体坛经济观察◥ 整理：十进制 本文字数：2469字 建议阅读时间：8分钟 行业速递 01 天猫618户外消费增长强劲，需求呈高端化、轻奢化 5月16日晚8点天猫618正式开售后，运动户外行业增长强劲。运动户外消费需求愈发呈现出高端化、轻奢化特点，高端运动户外品牌增长亮眼。开卖首小 时，lululemon、迪桑特、可隆、Helly Hansen、Lafuma、伯希和同比去年增幅均超50%，KEEN同比增长超100%，凯乐石同比增长超120%，昂跑同比增长 超130%，Hoka one one同比增长超160%，SALOMON同比增长超400%。抢先购4小时里，FILA官方旗舰店成为户外品牌的成交榜榜首，耐克和lululemon 官方旗舰店分别占榜单第二和第三。而户外鞋服的类别中，The North Face、KOLONSPORT和骆驼依次为第一至第三名。 体育赞助 01 电动空中出租车公司Archer Aviation与洛杉矶奥运和残奥组委会达成独家合作伙伴关系 近日，电动空中出租车公司Archer Aviation宣布与洛杉矶奥运和残奥组委会达成独家合作伙伴关系。根据协议内容，Archer将在赛事期间部署Mi ...

Core Viewpoint - Lisheng Sports has successfully organized three major national-level sports events within the same week, showcasing its strong capabilities in sports event management and enhancing the value of sports IP in China [1][4]. Group 1: Event Highlights - The China Professional Golf Tour Chongqing Open, exclusively operated by Lisheng Sports, featured 144 top players from 17 countries, with local champion Zhou Yihan winning the title and becoming the first "Four-time Champion" in the tour's history [2]. - The China GT Supercar Championship held at the Shanghai International Circuit showcased 29 cars and over 50 drivers, concluding with a dramatic finish decided by just 0.2 seconds, highlighting the excitement of motorsport [2]. - The CKC China Karting Championship in Guangzhou attracted nearly 100 participants across various age groups, demonstrating the growing popularity and competitive spirit in karting [3]. Group 2: Company Strategy and Market Position - Lisheng Sports is recognized as a leading operator in automotive sports and a pioneer in the marketization and digital transformation of the sports industry in China, managing high-profile events and developing a comprehensive sports IP ecosystem [4]. - Recent government policies aimed at supporting the high-quality development of the sports industry present new opportunities for growth, which Lisheng Sports is actively pursuing through strategic partnerships and resource integration [4]. - The company has entered a strategic partnership with the China Golf Association to exclusively promote the China Men's Professional Golf Tour, capitalizing on the expanding market for golf, projected to grow from approximately $13.12 billion in 2025 to $19.7 billion by 2034, with a CAGR of 4.15% [5]. Group 3: Upcoming Events - Lisheng Sports is set to host the FIA Formula E World Championship in Shanghai from May 31 to June 1, 2025, which is expected to attract significant attention due to its focus on environmental sustainability and innovation in motorsport [5].

Core Viewpoint - The meeting between the Chinese Ambassador to Uruguay and the leader of the Uruguayan national football team highlights the ongoing healthy and stable development of bilateral relations, emphasizing the achievements in various fields of cooperation, particularly in sports [1] Group 1: Bilateral Relations - Since the establishment of diplomatic relations, China and Uruguay have seen continuous and stable development in their relationship [1] - The cooperation between the two countries has yielded significant results across various fields [1] Group 2: Sports Cooperation - Nearly 200 Uruguayan athletes and coaches trained in China last year, exemplifying the deepening sports exchange and cooperation between China and Uruguay [1] - The Chinese side expresses willingness to deepen cooperation with Uruguay in football and other areas, aiming to enhance mutual understanding and enrich the comprehensive strategic partnership [1] Group 3: Future Collaboration - Uruguay is open to strengthening personnel training and exchanges in football and other fields with China, sharing development experiences [1] - There are intentions to promote exchanges between the Uruguayan national football team and China at an appropriate time [1]

赛道延伸至城市街道,紫色和粉色相间的运动服成为主色调。参赛者们或独自奔跑,步伐坚定而有力,他们 的呼吸与脚步声交织成一首无声的战歌;或结伴而行,彼此的手紧紧相握,在疲惫时相互搀扶,在冲刺时共 同呐喊。背景中,多层建筑和商店招牌匆匆掠过,为这场马拉松增添了都市的特色。一位参赛者竖起大拇 指,脸上洋溢着自信的笑容,仿佛在向世界宣告:马拉松,我来了!他的身影在阳光下拉长,成为赛道上一道亮 丽的风景线。 亲子共跑,温情洒满赛道 5月18日,吉林市的清晨被一场马拉松唤醒。粉色的赛事拱门"大东山水迎天下 2025后谷咖啡·吉林市马拉 松起点 START"下,人群如潮水般从四面八方涌来。他们身着蓝色、粉色、紫色的运动服,与城市建筑交 相辉映,仿佛一幅流动的画卷。有人穿着统一的赛事服装,号码布在胸前轻轻摆动;有人戴着帽子,手持彩 色旗帜或标语牌,脸上洋溢着兴奋的笑容。这场后谷咖啡冠名的,以"大东山水迎天下"为主题的赛事,不仅 是一场体育竞技的盛会,更是一曲关于热爱、坚持与温情的城市交响诗。 发令枪响,粉红浪潮涌动 随着发令枪的清脆响声,跑者们如离弦之箭冲出起点。粉红色的起跑拱门巍然耸立,上面"起点 START 大 东山水迎天 ...

