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2025(第21届)中国广告论坛深度聚焦:三场高密度思想交锋,勾勒广告行业AI时代的未来轮廓
Jing Ji Guan Cha Wang· 2025-07-17 13:19
7月15日,由中国广告协会主办的2025(第21届)中国广告论坛·城市文旅品牌论坛在内蒙古自治区呼和 浩特市开幕。作为中国广告行业规格最高、规模最大、影响力最广的年度盛会之一,本届论坛以"AI推 动广告新阶段·品牌提升发展高质量"为主题,聚焦人工智能、区域品牌与文旅产业的深度融合,搭 建"广告+品牌+文旅"三位一体的创新交流平台,全面展示新时代广告业在技术革新、品牌塑造与产业 共融中的巨大潜能。 论坛首次走进"青城"呼和浩特,立足北疆文化厚土与数字经济新动能,依托其强劲的算力基础与文旅资 源优势,展现广告行业与区域经济、城市品牌共融共生的广阔前景。来自政产学研的行业代表齐聚一 堂,共同围绕广告业的结构性转型与价值重构展开思想碰撞。 论坛开幕式由中国广告协会会长、国际广告协会全球副主席张国华主持。"在被誉为草原丝路明珠的呼 和浩特,我们齐聚一堂,共赴2025中国广告论坛之约。"张国华表示,这座城市不仅承载着敕勒川草原 的豪迈情怀,更拥有"中国云谷"的强大算力,正以文旅融合的方式谱写崭新篇章。第21届中国广告论 坛"呼和浩特欢迎您"的热情邀约,也已在全国各大城市大屏小屏闪耀呈现,形成了令人瞩目的"全国亮 屏"效应 ...
赛事经济赋能乡村文旅产业升级
news flash· 2025-07-17 11:54
Core Viewpoint - Jiangxi's rich ecological resources and water systems are driving the upgrade of rural cultural and tourism industries, particularly through the integration of sports and cultural tourism [1] Group 1: Ecological Resources and Tourism Development - Jiangxi possesses abundant ecological resources, which are now being leveraged to enhance the rural cultural and tourism sectors [1] - The unique ecological endowment is generating strong momentum for local economic growth [1] Group 2: Sports and Cultural Integration - The region is focusing on a "sports + cultural tourism" development model to promote local growth [1] - The continuous improvement of public sports facilities has led to the introduction of various sports events and high-end competitions in the area [1] Group 3: Economic Opportunities for Local Communities - The demand for service support from various sports events is creating business opportunities for local villagers in surrounding towns [1]
小紫花绽放大产业——新疆霍城薰衣草产业振兴记
Xin Hua Wang· 2025-07-17 10:50
科技研发的投入助力产业快速成长。当地企业与高校合作建立了省级研发平台,攻克了薰衣草精油提纯 等关键技术,薰衣草香包、精油、香皂等产业链产品快速发展,深受市场欢迎。 减压蒸馏、精准萃取、自动装箱……走进天然芳香农业科技有限公司的加工车间,各种高科技设备正将 薰衣草转化为精油、纯露、化妆品等高附加值产品。 新华社北京7月17日电 题:小紫花绽放大产业——新疆霍城薰衣草产业振兴记 新华社记者韩佳诺 盛夏时节,新疆伊犁霍城县漫心忘忧谷。大簇的薰衣草在山坡上绽放成紫色的花海,无数游人观赏、拍 照,流连忘返。 霍城县被誉为"中国薰衣草之乡"。近年来,当地大力发展薰衣草产业,在科技的加持下推动一二三产融 合发展,走出了因地制宜发展特色产业助力乡村振兴之路。如今,这抹紫色不仅装点着霍城县的田野山 间,也成为了带动百姓致富、推动当地经济发展的"紫色引擎"。 谁能想到,五年前,漫心忘忧谷景区还是一片荒山。"周边村子里没有像样的产业,路也没修好,村民 收入水平不高,年轻人几乎都出去打工了。"霍城县农业农村局产业办干部王文辉回忆说。 为了让村民致富,村里开始发展产业。结合当地气候特征,经过多方调研和专家论证,选择大面积种植 耐寒、耐 ...
