以下文章来源于凤凰网财经 ，作者凤皇网财经 这款帽子最特殊的地方在于：帽檐上支棱着俩小风扇，往头上一扣就像戴了台迷你空调。 凤凰网财经 . 你好，我们是凤凰网财经，全球华人都在看的财经公众号，传播最有价值的财经报道，你值得关注！欢 迎访问：http://finance.ifeng.com/ 作者：凤凰网财经 来源： 凤凰网财经 中国老板们甩出"太阳能风扇帽"，成了老外的降温神器。 有老外称赞这是最伟大的发明。 有老外问可以在哪里买？ 还有人表示自己的工作需要这个。 不过这玩意儿在国外卖得可真不便宜 ， 售价约 40 美元 （约 288 元人民币）。相比之下，在国 内的电商平台， 30-60 元就能拿下同款，仅为海外售价的 1/5 到 1/8 。 难怪中国网友笑称： 义乌老板这是把美元当韩元赚啊！ 01 席卷海外 要说它太阳帽爆火的名场面，还得从美国 TikTok 一位女博主的父亲节视频说起。 她举着帽子狂安利："这顶帽子不到 40 美元，靠太阳能供电，这样你就能戴着它打理院子、做户 外烧烤了，所以我打算父亲节买给你。" 这条视频直接炸出 900 万播放量，评论区秒变大型种草现场，老外们连夜蹲守亚马逊抢货 ，硬 ...

2024年，长春在100个网红打卡地发布基础上又一次解锁20个新晋网红打卡地，长春网红打卡地增至120 个。为把网络"流量"变成游客"留量"，让"网红"走向"长红"，打造出更有生命力的旅游文化品牌，小布 带您开启线上游览模式，每日点亮一个网红打卡地，漫观细品，走遍长春！ 长春世界雕塑园 （人文景观类） （原标题：网红打卡地｜长春120个网红打卡地之长春世界雕塑园） 雕塑艺术的主要场所 是群众文化旅游 休闲养生的艺术氧吧 是世界雕塑艺术交流的宝地 更是长春的一张金色名片！ 来源：长春发布 长春有着"雕塑城"的美誉，最能彰显雕塑城气质的，当属长春世界雕塑园。如果你是一个喜欢雕刻且充 满艺术细胞的人，这里一定不能错过。它是集自然山水与人文景观于一体的现代化城市雕塑园，也是国 家AAAAA 级旅游景区。在万物复苏的季节，游走于雕塑艺术的世界，观赏《孔子》《思想者》，聆 听"春天广场上乐声，会给身心带来全方位的放松。 长春世界雕塑园于2003年9月建成并正式对外开放，是集自然山水与人文景观于一体的现代化城市雕塑 园。雕塑园拥有长春雕塑艺术馆、松山韩蓉非洲艺术收藏博物馆、魏小明艺术馆、长春雕塑博物馆和雕 塑体验馆五大展馆 ...

Core Viewpoint - Anfu Road has transformed from a local trendy street to a national cultural consumption hub, defying predictions of its decline and showcasing a significant shift in urban cultural consumption in contemporary China [1][3][4] Group 1: Store Evolution - Anfu Road has seen a frequent turnover of shops over the past decade, with iconic old stores closing while new trendy brands emerge, indicating a dynamic commercial ecosystem [5][9] - Notable closures include high-end home goods store Indigo Living and the French bistro Marion Bar, both of which faced rising rents, highlighting the pressure of high rental costs on traditional businesses [5][9] - New brands like HARMAY and Brandy Melville have established a strong presence, reflecting the street's appeal to young consumers and its status as a cultural hotspot [7][9] Group 2: Community Business Transformation - Anfu Road has shifted from a neighborhood community street to a trendy destination, attracting a younger demographic and becoming a popular spot for social media influencers [11][12] - The initial community-focused businesses have largely been replaced by designer shops and cafes, marking a significant change in the street's commercial identity [11][12] - The street's transformation has been supported by urban planning initiatives that enhance its walkability and aesthetic appeal, allowing for a blend of brand creativity and local culture [15][21] Group 3: Rental Trends - Rental prices on Anfu Road have surged, with reports indicating daily rents reaching 30 yuan per square meter, surpassing traditional shopping districts like Nanjing West Road [17][21] - The rapid increase in rental costs reflects the street's rising popularity and demand, with some properties seeing rents double within a few years [17][21] - High rents pose challenges for independent and small brands, pushing some to seek more affordable locations while still maintaining a strong interest from larger brands [20][21] Group 4: Cultural and Commercial Dynamics - Anfu Road is evolving into a more international and mainstream commercial stage, attracting a mix of local and tourist consumers [22][24] - The street's success is attributed to its unique blend of community, culture, and commercial appeal, which continues to attract new brands despite rising costs and increased commercialization [24][25] - The ongoing evolution of Anfu Road serves as a case study for the integration of commercial and cultural elements in urban settings, emphasizing the importance of maintaining a balance between popularity and local character [25]

