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独家丨东风华为首款越野车将上市,预计售价50万元内
雷峰网· 2025-05-21 07:36
虽然猛士M817不属于鸿蒙智行体系,但作为HI模式合作车型,已与华为深度绑定。早在一年多前,猛士 科技与华为就启动了联合研发。 双方从合作初期,便开始联合开发中央集中式电子电气架构"天元架构",该架构基于华为乾崑车控模组打 造,可实现硬件平台化、软件服务化与端云一体化。 猛士M817将 成为 首款基于"天元架构"打造的车 型。 " 首款基于「天元架构」打造的车型,定位「智能越野第一车」。 " 作者丨王瑞昊 编辑丨田哲 雷峰网独家获悉,搭载华为全栈智能解决方案的猛士M817定于成都车展前后上市, 该车型主打 越野市场 , 预计售价 将在40万-50万 元 。 2024年2月22日,猛士科技与华为车BU签署战略合作协议,联合打造猛士M817。此次合作采用华为与车 企间的HI模式,猛士科技将成为继北汽极狐、长安阿维塔、东风岚图之后的第4家HI模式合作车企。 除HI模式外,华为目前与车企最广为人知的合作形式还有智选车模式,先后与赛力斯、奇瑞、北汽、江 淮、上汽联合推出了"问界、智界、享界、尊界、尚界"五大品牌,统称"鸿蒙智行"。在此模式下,华为负 责车型的研发、宣传和销售,车企负责生产。 猛士M817的推出,将把猛士 ...
2025户外趋势新地图——6大趋势盘点抢占营销先机-艺恩
Sou Hu Cai Jing· 2025-05-21 07:07
Core Insights - The article outlines six major trends in the outdoor sector for 2025, indicating a shift from traditional sports to lifestyle expressions, driven by consumer demands for freedom, social interaction, and identity recognition [3][8]. Group 1: Light Outdoor as a Lifestyle Symbol - Light outdoor activities have emerged as a low-threshold, high-freedom lifestyle choice, helping urban dwellers combat anxiety and restore mental balance, leading to a surge in demand for products like jackets, sun-protective clothing, and quick-dry pants [11][12]. - The interaction volume related to "light outdoor" content reached 12.1 million in the past year, with a significant increase of 536% in penetration rate [13][14]. Group 2: Cycling Trends - Cycling has overtaken camping as the leading trend in light outdoor activities, aligning with fragmented time, a desire for nature, and a minimalist lifestyle, resulting in a 270% increase in road bike sales [24][35]. - Key cycling scenarios include road cycling, night rides, and urban cycling, with social media being a primary channel for engagement [36][37]. Group 3: Growth of Trail Running - Trail running has transitioned from a niche to a mainstream activity, driven by health-conscious consumers aged 25-39 in first- and second-tier cities, with a focus on professional gear [24][25]. - The emotional healing aspect and social media promotion have significantly boosted the popularity of trail running, with a notable increase in related content interactions [29][30]. Group 4: Democratization of Elite Sports - Sports like golf and equestrian activities are becoming more accessible, with golf apparel gaining popularity as a "soft luxury" item, evidenced by 1.2 million interactions on golf fashion topics [24][25]. - Brands like FILA and Descente are leading in this space, leveraging both professional events and everyday wear to penetrate urban markets [24]. Group 5: Badminton's Social Appeal - Badminton has gained traction due to its low entry barrier and high social interaction, with the topic "badminton buddies" generating 3.2 million interactions [24][25]. - Brands like Yonex are at the forefront, utilizing event sponsorship and product design to engage with the sports community [24]. Group 6: Pets as Outdoor Fashion Items - The trend of taking pets outdoors has become a necessity, with pet-specific outdoor gear, such as pet jackets, gaining popularity, particularly among urban consumers [24][25]. - The North Face's limited edition pet jackets have sparked significant social media engagement, capturing 78% of brand voice in this category [24].
行进中国丨记者vlog:沉浸式体验中国电动“战狼”!
