims to transition from "scenic economy" to "scene economy," supporting Shanghai's goal of becoming a world-renowned tourist city [2] - The "Ecological Treasure Island Green Picking" activity at Xisha Mingzhu Lake and Changxing Island has been recognized as one of the best new tourism routes in the city [2] - A 700-meter-long colorful Yangtze River embankment in Baotown has been transformed into an artistic space with over 20 graffiti works, enhancing the cultural appeal of the area [3] Group 2: Water Tourism and Activities - Water tourism has gained popularity in Chongming, with various water sports being offered at the Muyu Outdoor Sports Camp, attracting many visitors [4] - The South Hengyin River area has been developed for kayaking and paddleboarding, with plans to host annual water marathons to engage more participants [4] - Chongming has been recognized as a national starry sky tourism city, providing meteorological indices for stargazing, enhancing the visitor experience [4] Group 3: Low-altitude Tourism - A new low-altitude helicopter tour route was launched in April, offering a unique aerial view of Chongming's scenic spots [5] Group 4: Cultural Events and Economic Impact - The "Midi Weekend" music festival held in late May attracted 9,630 visitors and generated a tourism revenue of 1.2548 million yuan, showcasing the potential of cultural events to stimulate local economic activity [6] - Various sports events, such as the Yangtze Half Marathon and the Chongming Island Cycling Festival, have also contributed to the region's tourism consumption and economic growth [6]
三亚:近千场活动“点燃”文旅消费季
Hai Nan Ri Bao· 2025-07-04 01:38
Core Insights - The "Cool Summer, Enjoy Sanya" 2025 Cultural and Tourism Consumption Season has been launched, running from July to September, with nearly 970 cultural and tourism activities planned [2] - Over 10 million yuan in consumer subsidies will be distributed through various initiatives such as vouchers, ticket discounts, and package deals to enhance the experience for residents and tourists [2][3] - The event aims to create an immersive cultural experience, featuring diverse themes such as historical education, family activities, and cultural heritage [2] Group 1 - The consumption season is expected to stimulate the tourism market, with over 100 tourism enterprises offering summer discounts across various sectors including duty-free shopping, scenic spots, and hotels [3] - More than 600 unique tourism packages and nighttime economy promotions will be introduced during the event [3] - The event will also feature 26 large-scale sports and esports events to attract visitors and boost consumption [3] Group 2 - The collaboration between Sanya and surrounding areas like Baoting, Ledong, and Lingshui has resulted in the launch of three cross-regional tourism routes [2] - The initiative aims to promote regional cultural and tourism integration, allowing tourists to explore the unique landscapes of different cities [2] - A self-driving travel package worth nearly 1 million yuan will also be offered to enhance the travel experience [2]
年轻人喜爱的文旅“新物种”长什么样
Zhong Guo Qing Nian Bao· 2025-07-04 01:17
达那也·金华山小冰岛把废弃矿坑打造成年轻人的向往之地。受访者供图 达那也·金华山小冰岛所在位置原是一座废弃矿坑。2022年,达那也·金华山小冰岛联合创始人钱莉娜和 团队一起,与多位国内潮流先锋艺术家共创,通过艺术美学设计,实现人与自然的链接,把废弃矿坑打 造成景观独特的"矿山美好生活综合体"。"冰川废墟下的婚礼""雾中独舟"等场景背后的孤独美学吸引了 众多年轻游客,成为年轻人的向往之地。 这个年轻人喜爱的文旅"新物种",将非传统文旅资源区域转化为情绪消费场域,打造符合当代消费者认 知和审美的"破圈"文旅产品。 当机械巨兽成为商业街区的潮流地标,当废弃矿坑化身北欧风情的"小冰岛",当荒芜矿山蜕变为文化度 假小镇……这些充满想象力的蜕变,正在中国文旅版图上书写着崭新的故事。创新实践以破圈之势吸引 着年轻消费群体,重塑城市和乡村的空间价值,为文旅产业转型升级提供了启发性的实践样本。 从废弃矿坑到情绪消费新地标 6月的最后一个周末,在杭州工作的00后女孩陈思思跟闺蜜一起来到位于金华市婺城区罗店镇九龙村的 达那也·金华山小冰岛。 她们是在社交平台上发现这里的,"感觉拍照很出片,还可以潜水,所以决定在休息日过来看看"。她 ...
