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从红土到商圈 中网端午创新推广网球生活化
Bei Jing Shang Bao· 2025-06-03 03:37
企业供图 此外,借势同期举办的FILA KIDS钻石杯青少年网球挑战赛的热烈氛围,中网公司还联合FILA KIDS与知名球星卡公司Topps,在国家网球中心的中央通道 为孩子们精心打造了一个专属的节日乐园。 中网公司将顶级网球赛事文化带入城市核心商圈的核心展区。在北京潮流地标蓝色港湾西广场,中网公司参与的"潮朝阳 潮体育"体育运动消费季活动吸引 了大量市民驻足。"荣耀殿堂"展区陈列中网冠军奖杯"中国之杯"及珍贵的冠军手印,热情的观众纷纷上前合影留念,亲身感知网球运动的荣耀瞬间。"国网 AI学练中心"体验区通过智能设备模拟击球训练,其科技感十足且轻松有趣的教学模式吸引了众多家庭踊跃尝试。 北京商报讯(记者 和岳)今年端午假期恰逢法国网球公开赛鏖战正酣。在北京国家网球中心持续上演的"国网观赛季·红土进行时"活动,吸引了广大业余网 球爱好者的踊跃参与。 企业供图 除了珍贵的红土初体验,西广场精心打造的观赛派对更是活动的核心亮点。巨型屏幕每日同步直播法网精彩赛事,牵动着现场每一位球迷的心弦。6月1日 晚,超过百名网球爱好者齐聚观赛区域,共同见证郑钦文首次闯入法网八强。 此次活动由朝阳区政府多个部门指导主办,中网公司精 ...
“体育+商圈”跨界融合,济南潮流体育消费季激发消费新动能
Sou Hu Cai Jing· 2025-06-03 03:01
6月1日晚,济南世茂广场中央舞台,激光划破夜空,5位潮流运动达人获颁"2025年济南潮流体育消费季推荐官"证书,他们将以推广潮流运动 为己任,利用自己的力量将潮流之风推向济南的大街小巷;仪式之后的泉赋舞庄·第二届中国(济南)国际街舞大赛总决赛裁判表演环节,国 际顶尖舞者KLASH以不可思议的身体极限构成动感舞姿,引爆全场尖叫;马路对面的皇亭体育馆,三人篮球赛的欢呼余音与商圈霓虹交相辉 映…… 山东爱飞驰体育总经理刘元武表示,"赛事落地商圈,借助潮流体育消费季的影响力,我们的赛事受到了更多的关注,也为参赛选手们提供了 更好的参赛体验,营造了更出众的比赛氛围。不少家长现场咨询课程,体育消费的'连锁反应'显而易见。" 这个端午假期,"好运山东"2025山东省体育消费季暨济南潮流体育消费季启动仪式系列活动让泉城路商圈化身欢乐海洋。这场融合了潮流体育 赛事、互动体验与消费热潮的盛会,以"商圈联动,燃GO泉城"为主题,将体育的激情、商圈的活力与城市的脉动深度融合,为市民游客奉上 了一场持续三天的"体育+消费"狂欢。 街舞带来极度视觉盛宴,省外选手占比超四成 6月1日晚,泉赋舞庄·第二届中国(济南)国际街舞大赛圆满落幕。作 ...
文旅消费多样“玩法”激活假日经济
Hai Nan Ri Bao· 2025-06-03 01:06
Core Insights - The article highlights the integration of cultural and tourism activities in Hainan during the Dragon Boat Festival, aiming to stimulate the holiday economy [2][3][4] Tourism and Economic Impact - Hotel bookings in Hainan during the Dragon Boat Festival increased by 14% year-on-year, with major cities like Beijing, Shanghai, and Shenzhen being key sources of visitors [2] - Popular tourist attractions included Wuzhizhou Island, Xidao, Nanshan Cultural Tourism Zone, and others, indicating a strong interest in local tourism [2] - The Dragon Boat races attracted thousands of participants and spectators, serving as a platform for cultural exchange and tourism development [2][3] Cultural Activities - The "I Celebrate Dragon Boat Festival in Sanya" event featured interactive activities such as making rice dumplings and crafting scented sachets, enhancing cultural engagement [3] - The "Hainan Cuisine Theme Month" at the Mission Hills Resort included non-heritage performances and family-friendly activities, showcasing local culture [3][4] Visitor Trends - Short-distance self-driving trips became the preferred travel choice, with significant demand for rental cars, particularly in Sanya and Haikou [4][5] - The influx of tourists included international visitors from Southeast Asia, indicating Hainan's growing appeal as a travel destination [4] Future Prospects - Hainan plans to launch over a hundred cultural and sports tourism events from June to September, including major festivals and concerts, to further enhance tourism offerings [5] - These initiatives aim to provide diverse travel options and reduce costs for visitors, thereby invigorating the tourism market [5]
全国触式橄榄球冠军赛在杭落幕
Zhong Guo Xin Wen Wang· 2025-06-03 01:01
原标题:全国触式橄榄球冠军赛在杭落幕 带动文旅消费升温 体育赛事不仅是竞技舞台,更是区域发展的"流量引擎",通过连续三年举办触式橄榄球国家级赛 事,良渚已形成"办赛一次、引流一方、富民一域"的乘数效应。接下来,良渚将以"跟着赛事游良渚"为 核心品牌,进一步深化"体育+农文旅"产业融合,让五千年文明底蕴与现代体育活力同频共振,为乡村 振兴探索可复制、可推广的"良渚样本"。(郭天奇) 本次大赛恰逢端午节和儿童节,赛事也成为良渚文旅消费的强力引擎,3天的比赛吸引超3300人次 现场观赛,带动周边餐饮、住宿、旅游等文旅消费全面升温。 据不完全统计,赛事带动吃、住、行、游、购、娱总体消费高达149.04万元:15家厨娘工坊和新港 餐厅日均接待量同比增长350%,产生营收超32.9万元:良渚街道辖区内酒店民宿搜索量暴增300%;"赛 事观礼+田园休闲"线路受热捧,麟海蔬果采摘基地、东明山森林公园、玉鸟集等景点游客量增长20%。 为进一步推动"体育+农文旅"融合,串联两大赛场的"共富小径"随着赛事的开展正式启用。这条全 长约1公里的小径一端连接着赛场的活力,另一端连接良渚乡村的田园风光与文化底蕴,让观众在观赛 之余,能够感 ...