Ren Min Wang· 2025-05-20 07:46
Core Viewpoint - The article highlights the capabilities and advancements of the Dongfeng Warrior 917, China's first luxury electric off-road vehicle, showcasing its performance in extreme off-road conditions and its significance in military and civilian applications [5]. Company Overview - Dongfeng Warrior is positioned as a leader in the electric off-road vehicle market, integrating military-grade technology into civilian vehicles [5]. - The company has a history of rapid response in disaster situations, such as being the first to reach the Wenchuan earthquake site and participating in multiple space capsule recovery missions [5]. Product Features - The Dongfeng Warrior 917 can accelerate from 0 to 100 km/h in just 4.2 seconds, demonstrating high performance [5]. - The vehicle is designed to handle extreme terrains, including a 14-meter vertical slope and water crossings that create 3-meter high splashes, showcasing its versatility as an amphibious vehicle [5]. Market Strategy - Dongfeng Warrior is accelerating its global market expansion, with plans to launch a series of off-road light vehicles by 2025 [5]. - A collaboration with Huawei is set to introduce a smart off-road model in the second half of the year, aiming to balance outdoor adventure with green travel [5].
城市人开始玩越野,我选了星际X和江铃大道追光者试试看
Cai Fu Zai Xian· 2025-05-20 04:17
Core Insights - The article discusses the growing interest in pickup trucks among urban dwellers seeking outdoor experiences and freedom from city life [1] - The focus is on two popular domestic pickup models: SAIC Maxus Starry X and Jiangling Avenue Chaser, highlighting their features and suitability for novice drivers [1] Group 1: Vehicle Specifications - The SAIC Maxus Starry X has dimensions of 5500×2005×1874mm and a wheelbase of 3300mm, providing a spacious interior without a feeling of being overwhelmed [3] - The Jiangling Avenue Chaser is slightly smaller at 5435×1935×1872mm with a wheelbase of 3270mm, offering a more compact feel but with a stiffer seat and heavier steering [5] Group 2: Engine Performance - The Starry X is equipped with a 2.5T diesel engine producing 160kW and 500N·m, offering a smooth and linear throttle response, especially on unpaved roads [8] - The Avenue Chaser features a 2.3T diesel engine with 130kW and 450N·m, which is adequate for daily use but requires more throttle input in challenging terrains [10] Group 3: Off-Road Capabilities - The Starry X includes a "true three-lock" configuration with front, center, and rear locks, making it user-friendly for novices in off-road situations [13] - The Avenue Chaser supports electronic four-wheel drive but lacks front and center locks, which may limit its off-road performance for inexperienced drivers [15] Group 4: Cargo and Interior Features - The Starry X has a cargo volume of 1200L, expandable to 1600L, and features a pass-through design between the cargo area and rear seats, enhancing versatility [17][19] - The Avenue Chaser also offers around 1200L of cargo space but lacks the same level of flexibility, making it less suitable for heavy camping enthusiasts [17] Group 5: Technology and Comfort - The Starry X boasts advanced technology with dual 12.3-inch screens, wireless connectivity, and comfort features like heated and ventilated seats, enhancing the driving experience [19] - The Avenue Chaser provides basic technology with a 12.1-inch screen and manual adjustments in lower trims, focusing on practicality rather than luxury [21] Group 6: Market Opportunities - The SAIC Maxus Starry X is currently promoting a limited-time purchase incentive, including a 10 billion yuan wealth creation fund, starting at 155,800 yuan, with additional benefits for existing owners [23]
环塔拉力赛将于5月20日开赛
Zhong Guo Xin Wen Wang· 2025-05-14 14:08
起跑于2004年的环塔,在21年时间里共吸引全球20多个国家、3000多名专业车手参赛,里程累计达7万 余公里,2000多台专业赛车驰骋赛场。 5月的新疆,繁花盛开,绿色草原一望无边。即将开赛的环塔赛事,将在新疆南部的阿克苏地区、和田 地区、喀什地区和巴音郭楞蒙古自治州四地,在塔克拉玛干沙漠深处、绿洲以及河道中,一次次上演惊 险、刺激和激情。 中新网乌鲁木齐5月14日电 (冀江彤)5月20日,"爱跑·2025中国环塔国际拉力赛"(下称"环塔")将开赛。此 项跨越数千公里的环塔克拉玛干沙漠越野赛事,也将成为全球赛车手、国内汽车制造厂商、赛车爱好者 共同关注的目光。 环塔主办方此前对外公布的信息显示,今年赛事共设汽车组、摩托车组、卡车组和新能源组四大组别。 比赛时间为5月20日至6月1日,预计全程4500公里,10个赛段,特殊赛段2350公里,沙漠、戈壁、雅丹 等多种极具新疆特色的地形地貌全覆盖。 今年环塔赛事中,阔别赛场10年、曾自带中国第一大越野厂商队光环的长城汽车将强势回归。长城汽车 赛车运动总监于云龙早前接受采访时介绍,长城汽车回归环塔,是对越野精神的一种延续,长城汽车将 派出近百台车辆参赛。 环塔是一项 ...