招平同盛战略入局 盈新发展海南香水湾嶺海项目焕新升级
Zheng Quan Ri Bao Wang· 2025-07-17 10:21
Core Viewpoint - The transaction marks a new phase of strategic restructuring for the Yingxin Development project, injecting strong momentum into regional development [1][2] Group 1: Transaction Details - Hainan United Asset Management Co., Ltd. completed a debt transfer transaction through Hainan Property Exchange, with Zhaoping Tongsheng successfully acquiring relevant debts of Beijing Copper Official Yingxin Cultural Tourism Development Co., Ltd. [1] - The debt acquisition amounted to 446 million yuan, providing critical support for revitalizing the project [1] - The new products expected to enter the market are estimated to have a total value exceeding 2 billion yuan [1] Group 2: Project Challenges and Solutions - The Yingxin Development project faced challenges such as slow progress due to historical issues and market conditions [1] - The collaboration aims to enhance development efficiency, optimize resource allocation, and accelerate construction progress [1][2] - The project will also focus on attracting quality partners to create an industrial cluster effect and stimulate regional economic growth [1] Group 3: Future Development Plans - The project team will prioritize construction quality, ensuring efficient progress on key milestones [2] - There will be upgrades to commercial and leisure functions to enhance regional attractiveness [2] - The project aims to create a new model for tourism real estate in Hainan through a city-industry integration approach [2]
“上市公司新质生产力调研行”第三站走进小商品城
"商贸零售行业的变革本质是效率革命与消费分层的双重驱动。一方面,线上线下全渠道融合正在加 速,通过'高频即时消费+低频电商'联动提升用户黏性;另一方面,折扣化与性价比消费成为主流,健 康产品、智能化产品等细分市场增长迅速。"朱恒红说。 在互动交流环节,投资者就小商品城的差异化优势、境外支付手段及招商现状等角度积极提问,公司高 管一一回应,与投资者深入交流,现场气氛热烈。 未来,南方基金和上海证券报将持续开展形式多样的新质生产力调研活动,助力投资者进一步了解优质 公司的竞争优势与发展潜力,增强对实体经济核心资产的信心与认知。 上证报中国证券网讯(陈铭 记者 杨烨)7月16日,由南方基金与上海证券报共同举办的"上市公司新质 生产力调研行"第三站来到了有"世界超市"之称的浙江义乌,实地调研沪市上市公司小商品城。 在讲解员的引导下,投资者一行走进国际商贸城一区和五区,实地感受市场一线的交易热度。琳琅满目 的展柜陈列着发往世界各地的玩偶、气球、冰箱贴,也有进口红酒、火腿、雪地靴等商品,贸易全球、 渠道互通的格局跃然眼前。在和经营户交流的过程中,投资者们真实感受到了义乌进出口贸易的生机和 活力。数据显示,今年1月至6月, ...
