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第二届山西城市体育活动周暨首届晋中市体育消费季启动
Sou Hu Cai Jing· 2025-05-30 09:37
5月29日晚,2025第二届山西城市体育活动周暨"怡然见晋中"首届晋中市体育消费季启动仪式在晋中天 美杉杉奥特莱斯购物广场举行。省体育局党组书记、局长赵雁峰,晋中市委副书记、市长刘星,省商务 厅二级巡视员赵军旗,省文化和旅游厅二级巡视员张卫东出席。省体育局党组成员、副局长李春茂,晋 中市副市长梁艳萍致辞。 活动现场,领导和嘉宾参观体育市集展区,体验智能健身器材,了解晋中天美杉杉奥特莱斯购物广场促 销活动和体育品牌店销售情况。晋中市体育运动学校武术队表演中华武术,榆次区花园路小学进行《我 爱你中国》柔力球表演,左权代表队带领精彩的《桃花红杏花白》健身花戏表演,晋中学院合唱团等演 唱《到晋中来找我》《向阳而行》《花开中国》。 第二届山西城市体育活动周暨"怡然见晋中"首届晋中市体育消费季是2025年全省体育产业重点工作内容 和体育赛事"进景区、进街区、进商圈"重要活动之一。本次活动旨在深入贯彻落实中共中央办公厅、国 务院办公厅印发的《提振消费专项行动方案》,进一步聚焦省委、省政府关于"激发消费潜能"决策部 署,主动融入全省高质量发展大局, 以"扩大体育消费"为目标,大力发展体育赛事经济,以赛事"流 量"促进经济"增 ...
AI+体育,海信牵手世俱杯看中的远不只是流量
Di Yi Cai Jing· 2025-05-30 05:26
Core Viewpoint - Hisense is leveraging its partnership with FIFA for the 2025 Club World Cup to enhance its global brand presence and showcase its technological innovations in sports marketing [1][3][11] Group 1: Sponsorship and Marketing Strategy - Hisense's sponsorship of the 2025 Club World Cup marks its third collaboration with FIFA, highlighting its commitment to global sports marketing [3] - The company has sponsored multiple top-tier events since 2016, including three European Championships and two World Cups, establishing a strong presence in the sports marketing arena [3][5] - Hisense's overseas revenue from its own brand has significantly increased from less than 6 billion yuan in 2008 to 99.6 billion yuan last year, representing an 18-fold growth over 17 years [5] Group 2: Technological Innovation - Hisense has invested heavily in technology to enhance the viewing experience for players, referees, and fans, aligning with FIFA's focus on innovation [6][8] - The company became the first VAR display official partner for the 2024 European Championship and will continue this role for the Club World Cup, showcasing its display technology in high-stakes environments [8] - The AI+Sports market is projected to grow from approximately $6 billion in 2024 to $21 billion by 2029, with a compound annual growth rate of about 29% [8] Group 3: Globalization and Localization - Hisense's globalization strategy has evolved from OEM manufacturing to building its own brand, emphasizing the importance of local market adaptation [11][12] - The company has established 31 R&D centers, 36 manufacturing bases, and 64 subsidiaries globally, enhancing its local market presence [11] - Hisense tailors its products to meet local consumer preferences, such as developing large-capacity refrigerators with specific features for the U.S. market [12]
动起来,和超重说拜拜(体育大看台·“六一”特别策划)
Ren Min Ri Bao· 2025-05-29 22:21
Group 1 - The article emphasizes the importance of early sports engagement for children to promote healthy habits and reduce obesity and vision problems among youth [6][10] - A comprehensive training program is being implemented in a Beijing-based club, focusing on various physical abilities tailored to children's developmental needs [7][8] - The club's approach includes fun and engaging activities to motivate children, alongside dietary management to promote healthy weight control [7][8] Group 2 - The 2025 Spartan Warrior Children's Race in Hangzhou features exciting and challenging obstacles, enhancing children's interest in sports [8][9] - The event has seen a significant increase in participation, with over a million participants since its inception in 2017, reflecting growing parental emphasis on children's physical fitness [9] - Safety measures are rigorously applied to ensure the well-being of participants, including detailed engineering designs for obstacles [9] Group 3 - A primary school in Guangzhou has successfully integrated basketball into its curriculum, resulting in improved student fitness and competitive success [10][11] - The school employs a structured training system with professional coaches to nurture students' basketball skills from an early age [10] - The emphasis on sports has led to a notable reduction in overweight children at the school, showcasing the effectiveness of physical education [11]
力盛体育20250529
2025-05-29 15:25
力盛体育 20250529 摘要 力盛体育 2024 年总收入创新高,达四亿多元,但受长期股权投资和商 誉减值影响。核心赛车场和赛事运营保持盈利,新兴卡丁车和数字体育 业务亏损,预计 2025 年业绩将受益于风险减少和员工持股计划。 公司战略从赛车扩展到大体育领域,2025 年获高尔夫授权,计划拓展 至网球、自行车、马拉松等。高尔夫业务覆盖赛事、练习场、用品等, 预计 2025 年开始贡献收入,2026 年后增速显著。 海南海口赛车场预计 2026 年底建成,2026-2027 年贡献收入,受益于 海南封关运作和文旅消费,填补冬季赛事空缺,辐射东南亚,增加赛事 和场地使用量。 公司对高尔夫市场乐观,预计全产业链布局得当,规模将超赛车业务, 长期目标通过"5+4 再加 2"模式实现 10 亿元以上营收规模。 高尔夫赛事商业价值包括赞助、报名费、衍生品和版权。早期赞助覆盖 成本后利润空间大,通过明星参与提升收益。国内市场化运营有望显著 提升利润率,参考欧巡赛等海外优秀项目。 Q&A 力盛体育目前的主要业务是什么?其财务表现如何? 力盛体育的主要业务包括赛事运营和场馆业务,尤其是在赛车领域。具体来说, 赛车板块分为 ...
