其次，我们强调商品丰富性的重要性。在即时零售模式下，虽然交易起始于线上，但商品的质量与多样 性仍然是吸引并留住消费者的核心。我们协助客户优化非烟商品结构，引入更多符合市场需求的新品， 同时加强库存管理，确保商品迭代更新迅速，满足消费者日益增长的个性化、多样化需求。这样的策略 不仅提升了终端形象，还有效培养了稳定的回头客群体。 在快速变化的商业环境中，"以客户为中心，共创价值"已成为各行各业服务的核心理念。作为汉阳烟草 一名客户经理，我深刻体会到，在当前产品同质化严重、线上购物平台蓬勃发展的背景下，如何帮助零 售客户提升非烟商品的盈利水平，不仅是提升客户满意度的关键，更是推动零售业转型升级的重要一 环。 近期，我们围绕"让客户更满意，我们在行动"主题活动，深入探索和实践了一系列创新策略，旨在为客 户打开非烟商品经营的新窗口，拓宽盈利渠道。 首先，我们聚焦于打造"即时零售"的新模式。在这个时间就是金钱的时代，消费者对于速度和便捷性的 追求日益增强。因此，我们鼓励并指导客户入驻各大即时零售平台，利用数字化系统实现商品、订单、 库存、价格的一体化管理。通过"线上下单，附近门店发货，快速配送到家"的服务流程，不仅缩短了 ...

Group 1 - The article discusses the concept of "banwei," a term used to describe the fatigue and stress experienced by office workers, and the growing demand for solutions to alleviate this condition [1][3] - Coca-Cola, through its investment in the relaxation beverage brand CHILL OUT, has launched an AI tool called "Stress Check Mirror" to help individuals identify their stress levels and promote the consumption of relaxation drinks [3][10] - CHILL OUT, positioned as a relaxation beverage, emphasizes the need for relaxation rather than energy, with its mission to alleviate stress for both individuals and the planet [5][8] Group 2 - The latest version of CHILL OUT contains 28mg of GABA, along with other relaxing ingredients like L-theanine and hops extract, and features a unique flavor profile designed to promote relaxation [5][8] - The relaxation beverage market is experiencing rapid growth, with the U.S. market projected to increase from approximately $193.1 million in 2018 to $1.01 billion by 2026, particularly in California [5][8] - In Japan, around 60% of the population faces work-related stress, indicating a significant market opportunity for relaxation beverages, despite low public awareness of this new category [5][8] Group 3 - Coca-Cola has been leveraging AI in its marketing strategies, including the use of AI-generated content and interactive campaigns to engage consumers and enhance brand experience [15][18] - The company has launched various AI-driven initiatives, such as the "Create Real Magic" competition, which encourages global artists to create content using AI tools, resulting in over 120,000 original artworks [18][21] - Despite facing challenges and criticisms regarding AI-generated advertisements, Coca-Cola remains committed to exploring the intersection of technology and creativity in its marketing efforts [26][29]

直播亮点： 618营销聚焦，策略革新与生态共生 欢迎扫码预约，来直播间互动赢好礼 6月26日15:00 1、618电商大促对消费者的吸引力是否依旧？ 2、平台间营销策略变化与生态协同效果如何？ 3、618品牌营销策略有哪些变化？ ...

Core Insights - The article discusses the evolution of viral marketing, highlighting a shift from positive, entertaining content to content that often gains attention through controversy or negative reactions [1] - The SPREAD framework is introduced as a tool for brands to navigate the complexities of modern viral marketing, allowing for critical assessment and optimization of content before release [2] SPREAD Framework Dimensions - **Socially Useful and Sensitive**: Successful marketing campaigns today often provide value or meaningful actions, as seen in Duolingo's language equality advocacy and Dove's "Cost of Beauty" campaign, which resonated deeply with audiences [3][4] - **Provocative**: Effective campaigns challenge norms and provoke thought, such as Patagonia's "Don't Buy This Jacket" and Elf Beauty's "So Many Dicks," which raised awareness on diversity issues [5][6] - **Replicable**: Content that encourages participation and user-generated versions, like TikTok's "Roman Empire" trend, can significantly amplify brand exposure [7][8] - **Emotional**: Content that triggers emotional responses is crucial, with Airbnb's campaign successfully tapping into nostalgia and connection, while Peloton's ad failed due to a lack of empathy [9][10] - **Ambiguous**: Ambiguity can spark curiosity and sharing, as demonstrated by LEGO's "Rebuild the World" campaign, which encouraged personal interpretation [11][12] - **Distributive**: Content must be adaptable across various platforms to maximize reach, as seen in campaigns like the "DollyPartonChallenge" and Disney's "ShareYourEars" [13][14] Conclusion - The SPREAD framework provides brands with a structured approach to create impactful content that resonates with audiences while maintaining their core values, essential in a landscape where consumer behavior is increasingly selective and fragmented [2][14]

