Core Insights - A report by the Boston Consulting Group estimates that annual consumer spending on travel will double from $5 trillion in 2024 to $15 trillion by 2040 [1] - Emerging markets such as China, India, and Saudi Arabia are expected to drive significant growth in the travel industry, with China projected to become the country with the highest leisure spending [1] - The international leisure travel market is anticipated to grow more than twofold from $424 billion in 2024 to $1.4 trillion by 2040 [1] - Consumers are increasingly opting for last-minute bookings and prioritizing experiences over material possessions [1]

报告显示，从人群结构来看，Z世代与千禧一代成县域旅游消费主力。县域旅游的核心客群以18-34 岁的年轻人为主，其中"90后""00后"占比最高，达39.87%，他们表现出对"松弛感"和"小众体 验"的强烈需求。 广东省体改研究会执行会长彭澎对第一财经分析，随着旅游业发展的深入，旅游观念和兴趣也发生了 变化。相比去拥挤的热门景点，很多年轻人追求更为小众、更具特色的旅游体验，因此近年来小城游 的综合效应凸显出来了。 2025.07. 03 本文字数：1959，阅读时长大约4分钟 作者 | 第一财 经 林靖 近年来随着旅游行业的发展和深入，小城游持续火热，其中，县域旅游快速崛起，成为文旅市场的一 大亮点。 进入7月，暑期旅游高峰正式到来。美团旅行的报告显示，山东曲阜、新疆伊宁、新疆石河子、福建 平潭、新疆库尔勒、江苏张家港、山东青州、江苏海安、山东莱西、浙江诸暨成暑期热门"黑马"目 的地，30岁以下年轻游客占暑期出行游客的56%以上，他们准备开启"上山下海"的旅程，足迹从新 疆伊犁到山东海边小渔村。 全国县域旅游研究课题组、华夏佰强旅游咨询中心近日在浙江省诸暨市联合发布第七届全国县域旅游 研究成果《全国县域旅游发展 ...

Group 1 - The core consumer group for county tourism is primarily composed of Generation Z and Millennials, particularly those aged 18-34, with a strong demand for "relaxation" and "niche experiences" [1][2] - The report indicates that county tourism in China has experienced explosive growth since 2024, with an average of 5.81 million visitors and a year-on-year increase of 14.26% in total tourism revenue, which grew by 9.96% [1][2] - Popular destinations for young travelers during the summer peak include cities like Qufu in Shandong and Yining in Xinjiang, with over 56% of summer travelers being under 30 years old [1][2] Group 2 - The improvement of transportation infrastructure, including highways and the increasing popularity of family cars, has laid a crucial foundation for the rise of county tourism [3] - Data from Meituan shows a 19.6% year-on-year increase in active consumers in county areas and a 22.6% increase in order volume, with growth rates exceeding 50% in various leisure and entertainment categories [3] - The report highlights that by 2025, the top 100 counties for tourism in China will be distributed across 21 provinces, with Zhejiang province having the highest representation [3] Group 3 - Anji County has transformed its tourism from day trips to in-depth experiences, with 34.02 million visitors and a total tourism revenue of 47.56 billion yuan in 2024 [4] - Anji is notable for having the most high-end hotels among counties in China, with 15 international brand hotels and over 2,000 homestays [4] - The tourism industry in Anji accounts for over 20% of farmers' direct income, indicating its significant economic impact [4] Group 4 - Zhejiang province benefits from diverse geographical and cultural resources, which are well-integrated for tourism development, supported by government policies [5] - The integration of tourism resources and the introduction of new business models, such as e-commerce and immersive tourism, have enhanced the overall tourism experience in Zhejiang [5] - Local特色产业 in Zhejiang counties attract tourists interested in unique local products, further supporting county tourism development [5]