从观看到沉浸,海信首个AI球迷家庭方案赋能世俱杯
Tai Mei Ti A P P· 2025-05-29 11:15
Group 1 - The 2025 FIFA Club World Cup will feature 32 teams, significantly expanding from the previous 7 teams, with a total prize pool of $1 billion, marking a historic high in both scale and commercial value [1] - Hisense is the first global official partner of the Club World Cup, introducing the "AI Fan Home Renewal Plan," which integrates technology into sports, showcasing the intersection of sports and technology [1][3] - Since 2016, Hisense has doubled its global revenue and tripled its overseas income, with the share of its own brand increasing from 51.8% to 85.6% [4] Group 2 - Hisense has transitioned from simple brand exposure to deep technical integration in sports events, enhancing its brand influence through active participation [5][7] - The company has become the first VAR display official partner for the 2024 European Championship, providing support for accurate officiating and improving the viewing experience [7] - Hisense's AI technology is transforming the viewing experience from passive watching to immersive participation, with the introduction of AI features in their products [8][10] Group 3 - The AI Fan Home Renewal Plan includes AI displays, air quality management, and food preservation, creating a comprehensive viewing experience for fans [12] - Hisense's revenue for 2024 is projected to be 215.3 billion yuan, with overseas income reaching 99.6 billion yuan, accounting for 46% of total revenue [12] - Hisense has ranked second in global TV shipments for three consecutive years, with a market share of 14%, and leads in the high-end market for large-screen TVs [13]
从“被看见”到“被信任”,解码海信体育营销的全球布局
Huan Qiu Wang· 2025-05-29 10:10
【环球网科技报道 记者 林梦雪】 5月28日,2025 FIFA世俱杯倒计时18天。海信宣布,作为FIFA首个VAR显示官方合作伙 伴,将在赛场周边及VAR裁判室中,为VAR技术提供屏幕支持,助力精准判罚,意味着中国显示技术再获顶级体育赛事严 苛场景认可。 "海信追求的不是短期流量曝光,而是运用技术优势深度参与赛事,推动科技和体育人文深入融合发展。"海信相关负责 人,从2008年冠名澳网场馆起步,海信在体育营销领域已经进行了17年的布局。17年来,海信从品牌露出、产品支持,升 级到技术合作,持续拓展体育赛事营销的深度和广度。 体育营销十七载:从 " 被看见 " 到 " 被信任 " 2006年,海信确立了"未来发展大头在海外"的国际化战略。自此,企业逐步转变发展路径,从单纯的产品输出迈向自主品 牌建设之路,并持续在该领域投入大量资源。在探索品牌国际化进程中,海信察觉到,赞助顶级赛事是一条已被实践证 明、能让全球一流品牌迅速崛起的可行之道。 2008 年,海信以澳网场馆冠名开启体育营销之路时,其海外收入不足 60 亿元,自主品牌占比仅 21%。而如今,海信海外 收入已达 996 亿元,自主品牌占比提升至 86%, ...