端午假期江苏迎客超1240万人次
Xin Hua Ri Bao· 2025-06-02 22:02
Core Insights - The Dragon Boat Festival holiday in Jiangsu from May 31 to June 2 saw a total of 12.42 million visitors and a total consumption of 4.693 billion yuan, representing a year-on-year increase of 2.15% and 0.20% respectively [1] - Despite adverse weather conditions, the tourism sector in Jiangsu managed to achieve slight growth in visitor numbers and spending [1] - The province launched over 1,880 cultural and tourism activities during the holiday, highlighting the integration of intangible cultural heritage with tourism [1] Group 1: Visitor Statistics - A total of 12.42 million visitors were recorded across 644 A-level tourist attractions, 195 key rural tourism villages, and 84 museums [1] - The total consumption reached 4.693 billion yuan, with a 1.5% year-on-year increase in off-site tourism consumption through UnionPay channels [1] Group 2: Cultural Activities - The "Water Rhythms Jiangsu" event featured various cultural activities, including dragon boat races and heritage exhibitions, attracting significant participation [2] - The holiday also included 584 performances, with attendance reaching 287,000 and ticket revenue increasing by 574% year-on-year to 224 million yuan [2] Group 3: Sports and Family Engagement - The Dragon Boat Festival coincided with Children's Day, leading to increased family visits to attractions, with ticket bookings for major scenic spots rising by 25% [3] - The integration of sports events with tourism was evident, as local football leagues and dragon boat races attracted large crowds and boosted local tourism spending [3] Group 4: Promotional Offers - Various local governments introduced promotional packages, including free admission to popular attractions and discounts on travel services, to enhance visitor experience [4] - Specific initiatives included free public transport for tourists in Changzhou and the distribution of over 3,000 tourism vouchers in Suqian [4]
“苏超”刷屏,但其他省市难以复制
吴晓波频道· 2025-06-02 15:27
点击图片▲立即试听 "' 苏超 ' 为公众提供了一个可以暂时脱离利益操控的公共空间 —— 以体育为纽带,通过城市间的良性竞争,将个体从孤立中唤醒,共同体验和追求更美好的公共生活。 文 / 巴九灵(微信公众号:吴晓波频道) 这个端午,人们被"苏超"刷了屏。 "这绝对是世界上最纯粹的足球比赛,没有假球和内幕,全都是城市之间的恩怨情仇。" "比赛第一,友谊第十四,不仅江苏十三太保内斗,还有反骨仔遍地走。" 图源:央视新闻 所谓 "苏超",即江苏省城市足球联赛,共计 516 名球员分别代表江苏 13 座地级市,各组建一支球队出征,为城市荣誉而战。 现场氛围 更加火爆, 堪称民间赛事 的 "逆袭" :前三轮场均观众已破万人, 徐州、盐城等多地超 2 万人, 超过同期 的 中甲,直逼中超。有网 友以此调侃: "苏超"的背后站着 8500 万江苏人口,完全可以比肩 8300 万人的德国德甲、 5900 万人的意大利意甲,位列"全球顶级联赛"。 更重要的是,作为 2025 年稀缺的"网红出圈"事件,"苏超" 将 以 1 3 轮常规赛 + 前八名淘汰赛的赛程横跨至 11 月,它能否 持续 复刻贵州村 超、淄博式的成功? "玩梗 ...