东风猛士M817:硬核越野+满血华为,开辟智能越野新赛道
Guan Cha Zhe Wang· 2025-05-10 10:59
Core Viewpoint - The Dongfeng Mengshi M817, a smart off-road flagship vehicle developed in collaboration with Huawei, aims to redefine the "smart off-road" segment and is set to launch in Q3 2025 [1][3]. Group 1: Product Overview - The Mengshi M817 is positioned as the "first smart off-road vehicle," combining military-grade off-road capabilities with Huawei's intelligent technology [1]. - It is designed for three primary scenarios: urban commuting, short weekend trips, and long-distance travel, providing comprehensive coverage for various use cases [3]. - The vehicle features a unique design language called "Heroic Soul Aesthetics 2.0," incorporating military elements to create a powerful visual presence [5]. Group 2: Naming and Symbolism - The name "M817" carries specific meanings: "M" signifies military-grade off-road capabilities and "M TECH" hard-core technology; "8" symbolizes infinite evolution, and "17" represents 17 years of development in military vehicles [6]. Group 3: Design Features - The front of the vehicle showcases the iconic "Lion Roar Grille" and "Awakening Lion Hood," emphasizing strength and safety through its design [8]. - The headlights are inspired by ancient weaponry, while the tail lights are designed to resemble a rocket launch, enhancing the vehicle's aggressive aesthetic [8]. Group 4: Technical Specifications - The Mengshi M817 will be the first vehicle built on the "Tianyuan Architecture," a centralized electronic and electrical architecture co-developed by Dongfeng and Huawei, enabling hardware platformization and integrated cloud services [10]. - It will be equipped with CATL's advanced off-road battery, which exceeds national standards for structural strength and is capable of functioning in extreme cold conditions [11].
玩腻了马拉松的中产,在越野跑里找存在
Hu Xiu· 2025-05-06 12:45
Group 1 - The article discusses how urban middle-class individuals are increasingly engaging in trail running as a form of identity construction and self-exploration [10][16][40] - Trail running has become a popular activity among the elite middle class, serving as a means of coping with the pressures of urban life and a way to reconnect with themselves [4][9][43] - The sport is characterized by its high barriers to entry, requiring specific gear and prior experience, which creates a sense of exclusivity among participants [12][15][19] Group 2 - The article highlights the evolution of trail running gear, from basic functional items to high-end, specialized equipment, reflecting a hierarchy within the community [24][38][39] - Participants often feel the need to showcase their gear and achievements on social media, indicating a shift from mere participation to a performance of identity [27][36][45] - The financial commitment to trail running gear is significant, with average annual spending reaching 16,000 yuan, emphasizing the sport's consumerist aspect [38][39] Group 3 - Trail running is portrayed as a method for middle-class individuals to escape the chaos of urban life, allowing them to find a sense of control and self-discipline [40][42][46] - The experience of completing a race is framed as a personal achievement, serving as a form of self-validation rather than competition against others [43][44][47] - The article concludes that trail running represents a complex relationship between personal fulfillment and societal expectations, where participants seek to reclaim lost opportunities from their youth [46][49]
沸腾的浑善达克
Nei Meng Gu Ri Bao· 2025-05-04 00:33
"五一"假期,位于苏尼特右旗的浑善达克沙地迎来了一群热爱速度与冒险的赛车手。他们驾驶着性 能卓越的越野车,在这片广袤无垠的沙地上开启了一场精彩刺激的穿越之旅,尽情感受大自然与速度带 来的双重魅力。 5月2日一大早,当一辆辆越野车驶入沙地,引擎的轰鸣声瞬间打破了草原的宁静。车手们熟练地操 控着方向盘,在沙丘间穿梭自如,时而加速冲上陡坡,时而急速转弯,场面刺激又震撼。 苏尼特右旗赛罕乌力吉苏木境内的浑善达克沙地地形复杂,沙丘起伏连绵,沙质细腻松软,是越野 爱好者的不二之选。此次前来穿越的赛车手中,既有经验丰富、多次参加越野赛事的老手,也有初次挑 战沙地穿越的新手。尽管驾驶经验各不相同,但对越野的热爱将他们聚集在了一起。 近年来,锡林郭勒盟为满足多样化旅游需求,规划打造了全长2700公里的"浑善达克沙地自驾穿越 大环线",涵盖1条主线、1条大环线及6条主题小环线,按难度分为自驾穿越、轻度越野、深度越野、发 烧越野4级线路。游客可沿环线探访沙地内142个湖泊、21条河流及超100处自然打卡点,体验沙漠冲 浪、冰面漂移、草原露营等特色玩法,或深入牧区感受民俗文化,形成"赛事引流+自驾消费"的全域旅 游新格局。 此次小长 ...
