不管开环闭环 重要的是满足用户需求 作者 丨胡新周 小红书电商"不卷618"？ 5月28日，据多家媒体报道，整个6月，小红书电商将举办"友好市集开业活动"，通过提供大额 券、流量激励等，为用户带来像赶集一样"好逛好玩又好买"的独特体验。 雪豹财经社发现，打开小红书个人页，原本的"购物"入口已经显示为"友好市集"。 小红书电商友好市集相关负责人表示，"友好市集不是一个活动，而是一种产品形态和标准。" 小红书友好市集的招商条款里，明确提出了三个"友好"标准——商品友好、服务友好、价格也友 好。 以商品友好为例，想要报名"友好市集"的商家，不搞噱头包装，既要在产品中彰显审美、设计、价 值感，也要确保材质、工艺、细节过关；不鼓励"短期冲单"的预售售价，而是要有真实可发的稳定 商品；不用模糊的描述误导用户下单 而是如实提供所有信息 商品；不用模糊的描述误导用户下单，而是如实提供所有信息。 从小红书电商发布的典型商家案例看，在小红书有7.7万粉丝的"洋洋乡村生活"，坚持只卖天然成熟 的水果，顺丰发货，坏果包赔；运动服饰品牌"BEIN SPACE"，设计出了可以一秒穿脱的户外工装 裤、可以三步收成掌心大小的便携皮肤衣，这是 ...

Core Insights - Hilton Group and Didi Chuxing have formed a strategic partnership to integrate their membership systems, allowing for mutual benefits and enhanced travel experiences for their respective members [3][5][11] - The collaboration aims to address consumer demands for a seamless travel experience that extends beyond just accommodation, reflecting a trend towards a more integrated travel ecosystem [5][7] Group 1: Strategic Partnership - The partnership allows Hilton Honors members to access discounts and conveniences from Didi, while Didi's members can enjoy various benefits from Hilton [3][8] - This is not Hilton's first cross-industry collaboration; previous partnerships include one with Starbucks, indicating a broader strategy to enhance member experiences beyond traditional hotel stays [5][7] Group 2: Market Trends and Consumer Insights - A significant 81% of Chinese travelers are seeking diverse experiences that go beyond accommodation, highlighting a shift in consumer expectations towards a more holistic travel experience [5] - The collaboration is designed to create a "travel journey loop" that enhances user experience by integrating transportation and accommodation services [7][8] Group 3: Membership Growth and Market Position - Hilton has over 840 hotels in China and a global membership base exceeding 218 million, indicating a strong market presence and potential for growth through this partnership [11][16] - The partnership targets Didi's high-end members (V6 to V8), who have higher spending power and frequent travel needs, aligning well with Hilton's core customer base [8][11] Group 4: Future Directions - Hilton plans to continue expanding its cross-industry partnerships, particularly in transportation, lifestyle, and cultural entertainment sectors, to enhance its membership ecosystem [17] - The collaboration with Didi is seen as a significant step towards transforming Hilton Honors from a traditional loyalty program into a lifestyle loyalty platform [14][15]

我的第一份工作月薪是20年前的5500，当时很满意，后来迅速涨到8000，12000，感觉自己还挺厉害 的。 今天回头来看，只觉得好笑。 好，过了几年等你有一天月薪1万，生活的确会发生一些变化。 租的房子大一些了，手机从小米换成苹果了，衣服可以买点牌子比如始祖鸟，感觉自己算个小中产了， 偶尔也敢跟朋友去高档馆子吃饭了，之前只敢混路边摊。 这时候你回头看，可能觉得生活变化很大。 变化大吗？ 年轻时我把每个月这几千块万把块的收入差距看得太重了，其实拿月薪5000和月薪1万、2万没什么本质 区别。 我知道看文章的读者已经有人开始嘲笑"何不食肉糜"了，你先别着急，接下来我说原因。 三四线可能还行，月薪5000在一二线城市是个什么水平，非常一般，你只能住几百块的合租房，还过得 巨紧张，平时什么都不敢买，没有能力买房买车更谈不上成家。 所以你会想，有一天我可以月薪1万该多好。 正常人都这么想对吧。 我告诉你，其实没什么变化，你还是一个依靠出卖劳动力的打工人。 等你从月薪1万再变成2万也是一样，物质条件更好了些，但本质没有变化，任何时候公司裁员或者得罪 领导被排挤，分分钟失去收入被打回原形。 月薪5000如此，月薪1万、2 ...

