短视频多平台发布策略深度解析：机遇与挑战并存 一、跨平台运营已成行业趋势 直接搬运视频平均播放量仅为改编视频的29%。建议建立"中央厨房"工作流：核心素材库保存原始内容，适配层根据平台特性调整视频比例、背景音乐等元 素。某测评账号通过此方法将播放量提升239%，但需注意单个视频增加1.5小时改编耗时。 2. 数据管理优化 2023年，短视频创作者面临单平台增长瓶颈的困境。以某知识类账号为例，其在单一平台突破50万播放量后陷入停滞，通过多平台分发策略，第二周便在新 平台斩获10万+粉丝。当前环境下，跨平台运营不仅是流量获取手段，更是内容创作者的核心生存能力。 | | # 三十六年日 F | | | | | | A 超级VIP | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | | | | | | | | | | 工作台 | © 账号管理 | | | | | | | | | 0 | 全部 | | | | | | | | | 账号 | | d 抖音 | > | 搜索账号 | Q | 每个账号都可以指定你想要的区域 | | | | ୍ବି ...

Financial Data and Key Metrics Changes - Total revenues for the first quarter were RMB7.2 billion, up 9% sequentially [41] - Membership services revenue reached RMB4.4 billion, up 7% sequentially, driven by strong performance in long form dramas [41] - Online advertising revenue decreased by 7% sequentially to RMB1.3 billion due to macro headwinds and seasonality [42] - Content cost was RMB3.8 billion, up 10% sequentially, driven by a higher number of premium dramas launched [43] - Non-GAAP operating income was RMB458.5 million, up 13% sequentially, with a non-GAAP operating margin of 6% [43] Business Line Data and Key Metrics Changes - Long form video content remains the foundation of the content ecosystem, with a strong performance in the suspense genre [13][14] - Micro dramas have shown significant growth, ranking second in daily time spent and first in daily unique visitors [10] - The company has over 15,000 micro drama titles, with a balanced offering of free and member-exclusive content [50] - The average content cost for micro dramas is less than RMB1 million, with top-tier titles costing under RMB2 million [51] Market Data and Key Metrics Changes - The overseas business saw total revenues increase by over 30% year over year, with a growing subscriber base [36] - Chinese dramas have gained traction globally, with search interest reaching a five-year high [36] - The revenue contribution from overseas markets is currently low but is expected to grow with further investment [60] Company Strategy and Development Direction - The company is focusing on enhancing its content ecosystem and user experience through strategic investments [12] - Plans to produce shorter, high-quality episodes and increase the number of short dramas are in place to cater to evolving user preferences [56] - The company aims to leverage AI and technology to improve production efficiency and user engagement [34] Management's Comments on Operating Environment and Future Outlook - The management acknowledges the unpredictable market environment but emphasizes the importance of creating sustainable value [12] - There is a commitment to investing in content and user experience, even if it leads to short-term costs for long-term benefits [12] - The overseas business is expected to maintain profitability while reinvesting profits for future growth opportunities [62] Other Important Information - The company has established five distinct signature brands for its content, enhancing its market position [13] - The launch of AI-powered features like iJump and PeelCast aims to improve user engagement and viewing experience [11][34] - The company is expanding its footprint with offline experience parks and VR immersive centers to deepen user engagement [38] Q&A Session Summary Question: Updates on micro dramas - Management highlighted that user habits for watching micro dramas are developing, with over 15,000 titles available and significant growth in user engagement [50][51] Question: Change in long video content strategy - The strategy will focus on releasing high-quality, shorter episodes and increasing the number of short dramas to improve content flexibility and mitigate risks [56] Question: Overseas business performance and future expectations - The overseas business has seen rapid growth post-COVID, with a focus on the right content mix and user acquisition strategies [59][60]

