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「奶辣风」又盯上婴儿高跟鞋了!
36氪· 2025-05-19 09:42
幼态审美宇宙发展至今,已经相继发明出了宝宝碗、宝宝针、小孩裤、奶屁音、宝宝牙来荼毒大家的审美和语言,但幼态审美还远未到尽头。 以下文章来源于李东阳朋友圈 ,作者李东阳 李东阳朋友圈 . 李东阳,500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌,欢迎志同道合的朋友围观。永远思考,永远保持怀疑。+V:ldy8963 一起探讨 商业,挖掘营销底层逻辑。 童年的消逝。 文 | 李东阳 来源| 李东阳朋友圈(ID: LDYMarketing) 封面来源 | Unsplash 如今的年轻人或许厌倦了生宝宝,但在当宝宝这件事上从来不落下。 而且还进化出了一条更离谱的路径——幼儿成人化! 最近,有网友曝出有电商售卖一款"婴儿高跟鞋"的商品,该鞋子形似"三寸金莲",网友们怒斥审美畸形。 图源:某电商平台 在当下短视频的黄金时代,一张稚嫩的脸庞可能比任何广告牌更值钱。 广告大师大卫·奥格威曾提出广告创意的3B原则, 即:美女(Beauty)、婴儿(Baby)和动物(Beast)。因为它们符合人类关注自身生命的天性。 乘着这股流量之风,商家们盯上了儿童成人化生意。 这种观点的确不是危言耸听,因为女童奶辣装、儿童美妆博主、 ...
打开更辽阔的审美场域
Ren Min Ri Bao· 2025-05-17 21:52
图为浙江美术馆展出的陈抱阳数字艺术《未被证伪》。 近年来,伴随日新月异的社会发展,充分运用互联网、物联网、云计算、大数据、人工智能和区块链等 信息技术,对美术馆的藏品、展览、教育、交流和管理等活动进行数字处理和业务重构,已成为许多美 术馆的自觉选择。早在2016年,浙江美术馆便逐步将数字技术融入展览、典藏和制度建设等。从"东方 智慧"系列品牌展览坚持将传统文化与数字智能相融合,到"南山138:浙江青年当代艺术推广项目""平 板向度:从纸面到虚拟的视觉艺术"展览等关注数字技术发展背景下艺术创作的新探索,再到建设全国 首个跨省通用的"藏品云"数字平台,浙江美术馆不断探寻一种更适合时代与自身发展的美术馆思维体 系,为观众带来全新艺术体验。 在技术与艺术融合过程中,大众熟知的或许是遍地开花的沉浸式数字艺术展览。这种展览形式通过运用 数字化手段,让作品"活"起来、体验"沉"下去。去年开馆的广东美术馆白鹅潭馆区,首次在空间规划中 专门设计独立的沉浸式数字艺术展厅,用于呈现各类数字艺术作品,成为传统美术馆积极推进数字化服 务的有益实践。这也启示着我们,作为紧密连接中华优秀传统文化与时代精神的重要纽带和展示平台, 美术馆应不 ...
广告字体审美引争议:天津美院院长称其“太丑”
Jing Ji Guan Cha Bao· 2025-05-15 10:28
这并非邱志杰首次对这一问题发表看法。早在今年3月,他在《天津美院为什么要开设书法通识课?》 一文中就曾提到这一现象。他指出,近年来在各种机场广告以及城市店铺张贴中,经常看到这种结构扁 平、捺脚很大、毛刺很多的字体。在他看来,这种字体结构非常丑陋,按照中国书法的标准来看,简直 每一笔都是败笔。他认为,这种字体错误理解了软毫的风格和力度,以为用力折腾毛笔就是力量感。邱 志杰遗憾地表示,这种字体似乎已经安装在很多没有书法修养的平面设计师的电脑字库里。 邱志杰的言论迅速引发了书法界、设计圈及文化评论领域的热议。文字作为图像记忆的一种衍生方式, 人们为了简明地表达事情、物品、人物等情景画面,而演变出简明的记载方式。在海报、广告牌、片头 片尾等公共场合出现的文字,是品牌形象的重要构成元素,而字体则是文字信息的外在表达方式。不同 的字体不仅能影响排版,更会极大反映品牌的性格。如果说图形和色彩是品牌的皮肤和血肉,那字体则 是品牌的内在骨骼。 然而,当前广告设计中普遍存在的"武士道书法"现象,显然与这些传统字体的审美标准背道而驰。邱志 杰的批评不仅指向了字体设计的审美问题,更触及了文化传承与创新的深层次矛盾。他认为,这种字体 ...
