智通财经APP获悉，近日，随着衢州南孔洛嘉旅游发展有限公司（以下简称"南孔洛嘉旅游"）的正式落 地运营，标志着奥雅股份（300949.SZ）在文化旅游领域的又一次重大布局迈入新阶段。 作为深圳洛嘉文化投资管理有限公司与衢州市鹿鸣旅游开发有限公司的合作结晶，南孔洛嘉旅游注册资 本3000万元，其将依托"衢州文化古城旅游区—严家淤岛建设项目"，全面助力衢州古城文化旅游区5A 景区申报工作。据悉，该项目核心板块"南孔洛嘉森乐园"将于今年9月开园，与广大游客朋友见面。 衢州，这座拥有着千年历史文化底蕴的城市，正在经历一场文化旅游的复兴。 严家淤岛建设项目位于衢州主城区三江交汇处，占地约1平方公里，是衢州古城文化旅游区创建国家5A 级旅游景区的重要组成部分，总投资约9.42亿元，建筑面积约1.6万平方米，绿化景观面积约35万平方 米。 该项目基于严家淤良好的生态本底，秉承"还岛于民"的原则，以南孔文化为依托，打造南孔文化体验 地、城市森林会客厅，并以"国内首个新国潮游学目的地"为目标，围绕对历史、艺术、自然、动物、未 来五大主题，规划了儒贤花海、南孔洛嘉森乐园、呦呦动物世界、橘放酒店等多个特色区域。此外，项 目还将植入 ...

Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].

Group 1 - The Guangdong Cultural and Tourism Overseas Promotion Center was inaugurated in Paris, marking a significant step in deepening cultural and tourism cooperation between Guangdong and France, as well as expanding into the European market [1][4] - The center aims to serve as a "bridgehead" for Guangdong in Europe, promoting inbound tourism and showcasing the essence of Cantonese culture to a global audience [1][4] - The opening ceremony attracted high-profile guests from Chinese and French government departments, key cultural and tourism institutions, and mainstream media, highlighting the importance of this initiative [1][2] Group 2 - The event featured a "Meet Guangdong" exhibition showcasing exquisite Cantonese embroidery, allowing attendees to experience the depth and uniqueness of Guangdong's intangible cultural heritage [2][3] - A promotional video presented a blend of traditional and modern Guangdong, enhancing the cultural experience with live performances of traditional music [2][3] - The exhibition included works by renowned embroidery master Wang Xinyuan, demonstrating the fusion of traditional craftsmanship with modern aesthetics [2][3] Group 3 - The establishment of the center is seen as a key move for Guangdong's high-quality international outreach in the cultural and tourism sectors, facilitating a platform for ongoing cooperation between China and France [4][5] - The center's launch coincides with the introduction of customized travel routes targeting French tourists, focusing on deep cultural experiences and culinary exploration [5][6] - A strategic cooperation agreement was signed with a French travel agency to enhance product development, digital marketing, and professional training, aiming for localized and precise marketing of Guangdong's tourism resources in Europe [6][7] Group 4 - The center's operations are expected to significantly increase Guangdong's recognition and attractiveness as a preferred travel destination in the European market, aiming to draw more international tourists [6][7] - Future activities will include high-frequency promotional events, inviting French tourism representatives to Guangdong, and organizing workshops to immerse European audiences in Guangdong's cultural charm [6][7] - The initiative is anticipated to create a new chapter in cultural and tourism cooperation between China and France, resonating throughout Europe [7]

Group 1 - The core viewpoint highlights the 45th anniversary of Yaolin Wonderland, emphasizing its historical significance and ongoing appeal as a tourist destination in Tonglu [1][2] - Since its opening on June 8, 1980, Yaolin Wonderland has received over 30 million domestic and international visitors, establishing itself as a key driver of local tourism [1] - The site has evolved with technological enhancements, introducing new attractions such as a "walking light and shadow art museum" inspired by the "Shan Hai Jing" and various immersive experiences [1] Group 2 - The development of Yaolin Wonderland is seen as the starting point for Tonglu's cultural tourism industry, which has continuously adapted to market demands over the past 45 years [2] - Tonglu has successfully integrated cultural tourism with technological innovation, creating a new model for county-level tourism development that balances government and market interests [2] - The region aims to become the best short-term travel destination in the Yangtze River Delta, showcasing its picturesque landscapes through a variety of tourism experiences [2]

Core Insights - Xi'an is positioning itself as a top summer tourist destination by combining historical and modern attractions, launching five major highlight activities to attract visitors Group 1: Night Tourism - The "Chang'an Night: My Night" night carnival will return with upgrades, featuring a new holographic projection show "Splendid Tang Night" and a weekly "Starry Symphony" concert at the city wall [1][4] Group 2: Museum Initiatives - Key museums in Xi'an will eliminate closing days during the summer, with special programs like "Stone Carving Masterclass" for youth and an interactive "Digital Terracotta Army" exhibit using AR technology [2][3] Group 3: Performance Activities - In July and August, Xi'an will host 20 star concerts, offering a "One Ticket to Explore Chang'an" package that includes dining and accommodation vouchers, along with special performances like "Qin Opera Flash Mob" [4] Group 4: Eco-Tourism - The Qinling Ecological Tourism Season will feature over 30 summer cooling activities, including a stargazing camping site and a "Forest Music Therapy Festival" [5] Group 5: Cultural Experiences - Ten "Hanfu Service Stations" will be established for immersive cultural experiences, including makeup and photography services, alongside interactive workshops for traditional crafts [6]