北京市朝阳区20万张文旅消费券明起免费领
Bei Jing Qing Nian Bao· 2025-07-04 01:10
Group 1 - The core event is the launch of the "Beijing Museum Season" and the "Cultural and Creative Month" in Chaoyang District, aimed at enhancing cultural tourism and providing diverse options for visitors during the summer [1] - Chaoyang District currently has 90 museums, with a coverage rate of 2.6 museums per 100,000 people, and over 80% of them are free to enter. It is projected that over 24 million visitors will be received in 2024, with local residents visiting museums an average of 2.2 times [1] - The "Beijing Museum Season" will feature monthly themes, with July focusing on cultural creativity, integrating cultural IP with commercial spaces and interactive experiences to create a multi-dimensional innovative ecosystem [1] Group 2 - Various commercial areas in Chaoyang will host themed events, such as "Beijing Summer Cultural and Creative Fair" at Blue Harbor and a "Stamp Economy" initiative at Heshenghui, collaborating with 50 museums to create new cultural consumption scenarios [2] - The integration of museums with tourism and commerce aims to provide a new weekend leisure choice for citizens, promoting cultural consumption upgrades [2] - Chaoyang District will offer approximately 80 discounts for tourists this summer, with 200,000 cultural consumption vouchers available for free distribution starting July 5 [2]
我市发布提升“苏超”赛事及其他大型文体活动服务保障举措和优惠政策 来镇江主场,赴一站式服务盛宴
Zhen Jiang Ri Bao· 2025-07-04 00:39
Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]
停在八楼的二路汽车,又在乌市翻红了
3 6 Ke· 2025-07-04 00:13
"这个世界上,真的有能停在八楼的2路汽车吗?" 几年前,当这个问题被挂在网上时,很多人都以为答案是山城重庆。然而,与这个问题有关的背景却是在乌鲁木齐,出自国民歌手刀郎的成名曲《2002年 的第一场雪》:"停靠在八楼的二路汽车,带走了最后一片飘落的黄叶……" △多少人第一次知道刀郎,是从这首歌开始的?(图/《2002年的第一场雪》MV截图) 无数外地游客按照导航指引,寻找位于乌鲁木齐友好路的八楼车站。望着楼高八层的新疆昆仑宾馆中楼,看着路上刚刚入站的2路汽车,不少人顿时释出 豁然开朗的大笑—— "噢,原来歌词里的八楼,代表的不是'八层楼之上'啊!" "停运14年后,记忆里的2路汽车终于回来了!" 今年4月20日,不少乌鲁木齐人发现,热闹的八楼车站门前出现了真正的2路汽车,许多人的青春记忆在这一天被重新激活。 "八楼"这个地方,成为人们来到新疆后的游玩目的地之一。同样令人好奇的,还有这辆停靠在八楼的2路汽车——它到底有多出名,能够成为乌鲁木齐的 一张城市名片? 01 成为城市名片的"回忆杀" △"停靠在八楼的二路汽车回归,谷雨的乌鲁木齐竟然下雪了。"(图/小红书截图) 这次,披着米黄色车身的2路汽车,定位为别致的 ...
加快建设文旅强省 推动文旅产业高质量发展
He Nan Ri Bao· 2025-07-03 23:30
Core Viewpoint - The integration of culture and tourism in Henan is being emphasized as a key driver for high-quality development, aiming to establish it as a pillar industry, a livelihood industry, and a happiness industry [1][2][3]. Group 1: Industry Development - The cultural tourism industry in Henan is experiencing robust growth, with the total number of visitors surpassing 1 billion and tourism revenue exceeding 1 trillion yuan in 2024 [2]. - The cultural tourism sector's value added accounted for 8.87% of Henan's GDP in 2024, demonstrating its significant impact on related industries such as dining, accommodation, and logistics [2][3]. - The number of cultural and tourism market entities in Henan has grown by 23.2% to over 470,000, with direct employment from cultural tourism enterprises reaching 1.41 million jobs [2][3]. Group 2: Employment and Livelihood - The cultural tourism industry has created 1.41 million direct jobs and has indirectly supported an additional 9.87 million jobs in related sectors [3]. - Initiatives like the YunTai Mountain scenic area have provided employment for over 700 local villagers, contributing to rural economic development [3]. - The integration of cultural tourism with rural revitalization strategies has led to significant economic benefits, with rural tourism attracting 4.8 million visitors and generating 2.3 billion yuan in revenue in 2023 [3]. Group 3: Quality of Life and Happiness - Cultural tourism is enhancing the quality of life and happiness for residents, with new tourism formats such as educational tourism and wellness tourism emerging to meet diverse needs [4]. - Events and immersive experiences, such as the "Only Henan: Drama Fantasy City," have significantly enriched the cultural life of the community [4]. - The tourism industry is increasingly seen as a pathway to improve people's sense of happiness and well-being [4]. Group 4: Strategic Planning and Innovation - Henan has developed strategic plans for cultural tourism integration, including the "14th Five-Year Plan for Cultural Tourism Development" and various local guidelines [5][6]. - The province is innovating its management and operational mechanisms to enhance the cultural tourism sector, including reforms in state-owned cultural enterprises [6]. - New tourism experiences and products are being developed, such as immersive cultural experiences and themed tourism routes that combine natural and cultural resources [7][8]. Group 5: Brand Development and International Appeal - The "Walking Henan, Understanding China" brand is gaining traction, with efforts to promote Henan's rich cultural heritage and attract international tourists [9][10]. - The province is focusing on building cultural tourism super IPs, such as "Old Home Henan" and "Chinese Kung Fu," to enhance its global cultural presence [10]. - Policies to incentivize inbound tourism, including visa facilitation, are being implemented to boost international visitor numbers [13][22]. Group 6: Technological Integration and Consumer Experience - Digital technology is being leveraged to enhance the cultural tourism experience, with initiatives like the "Yuan Yu Zhou" platform integrating various cultural tourism resources [19][24]. - Immersive experiences, such as VR exhibitions and interactive performances, are being developed to attract visitors and enhance engagement [20][24]. - The focus on night economy and innovative consumption scenarios is revitalizing the tourism market, with projects like "Night Tour Longmen" gaining popularity [15][25].