Group 1 - KEEN is experiencing significant popularity in China, particularly among urban white-collar workers, despite being less recognized in Japan [3][24][29] - The brand's JASPER hiking shoes have gained traction, with sales data indicating approximately 17 million yuan in sales during last year's 618 shopping festival, translating to around 17,000 pairs sold [3][24] - KEEN's marketing strategy in China has shifted towards a lifestyle approach, emphasizing fun and daily wear, which has resonated with consumers [28][29] Group 2 - KEEN's entry into the Chinese market was initially slow, but the brand gained momentum after adopting a "fashion brand" strategy and launching direct sales channels [24][29] - The brand has opened 14 independent stores in China within a year and a half, indicating rapid expansion [29] - Consumer feedback highlights quality concerns, with many expressing dissatisfaction regarding the durability and comfort of KEEN products, particularly the JASPER model [36][42] Group 3 - KEEN faces competition from other outdoor brands like HOKA and ASICS, which offer similar products at lower price points [45] - The average price range for KEEN's popular products is between 799 yuan and 1199 yuan, which has raised concerns among consumers about value for money [28][44] - The outdoor market in China is evolving, with consumers increasingly seeking emotional connections with brands rather than just functional products [45]

5月19日，贵州茅台2024年度股东大会在茅台镇如期召开。 今年的股东大会有一大亮点，那就是大会前夜的晚宴取消、改为自助餐。 目前，茅台在贵州省委省政府"卖酒向卖生活方式转移"的指导下， 从消费群体、消费场景、消费方式转 移入手，积极打造新的营销模式 。茅台相信未来在家庭重要聚会，消费者重要高光时刻以及国际市场 上，会看到更多茅台酒的身影，茅台酒仍然是高品味生活和高品质生活方式的重要参与者。 这一转变并非空穴来风。 张德芹提到，茅台在市场经济环境中的屡次自我调节和适应，特别是历经了 1988年、1998年、2008年、2013年几轮市场调整期，并都成功穿越，这足以说明当茅台遇到困境时， 自我调节、适应环境的能力是很强的。 二、创新驱动：组建"组建数字科技管理事业部" 在汇报年度董事会工作时，张德芹表示，茅台在2024年主要经济指标实现两位数增长，高质量完成年度 战略目标。在提升改革创新能级方面，茅台持续优化组织架构，整合数字与信息化管理中心和i茅台事业 部，组建数字科技管理事业部，让资源配置更加合理。 三、自我反思："解决供需不适配等问题" 然而，张德芹也提到，在充分肯定成绩的同时，公司也清醒认识到，面对新的 ...

Core Viewpoint - The Guizhou Moutai 2024 Annual Shareholders' Meeting highlighted a strategic shift from "selling liquor" to "selling lifestyle," emphasizing the brand's presence in significant family gatherings and international markets [3]. Group 1: Strategic Upgrade - Moutai is transitioning under the guidance of the Guizhou provincial government to focus on lifestyle marketing, aiming to enhance its visibility during important consumer moments and in international markets [3]. - The company has demonstrated strong self-regulation and adaptability through various market adjustments over the years, indicating resilience in challenging economic environments [3]. Group 2: Innovation Drive - Moutai plans to achieve double-digit growth in key economic indicators for 2024 while optimizing its organizational structure by integrating digital and information management [4]. - The establishment of a Digital Technology Management Division aims to enhance resource allocation and innovation capabilities [4]. Group 3: Self-Reflection - The company acknowledges existing gaps compared to world-class enterprises, particularly in modern governance, technological innovation in information fields, and supply-demand mismatches [5]. - Moutai is committed to addressing these issues through comprehensive evaluation and targeted strategies [5]. Group 4: Confidence Building - The chairman expressed confidence in Moutai's quality, cultural foundation, and innovation capabilities, assuring investors that the brand will emerge stronger after current market challenges [6]. - Moutai emphasizes its commitment to listening to shareholder feedback and integrating suggestions into corporate governance [6]. Group 5: Acknowledgments - The chairman expressed gratitude to investors for their recognition, understanding, and support for Moutai's development [7]. - A request was made for continued care and support for the Moutai brand, highlighting the company's journey from local roots to global presence [9].

肥胖与癌细胞的密谋 肥胖与肿瘤之间的关系错综复杂，涉及多种生物学机制和临床表现。肥胖不仅是体重的增加，更是脂肪 组织的异常增生。脂肪组织是一个活跃的内分泌器官，能分泌多种细胞因子和激素，如瘦素、脂联素、 肿瘤坏死因子-α（TNF-α）等。在正常情况下脂肪组织对维持机体代谢平衡和免疫功能发挥着重要作 用。但在肥胖状态下，脂肪组织分泌的物质和功能发生异常，导致体内激素水平失衡、慢性炎症、胰岛 素抵抗等一系列代谢异常，为癌细胞的生长提供了温床。 每年的5月11日是世界防治肥胖日。近年来，越来越多的研究表明，肥胖与多种疾病的发生发展密切相 关，尤其是肿瘤。那么，肥胖与肿瘤是如何成为"秘密盟友"的？我们又该如何通过体重管理来预防肿瘤 的发生？ 今天，北京大学人民医院消化、妇科肿瘤和营养专家就来深度解读肥胖与肿瘤的关系，呼吁大家重视体 重管理，预防为先。 不只是"胖"那么简单 肥胖，简而言之，就是体内脂肪过度堆积，导致体重超出正常范围的状态。但肥胖这个看似无害的"富 态"，不仅增加心血管疾病、糖尿病等代谢性疾病的风险，还悄然提升癌症的发生概率。国际癌症研究 机构（IARC）明确指出，肥胖与13种癌症风险正相关，包括乳腺癌 ...