Group 1 - The event "Hong Kong Youth Greater Bay Area Innovation and Wisdom Forum" focused on youth innovation and collaboration in the Greater Bay Area, attracting over 150 guests from government, academia, and business [1] - The new president of the Hong Kong Yangdong Youth Entrepreneurs Association emphasized the role of the association in promoting youth exchanges and cooperation between Hong Kong and Yangjiang [1] - The event showcased the strong desire for collaboration between Hong Kong and mainland cities, highlighting the potential for significant development [1][2] Group 2 - Discussions at the forum included topics such as the "influencer economy," which was highlighted as a key area for Hong Kong's new industry development and youth upward mobility [2] - The forum featured the launch of several initiatives, including the Greater Bay Area Standard and Innovation Association, which aims to foster collaboration and innovation in the region [2] - The event served as an important platform for youth exchange and collaboration between Hong Kong and mainland cities, stimulating innovation and entrepreneurial enthusiasm among young people [3]

Core Viewpoint - The public relations battle initiated by the former MCN against the influencer Sui Po ended in failure, resulting in a significant loss of public support for the MCN and a boost in popularity for Sui Po [1][2][3] Group 1: Background of the Incident - The conflict began on May 16 when the former MCN publicly accused Sui Po of violating a non-compete agreement by launching a similar content account [1] - The former MCN aimed to garner public support against Sui Po but instead faced backlash, leading to a one-sided public opinion favoring Sui Po [2] Group 2: Public Relations Missteps - The former MCN's initial statement was vague and emotionally charged, mixing rational demands with emotional grievances, which alienated the audience [7][8] - The MCN's strategy of portraying itself as a victim of online bullying backfired, as the public generally sympathizes with individual creators over corporate entities [5][6] Group 3: Comparison with Other Cases - The former MCN's approach contrasted sharply with a previous case involving another MCN, which successfully navigated a similar dispute by effectively communicating its narrative through well-produced content [9][10][12] - The former MCN's failure to present a compelling case and its reliance on emotional appeals rather than factual evidence contributed to its loss in the public eye [13][14] Group 4: Implications for the Industry - The outcome of this incident highlights a broader trend in the industry where public sentiment tends to favor individual influencers over MCNs, which are often viewed as exploitative [14][16] - The former MCN's defeat serves as a cautionary tale for similar organizations, suggesting that avoiding unwinnable public battles may be a wiser strategy [16][17]

参考：周鸿祎微博 + 证券时报 2024 年年初，周鸿祎频繁谈及网红经济，并表示自己想做网红。谈及原因，周鸿祎表示，马斯克、余承东、 雷军等都是网红企业家，通过他们不断的各种演讲、各种传播，周鸿祎认为他们每个人至少帮助自己所在的企 业节省了数十亿元广告费。 周鸿祎表示，"我也希望，通过我和粉丝的互动，通过我的短视频，通过我的直播，能够让中国数以百万计、 千万计的用户能够了解我们的战略，了解我们的技术，了解我们的产品。我也希望未来我能够替 360 节省上 10 亿元的广告费。" 近日，360 集团创始人、董事长兼 CEO 周鸿祎发视频称，"我准备干掉 360 整个市场部，这样一年可以给公 司省下几千万元。" "听起来像天方夜谭，但这次我准备动真格的了。" 周鸿祎表示，"从今天起我要准备做一个挑战，我一个人要 完成一场完整的新产品发布会。" "这件事我如果干成了，就意味着 AI 智能体确实有颠覆性的发展，传统的效率模型可能要被淘汰了，360 市场 部也可以全部转岗到其它部门或者都给我编智能体去。" - EOF - 推荐阅读 点击标题可跳转 1、 马斯克再次开启 7x24 工作模式.网友：比 996 还疯狂的节奏 ...