Group 1 - The core viewpoint emphasizes the importance of accelerating integrated development with Jiangbei New Area and enhancing the industrial strength of Pukou District to become a strong support for high-quality urban development [1][3] - Pukou District is focusing on four major actions: serving enterprises, project construction, research-production integration, and investment attraction to build a strong industrial area [1] - The integrated circuit industry in Pukou District is highlighted for its high concentration and strong radiation capability, with a call to optimize industrial layout and enhance service levels [1] Group 2 - The construction of Nanjing North Station is progressing rapidly, with significant implications for the integration of transportation in the Yangtze River Delta and the city's industrial layout [2] - The project aims to create a modern, intelligent, and low-carbon environment while enhancing passenger travel experience through meticulous design and new technology applications [2] - Pukou District is rich in ecological, cultural, and tourism resources, with ongoing efforts to promote the integration of culture, tourism, and commerce [2] Group 3 - The preliminary planning results for the integrated development of Pukou District and Jiangbei New Area were presented, affirming the approach of promoting overall spatial integration and ecological space integration [3] - There is a strong emphasis on collaboratively building a modern, international, and vibrant Jiangbei New City [3]

Group 1 - Kouzi Jiao's mid-range and low-priced products are performing well, while high-end sales are below expectations, indicating challenges in product structure optimization [1] - The prices of Kouzi Jiao's mid-range products (Jian 5, Jian 6, Jian 8) are stable within the company's guidance, but some high-end products (Jian 10, Jian 20) are priced slightly below guidance [1] Group 2 - Tianyoude Wine received a government subsidy of approximately 7.59 million yuan, which will temporarily boost profits, but the sustainability of such subsidies is questionable [2] - The impact of the government subsidy on Tianyoude Wine and the industry is limited, and future performance should be monitored [2] Group 3 - Sichuan province is promoting the integration of culture and tourism, focusing on developing geographical indication products like Sichuan liquor, tea, and fruits [3] - The establishment of a new cultural tourism landmark centered around the Chinese Baijiu Museum will provide broader display and consumption opportunities for Sichuan liquor companies [3] - The policy direction in Sichuan is expected to enhance regional brand recognition and may positively influence market expectations for the consumer sector [3]

当天，《七宝古镇文化寻宝地图》发布，以"历史文脉""非遗文化""潮流文艺"三条主题线路串联古 镇文旅阵地。游客可跟着地图追寻"泰源祥"、张充仁纪念馆等历史印记，体验皮影戏、沉香制作等非遗 项目，品阅城市书房、咖啡邮局等潮流文化，在打卡互动中感知七宝的人文厚度。馆内特设的拓印互动 区，复原当年印制抗日宣传品的场景，参观者可通过亲手拓印，让红色记忆可触可感。 昨天，位于七宝老街北大街23号的中共七宝秘密联络站旧址"泰源祥"，经过精心修缮和展陈提升后 正式面向公众开放。这座承载着厚重革命历史的百年建筑，以崭新姿态重新矗立在蒲汇塘畔，成为闵行 区传承红色基因、弘扬革命精神的重要阵地。 "泰源祥"在烽火岁月中扮演了重要角色。上世纪40年代，这里以商号身份为掩护，成为中共地下党 在七宝地区的重要秘密联络站。革命先辈们在此开展交通联络、输送物资、传递情报，为抗日游击斗争 和后续解放事业提供了坚实支持。因其重要的历史价值，"泰源祥"被列入首批上海市红色资源名录。 修缮后的场馆通过丰富史料、场景复原和多媒体技术，生动再现了那段波澜壮阔的红色岁月。展馆 共分两层，一楼系统梳理了七宝地区党组织从建立秘密联络站、经历"红色熔炉"锤炼 ...

Core Points - The launch ceremony for the instant lottery ticket "Good Guest Shandong" took place in Jinan, marking the official release of the ticket [1] - The ticket features 16 different designs, each priced at 20 yuan, with 10 prize levels and a maximum prize of 1 million yuan [2] - The ticket design incorporates iconic cultural and tourism landmarks from Shandong, enhancing its cultural significance and appeal [2] Group 1 - The "Good Guest Shandong" instant lottery ticket symbolizes the integration of sports lottery and cultural tourism resources, creating a new development model of "lottery + cultural tourism" [2] - The ticket aims to enhance public engagement and experience, while also enriching the cultural connotation of the lottery [2] - Future plans for Shandong Sports Lottery include continued innovation and deepening cross-industry integration to support the development of a strong sports province [2]

近年来，民俗游呈现出许多新特点与新趋势。东北财经大学经济学院教授费威表示，民俗体验从节 日限定变为日常打卡，体验逐渐常态化。游客通过亲身感受和分享，扩大了民俗文化的影响力，为非遗 提供了展示平台，同时也创造了文旅联动的经济价值。 民俗体验游也正从单一活动向综合文化场景升级，许多文化空间转型为旅游目的地。博物馆、非遗 展示场所、图书馆甚至饭店等，都成为民俗体验核心场景。像辽宁盘锦的"辽河渡口"餐厅，将博物馆、 书店、米其林餐厅、非遗体验与传承融为一体，把阅读空间、地方特色、传统餐饮和非遗体验传承有机 结合，打造成为特色鲜明的旅游目的地。 当游客在福建泉州蟳埔民俗文化村将鲜花簪于发间，在浙江湖州南浔古镇悠然摇起船橹，他们触摸 到的不只是异乡风情，更是中华文明绵延千年的生命律动……近年来，以深度体验民俗风情为核心的旅 游热潮在全国持续升温，成为文旅融合新亮点。 民俗体验游为何愈加红火？当下呈现出怎样的新特点？未来发展趋势如何？各地在挖掘和开发独特 的民俗文化旅游资源时需要注意什么？ 如今，游客的旅行方式已发生显著变化，不少游客在出行前便对目的地文化符号有所了解，并带着 明确的体验期待而来。中国文联民间文艺艺术中心研 ...