一个天时地利人和但难以复制的成功故事。 作者 | 兰杰 编辑 | 乔芊 《苏丹的游戏》是今年以来国产单机游戏的高光时刻。 上线以来，这款由十数个人的团队所创作的角色扮演类卡牌游戏，凭借其独树一帜的美术风格，以及扎实且大尺度的故事内容，迅速破圈，成为游戏行业 避不开的话题。 《苏丹的游戏》的成功主要体现在两个方面，一是其商业化上的成功——根据VG Insights相关数据，目前游戏的销售额已经达到了1240万美元（相当于 8921万人民币），共计卖出了66万份。对比之下，对于独立游戏来讲，可以实现2万的销量已经是不错的成绩。 二是其在内容平台上的传播程度——《苏丹的游戏》在小红书、B站等内容平台上，已经成为了流量密码。36氪作者通过只有70个粉丝的小红书个人账 号，发布了游戏相关笔记，三天的时间里积累了破万的阅读量，以及近200条评论。以"苏丹"作为关键词进行检索，已经在小红书上有近10万篇笔记。 此外，在抖音、小红书等平台上还涌现出了大量的游戏二创视频、包括了剧情演绎、Cos变装等内容。 排除投流等变量，好玩等于好卖 《苏丹的游戏》为什么卖得好？一个简单但核心的理由是，足够好玩。 该游戏合作的宣发平台和分销渠 ...

Group 1 - The core strategy of Giant Network's chairman Shi Yuzhu for the long-term operation of the "Journey" series is to respect players [1] - Shi emphasized the importance of listening to player feedback and focusing on game quality and new features [1] - This long-term approach may lead the market to reassess the future performance of the "Journey" series and the strategic stability of the company [1] Group 2 - The domestic ARPG "Mingmo: Yuanshu Zhi Yu" developed by Lingze Technology was showcased at the 2025 Summer Game Festival, along with a new trailer [2] - The game is set to launch on July 24 across multiple platforms including Xbox Series X/S, PS5, and PC [2] - The unique ARPG setting and story background may attract market attention regarding its commercial prospects and the competitive landscape in the domestic ARPG segment [2] Group 3 - The classic game "Gold Miner: Classic Edition" was released on the Steam platform on June 8 [3] - The game aims to bring the beloved 2003 internet classic to modern players while introducing new content and enhanced features [3] - The launch of "Gold Miner: Classic Edition" on Steam may prompt the market to evaluate the value and monetization potential of classic game IPs through secondary development [3]

Core Viewpoint - The Ministry of Industry and Information Technology has issued the "Computing Power Interconnection Action Plan," aiming to enhance the efficiency and service level of public computing resources, promoting high-quality development in computing power through 16 key tasks across six areas [1][2]. Group 1: Key Tasks and Areas - The action plan outlines six main areas: strengthening the foundation of computing power interconnection, optimizing computing facilities interconnection, promoting resource sharing, innovating business interconnection, creating application scenarios, and ensuring network and data security [2]. - Specific tasks include tackling core technology challenges, establishing standards and norms, and developing interconnection rules [2]. Group 2: Application Scenarios - The plan promotes the application of computing power interconnection in enterprise-level scenarios such as artificial intelligence, scientific computing, intelligent manufacturing, remote medical care, and consumer-level scenarios like intelligent driving, cloud rendering, cloud computing, and cloud gaming [2]. - It encourages the integration of computing power interconnection with energy internet, industrial internet, and mobile internet for innovative applications [2]. Group 3: Implementation Support - To ensure the successful implementation of the action plan, the Ministry will enhance resource investment and create a supportive environment through policies, funding, talent, and resource allocation [2]. - The plan emphasizes the cultivation of enterprises and optimization of the industry ecosystem, supporting backbone computing power enterprises, high-tech companies, and specialized small and medium-sized enterprises [2].

你有没有发现，比特币的背后似乎总有一个无形的收割网？中国的持续缺席，居然让西方的资本大佬们看准了机会，他们把这盘棋下得不偏不倚，等着中国 进场。等我们终于察觉时，可能就已经是一个巨大的陷阱。 而这，也正是为什么美国自己也没敢在大规模收购比特币的情况下推进它的主流化。你不信的话，可以试试看，带着比特币去纽约，看看他们会如何对待你 的比特币。你能得到的，只可能是嘲笑或者冷眼，因为在这些资本的背后，比特币的唯一价值是成为他们收割其他经济体财富的工具。 说到这里，你可能会想，这么多分析，难道我们就只能眼睁睁看着这些西方国家玩弄金融游戏？新能源汽车作为中国目前的一个亮点，至少在实体经济上， 我们还占有一席之地。虽然国外的厂商大多数都撤离了，但中国的汽车产业还是能继续发展，因为它是有实物存在的。而比特币呢？一旦你进场，它的价格 被操控，西方资本随时可以撤退，把你手中的数字货币抛下，剩下的就是空气。想象一下，我们一旦被套进去，能玩得起这些数字游戏的资本家就会像收网 一样把所有的鱼捞走，而普通投资者，最后只有一个字——亏。 这些事情，不难看出它背后充满了金融市场的游戏规则。金融市场和经济的普通人不在一个层级，他们玩的是不同的 ...

