NOAVURA 野村东方国际证券 分钟了解日本 浅谈日本体育市场发展 运动产业是日本国民经济的重要组成部分,而体育市场也是 少数在日本经济下行期被视为的黄金赛道之一。本期将介绍 日本近现代体育市场的发展历程以及体育流行趋势的转变。 日本体育市场的发展历程 经济下行、老龄 化、少子化主导着 大众运动的风潮 侧重于学校体育体 20世纪90年 系的建立,核心以 代以来 竞技体育的选拔诉 求优先 20世纪60年 代-80年代末 1945年后- 20 世纪60年代初 竞技导向转向全民 明治维新时期 体育,大众体育发 - 1945年之前 展逐步多样化、高 4411 内容来源 本内容根据野村东方国际证券2023年08月17日发布的证券研究报告 《赛道之上，创新致胜——日本经济下行期黄金赛道之运动 服饰》 分析师 张影秋 （SAC执证编号：S1720522110001） 曾万霖 （SAC执证编号：S1720524050001） 往期推文回顾 一分钟了解日本｜日本的"猫咪经济" 免责声明 向上滑动阅览 本材料虽由野村东方国际证券有限公司（以下简称"本公司"或"我们"）研究部提供，但并非我们发布的证券 研究报告，仅系我们根据本公 ...

Core Viewpoint - The article discusses the potential sustainability and market opportunities of indoor skiing, particularly focusing on the "dry snow" skiing machines, and their relationship with urban sports consumption trends in China post-2022 Winter Olympics [2][4]. Group 1: Market Trends and Consumer Insights - The popularity of ice and snow sports has surged in China following the 2022 Winter Olympics, leading to rapid development of indoor ski facilities, especially in southern cities [4]. - Indoor ski facilities are categorized into two types: large enclosed snow parks with snow-making machines and smaller gym-like setups with skiing machines [4]. - The number of indoor ski facilities is projected to increase to 60 by 2024, a 33% rise from 2023 [4]. - The consumer demographic for skiing machines primarily consists of economically capable adults, with 80% of skiing enthusiasts under 39 years old, and over half aged between 25-34 [6][9]. Group 2: Consumer Behavior and Preferences - Skiing machine users are often not beginners but rather individuals looking to maintain their skiing skills, indicating a preference for one-on-one training sessions [5][6]. - The cost of private lessons on skiing machines is comparable to other sports, with prices around 200-300 RMB per half hour, and monthly memberships costing approximately 800 RMB [6]. - The interest in skiing often begins with outdoor experiences, with skiing machines serving as an extension of that interest rather than a primary attraction [8]. Group 3: Family Dynamics and Attitudes - Family dynamics play a significant role in skiing participation, with parents often introducing their children to skiing after developing their own interest [9][10]. - The attitudes of parents towards skiing can vary, with some viewing it as a valuable skill for their children, while others may be indifferent or concerned about safety [10][13]. - The presence of skiing machines in family-oriented venues suggests a potential for broader acceptance, but parental attitudes can hinder widespread adoption among youth [16].

Group 1: Event Overview - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, lasting for five days [1] - Dongguan participated in the fair with the theme "Dongguan, the Capital of Trendy Toys," showcasing the integration of trendy toy industry and cultural tourism [1] Group 2: Innovative Products - Dongguan's Da Pi Liang (Dongguan) Toy Co., Ltd. showcased its AI smart trendy toy "Wawa Sansui," which utilizes voice recognition and emotional interaction technologies for diverse audience engagement [1] - Ha Yi Dai Toy Co., Ltd. introduced the "Ben Chao Gang Mu Series," merging traditional Chinese medicine culture with modern toy design, appealing to young consumers [2] - Dongguan Yuan Kang Toy Manufacturing Co., Ltd. developed multifunctional interactive plush toys using eco-friendly materials and smart sensing technology, demonstrating significant industry upgrades through technology [2] Group 3: Cultural Tourism Integration - Dongguan actively promotes cultural tourism integration, leveraging its rich historical and cultural resources, culinary culture, and film shooting resources to create new highlights in this area [3] - The exhibition featured three main display areas: "Bay Area Weekend IN Dongguan," "Travel with Food," and "Travel with Film," showcasing the achievements of Dongguan's cultural tourism integration [3] - The "Travel with Film" area promoted the "Jin Guan Pai" film cloud service platform, providing comprehensive support for film crews, thereby attracting more filming projects to Dongguan [3]

