文｜DataEye研究院 2025年上半年已过，微短剧进入下半场，平台从抢用户转向抢厂牌？ 近日，红果发布相关政策，吸引微短剧厂牌入驻红果经营账号。继拉新计划发布后，红果将目光转向微短剧供给端，厂牌可以通过入驻的方式在红果APP 上做微短剧营销。 值得关注的是，厂牌入驻并非红果首创。微短剧兴起后，抖音成为最大的厂牌入驻平台。年初，小红书官宣上线微短剧频道，也吸引了众多厂牌入驻。 红果此次厂牌运营计划，有何不同，为何吸睛？ 从整体用户画像来看，红果24岁以下用户占比最高，达18.1%。25-30岁用户占比最少，为11.2%。数据可以看出，红果用户各年龄段分布较平均，侧面说 明红果面向的用户群体丰富，微短剧受众辐射面广。 用户基数和画像都为厂牌入驻提供了流量，也为厂牌微短剧的上线提供了播放保障。 本期DataEye来聊聊红果这次的厂牌运营计划。 一、微短剧厂牌概念持续形成 随着微短剧行业发展，厂牌概念逐渐被用户熟知。麦芽、九州、河马、听花岛、华策影视、完美世界等均推出了自家微短剧厂牌。 从ADX数据来看，不少厂牌推出的微短剧表现出色。如听花岛推出的《家里家外》《我在八零年代当后妈》《裴总每天都想父凭子贵》《引她入 ...

Andrea Courtois Named Chief Financial Officer, Succeeding Mike Madden NASHVILLE, Tenn., July 1, 2025 /PRNewswire/ -- Kirkland's, Inc. (Nasdaq: KIRK) ("Kirkland's" or the "Company"), today announced a series of leadership appointments underscoring the Company's strategic shift and new phase of transformation as The Brand House Collective, Inc. ("The Brand House Collective") reflecting the Company's reinvention into a multi-brand merchandising, supply chain and retail operator leading the brick & mortar visio ...

9 Ways To Use AI To Build Your Personal Brand https://t.co/0VjP1T0WRR https://t.co/0VjP1T0WRR ...

"We are a multi-category, multi-generational brand," says Evereden founder Kimberley Ho, "which I think is unique on the market." https://t.co/qCzfsMRR17 https://t.co/qCzfsMRR17 ...

PRESS RELEASEAmsterdam, July 1, 2025 Strategy is focussed on simplifying and reinvesting in highest-potential growth opportunitiesEUR 500M net productivity savings targeted, with more than 50% of savings achieved by the end of 2027Savings to be equally split between reinvestments for growth and profit expansionSets new, accelerating medium-term financial targetsImprove net leverage target to 2xDisciplined capital allocation aligned with strategy At its Capital Markets Day today in Amsterdam, JDE Peet’s (EUR ...

9 Ways To Use AI To Build Your Personal Brand https://t.co/xT0A6hDT2z https://t.co/xT0A6hDT2z ...

9 Smart Ways To Use AI To Boost Your Personal Brand https://t.co/L6N7Qiedkf https://t.co/L6N7Qiedkf ...

Accessibility StatementSkip Navigation Fantastic Fun Players will travel from the Baxter Building to the depths of outer space while enjoying the Marvel Studio's "The Fantastic Four: First Steps"-themed takeover of Block Party, Topgolf's all-skill-levels digital experience that celebrates Players aiming anywhere to score points. Bonus: Bring a group of four (4) or more Players and receive a free order of donut holes-in-one by simply asking their bay host during their visit. The offer is available all day, e ...

South African Reserve Bank Governor Lesetja Kganyago reinforced his argument for adopting a lower inflation target, noting that the current goal hurts the rand and allows prices to march higher https://t.co/NH95wb7jJr ...

But yeah, looks like Trump came out and said, "Looks like we've got a deal with China." And then uh in that the post that I that I put on X, underneath that, it very clearly says it's not a uh agreement, but it's a memorandum of understanding. So like every time I see something, I'm like, "This is like the 12th agreement we've done with China so far. Is this really going to go through?" And then there'll be another one. So it's not like it's sign, seal, delivered, and it's in concrete.But this isn't about u ...