Core Insights - Qinghai Lake has upgraded its tourism experience significantly, attracting millions of visitors annually and enhancing service quality through technology and infrastructure improvements [1][4][7] Group 1: Tourism Experience Enhancement - The introduction of the "Dream West Sea Tour" app allows visitors to access various services, including travel planning and smart customer service, making the experience more convenient [2][4] - Real-time data monitoring of visitor flow and vehicle traffic has been implemented to improve efficiency and reduce congestion during peak times [4][5] - The parking facilities have been upgraded with an additional 200 spaces and smart parking systems, enhancing visitor convenience [4][5] Group 2: Environmental Protection Initiatives - The scenic area has prioritized ecological protection, with advanced wastewater treatment systems ensuring all wastewater is treated to standards [4][5] - Efforts include the prohibition of wastewater discharge from boats and the involvement of volunteers in cleaning the surrounding areas [5][7] - New attractions, such as hot air balloon rides, are designed to minimize disturbance to local wildlife, reflecting a commitment to environmental stewardship [7] Group 3: Growth in Tourism Sector - Qinghai Province aims to become an international ecological tourism destination, with a focus on high-quality tourism development [7] - By April 2025, the province is projected to receive 13.5 million visitors, representing a year-on-year growth of 22.7% [7]

Core Viewpoint - The Chinese inbound tourism market is experiencing a strong recovery and a new landscape, with expectations to fully restore to 2019 levels this year, driven by the 240-hour visa-free transit policy [1][3]. Group 1: Recovery of Inbound Tourism - Ctrip's inbound tourism business has recovered to 70%-80% of 2019 levels and is expected to fully recover and even exceed 2019 levels this year [3]. - In Q1 2025, Ctrip's inbound tourism bookings are projected to grow by approximately 100% year-on-year [3]. - Southeast Asian tourist numbers are rapidly increasing due to the visa-free policy, while European and American tourist numbers are also recovering [3]. Group 2: Destination Preferences - Major cities like Beijing and Shanghai are regaining their attractiveness as inbound tourism destinations, with Shanghai benefiting from its international urban image and social media presence [3]. - Emerging cities such as Chengdu and Chongqing are gaining popularity among inbound tourists, leveraging unique cultural elements like the panda [3][4]. - Unique destinations like Xinjiang and Heilongjiang are showing significant potential, particularly for Southeast Asian tourists attracted by winter sports [4]. Group 3: Challenges in Recovery - Despite the positive trends, challenges remain, including insufficient visa processing and airline capacity [5]. - The European and American markets have substantial growth potential but face transportation bottlenecks, such as high ticket prices due to limited flight availability [5][7]. Group 4: High-Value Tourist Segment - European and American tourists, typically high-net-worth individuals, are crucial for enhancing the value of China's inbound tourism [7]. - Ctrip is collaborating with airlines to restore international routes and optimize capacity to attract more high-end tourists [7]. Group 5: Future Growth Strategies - The inbound tourism sector has significant growth potential, with optimistic projections of a 50% annual growth rate, potentially doubling in two to three years [8]. - Ctrip is focusing on enhancing multilingual service capabilities, particularly for Arabic and Russian, to cater to a diverse range of inbound tourists [9][11]. - The company plans to upgrade its inbound tourism products and services, expanding from half-day tours to comprehensive travel experiences covering various aspects of tourism [12].

中国发展网讯 倪馨 记者林强报道 7月1日，由黑龙江省文化和旅游厅、佳木斯市政府主办，抚远市政 府、抚远市文体广电和旅游局承办的第二届乌苏里江界江联盟大会暨边境旅游线路发布会在抚远举行， 来自国内外的四海宾朋相聚祖国东极共同见证这一历史时刻。 抚远市委副书记、市长郑树一在大会上做主旨推介时表示，很高兴与大家相聚在日出之城——东极抚 远，共同拉开第二届乌苏里江界江联盟大会暨边境旅游线路发布会的帷幕。作为东道主，我谨代表中共 抚远市委、抚远市人民政府，向远道而来的联盟城市同仁、俄罗斯友人以及各方来宾表示热烈的欢迎， 向长期以来关注和支持抚远发展的各界朋友表示衷心的感谢。 郑树一介绍，抚远是中国最早迎接太阳的地方，我们要以盛会为媒、以乌苏为名、以旅发为柬，向世界 发出"抚远邀约"。 以"东极"之名，聚焦世界目光 抚远市位于祖国陆地最东端，有着"华夏东极"的称号。自古以来，"东"就承载着旭日初升、紫气东来的 美好寓意，象征着光明伊始、生机勃发、祥瑞汇聚与无限希望，正应和了我们的旅游口号，"来抚远东 游，找福气源头"。我们精心设计了"东极逐日之旅"线路，您可以伫立于东极广场，观赏旭日从江面喷 薄而出，享受"沐浴第一缕阳 ...

