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“影视+文旅+新消费” 《长安的荔枝》带动“荔枝热潮”
Zhong Guo Xin Wen Wang· 2025-06-12 12:39
据了解,该剧播出后,不仅吸引到大量观众购买品尝新鲜荔枝,还有舒淇等演员晒出吃荔枝的追剧照 片。相关数据显示,6月以来,"广东荔枝"的搜索量较5月环比增长143%,"长安的荔枝同款美食"等相 关搜索词条位于美食榜榜首。更有品牌推出联名荔枝礼盒,无论是剧中贵妃同款的妃子笑荔枝,还是其 他品种荔枝,都热销不断。 与此同时,作为旅游目的地,剧中故事发生地广东与西安也迎来热度上升。据悉,此前,《长安的荔 枝》曾举办四城五场超前巡回观影会,其中两城便选在了西安与广州。剧播之后,相关文旅媒体也多次 发布剧集相关景点攻略,尤其是大唐荔枝乡、长安驿道、市井街巷等与"运送荔枝"任务紧密相关的景 区,可以看到不少市民游客打卡留念。在社交平台上,也涌现出许多《长安的荔枝》主题旅游线路,游 客可以跟着"剧集攻略"品尝荔枝、徒步旅行等。(完) 中新网北京6月12日电 (记者 高凯)"一骑红尘妃子笑,无人知是荔枝来",时值荔枝上市的季节,聚焦于 古代荔枝转运的电视剧《长安的荔枝》近期开播。剧中涉及到的美食、景点、话题热度倍增,在线上线 下掀起"边吃荔枝边看'荔枝'"的"荔枝热潮"。 据了解,剧集携手多地文旅、荔枝产业共同推动大剧助农,着力 ...
重塑长安的荔枝:一条驿道,两场生死赌局
Hu Xiu· 2025-06-12 08:03
在追《长安的荔枝》。35集,可以视为原著的 plus 版。 所有东西一旦plus起来,就意味着奔向丰富、豪华、顶配去了,哪怕是一杯奶茶。 书的篇幅不长,读完就在想——我要是把它影视化,该怎么做呢? 这大概是每个好读书的人都会玩的脑力游戏。 如果原汁原味地呈现小说,那就是一个唐朝牛马为了一个不可能完成的任务遭老罪了。 除了主人公李善德外,其他角色血肉难称丰满,甚至有点NPC的感觉。大概十集足矣。 可我立了个十集的项目,哪个老板会来投呢?广告商的利益如何体现呢?平台的权益如何满足呢? 没那么简单,就像在天宝年间,跨越五千里路送荔枝鲜一样,不简单。 这"长安的荔枝"必须"大"起来。 譬如李善德和闺女的情感呈现,他们之间的亲昵,临行前"托孤"的哀戚,千里外的一封诚挚家书,还有 小孩令人揪心的"懂事",经过演员的演绎,非常令人动容。 不要小看这点啊。读小说时,我们沉浸在"我倒要看看这荔枝如何运到长安"的好奇心上,对李善德之外 人的情感是见不到的,或者说是忽视的。 剧版一开始,李善德的老婆就没了。 我说,没了好啊。 小说中,她的存在感就不强,唯一印象深刻的是李善德对初识老婆时的一段回忆:"少女柔软的身躯紧 紧贴在他脊背上 ...
2493部参赛作品角逐“玉琮杯”大赛
Hang Zhou Ri Bao· 2025-06-12 03:04
据悉,自2019年起,"玉琮杯"大赛已连续成功举办六届,累计收到参赛作品8900余部(其中本届大 赛共收到参赛作品2493部),微电影、微视频作品题材越来越广泛,传播形式更为丰富,已经逐步成长 为极具浙江辨识度和全国影响力的廉洁文化品牌。下一步,"玉琮杯"大赛将继续聚焦清廉主题,主动拥 抱AI等现代科技,积极探索赛事成果转化运用,为新时代廉洁文化建设贡献力量。 6月11日,"光影@廉映于心"第六届"玉琮杯"清廉微电影微视频大赛颁奖活动在杭州举行,118部获 奖作品揭晓,微电影《角色》《铃》,微视频《手》《名字》摘得金奖。 本届获奖作品中涌现出许多扎根现实生活、构思新颖、叙事生动的优秀作品。比如,由杭州余杭文 化旅游投资集团有限公司报送的作品《角色》,揭示了一场精心编织的"情感式围猎",警示广大党员干 部务必守住廉洁自律的底线。广东省深圳市福田区纪委监委报送的《铃》,讲述了未来少年为挽救身陷 囹圄的爷爷,穿越时空赠予其具有腐败预警功能的铃铛,提醒广大党员干部心中要"警铃长鸣"。由黑龙 江省鸡西市纪委监委等单位报送的作品《手》,用手部特写与肢体语言呈现出贪腐的具象化表达,既揭 露"莫伸手"的朴素真理,更诠释"伸手 ...