为什么都要踩一脚《跳楼机》?
虎嗅APP· 2025-05-12 13:22
本文来自微信公众号: 文娱先声 ,作者:丁茜雯,编辑:先声编辑部,题图来自:AI生成 熟悉的"完蛋"又来了。 以下文章来源于文娱先声 ,作者先声编辑部 文娱先声 . 十万个好奇心,专注文娱观察与商业解读。 近期,在历经互联网与卫视综艺的热度洗礼后,LIBI利比的《跳楼机》与Cloud9的《新封建说唱2025》 (《中国新说唱2025》Diss曲) 在当下达成了 一个殊途同归的诡异结论—— "这都能爆?华语乐坛完蛋了"。 尤其是在近几天,对二者的批判之风也是愈演愈烈。 在当下,一首歌能否成为爆款,既有着迎合大数据的精密计算,也离不开天时地利人和的偶然。 面对再次袭来的一边倒的批判,所谓的热歌神曲,真的就是难登大雅之堂的Low作吗?还有没有别的打开方式呢? 不高级的神话 无法否认的是,不管是利比的《跳楼机》还是Cloud的Diss曲,都已经完成了市场层面上的成功。 截至当下,《跳楼机》已在QQ音乐、网易云双平台收获 超过1000万收藏量 ,其中QQ音乐热歌榜在榜137期,刚刚跟薛之谦的《无数》《崇拜》一起 达成了腾讯音乐榜认证的双白金认证;在新加坡、马来西亚、泰国等东南亚市场和港台地区也是一路高歌猛进。 而在热门 ...
五校联展 毕业生与城市的美学对话
Hang Zhou Ri Bao· 2025-05-12 02:31
近日,第五届"城市艺术生活季"毕业设计(创作)作品展开幕,百余件来自浙江工商大学、浙江理 工大学、杭州师范大学、浙江财经大学、浙江育英职业技术学院五所高校艺术设计学院的毕业作品,亮 相杭州图书馆展览艺术中心。当年轻的设计语言遇见公共文化空间,这场毕业生与城市的美学对话,为 杭城市民带来一场别样的艺术展演。 浙江省创意设计协会相关负责人表示,"城市艺术生活季"已成为杭州文化领域的亮丽名片。它不仅 是公共图书馆与高校资源深度融合的典范,更是艺术教育、文化传播与城市创新的重要桥梁。作为活动 的发起方和主办方,杭州图书馆相关负责人表示,当青年艺术家的毕业创作走出象牙塔,在图书馆与市 民相遇,让审美启蒙在公共空间自然发生,这正是公共文化服务的意义所在。 本次展览将持续至5月30日。5月10日,各学院还在展区内设立专门咨询点,由院校专业教师及在校 学生为考生及家长提供报考指导服务。 百余件精挑细选的毕业设计作品涵盖了视觉传达、环境设计、数字媒体等多个艺术门类。其中,浙 江工商大学展区,以"此刻·交响"为主题,聚焦绿色可持续、数字生态等创新维度;浙江理工大学展 区,以"丝域"为主题,表达了顺应人工智能时代到来的当代"视域" ...