Core Viewpoint - Despite suffering a five-game losing streak and failing to score, Changzhou team has become the center of attention in the "Super League," showcasing a unique city marketing strategy that leverages humor and community engagement [5][6][7]. Group 1: Event Highlights - On June 21, Changzhou team lost 0-4 to Nanjing team, marking their fifth consecutive defeat without scoring [5]. - The match attracted a record attendance of 36,712 spectators and over 8.37 million online viewers, surpassing previous records for the "Super League" [6]. - The event featured a vibrant atmosphere with over 20 dinosaur models performing during halftime and a bustling market with nearly 100 stalls outside the stadium [6]. Group 2: City Marketing Strategy - Changzhou's marketing strategy includes engaging with internet humor and memes, with the local government embracing the playful narrative rather than resisting it [7]. - The city has launched various promotional activities, such as offering free entry to scenic spots for visitors who attend the matches, effectively turning the event into a tourism and consumption driver [8]. - The "ticket economy" initiative allows ticket holders to redeem discounts at local attractions, restaurants, and hotels, significantly boosting local business [8]. Group 3: Economic Impact - The local hospitality sector reported a 20% increase in occupancy and dining during the match days, indicating a direct economic benefit from the event [8]. - Changzhou has implemented a series of discounts for Nanjing visitors, including 50% off on major attractions and 90% off on hotel stays, to further stimulate local consumption [8]. - The integration of sports events with local tourism and commerce is seen as a sustainable growth strategy for the city [8]. Group 4: Lessons for Other Cities - The "Super League" has successfully marketed city identity through team branding and local specialties, which can serve as a model for other cities aiming to enhance their visibility and economic activity [9]. - Engaging with fans and providing unique experiences, such as free parking for visiting fans and special travel packages, has proven effective in building a loyal customer base [9]. - The emphasis on collaboration between government and local businesses is highlighted as a key factor in the success of the "Super League" marketing approach [9].

日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发 货时间已至今年9月22日，这意味着消费者或需等待3个月之久才能拿到商品。与此同时，门店大量缺 现货，快闪店预约秒罄。 究竟是产能不足还是饥饿营销？如果是产能不足，那么为何市场上充斥着工厂生产的大量侵权商品？第 一财经记者对此展开多方采访。 2025.06. 24 本文字数：2563，阅读时长大约4分钟 作者 | 第一财 经 刘城 乐琰 南英 Labubu热度持续攀升。 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直 播。直播期间，时不时有观众留言询问"Labubu什么时候能购买"。主持人反复强调"Labubu暂时没有 货""主播也不知道什么时候补货""一切等'突袭'"（"突袭"即在直播间里临时上架相关产品链接以供消费者 购买）。 在接下来的一个半小时里，直播间始终未上架Labubu产品。18:28，被网友称为Labubu第三代的"前方 高能"系列盲盒商品链接悄然上架。 记者在链接上架初始便迅速操作，从进入、选购、锁单到支付，整个环 ...

泡泡玛特Labubu系列商品热度持续攀升，线上预售开启后迅速售罄，发货时间延迟至9月22日。 Labubu热度持续攀升。 日前，泡泡玛特（09992.HK）首次开启线上Labubu预售。当天全线产品瞬间售罄，创建的订单最晚发货时间已至今年9月22日，这意味着消费者或需等待3 个月之久才能拿到商品。与此同时，门店大量缺现货，快闪店预约秒罄。 不仅是线上，在线下门店也是如此。第一财经记者走访了多地泡泡玛特门店，基本都没有Labubu现货，偶有水晶球款，但此类产品购买者甚少。更为夸张 的是Labubu主题快闪店——怪味便利店，要预约才能进店，而记者蹲点后发现，预约号码1秒钟就抢完了，根本没有机会入店。在上海的怪味便利店现场， 第一财经记者看到入店者并不多，排队的人也不多，但线上就是抢不到入店号码。就在6月24日，第一财经记者再次查询发现，部分Labubu主题快闪店已经 关闭线上预约，一些特别商品也已售罄，只能抢购普通款商品。 " 五品 B 0 9 ක crop I I by 看得到却买不到的Labubu 日前，第一财经记者进入名为"泡泡玛特抽盒机"的微信小程序，17:00左右，直播间正在进行专场直播。直播期间，时不 ...