Core Insights - The luxury market in China is undergoing a structural transformation, with home and lifestyle becoming key growth areas as consumers shift their definition of luxury from external status symbols to internal living experiences [1][4]. Group 1: Evolution of Consumer Mindset - The luxury consumption in China has evolved through four key phases over the past 30 years, transitioning from status-driven consumption (1990-2005) to lifestyle-oriented luxury (2020-present) [2][4]. - The current phase emphasizes home as a canvas for identity, with consumers investing in home design and experiential luxury [4][24]. Group 2: Market Growth Drivers - Government policies are stimulating the housing market, leading to a significant increase in furniture retail sales, which grew by 6.8% in the first half of the year [5]. - The digital ecosystem in China supports luxury brands, with over 50% online penetration and a 20% growth in online sales of luxury home goods in 2023 [5]. - The number of high-net-worth households has reached 2.06 million, with younger consumers in lower-tier cities showing a strong demand for luxury home products [5]. Group 3: Product Innovation and Consumer Segmentation - High-growth categories include lighting, which saw over 300% growth in 2023, and luxury tableware and fragrances, which grew by 13% and 5% respectively [6]. - Core consumer segments include luxury enthusiasts aged 40-60, urban women aged 30-45, and Gen Z consumers aged 18-29, each with distinct preferences for home luxury [7][9]. Group 4: Future Trends - The competition in the home luxury market is increasingly centered around emotional value, with consumers seeking homes that serve as sanctuaries [10]. - Brands are encouraged to innovate through modular design, smart technology, and cultural storytelling to create a "growing lifestyle ecosystem" [10][24]. - The luxury home market is projected to grow significantly, with the home décor market expected to reach $20.23 billion by 2023, growing at a CAGR of 9.26% from 2023 to 2027 [45].

Core Viewpoint - Hainan is actively building a carbon benefit system to promote the realization of ecological product value and advance green development through various measures [1][2][3] Group 1: Carbon Benefit System Development - Hainan has introduced the "Hainan Carbon Benefit Management Measures (Trial)" in 2023, which clarifies basic concepts such as carbon benefits and carbon accounts, and regulates low-carbon scene management, carbon benefit methodology management, carbon points management, project emission reduction management, and carbon benefit trading management [1] - A unified carbon benefit management system is being established through the "Haiyi Ban" platform [1] Group 2: Low-Carbon Scene Creation - The initiative encourages enterprises, social organizations, and public institutions to create low-carbon scenes, facilitating carbon point collection and rights exchange through four green application scenarios: "one network for all services," "zero running," electric vehicle travel, and walking [2] Group 3: Methodology Development for Carbon Benefits - Hainan has released methodologies for carbon sink projects, such as the "Hainan Mangrove Afforestation/Reforestation Carbon Sink Project Methodology" and "Hainan Carbon Benefit (Rubber Forest Carbon Sink) Methodology," promoting scientific project emission reduction applications [2] - The total registered emission reduction from projects like mangrove carbon sinks and rubber forest carbon sinks exceeds 24,000 tons [2] Group 4: Promotion of Carbon Benefit Emission Reduction - The government encourages voluntary purchase of emission reductions for carbon neutrality through the "Haiyi Ban" carbon benefit management system, and promotes the purchase of emission reductions for large events [2] - Exploration of "Judicial + Carbon Sink" practices is underway to expand ecological product consumption scenarios [2] Group 5: Future Development and Innovation - Hainan aims to leverage its rich blue carbon resources and tropical rainforest carbon stock to develop more blue carbon, green carbon, and low-carbon products, while creating low-carbon scenes such as green scenic areas and hotels [3] - The province is committed to innovating pathways for ecological product value realization and promoting green low-carbon lifestyles and production methods across society [3]

Core Insights - The article discusses the transformation of consumer behavior from materialism to a pursuit of emotional and lifestyle values, highlighting the emergence of a new consumption era where brands engage with users on a deeper level [1][4][17] Group 1: Brand Transformation - Xiaoxiong Electric is transitioning from a small appliance manufacturer to a lifestyle brand, as evidenced by its participation in the AWE exhibition and its marketing strategies [1][4] - The brand's new proposition, "Let Life Have Wind," is communicated through various marketing channels, including a TV commercial featuring celebrity Wu Lei, which showcases different life scenarios [4][7] Group 2: Marketing Strategy - The collaboration with Tmall's Big Brand Day aims to enhance brand recognition and market penetration, allowing Xiaoxiong Electric to convey its new brand message and user experiences [4][8] - The marketing campaign achieved over 200 million exposures and a GMV growth exceeding 10% [1] Group 3: User Engagement - Xiaoxiong Electric has initiated a topic matrix on Xiaohongshu, targeting various demographics such as white-collar workers and new middle-class consumers, resulting in over 14 million views [9] - The brand emphasizes emotional connection and lifestyle values, moving beyond mere product functionality to establish a new identity among consumers [14] Group 4: Product Innovation - Xiaoxiong Electric has upgraded its entire product line to address user pain points, such as improving the cleaning of blenders and enhancing the washing experience with its washing machines [15] - The brand's focus on creating all-scenario solutions reflects its commitment to providing a pleasant quality of life through innovative products [15][17]