官宣!小糊涂仙赞助全运会羽毛球项目资格赛,开启体育营销进阶之旅
Sou Hu Wang· 2025-07-17 10:01
Core Viewpoint - The "Xiao Hu Tu Xian Cup" qualification tournament for badminton at the 15th National Games of the People's Republic of China is set to take place in Yichang, highlighting the collaboration between sports and the Xiao Hu Tu Xian liquor brand, which aims to promote a healthy lifestyle through sports sponsorship [1][7][12]. Group 1: Event Details - The qualification tournament will occur from August 13 to 22 at the Yichang Olympic Sports Center, featuring 711 athletes from 21 provinces competing in nine events across youth and adult categories [7][9]. - The event serves as a critical platform for athletes to secure spots in the finals of the National Games, attracting significant attention from fans and media [7][11]. Group 2: Sponsorship and Brand Strategy - Xiao Hu Tu Xian has been named the title sponsor and the exclusive designated liquor for the event, marking a significant step in the brand's commitment to supporting sports [3][9]. - The brand aims to connect with consumers by promoting a healthy and active lifestyle, aligning its values with the spirit of badminton, which emphasizes speed, vitality, and teamwork [9][12]. Group 3: Broader Industry Context - The collaboration between liquor brands and sports events is on the rise in China, with Xiao Hu Tu Xian actively participating in various badminton competitions, including the 2024 National Badminton Championships and the 2025 Asian Badminton Championships [12][14]. - The brand's strategy focuses on creating emotional connections with consumers through sports, enhancing its cultural relevance and market presence [16][17]. Group 4: Future Initiatives - Xiao Hu Tu Xian plans to deepen its engagement with badminton enthusiasts through various activities, including world champion training camps and elite challenge matches, fostering a community around the sport [14][19]. - The brand's mission is to provide quality products and experiences that enhance consumer happiness, reflecting its commitment to the idea of "brewing happiness" [17][19].
2025中国户外运动产业大会聚焦“首发经济”等三大亮点
Xin Hua She· 2025-07-17 09:47
Core Viewpoint - The 2025 China Outdoor Sports Industry Conference will be held in Dali, Yunnan, focusing on three major highlights: "first-release economy," technology in outdoor sports, and cross-industry integration [1][2]. Group 1: Conference Highlights - The conference will innovate its content and format, emphasizing the "first-release economy" to activate consumer potential and showcase new products [1]. - It will explore technology in outdoor sports, focusing on innovative products and smart scenarios to lead industry trends [1]. - The event aims to deepen cross-industry integration, promoting collaboration between outdoor sports and sectors like culture, tourism, finance, and media [1]. Group 2: Event Structure and Activities - The main activities will include an "opening ceremony + themed activities," along with experiential performances, resource promotion, and sports events [2]. - The themed activities will cover outdoor sports culture dissemination, market marketing, national trends in outdoor sports, and financial support for high-quality industry development [2]. - The conference will feature an "outdoor sports experience corridor" aimed at creating sustainable and immersive consumer experiences [2]. Group 3: Industry Impact - The previous conferences have led to significant growth in Yunnan's outdoor industry, with over 20 million new outdoor-related tourism and residency visits annually, generating over 100 billion yuan in related consumption [2]. - A complete industry chain has been established, encompassing outdoor sports equipment sales, club operations, event organization, and tourism services, becoming a new engine for local economic development [2].
中国智能安全帽市场现状研究分析与发展前景预测报告
QYResearch· 2025-07-17 09:03
Core Viewpoint - The smart safety helmet market in China is expected to grow significantly, driven by increasing safety requirements in high-risk industries such as mining, energy, and chemicals, with a projected CAGR of 9.10% from 2024 to 2031 [4][8]. Market Overview - The smart safety helmet market in China is projected to grow from 610 million yuan in 2024 to 1.158 billion yuan by 2031 [4]. - The demand for smart safety helmets is fueled by the rise of industrial digitalization and the need for enhanced safety features like positioning, video monitoring, and environmental sensing [4]. Product Types - Smart safety helmets are categorized into video and non-video types, with video helmets dominating the market, expected to generate approximately 444 million yuan in sales in 2024, accounting for 72.71% of total sales [4]. Industry Applications - Key applications of smart safety helmets include mining, energy, chemicals, and public utilities, with the mining sector alone expected to generate around 190 million yuan in sales in 2024, representing 31.11% of total sales [5]. Competitive Landscape - Leading manufacturers in the smart safety helmet market include Guanglian Da, Runde Technology, Zhongtai Chuang'an, and Beijing Sifutai Technology, with Guanglian Da holding a market share of approximately 10.44% in 2024 [5]. - Companies are enhancing their competitiveness by expanding the boundaries of IoT and AI technologies [5]. Challenges - The industry faces challenges such as high product prices, data security concerns, and a lack of standardized systems, which hinder the promotion of smart safety helmets among small and medium enterprises [5]. Future Trends - The integration of 5G, AI, big data, and cloud computing is expected to lead to more intelligent and efficient management of operations, with a focus on lightweight, modular, and low-power designs [6]. - Government support and increased user acceptance are anticipated to drive the market's growth, particularly in resource-rich western provinces and southeastern coastal manufacturing clusters [6][8]. Supply Chain Analysis - The supply chain consists of upstream suppliers of key raw materials and components, midstream manufacturers and system integrators, and downstream customers including construction companies and government safety regulators [10][11][12]. - Upstream suppliers provide essential components like integrated circuits and various sensors, while midstream players focus on product design and data processing [10][11]. Conclusion - The smart safety helmet market in China presents a promising growth outlook, driven by stringent safety regulations, increasing demand for industrial intelligence, and technological advancements [8].