5万余人驾驶2万余辆车齐聚巴彦淖尔乌拉特后旗“渡·阴山”穿越盛宴开启
Nei Meng Gu Ri Bao· 2025-05-03 00:20
乌拉特后旗文旅局负责人表示,"渡·阴山"线路串联起山地、草原、戈壁、河谷、沙漠五大地理奇 观,浓缩了长城文化、草原文化、河套文化、黄河文化的千年积淀。 "一到节假日,牧家乐里天天满客,客人最爱听我们讲阴山的故事。"牧民娜仁花边烤全羊边笑言。 从呼和浩特自驾来的游客马东感叹:"这条路把山水林田湖草沙全'塞进'了车窗,骏马、红驼、大漠孤 烟,满足了我对塞北秘境的所有想象,牧民热情好客,这个假期不虚此行。" 暮色中,车队尾灯如星河坠落戈壁。牧民与游客们围坐篝火旁,马头琴声穿透夜空,烤全羊的香气 与奶茶的热气升腾成"文旅融合"的具象符号。乌拉特后旗这座"城小疆大"的边疆小城,正以"渡·阴山"为 笔,在祖国北疆写下"越野+历史+生态"的文旅新传奇。据悉,当日全国各地共有5万余人驾驶2万余辆 车齐聚巴彦淖尔,探秘阴山。 驼铃唤醒阴山古道,引擎轰鸣北疆山河。5月2日,自治区"自驾大草原·旅居内蒙古"暨巴彦淖尔市 乌拉特后旗"渡·阴山 游北疆"系列活动盛大启幕。来自全国28个省市区的1200余辆车集结哈日纳沟,共 赴一场"越野+历史+生态"的北疆穿越盛宴。 上午9时,随着启动号令,浩荡的驼队踏沙而行,机车轰鸣声响彻山谷。"这 ...
越野+新能源,皮卡老玩家郑州日产寻突围新路
Jing Ji Guan Cha Wang· 2025-04-29 08:40
孙延伟透露,郑州日产技术中心已设立专门的越野研发部门,围绕机动性、涉水能力、通过性等核心指标进行技术攻关,这一布局的成果体现在其全球多元 越野平台"星核"。该平台以"超级安全、超级动力、超级越野、超级好开"为标签,通过高强钢车身、可电可油可混动的动力系统,以及智能化驾控体验,重 新定义越野技术标准、找回"皮卡世家"的标签。 为了打造星核平台,郑州日产中日股东双方团队历时三年,攻克了平台化、电动化、智能化等17项关键技术。此次发布的Frontier Pro PHEV,与不久前亮相 Z9 GE车型均基于星核平台打造,搭载全场景电混科技。 在国内皮卡禁止进城、行业体量较小,叠加新能源皮卡在海外仍是全新的蓝海市场的背景,郑州日产将皮卡新能源技术与国际化战略深度绑定。 郑州日产执行副总经理毛力民表示:"郑州日产已过而立之年,不能还嗷嗷待哺,而是要反哺母公司,将中国制造的新能源汽车推向全球,Frontier Pro PHEV这款车将助力郑州日产实现国际化。日产有很好的全球销售渠道,这对我们的出海有极大帮助。" 经济观察报 作者 周信 在4月23日开幕的2025年上海车展上,郑州日产全球首发了插电混动皮卡Frontier ...