“露出”门把手 让汽车设计回归用户需求本源
Zheng Quan Ri Bao· 2025-05-11 16:14
长城汽车(601633)股份有限公司董事长魏建军曾表示,隐藏式门把手所谓的"降低风阻"优势被严重夸 大。实测数据显示,传统门把手在120km/h时速下仅增加0.001Cd至0.003Cd的风阻系数,相当于百公里 电耗差异不足0.1度。 更值得警惕的是,部分车企将"隐藏式设计"异化为营销噱头。比如,某新势力品牌曾推出触控感应式门 把手,用户必须用特定手势滑动才能开启;另有品牌为追求"无把手"效果,将应急开关藏在车标背后。 新能源车企在追求创新的同时,如何保留最基本的人性化操作逻辑?笔者认为,应从以下三方面进行优 化:一是强化安全冗余设计,确保断电或碰撞时车门仍可开启;二是增设防误触机制,避免翻滚事故中 门把手意外开启;三是规范易识别安全标识,并提升门把手结构强度,防止事故后功能失效,从而降低 救援难度。 ■刘钊 在乘坐新能源网约车时,笔者时常出现找不到隐藏式门把手的尴尬局面,而网约车司机对此早已见怪不 怪,下车帮助乘客开门"被迫"成为其职业习惯。有司机对笔者吐槽,因为找不到门把手,很多乘客难以 正确开启车门,车门把手的隐藏式设计沦为鸡肋。 针对隐藏式车门把手在实际应用过程中暴露出来的一些问题,近日,工业和信息化 ...
哥本哈根: 一半是童话,一半是眼泪
Jing Ji Guan Cha Bao· 2025-05-07 00:46
(原标题:哥本哈根: 一半是童话,一半是眼泪) 当哥本哈根在第一缕晨曦中醒来,人们晨跑的脚步声惊飞了停在帆船桅杆上早起的鸟儿。缆绳与铁锚碰 撞出清冷的叮咚声,好像安徒生口袋里的硬币在梦中轻颤。我踩着露水浸润的石板路前行,空气中浮动 着黑麦面包的焦香与海盐的咸涩,这是哥本哈根特有的气息,一半是童话的蜂蜜,一半是北海的眼泪。 骑自行车的邮差从我身旁经过,车筐里插着一支郁金香,花瓣上凝结的雾气正慢慢滑向新港运河。十七 世纪的彩屋在晨光中颜色渐渐浓烈起来,窗台上晾晒的蕾丝桌布被风掀起一角,圣阿尔班教堂的钟声推 着云层向海平面退去,整座城市像一本缓缓打开的童话书。 圣阿尔班教堂(曹诗嘉 摄) 小美人鱼:青铜的裂痕与民族的伤口 晨雾未散时,长堤公园的石阶上凝满露水,小美人鱼铜像在灰蒙天色中泛着幽光。她蜷坐的姿势像一个 被时间锈蚀的问号,鱼尾的鳞片纹路被来来往往游客的掌心磨平,唯有眼角的泪痕依然锋利。这座诞生 于1913年的铜像,是丹麦最矛盾的图腾,她既是安徒生笔下"为爱化作泡沫"的童话符号,亦是民族集体 记忆的创伤载体。雕塑家爱德华·艾瑞克森以芭蕾舞剧《海的女儿》为灵感,以妻子埃琳为模特完成铜 像。这座高仅1.25米的雕 ...