国家体育总局成立奥运攻关技术创新联合体
Xin Hua She· 2025-05-29 08:52
Core Viewpoint - The establishment of the Olympic Technology Innovation Consortium aims to enhance China's sports technology capabilities and support the country's goal of becoming a sports powerhouse, particularly in preparation for the Paris and Los Angeles Olympic Games [1][2]. Group 1: Consortium Formation and Objectives - The consortium is led by the National Sports General Administration's Sports Science Research Institute and includes over 20 research institutions and enterprises, focusing on key areas such as domestic production of sports equipment and high-end innovation [2][3]. - The consortium will concentrate on four main areas: domestic production of competitive sports equipment, development of high-end innovative devices, domestic production of high-end competition gear, and the application of sports big data and artificial intelligence [2][3]. Group 2: Challenges and Innovations - Traditional high-investment, low-output development models dominate the scientific training field, with a significant reliance on imported high-end sports equipment and core technologies [2]. - The consortium aims to break through existing technological barriers and achieve self-reliance in sports technology, addressing the "bottleneck" issues in key areas [2]. Group 3: Future Goals and Vision - By 2029 to 2034, the consortium aims to become an internationally leading source of Olympic technology innovation, promoting the high-end development of China's sports industry [2]. - The focus is not only on winning medals but also on achieving breakthroughs in core technologies, ensuring data security, and enhancing international influence through the establishment of standards [3].
5月人文社科联合书单|追寻兴奋:文明化过程中的体育与休闲
Xin Lang Cai Jing· 2025-05-29 07:37
Group 1 - The core idea of the book "The Eunuchs of the Ottoman Empire: From African Slaves to Power Brokers" is the transformation of African eunuchs from slaves to significant figures in the Ottoman Empire's harem and political landscape, influencing governance and royal succession [2] - The book provides a comprehensive analysis of historical documents, including chronicles and contracts in Turkish and Arabic, to reveal the rise of the African eunuch community over three centuries [2] - It highlights the roles of these eunuchs in managing the harem, educating princes, and engaging in power struggles within the imperial court, showcasing their deep impact on the empire [2] Group 2 - "The Milk: From Local History to Global History" explores the journey of milk from ancient rituals to modern industrialization, emphasizing its cultural significance and role in shaping society [26] - The book discusses how milk has become an integral part of human civilization, symbolizing scientific progress and economic development, and is often regarded as "the perfect food" in modern nutrition [26] - It presents a narrative that intertwines food history with themes of desire, belief, and globalization, offering insights into the broader implications of milk in human culture [26]
天成商务航空成为NBA中国官方指定公务航空服务商
Group 1 - NBA China has partnered with Tiancheng Business Aviation to enhance fan interaction and provide exclusive NBA-themed experiences for clients [1][2] - Tiancheng Business Aviation is recognized as one of the fastest-growing private jet operators in the Asia-Pacific region and will serve as the official business aviation service provider for NBA China [1][2] - NBA has a long-standing relationship with Chinese fans and the basketball community, with over 40 years of history and more than 425 million followers on social media platforms [1] Group 2 - The partnership aims to integrate Tiancheng Business Aviation into NBA's unique events and fan engagement projects, offering exclusive opportunities for their clients [2] - Tiancheng Business Aviation, established in February 2017 and headquartered in Shenzhen, focuses on comprehensive solutions in the business aviation sector, including aircraft management, shared leasing, and aircraft trading [2] - The collaboration reflects the synergy between NBA's world-class sports entertainment tradition and Tiancheng Business Aviation's commitment to providing high-quality experiences for customers [2]
跟着环塔游新疆|和田篇:越沙海 探昆仑 览丝路盛景
Xin Hua She· 2025-05-29 05:24
2025中国环塔国际拉力赛 (简称"环塔") 车轮向前 越过茫茫塔克拉玛干 转场至新疆和田 在引擎的轰鸣声中 徐徐铺展 引人入胜 和田 坐拥无垠沙海与昆仑雪峰 赛车驶入绿洲 现代赛车服与五彩艾德莱斯 和谐共舞 自然与人文交融的文旅长卷 是古丝路多元文明交汇之地 2025年5月24日,在新疆和田地区洛浦县,舞蹈演员为抵达终点的立陶宛车手阿鲁纳斯送上艾德莱斯丝巾。新华社发(环塔组委会供图) 2025年5月26日,摩托车行驶在赛道上(无人机照片)。当日,2025中国环塔国际拉力赛进入第五赛段。该赛段全长280多公里,起点设于和田 地区洛浦县,终点位于墨玉县。新华社记者 胡星宇 摄 2025年5月26日,韩魏汽车运动车队车手韩魏、领航员马利驾驶赛车在比赛中。新华社记者 胡星宇 摄 2025年5月27日,甘肃卫视驰越运动赛车队三部车手杨帅、领航员刘元在比赛中。当日,2025中国环塔国际拉力赛第六赛段在新疆和田地区于 田县进行。该赛段长达280多公里,沿途湿地、戈壁和沙漠交替出现。新华社记者 辛悦卫 摄 2025年5月26日,鼎新铜业沸铁拉力车队车手赵雷在比赛中。当日,2025中国环塔国际拉力赛进入第五赛段。新华社记者 ...