Core Viewpoint - The Hong Kong Securities and Futures Commission (SFC) is actively collaborating with global regulatory bodies to combat illegal activities of financial influencers, which pose risks to millions of social media users [1][2][3] Regulatory Actions - The SFC has initiated multiple regulatory actions since 2024 to address the illegal activities of financial influencers, including a thematic inspection launched in April 2025 to assess compliance by brokers when hiring financial influencers [3][4] - The SFC plans to issue guidelines to licensed corporations outlining standards for hiring financial influencers and digital platforms for promotion [4] - Specific enforcement actions include the temporary suspension of a financial influencer's license for 16 months due to criminal charges related to providing investment advice without a license [4] Investor Education and Awareness - The SFC emphasizes the importance of personal responsibility among investors, urging them to verify the regulatory status and credibility of financial influencers before making investment decisions [3] - The SFC is conducting educational campaigns to raise awareness about the risks associated with financial influencers and common investment scams, utilizing various media channels and community outreach [6] International Cooperation - The SFC, along with the International Organization of Securities Commissions (IOSCO), recognizes that illegal activities of financial influencers are a global issue, necessitating international cooperation to effectively address the problem [2][3]

"我已经主动上交护照，绝不会跑路。" 与之对比，最近有个网红企业暴雷后，公司创始人面对上百名讨债的供应商和用户，主动站出来稳定人心，喊出"绝不跑路"的口号，并自曝个人贷款1100 万救公司，卡里只剩10万。 前段时间，有个企业暴雷后创始人的行为震碎三观：他不仅骗钱还高调跑路，公开发表"钱已花光，人在国外"的无耻言论。 尽管创始人态度良好，但住范儿暴雷仍留下了一堆烂摊子： 上海旗舰店仅剩被木板封死的大门和一名保安； 3万名装修烂尾的用户，拿着"欠条"排起无限期退款的长队； 装修师傅、供应商、员工活跃在各个维权群。 这次风暴中心的主角，是住范儿创始人刘羡然。 在暴雷之前，住范儿有无数光环加身：清华学霸创立的黑马企业、坐拥千万粉丝的超级网红、融资三亿的资本宠儿。 在这一地鸡毛下，创始人认为公司走到暴雷绝境，"国补"是最后一根稻草。 公司刚成立，他们的业务并不顺利，毕竟和众多装修大佬相比，仅靠一腔热血很难赚钱。 转机出现在他们帮朋友改造出租房的时候，刘羡然发现北漂打工人住的出租房粗糙又冷清，一点没有家的感觉。 为了让在外打工的年轻人住的好一点，刘羡然和石乐天发起了"2000元出租房改造计划"。 其实，这家明星企业在危 ...

严格来说，它已经在全球范围内红了600多年，是个老网红了。 毫无疑问，近两年年在国内爆火的单品面包，是贝果。 从被各大头部品牌的面包店单独分类开始，到北京、上海等大城市贝果专门店爆火，如北京的The Daily Bagel、Catch Bagel，上海的翠贝果、 Boom Boom Bagels等已经成为白领们的首选早餐店，与国内传统早餐品类豆浆油条打了个平手；再到连锁咖啡店的助推，贝果已经成为咖啡店标配 餐食，除了瑞幸、星巴克等，TIMS咖啡在之前公布2022年卖出950万个贝果，被戏称"Tims培养忠实用户咖啡没有做到，但贝果做到了。" 包括在采访的国内烘焙店铺主理人中，十家会有七家告诉我们，贝果是店里卖得最好的单品之一。 这些无不在昭示着贝果在国内的"顶级网红"身份，将在2025年持续下去。 本来在国内烘焙界，潮流产品呈现出的特征是"江山代有才人出，各领风骚数个月"，见怪不怪了。但贝果还真不一样，值得我们单独为它写篇 文章，唠唠它的身份背景。 贝果真正的发源地有很多猜测，目前没有完全确切的证据能够表明哪种是正确的，但是毫无疑问的是，贝果最早是一种犹太面包。 贝果发源地猜测1：它最早源自中国新疆。 根据英 ...

2025 台灣 AI 網紅行銷趨勢報告書 1 Influence, Amplified by AI 本報告書不得任意重製、轉載、公開播送或公開傳輸。本報告書引用之圖片及資料之著作權及肖像權仍歸原權利人所有。 目錄 | 一、關於報告 | P 03 | | --- | --- | | 二、全球 AI 網紅行銷與社群概況 | P 04 | | 2-1 全球網紅行銷市場洞察 | P 05 | | 2-2 AI 網紅行銷應用洞察 | P 07 | | 三、台灣 AI 網紅行銷數據洞察 | P 10 | | 3-1 台灣社群平台使用概況 | P 11 | | 3-2 商業貼文社群數據洞察 | P 15 | | 3-3 短影音平台數據洞察 | P 16 | | 四、2025 AI 網紅行銷趨勢與戰略建議 | P 20 | | 4-1 AI 策略制定｜跨平台放大影響力 | P 23 | | 4-2 AI 人選佈局｜分層網紅協同作戰 | P 25 | | 4-3 AI 數據洞察｜策略最佳化的秘密武器 | P 27 | | 4-4 AI 內容應用｜AIGC 崛起 | P 28 | | 五、Kolr AI 行銷精準解決方案 | P ...