其次，赛事首创人形机器人格斗竞技规则：参赛机器人需模拟人类运动模式，在限定规则下 完成对抗性动作，并通过智能决策系统实时应对复杂环境。 本赛事旨在通过高竞技性、强观赏性的机器人格斗场景，展现人工智能与机器人技术的前沿 突破，推动产业技术升级与规模化应用。 赛事依托粤港澳大湾区全球领先的机器人产业生态，以"体育+科技"跨界融合的创新模式，打 造人形机器人格斗赛文化品牌IP。 据赛事组委会介绍，众擎机器人公司将提供多款不同属性的最新人形机器人，公开源代码， 提供给各参赛队伍，他们将以人形机器人格斗俱乐部的形式参与比赛。接下来，主办方还会 持续升级迭代赛事，目标将机器人竞技项目推进奥运会，开创人机共融的奥林匹克新时代。 赛事开创"智能体育文化"新形态，以"打造更强壮、更敏捷、更聪明的机器人"为口号，以俱 乐部为参赛单位，全面检验机器人的体能极限与智能水平。 作 者丨林典驰 编 辑丨孙超逸 5月2 2日，在第二十一届中国（深圳）国际文化产业博览交易会广东展团主展厅上，深圳众擎 机器人公司等官宣了首个以"全尺寸类人身高"的人形机器人为竞技主体的赛事"众擎机器人自 由格斗赛之'机甲拳王' "。 据赛事组委会介绍，与别的机 ...

新华财经南昌5月22日电 随着体育产业的快速发展，产业链上下游之间、不同业态之间的"融合"成为越 来越明显的趋势，"融合"成为突破体育消费增长边界、激发产业新动能的重要途径。在日前举行的第十 二届中国体育产业交流大会上，行业人士以"融合，体育经济新热潮"为主题，展望了"体育+"融合发展 的新未来。 体教融合夯实基础 全面融合瞄准未来 国家体育总局体育经济司司长杨雪鸫总体回顾了体育产业发展的亮点和重点，主要体现在赛事经济实现 蓬勃发展、户外经济释放巨大潜能、体育用品加速转型升级、体育消费持续激发活力等方面。 体育在青少年成长中扮演着不可替代的作用。随着体教融合的深化，越来越多的青少年开始成为体育爱 好者。体育在改善青少年群体身体素质的同时，也为体育产业的未来培养着越来越庞大的消费人群。 凯兴资本合伙人辛颖常年关注青少年体育。他认为，目前中国青少年的体育参与率还有很大的提升空 间。青少年通过参加各类的体育培训和体育俱乐部，拥有了体育技能，在长大之后就会成为真正的体育 爱好者。立足于中国庞大的人口基数，青少年体育产业的发展也拥有着很大的想象空间。 辛颖认为，青少年体育领域的融合新生态蓬勃发展，在赛事活动、装备器材、 ...

Group 1 - Zhao Xintong became the first Chinese player to win the Snooker World Championship, defeating three-time champion Mark Williams with a score of 18:12 [1] - The rise of domestic brands in the snooker equipment market is notable, with products like tables and the Hawk-Eye system gaining international recognition [1][2] - The Chinese billiard equipment market is experiencing rapid growth, with expectations for the market size to reach a trillion yuan level this year [3][4] Group 2 - Star Billiards, as the official table supplier for the World Championship, broke the long-standing monopoly of foreign brands in international snooker events [2] - The quality of billiard tables is critical for high-level competitions, with Star Billiards achieving WPBSA certification in 2007 and becoming the official table supplier in 2009 [2][3] - The manufacturing process of billiard tables involves meticulous craftsmanship, with current standards requiring a flatness tolerance of 5丝 (0.05 mm), and advancements have allowed for a precision of 2丝 [3] Group 3 - The "Chinese Hawk-Eye" system has become widely accepted in the industry, replacing the British version in the World Snooker Tour since 2015 [6][7] - The Hawk-Eye system enhances the precision and fairness of snooker matches by tracking ball movements and providing features like automatic scoring and event management [6][7] - As technology advances and costs decrease, there is a trend towards making high-end sports technology accessible to the general public, allowing more clubs to adopt AI products [7]

Core Viewpoint - The 2025 China Dragon Boat Competition will be held in Enyang, Bazhong, Sichuan from May 26 to 31, featuring 48 elite teams and approximately 1,100 athletes from 28 provinces, autonomous regions, and municipalities across the country [1][2]. Group 1: Event Details - The competition will include seven categories: professional men's, professional women's, elite open, youth men's, youth women's, local men's, and a special U16 group for under 16 participants [2]. - Four race events are scheduled: 100 meters, 200 meters, 500 meters straight races, and 1,000 meters return races [2]. - Notable teams participating include the Shunde Lecong Louvre team and the Fuzhou Changle Huiquan team, both of which have achieved significant victories in previous competitions [2]. Group 2: Cultural and Economic Impact - The event aims to promote cultural heritage and expand participation across all age groups, transitioning from an "adult-centric" event to one that emphasizes "professional leadership, public participation, and youth engagement" [2]. - Bazhong has been leveraging the "Sports+" model to enhance the impact of events, hosting over 10 international and domestic events to promote high-quality development in sports and improve public health [3]. - The city is also focusing on attracting visitors and creating unique cultural and tourism products to convert event "traffic" into economic "growth" [3].