苹果(AAPL.US)光影雄心:Apple TV+力争在讲好故事的同时获得盈利
Zhi Tong Cai Jing· 2025-06-12 01:19
Group 1 - Apple's CEO Tim Cook emphasized that the company is fundamentally a "tool maker" and that Apple TV+ is not merely a marketing tool for iPhones, but aims to tell great stories while becoming a profitable business [1][2] - Cook stated that the intention behind Apple TV+ is to tell good stories and create a successful business, rather than solely driving hardware sales [2] - Apple TV+ was launched in 2019 as a global streaming subscription platform, while Apple Original Films is responsible for film production and distribution [2] Group 2 - Apple TV+ and Apple Original Films are closely linked, with most films branded as "Apple Original Films" eventually landing on Apple TV+, and most self-produced content for Apple TV+ being developed by Apple Original Films [3] - The upcoming film "F1: Drive to Survive," starring Brad Pitt, is a major collaboration between Apple Original Films and Warner Bros, set to premiere in theaters before being exclusively available on Apple TV+ [3] - Reports indicate that Apple TV+ has nearly 45 million paid subscribers but incurs annual losses of approximately $1 billion [3]
腾讯宣布成立在线视频BU执行委员会 迎来组织架构升级
Jing Ji Guan Cha Wang· 2025-06-11 11:32
值得一提的是,此次组织架构变化中,在部门架构上,腾讯视频宣布成立AI影视表达工作室,服务于 腾讯视频内容战略,探索AI技术在影视创作和消费领域中的可能性,运用AI辅助艺术家前沿创作,寻 找下一代影视内容创作和分发的技术路线与灵感可能。同时,升级腾讯视频海外业务中心为腾讯视频海 外业务部,负责腾讯视频海外版的产品设计、技术开发及本地化内容运营等相关工作,推动腾讯视频海 外版持续健康发展。 透过此次在线视频BU的管理变革,可以看到腾讯对在线视频的重视以及对推动业务进一步发展的决 心。腾讯视频或将在内容品质和影响力持续提升、全球市场开拓、技术创新探索以及业务决策的协同性 等维度进行更系统的变革和更大的投入,以期进一步打开业务的发展空间。 据悉,核心决策小组由孙忠怀、王娟、马延琨组成。孙忠怀升任在线视频BU董事长,将带领OVBU EC 团队负责在线视频BU重大业务与管理决策、把握战略方向、指导业务发展;同时还将带领团队聚焦腾 讯视频内容和品牌影响力的持续提升,加强海外业务开拓、集团跨板块的IP和内容联动、内容类AI创新 等领域的探索。王娟和马延琨则升任在线视频BU联席总裁,共同参与在线视频BU的重大业务与管理决 策工 ...
腾讯在线视频BU管理机制升级:成立执行委员会 孙忠怀任董事长
news flash· 2025-06-11 08:26
腾讯在线视频BU管理机制升级:成立执行委员会 孙忠怀任董事长 金十数据6月11日讯,腾讯平台与内容事业群在线视频BU发文宣布,设立在线视频BU执行委员会,作 为核心决策小组,对在线视频BU的重大业务和管理事宜进行集体决策。核心决策小组由孙忠怀、王 娟、马延琨组成。在这次管理升级中,腾讯视频还专门成立了AI影视表达工作室。 (一财) ...
6条视频吸粉1800W,影视号重回“黄金时代”?
3 6 Ke· 2025-06-10 10:55
Core Insights - The article highlights a significant increase in follower counts for various accounts on Douyin (TikTok in China) in May, particularly focusing on the rapid growth of the account @心中之城, which gained 8.818 million followers in May and 18.209 million in 60 days, marking a remarkable turnaround in the platform's content ecosystem [4][8][10]. Group 1: Account Performance - @心中之城 achieved a remarkable growth by releasing only 6 videos, showcasing a unique approach to film commentary that resonated with users [8][10]. - Other notable accounts include @康康热播剧场 and @房东的肥四, which also saw follower increases between 3 million to 5 million [4]. - The diversity of content types among the top accounts includes music, travel, drama, film, healthcare, and gaming, indicating a rich variety in the Douyin ecosystem [4][8]. Group 2: Content Strategy - @心中之城's success is attributed to its unique content selection, focusing on less mainstream topics, and a deep analytical approach to storytelling, which contrasts with the typical fast-paced commentary style [11][12]. - The account's creator has a background in a well-known film commentary company, leveraging established credibility and a distinctive voice to attract viewers [10][16]. - The integration of personal insights and reflections related to the content enhances viewer engagement and emotional connection [13][15]. Group 3: External Factors - The rise of @心中之城 coincides with Douyin's increased support for long-form and in-depth content, which has contributed to its rapid follower growth [16]. - The departure from @毒舌电影 created a natural buzz around @心中之城, further amplifying its visibility and attracting new followers [16]. - The article also notes the impact of trending topics and cultural references in driving engagement, as seen with accounts like @豪哥哥, which creatively adapted current events into entertaining content [25][27].