让美的创造更贴近青年(艺坛走笔)
Ren Min Ri Bao· 2025-05-04 21:52
Group 1 - The core viewpoint emphasizes the need for contemporary art creation to resonate more closely with youth, focusing on both the content and form of artistic expression [1][2] - The representation of youth in art is evolving, showcasing their diverse roles and contributions, moving away from traditional heroic depictions to more relatable and emotional portrayals [1][2] - The increasing cultural confidence among youth is driving them to participate actively in creative processes, rather than being passive observers, leading to a rise in cross-disciplinary collaborations [2][3] Group 2 - The trend of cross-disciplinary art is gaining momentum, with youth bringing new possibilities to this space, as evidenced by recent competitions that attracted significant participation from young creators [2] - Youth are developing a unique aesthetic experience that blends local and global influences, fostering a dialogue between different cultures and artistic expressions [3] - The openness and inclusivity of youth aesthetics are reshaping the dimensions of artistic creation, prompting artists to consider the integration of local and global perspectives [3]
创业后,再看VC投资,有什么不同
Hu Xiu· 2025-05-03 06:46
Group 1 - The core understanding of entrepreneurship involves deep introspection and the ability to confront internal motivations and challenges [1][4][6] - External pressures serve as a mirror reflecting one's inner self, influencing how individuals interact with the world [2][3] - Entrepreneurs' foundational motivations significantly impact their decision-making processes during critical moments in their entrepreneurial journey [3][4] Group 2 - Many entrepreneurs follow trends or opportunities without a deep understanding of their motivations, which can lead to challenges in sustaining their ventures [5][6] - A lack of inner strength can result in quick fatigue and a tendency to abandon difficult paths, especially during significant challenges [6][7] - The ability to make bold decisions often stems from a strong internal drive and a clear understanding of one's life goals [4][8] Group 3 - Successful entrepreneurs maintain a realistic view of relationships and understand the balance between kindness and the necessity of achieving business goals [11][12] - The ability to generate revenue and profit is crucial for retaining talent and ensuring organizational stability [12][13] - Entrepreneurs must possess a comprehensive skill set to navigate the complexities of building a business from the ground up [14][15] Group 4 - The relationship between founders and executives is characterized by a balance of risk and reward, requiring clear communication and mutual understanding [16][18] - Long-term collaboration among entrepreneurs is facilitated by their ability to think beyond immediate gains and focus on larger, sustainable goals [18][19] - Entrepreneurs often face the challenge of making decisions based on common sense and practical wisdom rather than grand narratives [19][20] Group 5 - Understanding unmet needs in the market is essential for entrepreneurial success, as many entrepreneurs fail to accurately gauge customer demands [27][28] - The ability to create value and focus on long-term goals is critical for establishing a successful business [30][31] - Entrepreneurs must cultivate an aesthetic sense to recognize what constitutes good practices and successful strategies in business [32][33] Group 6 - Continuous learning and exposure to diverse fields are vital for entrepreneurs to enhance their decision-making and strategic thinking [34][35] - The journey of entrepreneurship is seen as a form of personal development, where success is a byproduct of deep introspection and growth [35]
童年创伤很可能会让你变笨
Hu Xiu· 2025-04-29 00:12
Group 1 - A recent study from the University of Sydney explored preferences for lip size in Western aesthetic culture, indicating that thicker lips may be perceived as more attractive [1][2] - The study utilized digitally generated images to alter lip sizes and asked participants to rate facial attractiveness, revealing that the highest scores were for thin-lipped male images and full-lipped female images [3][4][5] - Female participants showed a stronger preference for fuller lips when rating female faces, while male participants preferred unchanged female lips, suggesting that lip preferences are influenced by the observer's gender [7] Group 2 - A study involving 9,082 children indicated that adverse childhood experiences significantly affect the development of white matter in the brain, which is crucial for cognitive functions [10][11] - The research found that the strength and integrity of neural connections in children's white matter varied widely based on early life environments, impacting skills like arithmetic and literacy [13][14] - Despite negative influences from poverty and unstable environments, resilience in interpersonal and family relationships can provide some protective effects [15] Group 3 - A Finnish study analyzed data from over 1.2 million participants, finding that mental health issues, particularly depression and schizophrenia, significantly reduce the likelihood of young individuals becoming parents [16][17] - Men diagnosed with depression were found to have a 38% lower chance of becoming fathers, while women had a 19% lower chance of becoming mothers, indicating a potential upward trend in these statistics [18] - The study suggests that stable partner relationships are essential for parenthood, and individuals with mental health issues often struggle to maintain such relationships [19] Group 4 - The rise in diagnoses of conditions like ADHD and autism is attributed to broader diagnostic criteria and increased awareness rather than a true increase in prevalence [26][27] - The over-reliance on medical diagnoses may lead to a cycle where individuals attribute their experiences to medical conditions rather than addressing underlying social or environmental issues [24][35] - There is a call for a shift in mental health care from a focus on diagnosis and treatment to providing appropriate support that addresses real-life challenges faced by individuals [37]