君乐宝携中国国家体操队发布新品,开启“规模竞争”到“价值引领”乳业新周期
凤凰网财经· 2025-06-02 13:49
在"民族奶业振兴"与"体育强国建设"的时代浪潮下,一场关于"中国品质"与"中国精神"的别样对话正在上演: 5 月 29 日,君乐宝携手中国国家体 操队召开"专利菌群 冠军品质——中国国家体操队指定乳制品暨简醇系列新品发布会"。世界冠军邹敬园、刘洋、张博恒等莅临现场,共同见证这一 行业盛举。 这场跨界合作不是简单的品牌联动,而是让中国乳业 的"科技突围"与体育精神的"极致追求"达成价值同频。中国体育的中坚力量与中国乳业的领先 者"顶峰相见",是中国十大国家队对君乐宝品质的认可与信任,更是民族奶业振兴与体育强国建设的深度共振,意味着君乐宝开启了从"规模竞 争"到"价值引领"的乳业新周期。 01 冠军基因的深度契合:体育精神与乳业匠心的同频进化 中国国家体操队的训练馆里,"极致"是每个运动员心中的法则。自 1979 年斩获首个世界冠军至今,这支"冠军梦之队"用 40 多年时间培养出超百 名世界冠军,其背后是严苛的训练体系:平衡木上每个姿态偏差都需反复校正,吊环动作中每次肌肉耐力都要精准量化。 简醇专利菌群系列新品这项"中国方案"的价值,不仅在于重塑酸奶健康标准,更在于为民族品牌突破技术壁垒、实现价值升维提供了可借鉴 ...
追光丨从“翻花绳”到AI操场,学校体育还能这么“玩”
Xin Hua She· 2025-06-02 01:52
原标题:追光丨从"翻花绳"到AI操场,学校体育还能这么"玩" 各位"大朋友"们 还记得翻花绳、跳皮筋这些儿时游戏吗 比如翻花绳 就是这个!!! 绳子结成套缠绕手上 手指编出一种又一种花样 而近日 这所地处宿迁的乡村小学 江苏一所小学 升级版的"翻花绳"游戏火了 脑洞大开的孩子们 把它变成了 既能出汗又能锻炼身体的 团队游戏 被大量网友点赞称"有创意" 很多人不知道 破解体育教育资源匮乏难题 独创"绳韵"文化 每个班都有花样跳绳兴趣小组 还多次在国内外跳绳大赛中斩获冠军 其实 中国越来越多的学校正迎来 体育运动的"新花样" 不少学生身怀绝技 将跳绳与体操动作结合 探索更多"新招式" 是不是很厉害! 比如 跟着动感节拍做健美操 像贪吃蛇一样跑步 在学校里舞龙舞狮 更具科幻感的也来了 不少学校已配备"AI智慧操场" 学生短跑、立定跳远、跳绳 系统能实时分析运动姿态 定制个性化的锻炼计划 抖空竹也是不错的选择 面对一块智慧屏 同学们比拼跳绳、颠球等 屏幕实时显示完成情况 并自动生成排行榜 这样"刺激"的运动PK 让许多学生大呼过瘾 缓解学生肥胖、近视等问题 已不容忽视 运动对提升青少年心理韧性 也大有裨益 无体育,不 ...
大黑河端午节龙舟赛精彩纷呈
Nei Meng Gu Ri Bao· 2025-06-02 00:49
Group 1 - The first Dahei River Dragon Boat Festival was held in Hohhot, attracting over 10,000 citizens and tourists, with more than 50 teams and 600 participants competing [1] - The event featured various cultural performances, including lion dances, folk music, water stunts, and fire rescue drills, creating a festive atmosphere [1] - In addition to the dragon boat races, the festival included interactive activities such as on-site educational sessions led by national-level dragon boat referees, allowing citizens and tourists to experience dragon boating firsthand [1] Group 2 - The event was organized by the Hohhot Municipal Government and aimed to promote cultural heritage and facilitate exchanges, integrating the unique cultural characteristics of Northern Inner Mongolia [2] - The festival is part of a broader initiative to create a cross-border cultural tourism IP that combines ecology, folklore, and sports, enhancing tourism growth through event-driven engagement [2] - This initiative aligns with the "Singing and Traveling in Inner Mongolia" cultural tourism campaign, aiming to develop a new cultural brand for Hohhot and promote high-quality development of the regional cultural tourism economy [2]
本以为是“十三太保大内斗”,“苏超”怎么就成了呢?
Hu Xiu· 2025-06-01 02:48
Core Viewpoint - The "Su Super League" has gained significant attention and popularity, providing new insights into the future development of Chinese football, despite its low ticket price and amateur player participation [1] Group 1: League Characteristics - The Su Super League has effectively addressed the long-standing issue of match-fixing in Chinese football, with teams formed from 13 cities competing fiercely for victory [2] - The league has sparked local rivalries and created engaging narratives, enhancing the excitement and viewership of the matches, leading to sold-out games [2] Group 2: Economic Impact - The affordable ticket price of 10 yuan has stimulated local economies, encouraging spending on food, accommodation, and tourism during match weekends [4] - The league's success could potentially increase the football population in China by mobilizing local talent and fostering community engagement in sports [4] Group 3: Future Potential - The Su Super League serves as a model for activating grassroots football in China, suggesting that a combination of local players, government support, and community involvement can enhance the sport's popularity [4][6] - The league's establishment in Jiangsu province, characterized by balanced development and adequate financial resources, may inspire similar initiatives in other regions of China [5][6]