Creator Economy Focus - Bloomberg Live 将直播采访 Instagram 负责人 Adam Mosseri，讨论创作者经济的未来发展 [1] - 采访时间为太平洋时间上午 10:40 [1]

[Applause] [Music] How many of you know exactly what I do. Raise your hands. Okay, so about three.Okay, that's that's okay. So, to really understand what I do, I have to bring you back four years ago. Four years ago, I'd come home from university.I'd head straight into my bedroom. I'd close the door and in front of me was my beautiful piano. I'd plug in my headphones so that no one, especially my parents, could hear that I was playing.To them, I was studying. And I already see some faces. You're like, "Of c ...

Overview - Klout is reshaping the definition of digital influence [1] - Klout transforms social impact into a measurable, tradable, and valuable on-chain asset [1] Technology & Partnerships - Klout is built on Solana and powered by Meteora, connecting Web3 markets with the creator economy [1] - Klout has partnered with Wallchain [1] Value Proposition - Klout tokenizes influence, moving beyond vanity metrics to real value [1]

Overview - Klout is reshaping the definition of digital influence [1] - Klout transforms social impact into a measurable, tradable, and valuable on-chain asset [1] Technology & Partnerships - Klout is built on Solana and powered by Meteora, connecting Web3 markets with the creator economy [1] - Klout has partnered with Wallchain [1] Value Proposition - Klout tokenizes influence, moving beyond vanity metrics to real value [1]

Overview - Klout is reshaping the definition of digital influence [1] - Klout transforms social impact into a measurable, tradable, and valuable on-chain asset [1] Technology & Partnerships - Klout is built on Solana and powered by Meteora, connecting Web3 markets with the creator economy [1] - Klout has partnered with Wallchain [1] Value Proposition - Klout tokenizes influence, moving beyond vanity metrics to real value [1]

Key Proposition - Klout is redefining digital influence by transforming social impact into measurable, tradable, and valuable on-chain assets [1] - Klout connects Web3 markets with the creator economy, tokenizing influence beyond mere engagement [1] Technology & Partnerships - Klout is built on Solana and powered by Meteora [1] - Klout has partnered with Wallchain [1]

Why @kloutgg deserves your full attention 👀💼 Klout is reshaping what digital influence means.‼️With Klout, your social impact isn’t just vanity metrics, it becomes an on-chain asset: measurable, tradable, and truly valuable.🔹Built on Solana and powered by Meteora, Klout connects Web3 markets with the creator economy.It’s not just engagement anymore, it’s influence, tokenized.Partnered with @wallchain_xyz and backed by the Quack Army 🦆Discover more 👉 https://t.co/sTjhQIEB95 ...

 Oversubscribed Issue Drives 17% Two Day Gain From Top End of Initial Pricing , /PRNewswire/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF), announced that its India subsidiary, ChatterBox Technologies, has successfully completed its listing on the BSE SME platform (Bombay Stock Exchange). Chatterbox becomes the 635th company to list on the SME platform and the very first company in India to be listed in the category of social media and influencer marketing. After a book building process that saw the comp ...

Core Insights - A new class of digital creators, particularly augmented reality (AR) creators, is out-earning top graduates from prestigious Indian institutions like IIMs and IITs, with earnings of ₹25-30 lakh every few months compared to annual salaries of graduates [1][2] - The rise of short-form video content on platforms such as Snapchat, Instagram, and YouTube is significantly driven by engaging AR overlays and filters, which enhance user interaction and content virality [3][4] Industry Overview - The AR creator niche in India's creator economy is rapidly growing, with individuals from various professional backgrounds, including engineers and lawyers, transitioning into this field [2] - The influencer marketing industry in India, comprising over eight million creators, is valued at more than ₹3,500 crore, but AR creators are less reliant on brand campaigns for income, with only 20-30% of their earnings coming from brands compared to 80-90% for traditional influencers [7] Earnings and Opportunities - Successful AR creators can earn up to $100,000 (approximately ₹89 lakh) annually through a combination of platform payouts and brand collaborations, with experienced creators averaging ₹5-7 lakh monthly [10][14] - Competitions and collaborations with brands are significant revenue sources for AR developers, who also benefit from cash rewards and incentives offered by platforms for popular creations [8][10] Technological Impact - The introduction of AI tools has simplified the creation of AR filters, allowing individuals with basic skills to produce professional-quality overlays within one to three weeks [12][13] - YouTube has begun testing its own AR effects program, aiming to enhance creativity and engagement on its platform, while Meta has paused its third-party AR partnerships but is expected to explore new opportunities in AR and AI [15][17] Market Trends - The demand for dynamic and interactive AR overlays is increasing, with over 350,000 creators having developed more than four million Snapchat Lenses, reaching 350 million daily active users globally [10] - Successful marketing campaigns utilizing AR, such as Ajio's Big Bold Sale, have demonstrated significant returns on ad spend, indicating the effectiveness of AR in brand promotion [11]

AI Video Generation & Social Media - OpenAI introduces Sora, sparking discussions about its technological advancement and potential impact [1][2][3] - Concerns arise regarding the adoption of AI video feeds and their implications for social media platforms, particularly for Meta [2][4] - The potential end of the creator economy is debated in light of AI video feeds [6][7] Meta's AI Strategy - Meta plans to utilize AI chat data to train its advertising models [8] - Meta's AI research is shifting towards product development [9] - Internal dynamics within Meta's AI division are under scrutiny [37:18] AI Model Advancements - Anthropic launches its Sonnet 4.5 model, considered a potential game changer [10][40:33] Emerging Technologies - Apple prioritizes the development of smart glasses [11] - The Friend pendant is being tested as an AI wearable device [12][51:21]