Core Viewpoint - The article discusses the recent phenomenon of banks offering Labubu toys as incentives for deposits, highlighting the regulatory issues and market implications of such practices [1][3][8]. Group 1: Labubu's Popularity and Market Impact - Labubu, a product under Pop Mart, has gained immense popularity globally, particularly among the Z generation, leading to significant price increases for its products [2][4]. - Prices for Labubu products surged dramatically, with blind boxes increasing from an original price of 99 yuan to 200-600 yuan, and some rare items fetching prices over 1 million yuan at auctions [2][4]. Group 2: Banks' Marketing Strategies - Some banks, including Ping An Bank, initiated promotional activities offering Labubu toys for new deposit accounts, aiming to alleviate pressure on deposit acquisition [4][5]. - The promotional strategy required new customers to deposit over 50,000 yuan for six months to receive Labubu products, effectively turning bank branches into promotional hubs [5][6]. Group 3: Regulatory Response - The promotional activities faced regulatory scrutiny, leading to a halt in such campaigns due to violations of regulations against using gifts to attract deposits [7][8]. - Regulatory bodies emphasized the need for banks to cease these practices and outlined a timeline for the orderly exit of such products by the end of 2025 [8]. Group 4: Long-term Implications for Banks - Experts warn that such promotional strategies could disrupt the normal deposit market and further compress banks' net interest margins, exacerbating existing financial pressures [9][8]. - The article suggests that banks should focus on enhancing their financial services rather than relying on gimmicky promotions to attract deposits [8][9]. Group 5: Future Marketing Strategies - The article advocates for a more sustainable approach to "IP + finance" marketing, encouraging banks to explore deeper collaborations rather than superficial promotions [18]. - Potential strategies include co-branded credit cards and unique financial services tailored to the interests of younger consumers, ensuring compliance with regulations while meeting market demands [18].

Group 1 - The global economy is undergoing profound structural changes, characterized by weak growth momentum, intensified geopolitical conflicts, and a dilemma of high inflation, high interest rates, high debt, and low growth [2] - Private entrepreneurs' ability to accurately assess the economic situation and grasp development trends will directly determine the scientific and feasible nature of corporate strategy formulation [3][4] - Many enterprises are still stuck in traditional development models, incurring high trial-and-error costs [3] Group 2 - The current global economic situation is viewed as the early stage of a Great Depression, which is a core manifestation of a century-long change [5] - The Great Depression is not a natural phenomenon but a forced correction due to long-term deviations from objective economic laws [5] - The evolution of this crisis is expected to present three stages: "value return period" (2023-2025), "structural adjustment period" (2026-2028), and "order reconstruction period" (2029-2031) [6] Group 3 - The current economic crisis is marked by a deep restructuring of the post-World War II international economic and political order [8] - The dollar is entering a historical "value return" process, with its share in international settlements dropping from 73% in 2001 to 47% today [9] - The new colonialism is in a "structural adjustment" decline cycle, with a significant shift towards decolonization movements led by countries like those in BRICS [10][11] Group 4 - The decoupling of the US and Chinese economies has initiated a new era of de-globalization, fundamentally altering the global economic landscape [12][13] - The current economic crisis is compounded by a technological revolution, with the fifth and sixth industrial revolutions reshaping industries and accelerating the pace of corporate evolution [14][15] Group 5 - The economic crisis is characterized by a "crisis transfer" mechanism, where developed countries are shifting internal crises externally through monetary, industrial, financial, and geopolitical dimensions [17][18] - The domestic economy is expected to face profound impacts, including a debt crisis for local governments and state-owned enterprises, leading to a series of chain reactions [19][20] Group 6 - A wave of bankruptcies and restructurings among private enterprises is anticipated, as the old growth model based on demographic, resource, reform, and industrial chain dividends is nearing exhaustion [21][22] - The A-share market is undergoing a significant valuation system reconstruction, with traditional fundraising models becoming increasingly unsustainable [22][23] Group 7 - The current economic downturn is expected to exacerbate social tensions, with rising litigation and social unrest due to economic pressures [24] - The crisis is likely to lead to a significant increase in the number of corporate bankruptcies, particularly among small and medium-sized enterprises [24] Group 8 - To effectively respond to the economic crisis, a systematic crisis response mechanism is needed, focusing on local government debt resolution, financial system restructuring, and enterprise transformation [28][29] - Enterprises should adopt a digital asset strategy, enhance governance, and prepare for mixed ownership reforms to ensure adaptability and resilience [32][34]

Group 1 - The core viewpoint of the article is the official launch of the new BHT (New Brand Health Tracking) solution by Minglue Technology and Jinghong Dynamics, which integrates consumer behavior data and business indices for brand and marketing evaluation [1] - The new solution combines the Consumer Behavior Panel (CBP) from Minglue Technology and the Petal Business Index (PBI) from Jinghong Dynamics, creating a unified measurement system based on extensive real consumer search behavior data [1] - This solution aims to provide brands with real-time, objective, and scientific decision support, representing a digital upgrade and effective complement to traditional research-based BHT methods [1]