The first half of 2025 is almost over and boy, it's been really good so far.I've already achieved more than the goals I set myself before the year started, in every way.A while back I wrote about how your personal crypto journey always moves in cycles, you'll go through long phases where nothing happens.And then, from time to time, there will be a few months where you experience the perfect storm.InfoFi and everything related to it since Kaito introduced yaps in December 2024 has been this perfect storm for ...

Peak InfoFi was people just posting about things they liked and getting rewards without expecting anything.Berachain perfect example, posted about it a couple times before TGE, we even hosted a big space around Berachain NFTs because my community and I were genuinely interested.Then on the day of TGE, without expecting anything, I received five figures in $BERA.Initial Animecoin listing was similar.Unfortunately we can't go back to this.Kaito listings are now synonymous with rewards.The ideal (but unrealist ...

I think the coolest thing about InfoFi is we're getting a ton of teams pushing to market what they think is a good algorithm for determining influence, authenticity, and value.And where it gets fun is that we as users (and companies as clients) get to see how they all stack up against each other.What I'm really looking forward to is when we get enough "quality" algorithms out here, there will be some sort of influence aggregator - like a dex aggregator but for your algorithmic ranking across all of the 'maj ...

This is interesting.My Ethos score is being converted into tangible benefits in Monsters.We've seen the Cookie and Kaito infoFi campaigns distribute eye watering rewards back to key voices.On chain reputation systems will prove invaluable, especially as AI proliferates the internet.These credibility scores will act as another metric that projects can use to reward reputation.For instance, it's likely we will see a minimum Ethos score to participate in certain campaigns, similar to minimum YAP requirements f ...

"I wish the timeline would go back to the time before InfoFi".Okay bro, but what timeline are you talking about?The late 2024 timeline when everyone was posting about some useless coins that the insider cabal told us were valuable that week (while extracting millions)?The early 2024 timeline when everyone was glazing celebrities for dropping coins and posting all day about how goated Iggy Azalea is?The timeline in 2023 when nothing was really happening and everyone was talking about the same two weekly anno ...

Most here have not yet realized the endgame of InfoFi/Mindshare...Before the end of 2026, no less than 10 prominent CT members will have been acqui-hired by crypto companies via extremely lucrative job offers.Most see "yapping" as a way to earn a few extra coins by talking about new protocols.Few understand that what InfoFi really unlocks is data-driven Proof of Distribution.Well-funded protocols and startups with legit product but poor distribution and visibility will pay handsomely to license expert distr ...