约基奇此役的20分显得杯水车薪。 雷霆125比93轻取掘金 ，闯入西部决赛 5月19日，NBA西部半决赛继续进行，在抢七大战中，雷霆主场125比93轻取掘金，杀入西部决赛。此役雷霆大当家亚历山大砍下35分3篮板4助 攻，杰伦-威廉姆斯也有24分5篮板7助攻入账，掘金方面，约基奇得到20分9篮板7助攻，布劳恩得到19分。 第一节掘金布劳恩发挥出色，拿下9分，掘金26比21领先雷霆。次节，杰伦-威廉姆斯开始接管比赛，单节砍下17分，半场结束雷霆60比46领先14 分。第三节，亚历山大接棒杰伦-威廉姆斯，单节得到11分，本节结束，雷霆97比72，领先优势已经扩大到25分，这个比分让最后一节几乎成为垃 圾时间，末节亚历山大继续进账12分，最终雷霆125比93兵不血刃赢下比赛。 本场比赛约基奇的20分显然不解渴，此外，穆雷只得到13分，在这样一场关键战役中，掘金双星的表现不足以让他们的球队挺进下一轮。 国米2比2拉齐奥，错失登顶良机 5月19日，意甲第37轮上演焦点战，国际米兰主场迎战拉齐奥，最终双方踢成2比2，国米错失了反超领头羊那不勒斯的良机。 根据赛程，那不勒斯将在主场对阵卡利亚里，国米将客场迎战科莫，意大利前国 ...

据介绍，在创新金融服务方面，武汉推出"中行体创贷"普惠金融产品，开通审批绿色通道，为体育行业小微企业、小微企业主和个体 工商户提供低利率、长期限、高额度资金贷款支持，最高可获得1000万元授信额度。即日起，在全市123个中国银行网点均可受理该业 务。 金融支持武汉体育经济高质量发展签约仪式现场 近年来，我市武汉体育产业增速迅猛，总规模达到958.86亿元，市场主体数量突破1.4万，成为城市转型发展重要引擎。市体育局负责 人介绍，我市正在大力探索金融创新，发展赛事经济，强化金融支持，扶持体育市场主体成长壮大。 中国银行湖北省分行负责人称，5年内，中国银行为武汉体育经济提供200亿元专项授信支持，用于体育基础设施建设、场馆运营，满 足体育服务企业的融资需求，为体育用品制造企业在研发、生产、销售等环节提供资金支持，为重大项目提供项目融资、债券发行、融资 租赁等服务。 5月19日，金融支持武汉体育经济高质量发展签约会透露，武汉正筹备设立10亿元体育科技产业基金，促进武汉体育制造业加快转型 升级，推动大数据、人工智能等新兴技术在体育制造领域应用。 1 in the first 1 - A @ "这将为我们解决流动性资金 ...

Core Viewpoint - The article discusses the implementation of the "Sports Eight Measures" in Beijing, aimed at enhancing physical education in primary and secondary schools, addressing health issues among students, and promoting a healthier lifestyle through increased physical activity [2][13]. Group 1: Policy Implementation - The "Sports Eight Measures" focuses on eight aspects including physical education classes, sunshine sports activities, and student fitness, emphasizing the importance of quality and quantity in physical education [3][5]. - Schools are required to optimize their curriculum to increase physical education class hours, ensuring that students have more opportunities for physical activity [4][9]. Group 2: Student Engagement - The initiative encourages schools to organize class competitions, enhancing student participation and enjoyment in sports, which is seen as a key factor in improving overall student health [5][6]. - Schools are adopting a "learning-practice-competition" integrated system, providing diverse experiences for students through various sports activities [6][18]. Group 3: Health and Fitness Focus - The program aims to address specific weaknesses in student fitness by providing tailored training and support for individual students based on their physical capabilities [7][8]. - Parents have reported improvements in their children's physical health and academic performance, indicating a positive correlation between physical activity and overall well-being [8][10]. Group 4: Infrastructure and Resources - The implementation of the "Sports Eight Measures" has highlighted the need for adequate sports facilities and qualified teachers, with some schools facing challenges in space and staffing [9][12]. - Schools are exploring innovative solutions to maximize the use of available space and resources, such as utilizing corridors and collaborating with local sports venues [9][12]. Group 5: Community and Parental Involvement - The initiative has prompted a shift in parental attitudes towards the importance of physical education, with many parents now recognizing its value alongside academic subjects [10][16]. - Schools are actively engaging with parents to address concerns and provide transparency about the benefits of increased physical activity for their children [10][16]. Group 6: Long-term Educational Goals - The "Sports Eight Measures" aligns with broader educational reforms aimed at fostering a healthier generation, emphasizing the importance of physical education in the overall development of students [13][19]. - The initiative reflects a growing recognition of the role of sports in education, with plans to further integrate physical fitness into the academic framework [18][20].