说好的影视寒冬,有人却在抢滩经纪业务
3 6 Ke· 2025-06-09 09:30
Core Viewpoint - The article discusses the shift in the entertainment industry where production companies are increasingly venturing into talent management, particularly focusing on younger actors, amidst a challenging market environment for traditional talent agencies and production houses [1][5][20]. Group 1: Industry Trends - Production companies like Zhengwu Sunshine are re-entering the talent management space, previously abandoned eight years ago, indicating a strategic pivot in response to market pressures [1][5]. - Major production companies are signing a significant number of young actors, referred to as "00 flowers," to bolster their talent pools and maintain competitive advantages in casting [3][11]. - The decline of traditional casting agencies has prompted production companies to take control of talent management to secure their casting choices and reduce reliance on external agencies [5][7]. Group 2: Financial Pressures - The profitability of production companies is under pressure, with reports indicating a nearly 50% drop in revenue from long-form drama licensing rights, highlighting the need for diversification into talent management [5][11]. - Companies like Chengmeng reported a decrease in revenue from 11.38 billion to 5.91 billion, emphasizing the financial challenges faced by the industry [5][11]. Group 3: Talent Management Strategies - The article notes a trend where production companies are not only signing new talent but also established actors, creating a diverse roster that can appeal to various audience segments [11][12]. - The rise of group dramas has created opportunities for new actors to shine, making it an attractive avenue for production companies to invest in fresh talent [11][20]. - Headlining actors are being targeted by new management companies, indicating a competitive landscape where established names are also being sought after for their marketability [12][14]. Group 4: Platform Influence - Video platforms are playing a crucial role in shaping talent management strategies, with companies leveraging their resources to promote their own signed artists [20][24]. - The article highlights that platforms like Tencent and iQIYI are actively involved in talent management, often prioritizing their own signed artists for key roles in productions [20][24]. - The success of platform-backed artists is being closely monitored, as their performance can significantly impact the platforms' investment decisions in talent [20][24].
多方解读“广东影视政策15条”:精准务实直击行业痛点
Nan Fang Du Shi Bao· 2025-06-08 06:01
Group 1 - The core viewpoint of the news is the introduction of the "Guangdong Film Policy 15 Measures," which aims to promote high-quality development in the Guangdong film industry through various supportive policies [2][3][4] - The policy package includes 15 specific measures focusing on building a comprehensive film industry ecosystem, enhancing talent cultivation, and improving the overall production capacity of the Guangdong film sector [2][3][5] - The "Star Plan" for cultivating young film talents is a key initiative under the policy, aimed at addressing the challenges faced by emerging filmmakers, such as lack of funding, connections, and resources [6][7] Group 2 - The "Guangdong Film Policy 15 Measures" emphasizes the establishment of a film creation topic library and support for low-cost excellent films, which is expected to attract more young talents to Guangdong [4][5] - The policy is seen as a significant boost for the film industry, providing systematic support for the entire film production chain and encouraging innovative storytelling [5][8] - The "Star Plan" has already shown success, with selected projects gaining recognition at major film festivals, indicating a shift from regional support to international exposure for Guangdong's film creators [7]
国剧选角辣眼的原因找到了
Hu Xiu· 2025-06-08 04:13
好久没听到这样的大白话了: 不红就是原罪 红了什么都对 与这"金句"一起来的,还有这一条微博热搜——"郝蕾让哈妮克孜别听。" 一个片段成功带火了《无限超越班3》,让这个开分只有5分多的综艺,豆瓣评分及格了。 到底怎么回事?是郝蕾在单纯地帮人叫屈吗? Sir认真复盘了这件事。 因为是哈妮克孜戴黑框眼镜去探班,被制片人认为"长得不好看"。所以在电视剧开拍前,选择换其他的 女演员。 哈妮克孜一边哭,一边委屈地说:"我不知道探班也是一种面试"。 郝蕾坐在一旁白眼直翻。看着哈妮克孜可怜,劝道:"这样的话,你听听就好了,从我的观点上我觉 得,都不用听。" 看到如此霸气的郝蕾,观众所有结节都通畅了。纷纷下场支持哈妮克孜与郝蕾。 郝蕾为什么这么不加掩饰地怼过去,甚至直接说"不用听"?其实是她站在演员的角度,看到了权力关系 里,一种隐藏的,由上至下的PUA。 怎么说? 然后发现,这其实,更像是这个行业的一个缩影,而郝蕾的不满,针对的,也是这个行业长久以来的积 习。 内娱在"进化",但有些事,依旧在"拖泥带水"。 戏外选角 起因很简单,《无限超越班3》的节目拍到后期,找来制片人挑演员,也相当于是演员与市场的面试。 而在面试过程中 ...