在全球会展经济加速重构的当下，中国作为全球MICE（商务会奖旅游）市场的核心增长极与新加坡的 战略联动愈发紧密。在新加坡"旅游业2040"战略中，MICE产业的三倍增长目标不仅锚定自身枢纽优 势，更深度呼应中国企业出海浪潮与商务活动国际化需求。这一战略布局以新中两国经贸往来为基底： 依托中新建交35周年，互免签证政策红利及2024年超300万中国旅客的流量基础，新加坡正将自身打造 成连接中国与亚太市场的会展价值枢纽，通过"双向赋能"模式构建集产业对接、创新协同、可持续发展 于一体的商旅生态系统。 为将愿景转化为现实，新加坡正从空间布局、设施升级、服务创新三个维度展开立体化战略部署。在空 间规划上，市中心新MICE中心的开发计划将整合现有交通枢纽（如滨海湾区域）与会展设施，连接滨 海湾花园、乌节路等标志性景点与热门区域，形成"1小时商务生活圈"，满足"Bleisure"（商务休闲）客 群的复合需求。此外，新加坡超7.3万间多元化酒店客房，结合今年开放的万态亚洲雨林探险园等新景 点，迪士尼邮轮的引入以及樟宜机场第五航站楼的规划布局，共同构建了商务与休闲深度融合的体验。 据新加坡旅游局数据，新加坡酒店客房总数达7. ...

Group 1 - The launch of the Hailake Town project in Cambodia marks a significant milestone in the Belt and Road Initiative, focusing on ecological tourism and regional value reconstruction with a total area of 1994 hectares and an initial phase of 82 hectares [2] - The project is situated in a unique ecological environment, featuring a low PM2.5 value of below 6.5 and a high concentration of negative oxygen ions at 13,000/cm3, which enhances the health and wellness appeal of the development [3] - The project includes ten supporting facilities such as an ecological purification system and a high-end medical center, aiming to transform natural advantages into health productivity [3] Group 2 - The initial phase of 82 hectares is designed with a "dream lake life oasis" concept, featuring a two-tier spatial system that balances community interaction and residential privacy [5] - The overall planning includes 707 plots covering a total area of 462,400 square meters, with a land output rate of 54.68%, ensuring a balance between ecological protection and land premium [7] - The project offers three product systems catering to different investment needs, including flagship plots for brand developers, standard plots for small investors, and economic plots for vacation villas, promoting inclusive investment opportunities [7] Group 3 - The global launch of the Hailake Town products is positioned as an invitation to investors, leveraging scarce ecological resources and comprehensive facilities to attract global interest, particularly from colder regions like Russia, Japan, and South Korea [9] - The project aligns with global health living trends and the Southeast Asian tourism boom, aiming to become a hotspot for both domestic and international investors [9] - The company plans to enhance land value through natural value empowerment, transitioning from real estate development to a focus on healthy living [9]

金十数据7月3日讯，印尼向巴西和土耳其公民提供免签入境待遇，这在这个东南亚国家是罕见的特权， 旨在促进旅游业和商业关系。印尼移民局代理局长尤尔迪·尤斯曼周四在一份声明中说，根据一项新的 移民条例，该决定立即生效，给予两国游客30天的旅游、商务和医疗相关旅行的签证豁免。 印尼给予巴西、土耳其免签入境待遇 ...

Group 1 - The 2025 U18 Hockey Asia Cup commenced on July 2 at the National Hockey Training Base in Dazhou, Sichuan Province, with a friendly match between China and Malaysia marking the event's opening [1][2] - The tournament will run until July 13, featuring 19 teams from 11 countries and regions in Asia, competing for the title of future hockey stars [2] - Dazhou's National Hockey Training Base, recognized as one of the first two national training bases by the General Administration of Sport of China, offers professional facilities including two national standard fields and a 1,050-seat grandstand [2] Group 2 - Dazhou has been a key city in Sichuan Province for developing hockey talent, successfully supplying athletes to national teams, with notable players achieving success in international competitions [4] - The city is exploring a "sports + multi-industry" integration model, as demonstrated by the recent "Enjoy Exciting Events · Taste Sichuan Cuisine" series, which attracted significant public participation and converted event traffic into economic growth [4] - The U18 Hockey Asia Cup serves as an opportunity for Dazhou to deepen its "sports + tourism" integration, promoting local cultural and natural attractions alongside the event [4]