"五一"假期，中超联赛大连英博队的两场主场比赛均吸引了超6万名球迷来到大连梭鱼湾足球场观赛， 其中对阵北京国安队的比赛，高达61185人的上座人数更是刷新了中超联赛历史上的第二高观众到场纪 录。 一个个消费新场景 在3月举行的短道速滑世锦赛上，赛事组委会特别设计推出了一系列特许商品满足观众需要。赛事纪念 票、徽章、趣味冰箱贴、奖牌造型包挂等数十种品类，让冰迷们在大饱眼福的同时，带走一份特别的纪 念。 ………… 如今，越来越多的国内体育赛事注重提升观赛体验，增加消费场景，赛事流量不断转化为体育产业发展 增量。 一张张亮眼的"成绩单" 4月26日、5月3日，作为世界田联最高级别的单日赛事，2025赛季钻石联赛的前两站分别在福建厦门和 浙江绍兴举行。 傍海而建的厦门白鹭体育场内，瑞典名将瓦尔霍姆以出色表现刷新男子300米栏世界最佳战绩。而在江 南水乡的中国轻纺城体育中心，美国选手廷奇则刷新了由刘翔保持10余年的男子110米栏赛会纪录。两 场比赛群星璀璨、佳绩频传，让约4万名观众不虚此行，精彩的比赛也带动了特许商品的销售热潮。 5月3日进行的长三角钻石联赛恰逢"五一"假期，赛事组委会将赛事与绍兴柯桥当地的旅游资源相结 ...

明星效应带来价值提升；公司还通过员工计划激励团队提升凝聚力促进业务发展，拟 通过回购稳定资本市场预期维护公司价值。 证券代码：002858 证券简称：力盛体育 力盛云动（上海）体育科技股份有限公司 投资者关系活动记录表 二、交流问答环节： Q1:请介绍我们新增的高尔夫赛事情况？ A1:公司在 2025 年第一季度获得了中国高尔夫球协会的授权，成为中国男子职业高尔 夫球巡回赛的独家官方运营推广机构，这是公司在体育赛事多元化布局上迈出的重要 一步。公司的赛事体系，从赛车摩托车卡丁车，成功延伸到大体育类高尔夫职业赛事。 公司今年计划在全国各地举办 20 场左右赛事。我们重庆站的赛事，吸引了 17 个国家 和地区的 144 名球手参赛。公司对高尔夫的赛事预期比较高，但也要一步一步去打实 基础，打造出赛事品牌价值。我们很期待高尔夫，能为公司贡献新增的营收和利润规 模。 Q2:公司定增和海南赛车场进展情况如何？ 编号：2025-001 | 投资者关系活动 | √ 特定对象调研□分析师会议 | | | --- | --- | --- | | 类别 | □媒体采访□业绩说明会 | | | | □新闻发布会□路演活动 | | ...

Group 1: Event Overview - The 15th National Games will be held from November 9 to 21 in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The main stadium for the event is the Guangdong Olympic Sports Center, which is nearing completion of its renovation [1][7] Group 2: Stadium Renovation - The renovation of the Guangdong Olympic Sports Center retains its iconic ribbon-shaped roof while incorporating new technologies and materials for aesthetic and functional improvements [3] - The design features a vibrant color scheme representing the Greater Bay Area, including four shades of blue, along with colors symbolizing Guangdong, Hong Kong, and Macau [5] - The renovation emphasizes an open space concept, transforming previously enclosed areas into a public fitness space with an 800-meter circular running track [5][7] Group 3: Economic Impact - The National Games are expected to stimulate consumption and enhance the event economy in the Greater Bay Area [7] - Recent events, such as the National Swimming Championships, have already generated significant ticket sales, exceeding 8 million yuan [7] - Major international events hosted in Shenzhen have attracted large audiences, contributing to local tourism and economic growth, with over 130,000 attendees for the Asian Table Tennis Cup [9] Group 4: Sports Consumption Trends - Shenzhen's sports activities exceed 10,000 events annually, with a focus on integrating sports with cultural and tourism consumption [11] - The average sports consumption per person in Shenzhen reached over 3,800 yuan, ranking high among major cities [11] - Guangzhou plans to host around 500 sports events during the National Games, contributing to high-quality consumer development [11][13] Group 5: Future Prospects - The Greater Bay Area is developing a "sports + culture + tourism + technology" model to convert event traffic into economic growth [15] - Large-scale sports events have shown a significant impact on local consumption, with the Chengdu Universiade and Hangzhou Asian Games generating substantial economic activity [16]