欧美同学会金融委员会到深圳调研并参与深港融合创新发展座谈会
Zhong Guo Jing Ji Wang· 2025-07-17 08:54
为贯彻落实中共中央办公厅、国务院办公厅《关于深入推进深圳综合改革试点深化改革创新扩大开放的 意见》精神,充分发挥归国留学人员专业优势服务国家战略。7月9日至10日,欧美同学会金融委员会会 长李伏安带队到深圳调研。 根据中共中央办公厅、国务院办公厅《关于深入推进深圳综合改革试点深化改革创新扩大开放的意见》 改革意见,将允许在港上市的粤港澳大湾区企业,按照政策规定在深圳上市,意味着未来有望迎来全新 的"H+A"型上市公司。在此背景下,10日上午,金融委员会在深圳市福田区河套深港科技创新合作区参 与深港融合创新发展座谈会,共商深港两地科技创新合作,探讨H回A路径方案。 座谈会上,深圳市河套发展署副署长袁伟翔,福田区企业服务发展中心主任叶伟强,福田区金融服务和 风险防控中心主任冯向阳分别介绍了福田区联动河套深港科技创新合作区,以"双区驱动"为引擎,发挥 金融与科技领域的优势,通过高效的企业沟通机制,整合香港北部都会区的开发资源,释放巨大能量。 福田区、河套深港科技创新合作区始终坚持一套市场化标准及规则公平支持外资发展,让企业和资金在 好的市场里自由旺盛的自我成长。福田区还进一步深化跨境金融协同,探索跨境数据流通与知识 ...
以需求为导向 创新汽车人才培养
Group 1 - Talent is a crucial resource for the high-quality development of the automotive industry, with a focus on the need for interdisciplinary and composite talents due to rapid technological advancements [1][3] - The automotive industry is experiencing a significant restructuring of skill demand, with a shift towards intelligent operations and a reduction in traditional mechanical positions by nearly 20% [4] - There are four major challenges in skill talent supply, including technical, distribution, demand, and structural gaps, alongside a misalignment between current talent training systems and industry needs [4] Group 2 - Companies like Geely are adopting a strategic approach to talent management, viewing talent as a core strategic asset and fostering a "talent forest" ecosystem to support innovation and transformation [5] - FAW-Volkswagen has successfully engaged over 10,000 skilled talents in its digital transformation efforts, resulting in significant productivity gains and cost savings [6] - The integration of AI technology in human resource management is enhancing recruitment and training processes, contributing to the overall efficiency of talent management in the automotive sector [7] Group 3 - The dual-system education model, which involves collaboration between schools and enterprises, faces challenges in China due to a lack of market awareness in vocational institutions [8] - Hubei Dongfeng Automotive Technician College has developed a three-dimensional model to improve industry-education integration, successfully training automotive technicians and enhancing the educational framework [8]