hyzqdatemark 2025 年 06 月 08 日 证券分析师 陈良栋 SAC：S1350524100003 chenliangdong@huayuanstock.com 王世豪 SAC：S1350524120005 wangshihao@huayuanstock.com 陈逸凡 SAC：S1350525040003 chenyifan@huayuanstock.com 魏桢 weizhen@huayuanstock.com 证券研究报告 传媒 行业定期报告 游戏、电影、潮玩等新产品周期催化仍具弹性 投资评级： 看好（维持） ——传媒互联网行业周报（2025.6.2-2025.6.8） 投资要点： 本周观点：暑期大档期临近，重视优质内容产品周期的开启，新品强势表现在目前 市场仍具备较强弹性交易机会。关注新品游戏测试和上线表现，关注暑期档影片定 档、宣发和票房表现，关注卡牌、潮玩等新品上架、运营和售卖表现。 联系人 板块表现： 游戏方面：优质产品上线表现对公司弹性贡献仍较为突出，例如友谊时光的派对游 戏产品《暴吵萌厨》5 月 28 日上线后，带动友谊时光市值表现强势拉升，由【心动 公司】研发的策略回合制 ...

中国游戏科技丨 白皮书 核心摘要： 在数字经济与实体经济深度融合的时代背景下，游戏科技正以强劲的技术势能驱动科技创新进程。从《黑神 话：悟空》实现东方神话美学的数字重生，到《哪吒之魔童闹海》突破动画工业制作边界；从DeepSeek显 著提升算力效率，到宇树机器人解锁高难度控制动作。这些现象级创新成果的背后，也有游戏科技与科技创 新深度共振的贡献。作为数字经济的核心载体，游戏产业早已超越传统娱乐范畴，其孕育的游戏科技正成为 驱动新质生产力的重要引擎。 游戏科技引擎本质在于其双重属性，既是科技创新的压力测试场，也是跨领域赋能的通用接口。在技术纵深 层面，游戏产业对图形处理器、人工智能、云计算等底层技术的极限需求，直接推动了英伟达GPU、5G 通 信网络等关键基础设施的迭代升级；在产业协同层面，虚幻引擎的实时渲染架构已融入数字孪生城市建设， 游戏AI 训练框架正应用于自动驾驶仿真系统——这种 "技术突破 – 效应外溢 - 产业重构" 的循环机制，揭 示了游戏科技与科技创新共生共荣的底层逻辑。 《2025年国务院政府工作报告》中强调"深化文化与科技融合"、" 推动文化产业创新发展 "及" 激发文化市 场主体发展活力 ...

自2025年1月NVIDIA RTX5090发布以来，大家就一直都很关注这个显卡，我们之前建了个5090的 群，一直到现在每天都是挺热闹。但在过去的几个月时间里，RTX5090也出现了一系列的问题，这 篇文章我们从售价、租金、算力、功耗、性能、发热和组网七个方面，结合实际案例与数据，深入 探讨RTX5090目前的市场行情，本文的数据参考自"小易AI袁亮"。 售价从高位回落 功耗 单卡租赁价格：约1万元/年。 整机配置价格：一台配备8张RTX5090的整机约为30万元。 RTX5090的功耗是其应用中的一大痛点。额定功耗：575W，峰值功耗：瞬间可高达900W，8卡整机 功耗：约6kW。 RTX5090发布时，市场对其寄予厚望，预期售价高达4万元以上。然而，仅4个月后，价格已跌至2万 元出头，部分电商平台（如京东）上的同德品牌RTX5090甚至低至2.3万元。价格快速下滑的原因主 要有以下几点： 首先，市场传言RTX5090存在芯片过热问题，影响了消费者信心。其次，早期关于多卡组网可能出 现"锁卡"或性能瓶颈的传闻，降低了企业采购意愿。此外，显卡厂商在发布初期大幅抬价，导致市 场需求不及预期。最后，上一代旗舰R ...