Financial Data and Key Metrics Changes - Total revenues for Q1 2025 were RMB 7.2 billion, up 9% sequentially [43] - Membership services revenue reached RMB 4.4 billion, up 7% sequentially, driven by strong performance in long form dramas [43] - Online advertising revenue decreased by 7% sequentially to RMB 1.3 billion, primarily due to macro headwinds and seasonality [44] - Content cost was RMB 3.8 billion, up 10% sequentially, driven by a higher number of premium dramas launched [45] - Non-GAAP operating income was RMB 458.5 million, up 13% sequentially, with a non-GAAP operating margin of 6% [45] Business Line Data and Key Metrics Changes - Long form video content remains the foundation of the content ecosystem, maintaining leadership in viewership market share [12] - Micro dramas have shown significant growth, ranking second in daily time spent and first in daily unique visitors [9] - The company has over 15,000 micro drama titles, with a balanced offering of free and member-exclusive content [50] Market Data and Key Metrics Changes - The overseas business saw total revenues increase by over 30% year over year, with a growing subscriber base [37] - C dramas gained traction globally, with search interest reaching a five-year high, surpassing Korean dramas [37] - The revenue contribution from overseas markets is still relatively low but is expected to grow with increased investment [62] Company Strategy and Development Direction - The company is focusing on enhancing its content ecosystem and user experience through strategic investments [11] - Plans to produce shorter, high-quality episodes and increase the number of short dramas to cater to evolving user preferences [58] - The company aims to leverage AI and technology to improve production efficiency and user engagement [35] Management's Comments on Operating Environment and Future Outlook - The management acknowledges the unpredictable market environment but emphasizes the importance of creating sustainable value [11] - Future growth is expected to come from expanding the micro drama portfolio and enhancing monetization strategies [54] - The company is committed to investing in original productions and exploring new content formats to drive growth [40] Other Important Information - The company has successfully reduced its outstanding principal balance of convertible bonds significantly over the past two years [46] - The net interest expense has decreased by over 30% year over year, reflecting improved capital structure management [47] Q&A Session Summary Question: Can management elaborate on the latest developments of micro dramas and future focus points? - Management highlighted that user habits for micro dramas are developing positively, with over 15,000 titles available and significant growth in user engagement [50][51][54] Question: What is the change in long video content strategy and the rationale behind it? - The strategy will focus on releasing high-quality, shorter episodes and producing more short dramas to improve content flexibility and mitigate risks [58] Question: Can management share details on the overseas business, including membership and content distribution? - The overseas business has seen rapid growth post-COVID, with a focus on the right content mix for each region, although revenue contribution remains low [60][62]

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Created with Veo 3 - our new state-of-the-art video generation model, designed to empower filmmakers and storytellers. Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence. Find out more: https://deepmind.google/models/veo/ Prompt: In rural Ireland, circa 1860s, two women, their long, modest dresses of homespun fabric whipping gently in the strong coasta ...

Created with Veo 3 - our new state-of-the-art video generation model, designed to empower filmmakers and storytellers. Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence. Find out more: https://deepmind.google/models/veo/ Prompt: xxx ...

Created with Veo 3 - our new state-of-the-art video generation model, designed to empower filmmakers and storytellers. Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence. Find out more: https://deepmind.google/models/veo/ Prompt: A snow-covered plain of iridescent moon-dust under twilight skies. Thirty-foot crystalline flowers bloom, refracting light i ...

Created with Veo 3 - our new state-of-the-art video generation model, designed to empower filmmakers and storytellers. Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence. Find out more: https://deepmind.google/models/veo/ Prompt: A breathtaking, painterly 2D animated continuous visual narrative, rendered with the lush, vibrant, and slightly surreal, al ...

Created with Veo 3 - our new state-of-the-art video generation model, designed to empower filmmakers and storytellers. Veo 3 lets you add sound effects, ambient noise, and even dialogue to your creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence. Find out more: https://deepmind.google/models/veo/ Prompt: A woman, classical violinist with intense focus plays a complex, rapid passage from a Vivaldi concerto in an ornate, sunlit ...