62岁乔帮主："I'm Back！" 事实证明，迈克尔·乔丹依旧是篮球界真正的Goat！ 在球员时代豪取殿堂级荣誉、退役后财富不断攀升直至体坛顶尖，如今乔丹又一次成为了站在行业金字塔尖的人。 近日，美国全国广播公司NBC官方宣布：NBA名宿迈克尔-乔丹下赛季将担任NBC平台的特别嘉宾。 据报道，NBC为乔丹开出的年薪高达4000万美元（折合人民币约2.9亿）。4000万美元年薪也让乔丹"出道即巅峰"，超越汤姆·布雷迪（3750万美元），成 为年薪最高的解说员。 图源：NBC 和其他许多NBA名宿不同，这是乔丹退役后首次进入解说界。而可以预见的是，乔丹这次的选择，将会在篮球界产生不俗的影响。 对乔丹个人来说，4000万美元的巨额年薪，无疑会使其财富继续向上累积，而入局解说界，也能为其商业拓展注入新活力；对转播商NBC而言，有乔丹 加成，或许能为其带来更理想的转播收益，以平衡天价的转播成本；对NBA而言，则或许可以期待，Goat出山对收视和关注度下降危机的缓解。 值得一提的是，前文提及的前解说界薪资天花板汤姆·布雷斯，以及巴克利、史密斯二人，都是全职解说员，而据NBC回应：乔丹并不是全职解说员，他 只会出现在录制 ...

Core Insights - The article highlights the successful integration of sports events into urban development strategies in Yangzhou and Wuxi, showcasing their unique approaches to transforming sports consumption into economic growth [1][2][3]. Group 1: Sports Events and Economic Impact - Yangzhou's Jianzheng International Half Marathon attracted 30,000 participants, generating a record 252 million yuan in economic impact, while Wuxi Marathon brought in 445 million yuan from external visitors [2]. - Yangzhou's sports events are designed to reflect the city's strengths, connecting historical landmarks and modern attractions, thus converting transient event traffic into lasting economic benefits [2][3]. Group 2: Policy and Financial Support - Yangzhou established a funding pool of 3.5 million yuan to support sports events, leveraging government funds to attract high-quality competitions [4][6]. - Wuxi implemented a tiered subsidy system for events, providing up to 20% support for leading enterprises and 50% for significant events, fostering a comprehensive sports ecosystem [5][6]. Group 3: Infrastructure and Technological Integration - Yangzhou is enhancing its sports infrastructure, including a new water sports training base and a 300 million yuan international football training facility, to host international events [6][7]. - Wuxi's innovation in sports technology is exemplified by the development of electronic protective gear, showcasing the city's commitment to integrating technology into sports [8][9]. Group 4: Industry Diversification and Consumer Engagement - Yangzhou's sports industry is supported by over 300 manufacturing companies, aiming for a total output value exceeding 3 billion yuan [7]. - Wuxi is developing a complete ecosystem around esports, with projected industry growth surpassing 1 billion yuan by 2024, indicating a shift towards digital and experiential consumption [9].

2025年多哈世乒赛男单首轮，王楚钦与美国队选手纳雷什的比赛进行到第二局1∶0时，裁判判罚王楚钦 发球犯规。王楚钦在向裁判确认判罚后，立即提出"鹰眼"挑战。 （本报记者 孙龙飞整理） 《 人民日报 》（ 2025年05月22日 15 版） "鹰眼"系统广泛应用于网球、羽毛球、足球、排球等项目。乒乓球赛事中，有8个场景符合挑战条件： 擦边球、擦网球、抛球高度（不低于16厘米）、发球角度（不大于30度）、遮挡发球、在台面下的发 球、在台内的发球、干扰。业内人士介绍，发球问题是乒乓球比赛中容易引发争议的焦点问题之一，因 此国际乒联制定了复杂的发球规则，近年来这些规则执行得更为严格。因此，在国际大赛中采用"鹰 眼"技术有助于帮助裁判判罚，让比赛更加公平。 国际乒联2019年尝试使用TTR技术，今年首次在世乒赛中应用。 科技手段的助力，弥补了裁判肉眼观察的局限性，不仅让体育赛事的判罚更加公平，也增强了观众的现 场参与感。 随后，赛场大屏幕给出视频回放，慢速播放的画面显示：王楚钦发球抛球的路线与垂线的夹角角度为 24.67度，没有超过规定的30度上限。据此，裁判认定王楚钦挑战成功，他不被罚分，重新发球。 "鹰眼"是啥？乒 ...