Core Insights - Netflix is strategically shifting its focus in the gaming sector, emphasizing narrative games, party games, children's games, and mainstream releases to establish a differentiated advantage in a competitive market [1][2][3] Group 1: Narrative Games - Netflix leverages its extensive film and television content to transform popular IPs into interactive narrative experiences, enhancing user engagement and expanding monetization opportunities [1] - Games like "Squid Game: Unleashed" exemplify this strategy by converting viewers into gamers through immersive storytelling and character interaction [1] Group 2: Party Games - The company is tapping into social gaming needs with titles like "Spirit Crossing," which features open-world gameplay and social interactions, creating low-barrier, high-interaction entertainment [2] - Cross-platform play is a key feature, allowing seamless transitions between mobile, TV, and PC, thus broadening the potential player base [2] Group 3: Children's Games - Netflix is focusing on the family entertainment ecosystem by developing interactive content suitable for various age groups, fostering emotional connections within family units [2] - This approach aligns with Netflix's traditional content stratification, enhancing the value of family subscriptions [2] Group 4: Technological Transformation - The company has shifted from developing AAA console games to adopting a cloud gaming model, reducing risks associated with traditional game development while aligning with cloud technology trends [3] - The "instant play" experience and cross-platform data synchronization break down device and storage limitations, showcasing Netflix's commitment to a subscription-as-a-service model [3] Group 5: Organizational Changes - The strategic transformation led by new game president Alan Tuskahn involves streamlining business lines and concentrating resources on core categories, aiming to reshape the underlying logic of Netflix's gaming business [3] - Collaborations with independent game studios are being strengthened to diversify content ecosystems through capital investment and platform support [3] Group 6: Cross-Platform Functionality - Netflix is focusing on developing cross-platform play capabilities through its proprietary cloud infrastructure, enhancing user experience and laying the groundwork for future multi-device interactions [4] - Despite current limitations due to hardware and network conditions, ongoing investments in technology indicate a deep commitment to the future of gaming [4] Group 7: Industry Perspective - Netflix's gaming strategy is reshaping the boundaries of the entertainment industry by merging narrative gaming with traditional media, creating a new entertainment ecosystem [4] - The integration of content consumption and interactive experiences offers users richer choices and injects innovation into the gaming sector [4] - Challenges remain, including resource allocation between gaming and core streaming services, data security in cross-platform ecosystems, and competition from traditional game developers [4]

【环球网科技综合报道】6月8日消息，Nintendo Switch 2是任天堂出品的游戏机，已经于2025年6月5日发售。许多外媒已经拿到了机器并进行了测评。 事实上，从游戏机本身来看，新的Switch 2更大、更强大、更精致。如果你喜欢第一代 Switch，那么你几乎肯定会喜欢 Switch 2。但是否值得立即购买，很 大程度上取决于你当前的游戏库，以及你愿意为这个不多的第一方游戏库花多少钱。 硬件 从人体工程学的角度来看，Switch 2 相较于上一代有了显著的升级，它拥有更美观、更圆润的底座、更大的屏幕，以及全新的磁吸式 Joy-con 手柄，方便玩 家轻松连接和拆卸。此外，还有一个被低估的新功能——更灵活的支架，如果你喜欢这种体验，它可以让你从多个角度操控 Switch 2。 虽然预览版并没有太多提及，但体验后可以发现，游戏卡槽盖更结实，可以更好地锁住游戏卡。这虽然不是什么大问题，但它确实展现了任天堂在这款主机 上花了多少心思，几乎解决了所有针对初代 Switch 的批评，毕竟 Switch 本来就是一款非常优秀的便携机。 Switch 2 的上手很简单，虽然也有一些任天堂惯用的招数。例如登录 Wi- ...

Group 1 - The core argument revolves around the ongoing debate about the Nintendo Switch 2, which is priced at 3000 yuan and has hardware that is considered five years behind the times, yet its sales may still perform well due to exclusive games [1][3][39] - Nintendo's strategy with the Switch 2 is primarily about maintaining its market position rather than innovating, focusing on exclusive titles like Mario, Zelda, and Pokémon to drive sales [5][6][8] - Despite criticisms regarding its launch lineup, the Switch 2 has generated significant pre-order interest globally, indicating strong market demand [9][10] Group 2 - Sony is reportedly developing a next-generation handheld console that will be able to run games locally, unlike the current PlayStation Portal, which only streams games [14][15] - The new Sony handheld is expected to target a more hardcore gaming audience, contrasting with Nintendo's broader market approach [18][19] - Microsoft is shifting its focus from developing a dedicated Xbox handheld to optimizing Windows 11 for gaming, indicating a strategic pivot towards software and services rather than hardware [22][27] Group 3 - The competition for Nintendo is not just from other gaming consoles but also from mobile gaming, which has significantly impacted the gaming landscape [40][41] - Nintendo aims to expand its gaming ecosystem to attract a wider audience, including casual gamers who may prefer mobile gaming experiences [42][44] - The company has diversified its revenue streams beyond gaming, positioning itself as an entertainment company while maintaining a strong focus on delivering enjoyable gaming experiences [49][50]