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QuestMobile2025年泛年轻人群营销洞察报告:4.4亿用户双重特征影响商业生态,月线上消费超过2000元占比45.2%
QuestMobile· 2025-04-22 01:59
各位童鞋搭嘎猴啊,上周 "一季度AI应用市场发展洞察"看的怎么样?有童鞋在后台留 言:"大周末的,被首届机器人马拉松惊呆了,在AI的碾压之中感受到了一丝作为人类的尊 严……"O(∩_∩)O哈哈~确实不容易啊,虽然任何事物都有发展过程,要对新技术保持充足的 信心,不过,这次大赛确实是个很好的展示和演练,也让大家重拾了工作的信心…… 言归正传,今天就给大家分享一下泛年轻人群营销洞察。Qu e s tMobi l e数据显示,截止到 2025年2月份,中国移动互联网00后与90后的泛年轻人群总量已经达到4.43亿,对照同比 变化趋势来看,高线城市持续吸引更多下沉市场的年轻用户,占比达到了54.3%,同比增长 了6.6%。 这种变化背后,也折射出泛年轻人群体行为的双重特征:一方面,年轻人群的月人均使用 APP个数、时长分别达到33.4个、185.6小时,比全网用户多7个、26.7小时;另一方面, 超过6成年轻人设备终端价格低于2999元,不过45.2%年轻人群线上月消费能力超过2000 元。 这些特征,正在缓慢而深刻的影响着互联网商业生态,例如,电影演出、策略游戏、美食服 务、词典翻译、求职招聘等行业活跃渗透率位居前 ...
QuestMobile2025年泛年轻人群营销洞察报告:4.4亿用户双重特征影响商业生态,月线上消费超过2000元占比45.2%
QuestMobile· 2025-04-22 01:59
言归正传,今天就给大家分享一下泛年轻人群营销洞察。Qu e s tMobi l e数据显示,截止到 2025年2月份,中国移动互联网00后与90后的泛年轻人群总量已经达到4.43亿,对照同比 变化趋势来看,高线城市持续吸引更多下沉市场的年轻用户,占比达到了54.3%,同比增长 了6.6%。 各位童鞋搭嘎猴啊,上周 "一季度AI应用市场发展洞察"看的怎么样?有童鞋在后台留 言:"大周末的,被首届机器人马拉松惊呆了,在AI的碾压之中感受到了一丝作为人类的尊 严……"O(∩_∩)O哈哈~确实不容易啊,虽然任何事物都有发展过程,要对新技术保持充足的 信心,不过,这次大赛确实是个很好的展示和演练,也让大家重拾了工作的信心…… 这种变化背后,也折射出泛年轻人群体行为的双重特征:一方面,年轻人群的月人均使用 APP个数、时长分别达到33.4个、185.6小时,比全网用户多7个、26.7小时;另一方面, 超过6成年轻人设备终端价格低于2999元,不过45.2%年轻人群线上月消费能力超过2000 元。 这些特征,正在缓慢而深刻的影响着互联网商业生态,例如,电影演出、策略游戏、美食服 务、词典翻译、求职招聘等行业活跃渗透率位居前 ...
国产动漫佳作频出 出海还需多元化内容
Zhong Guo Jing Ying Bao· 2025-04-07 15:34
Core Viewpoint - The Chinese animation industry is experiencing rapid growth, with notable works like "Nezha 2" and "Chang'an 30,000 Li" gaining both domestic and international recognition, although there remains a gap compared to developed countries in terms of industrial standards and production processes [1][2]. Industry Development - The Chinese animation industry has a rich history, initially gaining international attention through unique artistic styles and traditional cultural elements, but faced challenges due to the rise of foreign animation industries [2]. - Recent government support and technological advancements have led to a resurgence, with the industry’s total output value surpassing 300 billion yuan in 2023, projected to exceed 470 billion yuan by 2029 [2][3]. Industry Structure - The animation industry encompasses content creation, production, distribution, and merchandise development, with a growing number of high-quality domestic works driving revenue [3]. - The workforce in the animation production sector has reached 171,000, with 86.04% holding higher education degrees, indicating a trend towards a more educated and innovative workforce [3]. Cultural Identity and Global Reach - The transition from being subcontractors for foreign animation to producing high-quality domestic projects reflects a shift in the industry, with a focus on integrating Chinese cultural elements into global narratives [4]. - Emotional resonance is key for international appeal, as creators are encouraged to address universally relevant themes [5]. Market Challenges - Despite successes, the overall performance of Chinese animation in international markets remains underwhelming, with significant disparities in brand influence and market coverage compared to the US and Japan [5][6]. - The commercial operation model in China is still developing, lacking effective international marketing strategies, which limits the global recognition of many quality works [6]. Future Outlook - The future of Chinese animation is expected to diversify, exploring various genres beyond traditional themes to cater to a broader audience [6]. - There is a growing global demand for Chinese stories, and the rich cultural heritage of China provides ample material for compelling animation content [6].
哪吒破70亿,成都赢了
投资界· 2025-02-08 07:37
成都,隐秘的动漫之都。 作者 I 王露 报道 I 投资界PEdaily 今天(2月8日)下午,《哪吒2》票房突破7 0亿元,继续刷新中国影史票房冠军纪录。 同时,另一幕也引起外界关注——成都发布显示,近日四川省委常委、成都市委书记曹立军前往成都高新区调研,期间与饺子等《哪吒 2》主创团队交流。 外界可能不知道,影片的第一出品方可可豆动画和导演饺子,一直扎根于成都。十几年前,医学院毕业的导演饺子凭借一腔热爱,在成 都高新区创办可可豆动画,潜心打磨《哪吒》系列。 有意思的是,哪吒的"故乡"成为热门话题,多地争相"认亲",乘势宣传,希望接住这波流量。 实际上,成都才是哪吒"老家"——《哪吒2》在成都备案,饺子是土生土长的四川人,制作团队可可豆动画位于成都高新区的天府长岛 数字文创园。无疑,这是一部名副其实的"成都造"电影。 从此,世界影史多了一个"我命由我不由天"的魔童,中国多了一个从成都走出的顶级IP。 诞生于成都 哪吒破70亿,赢麻了 《哪吒2》到底有多火? 上映10天,《哪吒2》票房破7 0亿元,多项纪录被连续刷新:这是中国影史票房冠军,也是最快破5 0亿票房、春节档单日票房最高(超 8亿)、首部连续5天票房 ...