废旧空间变身文旅新天地(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-07-03 22:46
Core Insights - The article discusses innovative transformations in China's tourism industry, highlighting successful case studies that blend culture, technology, and unique experiences to attract visitors [5][10]. Group 1: Case Studies of Innovative Tourism - The 熊洞街 (Bear Cave Street) in Dalian has transformed from a 4,800 square meter abandoned factory into a vibrant cultural and commercial complex, featuring a 6-meter tall mechanical bear named "北北" that has become a local tourism icon. In 2024, it is expected to receive 1.63 million visitors, with 60% being from outside the city [6][7]. - 望仙谷 (Wangxian Valley) in Jiangxi has evolved from a derelict quarry into a scenic destination, featuring a cliffside hotel and various cultural experiences. It anticipates 3.1 million visitors and revenue of 528 million yuan in 2024, with over 150,000 international tourists [8][9]. - 达那也·金华山小冰岛 (Danya Gold Mountain Little Iceland) in Zhejiang has transformed a former mining site into a popular destination for young tourists, offering activities like diving and kayaking. It has attracted 300,000 visitors since its opening, with many from Hong Kong and Southeast Asia [9]. Group 2: Industry Trends and Insights - The tourism industry is increasingly focusing on unique, immersive experiences that break away from traditional models, emphasizing the importance of originality and cultural relevance in attracting visitors [10]. - The integration of technology and creative design in tourism offerings is seen as essential for enhancing visitor engagement and satisfaction, as demonstrated by the successful case studies [7][10].
用艺术点亮城市(艺海观澜)
Ren Min Ri Bao· 2025-07-03 22:08
图为哈尔滨音乐厅及国际著名音乐家勋菲尔德姐妹铜像。 李 野摄 对城市来说,艺术是文旅经济的创新引擎,是文化气质的鲜活载体。现代城市车水马龙,高楼林立,渐 趋同质,而艺术能够点亮城市的色彩,艺术滋养的品质生活也成为城市独特的吸引力。艺术让一座城 市"腹有诗书气自华",镌刻在每一个生活其中的人的血液中、乡愁里,也成为到访者难以忘怀的美妙记 忆。 《 人民日报 》( 2025年07月04日 20 版) (责编:胡永秋、杨光宇) 松花江畔,乐声悠扬。第六十九届世界国际音乐比赛联盟年度大会刚刚在黑龙江哈尔滨落幕。联盟汇集 了全球顶尖的艺术赛事,极富影响力的肖邦国际钢琴比赛、帕格尼尼国际小提琴比赛等等,都是联盟成 员。廖昌永、吕思清、郎朗、王羽佳等中国艺术家,也是通过这些国际音乐比赛崭露头角,成为国际乐 坛的知名人物。 举办历届联盟年度大会的城市,无不与音乐有着深刻渊源。本届大会首次落户中国,选择了哈尔滨,源 于这座被联合国授予"音乐之城"称号城市的艺术积淀。20世纪初古典音乐就扎根在了这里,哈尔滨交响 乐团是中国最早成立的交响乐团之一,也是当下中国顶尖乐团之一。音乐厅、音乐公园、音乐长廊广 场、音乐博物馆……音乐凝结成 ...
以数智技术赋能文旅发展
Ren Min Ri Bao· 2025-07-03 21:50
Group 1 - The core viewpoint emphasizes the integration of digital intelligence technology into cultural tourism, creating new experiences and services that enhance consumer engagement and contribute to high-quality development in the sector [1][2][3] - Digital transformation of cultural resources is highlighted as a crucial method for expanding the boundaries of cultural tourism, with examples such as the "Cloud Central Axis" program allowing users to explore historical sites virtually [1][2] - The application of digital intelligence technology is seen as a means to enrich the supply of cultural tourism products and services, catering to diverse consumer needs through innovative experiences like AR quizzes for educational tourism and tailored services for senior travelers [3] Group 2 - The article discusses how digital intelligence technology opens new spaces for the integration of culture and tourism, emphasizing the need for a systematic approach that goes beyond mere aggregation of resources [2][3] - It illustrates the use of advanced technologies in cultural exhibitions, such as the "Red Ribbon" project in Guizhou, which creates immersive experiences that resonate with historical events and cultural narratives [2] - The future of cultural tourism is expected to be characterized by increased personalization and diversity in consumer demands, with digital intelligence technology playing a significant role in enhancing visitor experiences [3]